tagteambp hba presention on social media
DESCRIPTION
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.TRANSCRIPT
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Social Media and On-Line Marketing Presentation for
TheBoardRoomAdvisors, LLC!
Why Go Social?
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Social Media Component Overview 3
What is Social Media?
¡ Social is the ability to communicate, connect, and advise through online platforms based on likes, interest, association, groups, ideas, industries, keywords, and more.
¡ Social Media has many features and benefits for your business such as:
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• Profiles • Groups • Pages • Events
• Messages • Voting • Sharing • Search
• Information • Customer Service
• Networking • Business Management
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Revenue Effect From SNS
The 2011 Social Media Marketing Industry Report stated that 71% of marketers who were using social media as part of their marketing efforts increased traffic or subscribers to their websites, and 51% generated qualified leads for their business
88% - Generated Exposure For My Business 72% - Increased Traffic Subscribers 62% - Improved Search Rankings 56% - Resulted in New Business Partnerships 51% - Generated Qualified Leads 49% - Reduced Overall Marketing Expenses 43% - Improved Sales
¡ LinkedIn is The place online to network and do business with over 120+ Million Professionals. Ease of access to prospects on LinkedIn is tremendous and often allowing for completely bypassing of the gatekeepers.
¡ Twitter is a great place to farm targeted prospects by searching twitter profiles Additionally you can often get account owners to share, promote, and even point you to decision makers.
¡ Facebook is a great place for both B2C and B2B contacts via identifying prospects through groups, Facebook ads, fan pages, and more.
¡ YouTube is a great way to get your business ranked above the competition in the search engines as YouTube videos are indexed quicker and easier by the search engines. Outside of SEO its also great for building “Thought Leadership” as the go to business.
The Four Key Social Platforms That Work
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A Day On Facebook
¡ 15% of Facebook users update their own status.
¡ 22% comment on another’s post or status.
¡ 20% comment on another user’s photos.
¡ 26% “Like” another user’s content.
¡ 10% send another user a private message ¡ Percentages are based on 750 million users
Facebook users are more trusting than others.
Facebook users have more close relationships.
Facebook users get more social support than other people.
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Age Distribution By Social Networking Site Platform
¡ % of social networking site users on each site who are in each age group
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One Third Of US Consumers Spend >3 Hours Online Every Day.
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180 + Minutes 60-79 Minutes 1-59 Minutes 0 Minutes
34% 33% 14% 19%
How Do I Set Up My Social Media Solution?
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Set-up A Gmail Account 11
Set-up A Constant Contact Account
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Set-up A Facebook Fan Page Account
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Set-up A Twitter Account 14
Set-up A YouTube Account 15
Set-up A TwitterFeed Account 16
Set-up A NutshellMail Account 17
Receive All Your Messages In One Place
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• Link to website
• Include on business cards
• Emails
• Tell Everyone in your conversations
Next Steps Tell The World
The TagTeamBP Recommended
Integrated Approach
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• Ping.fm • Twitter • Twitter
• RSS Feeds
• Ping.fm • Web Site • E,mail Contact
Tab
• Social Oomph (Auto Responder)
• Twitter Feed • Ping FM • Twaiter • TwitterFeeder
Twiiter Facebook Fan Page
LinkedIn WordPress Blog
The TagTeam Model Integrates & Automates Your Online
Efforts Saving You Time and Effort
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YouTube • Links to
Facebook, Linkedin, Word press
Blog Website
Integrated Connections 22
Analytics
Web Site
Aggregates all you social media activity into 3 email updates per day
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One Time Set Up Fee of $795 Includes your complete social setup and strategy package: • Twitter, Facebook, LinkedIn, & YouTube setup • Constant Contact e-mail marketing setup • Integration of all social platforms and your website • First month reporting & tracking tools • Training & easy updating of all platforms at once • Complimentary marketing review of all media & how it should connect
to social platforms Upgrades Available for: • Yelp, Plaxo, SocialOomph, Twaitter, FourSquare, and others as
requested • Mobile Site • Landing Pages • Ad Campaigns
TagTeam’s Simply Social Program
24 TagTeam’s Maintenance & Service Options
Like Plan (3 hours/Month) $295 • 3 hours of routine services • Platform Updates • Ongoing Training/Support • Monthly Reports & Tracking
Friend Plan (6 hours/Month) $495 • 6 hours of routine services • Platform Updates • Added Platforms • Ongoing Training/Support • Monthly Reports & Tracking
Fan Plan (10 hours/Month) $695 • 10 hours of routine services • Platform Updates • Added Platforms • Ongoing Training/Support • Monthly Reports & Tracking
Digital Media For Business
2/8/10
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Social Media
¡ Areas of Focus: ¡ Facebook
¡ MySpace
¡ YouTube
¡ Blogging
Email Marketing
¡ Areas of Focus: ¡ Email Vendors ¡ Auto Responders ¡ Opt-in/Squeeze Pages ¡ Search Engine Optimization
(SEO) ¡ Social Media Integration
Supporting Services 26
• Newsletter Creation • Content Writing • Proof Reading • Campaign Development • Audio and Video Production • Social Media Policy Development • Digital Ad Campaigns • Email Marketing Campaigns • Mobile Website Development • Landing Page Development
Your TagTeam Advisors 27
Mark Zurzola Principal TagTeam Business Partners, LLC 2189 Silas Deane Highway, Suite 17 Rocky Hill, CT 06067 P: 860-436-3900 ~ C: 860-729-7117~ F: 860-436-3904 Email: [email protected] Visit the ALL NEW www.TagTeamBP.com
James Gomes Principal TagTeam Business Partners, LLC 2189 Silas Deane Highway, Suite 17 Rocky Hill, CT 06067 P: 860-436-3900 • C: 860-916-0175 • F: 860-436-3904 Email: [email protected] Visit the ALL NEW www.TagTeamBP.com