1 Tableau in THE BI SURVEY 12 Tableau in TH

E BI SU

RVEY

12ashboards

THE

BI SURVEY 11 SURVEY

The Customer Verdict The worlds largest survey of business intelligence software users

1211

This document is a specially produced summary by BARC of the headline results for Tableau

This document is not to be shared, distributed or reproduced in any way without first purchasing licensing rights and the express prior permission of BARC.

2 Tableau in THE BI SURVEY 12

Table of Contents Tableau in THE BI SURVEY 12 ............................................................................................... 3

Tableau overview ................................................................................................................ 3 Tableau customer responses .............................................................................................. 3

Product usage ................................................................................................................... 4 Customer demographics ................................................................................................... 4 Product penetration .......................................................................................................... 4 Number of users ............................................................................................................... 4

Peer Groups ............................................................................................................................. 5 KPI Results for Tableau in Peer Group Large International vendor .................................. 6

Summary ................................................................................................................................ 13 Marketing Statements ............................................................................................................ 13

3 Tableau in THE BI SURVEY 12

Tableau in THE BI SURVEY 12 Tableau overview Tableau is a business analytics company with data visualization at its core. The company was founded in 2003. Tableau is growing extremely quickly with revenues increasing by over one hundred percent in 2010 and 2011. It now has over 300 employees. The core products use an underlying technology called VizQL that was invented by Tableaus co-founders in the late nineties at Stanford University. VizQL is a patented query language that translates visual, drag-and-drop actions into a database query and then expresses the response graphically. Tableau is one of the most popular visual exploration products in the world. Tableau is geared to business users with simple data management tools and installation. The company also offers a server product that can be used to distribute interactive analytics, dashboards and reports but does not provide any additional authoring tools.

Tableau customer responses This is the second year that Tableau features in The BI Survey. It appeared this year with a healthy sample of 76 users. Two thirds of respondents reported that they were using Tableau 7, with the rest stating they were running Tableau 6.

4 Tableau in THE BI SURVEY 12

Product usage

Customer demographics

Number of employees in different size classes for Tableau customers

Product penetration Percentage of employees

using Tableau at customer

sites

Average 12 %

Number of users Number of users using

Tableau

Median 30

Average 222

76%

89%

87%

32%

86%

43%

36%

21%

20%

11%

11%

23%

9%

36%

34%

26%

Standard/Enterprise Reporting

Dashboards

Ad hoc query

OLAP Analysis

Visual Analysis/ Data Discovery

Predictive Analysis/ Data Mining

Budgeting/Planning

Financial consolidation

in use % planned %

13%

43% 43%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2500

5 Tableau in THE BI SURVEY 12

Peer Groups

Peer groups are used to ensure similar products are compared against each other both in fairness to the vendor and for the benefit of the customer. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups are primarily data-driven and are based on how customers say they use the product. Tableau features in the following peer group:

- Large International vendor

For more details on the KPIs see the KPIs and Dashboards document.

6 Tableau in THE BI SURVEY 12

KPI Results for Tableau in Peer Group Large International vendor

Top ranked Large International vendor in business benefits achieved

Top ranked Large International vendor in goal achievement

0.7282

0.75

0.82

0.93

0.98

1.00

1.00

1.14

0.71

SAP BO WebI (8)

Oracle OBIEE (7)

IBM Cognos BI (6)

Microsoft SSRS (5)

Information Builders (4)

MicroStrategy (3)

Average

QlikTech (2)

Tableau (1)

1.15 max

min

1.00

1.00

0.82

0.83

0.90

0.91

0.93

1.02

1.06

1.09

0.81

Oracle OBIEE (8)

IBM Cognos BI (7)

SAP BO WebI (6)

Microsoft SSRS (5)

MicroStrategy (4)

Average

QlikTech (3)

Information Builders (2)

Tableau (1)

1.10 max

min

1.00

1.00

7 Tableau in THE BI SURVEY 12

Top ranked Large International vendor in business achievement

Significantly, Tableau easily beats QlikTech in this category. This is a good result as BARC would expect Tableau to compete with QlikTech regularly in projects to support end users in visual data exploration.

Top ranked Large International vendor in variety of data types

Tableau supports a broad range of data types and allows end users to combine and analyze all relevant information within a company. Tableau is used heavily to support such scenarios.

0.79

0.81

0.82

0.92

0.96

1.01

1.02

1.11

0.78

Oracle OBIEE (8)

SAP BO WebI (7)

IBM Cognos BI (6)

Microsoft SSRS (5)

MicroStrategy (4)

Average

QlikTech (3)

Information Builders (2)

Tableau (1)

1.12 max

min

1.00

1.00

0.76

0.88

0.96

1.00

1.02

1.04

1.13

1.15

1.30

0.75

Information Builders (8)

MicroStrategy (7)

SAP BO WebI (6)

Average

IBM Cognos BI (5)

Microsoft SSRS (4)

QlikTech (3)

Oracle OBIEE (2)

Tableau (1)

1.31 max

min

1.00

8 Tableau in THE BI SURVEY 12

Top ranked Large International vendor in functional scope

Leading Large International vendor in competitiveness

0.76

0.87

0.88

0.92

0.94

1.00

1.00

1.00

1.11

0.75

Microsoft SSRS (8)

SAP BO WebI (7)

Oracle OBIEE (6)

Information Builders (5)

IBM Cognos BI (4)

MicroStrategy (3)

QlikTech (2)

Average

Tableau (1)

1.12 max

min

1.00

0.76

0.89

0.97

1.00

1.01

1.02

1.09

1.11

1.13

0.75

IBM Cognos BI (8)

Oracle OBIEE (7)

MicroStrategy (6)

Average

Information Builders (5)

QlikTech (4)

Tableau (3)

Microsoft SSRS (2)

SAP BO WebI (1)

1.14 max

min

1.00

9 Tableau in THE BI SURVEY 12

Top ranked Large International vendor user recommendation

Feedback from this years survey participants reveals that Tableau is highly recommended for supporting customer requirements. BARCs field experiences corroborate this result.

Top ranked Large International vendor in collaboration

One of the major market trends of 2012 is the support of workflows and collaboration between users. Tableau achieves great results here and is one of the best products in this important category.

0.87

0.94

0.95

1.00

1.00

1.03

1.04

1.05

1.05

0.86

SAP BO WebI (8)

IBM Cognos BI (7)

Oracle OBIEE (6)

Average

Microsoft SSRS (5)

Information Builders (4)

QlikTech (3)

MicroStrategy (2)

Tableau (1)

1.06 max

min

1.00

0.49

0.49

0.54

0.65

0.67

0.80

0.88

1.00

1.43

0.48

Oracle OBIEE (8)

MicroStrategy (7)

IBM Cognos BI (6)

SAP BO WebI (5)

Microsoft SSRS (4)

Information Builders (3)

QlikTech (2)

Average

Tableau (1)

1.44 max

min

1.00

10 Tableau in THE BI SURVEY 12

Top ranked Large International vendor in visual analysis

Tableau wins this key functional category for this peer group, beating all its competition. A good win for Tableau.

Top ranked Large International vendor in innovation

Tableaus outstanding visual analysis functions and innovative collaboration features are the major reasons for its top ranking in the innovation KPI.

0.31

0.42

0.46

0.55

0.67

0.74

1.00

1.78

2.20

0.30

Microsoft SSRS (8)

IBM Cognos BI (7)

SAP BO WebI (6)

Oracle OBIEE (5)

MicroStrategy (4)

Information Builders (3)

Average

QlikTech (2)

Tableau (1)

2.21 max

min

1.00

0.38

0.38

0.51

0.80

0.81

1.00

1.00

1.38

1.52

0.37

Microsoft SSRS (8)

SAP BO WebI (7)

IBM Cognos BI (6)

Oracle OBIEE (5)

Information Builders (4)

MicroStrategy (3)

Average

QlikTech (2)

Tableau (1)

1.53 max

min

1.00

11 Tableau in THE BI SURVEY 12

Top ranked Large International vendor in vendor support

Top ranked Large International vendor in project length

0.41

0.48

0.64

0.80

0.96

1.11

1.23

1.29

0.40

SAP BO WebI (8)

Oracle OBIEE (7)

IBM Cognos BI (6)

Microsoft SSRS (5)

QlikTech (4)

Average

MicroStrategy (3)

Information Builders (2)

Tableau (1)

1.30 max

min

1.00

1.00

0.37

0.44

0.50

0.56

0.60

0.66

1.00

1.15

1.50

0.36

Oracle OBIEE (8)

MicroStrategy (7)

IBM Cognos BI (6)

SAP BO WebI (5)

Microsoft SSRS (4)

Information Builders (3)

Average

QlikTech (2)

Tableau (1)

1.51 max

min

1.00

12 Tableau in THE BI SURVEY 12

Top ranked Large International vendor in self service

In 2012 self service has become one of the most important areas for BI Vendors. Companies are striving for more agile environments and need technology that supports the self service approach. Tableau shows itself to be a leader in this area.

Top ranked Large International vendor in agility

End users have responded well to Tableaus high usability and flexibility, resulting in a top score in the agility category.

0.94

0.94

0.95

0.97

0.97

0.98

0.99

1.13

0.93

SAP BO WebI (8)

MicroStrategy (7)

Microsoft SSRS (6)

Oracle OBIEE (5)

QlikTech (4)

IBM Cognos BI (3)

Information Builders (2)

Average

Tableau (1)

1.14 max

min

1.00

1.00

0.67

0.69

0.74

0.75

0.77

0.82

1.00

1.06

1.31

0.66

Oracle OBIEE (8)

MicroStrategy (7)

IBM Cognos BI (6)

SAP BO WebI (5)

Microsoft SSRS (4)

Information Builders (3)

Average

QlikTech (2)

Tableau (1)

1.32 max

min

1.00

13 Tableau in THE BI SURVEY 12

Summary

Tableau is one of the market leaders in data visualization and agile data exploration and supports a broad range of user requirements. Both small and larger companies rate Tableau as one of the best solutions in these areas. Customers have responded positively to Tableau in key areas including self service, visualization, collaboration and business achievement.

Marketing Statements

Large International Vendor peer group Top ranked Large International vendor in business benefits achieved

Top ranked Large International vendor in goal achievement

Top ranked Large International vendor in business achievement

Top ranked Large International vendor in variety of data types

Top ranked Large International vendor in functional scope

Leading Large International vendor in competitive win rate

Leading Large International vendor in competitiveness

Top ranked Large International vendor user recommendation

Top ranked Large International vendor in collaboration

Leading Large International vendor in mobile BI

Top ranked Large International vendor in visual analysis

Top ranked Large International vendor in innovation

Top ranked Large International vendor in vendor support

Top ranked Large International vendor in project length

Top ranked Large International vendor in self service

Top ranked Large International vendor in agility

14 Tableau in THE BI SURVEY 12

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