TANTANGAN DAN PELUANG INDUSTRI ROTI di INDONESIA

SUSENO HADI PURNOMO

ADA DIMANA MANA

TRADISIONAL

EKSOTIS

MODERN

PELUANG(ONLY FOR THEM WHO ARE READY)!

DEMOGRAPHIC BONUS

Updated by June 30, 2015!

Age structure:

0-14 years: 26.2% (male 33,854,520/female 32,648,568)15-24 years: 17.1% (male 22,067,716/female 21,291,548)25-54 years: 42.3% (male 54,500,650/female 52,723,359)55-64 years: 7.9% (male 9,257,637/female 10,780,724)

65 years and over: 6.5% (male 7,176,865/female 9,308,056)

INCOME GROWTH

LIFE STYLE

2010! 2014! 2020!

PROYEKSI PENJUALAN ROTI DI INDONESIA!

CPAM 2015

Perbandingan konsumsi roti (USD percapita)!

ANATOMI INDUSTRI ROTI!

Source: APEBI, TRIM Research

Bread Products

Mass Produced Bread (20%) Artisanal/Boutique Bakeries (12%) Home/Small Bakeries (68%)

DISTRIBUTION!5 - 20 km 200 - 300 km Permanent Shops

Perbandingan pangsa pasar roti produksi massal

(Euromonitor dll 2015)

Indonesia! Philippines! Malaysia!

18%! 22%!

57%!

SARIROTI’ PERFORMANCE!YearTo31Dec 2014A 2015A 2016F 2017F 2018F

Revenue(RpBn) 1,880 2,175 2,582 3,093 3,741

Growth 15.7% 18.7% 19.8% 21.0%

EBITDARpBn) 356 523 633 753 921

18.9% 24.0% 24.5% 24.3% 24.6%

EBITDAGrowth(%) 30.7 47 21.1 19 22.3

NetProfit(RpBn) 193 271 338 387 499

10.3% 12.5% 13.1% 12.5% 13.3%

EPS(Rp) 38 54 67 76 98

EPSGrowth(%) 21.1 40.8 24.7 14.4 28.8

THE CHALLENGESKEY SUCCESS FACTORS

•   MASS PRODUCTION FACILITIES

•   EXTREMELY SHORT SHELF LIFE

•   CLOSE TO MARKET

•   MASS DISTRIBUTION CAPABILITIES

•   PRODUCT INNOVATION

BUSINESS OPPORTUNITIES

�  Low consumption per capita

�  Geographic coverage�  Distribution Channel�  Product Innovation

GEOGRAPHICAL COVERAGE

•   ROTI SUDAH MASUK KE PELOSOK DESA

•   TIDAK PERLU SOSIALISASI

•   RELATIF TIDAK ADA BRANDED PRODUK

•   TIDAK ADA STANDARISASI KUALITAS

•   TIDAK ADA INOVASI

DISTRIBUTION ISSUES

•   VERY SHORT SHELF LIFE

•   HIGH RETURNED PRODUCTS

•   MAN POWER SHORTAGE

•   DEPENDS ON MODERN CHANNEL DEVELOPMENT

INNOVATION

•   CAKE AND PASTRIES

•   FROZEN ITEMS

•   DRIED PRODUCTS

•   CENTRAL KITCHEN

•   REMOTE BAKING UNITS

•   COOLING CHAIN

•   B TO B

•   ONLINE DISTRIBUTION

PRODUCT RANGE OPERATION

KEY QUESTIONS!WHAT KIND OF COMPANY / WHO WILL SURVIVE & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THAT THEY CAN SURVIVE WHAT KIND OF COMPANY / WHO WILL BE STRONGER & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THEY CAN BE STRONGER WHAT KIND OF COMPANY / WHO WILL ENTER & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THEY CAN ENTERED WHAT KIND OF COMPANY / WHO WILL BE OUT & WHY ? WHAT CUSTOMER VALUE THAT THEY DO NOT MEET SO THEY ARE OUT OF THE BUSINESS