team carambola
DESCRIPTION
Team Carambola (Jose Mello, Dan Peterson, Douglas Radecki, Jamie Riveria, Nik Rokop, Claudia Ruge) used the business framework Buying Experience to develop a workshop to innovate in the e-commerce space.TRANSCRIPT
Team Carambola
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
March 5th 2012
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
ABT is innovative in its store
The Secret ShopperVIDEO
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
The buyingprocess
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
The buyingprocess
Problem Recognition
Post Purchase Behavior
InformationSearch
Evaluation of Alternatives
PurchaseDecision
content sites search engines business sites deals and o ers reviews social media
E-commerce, a more involved buying process
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
Problem Recognition
InformationSearch
Evaluation of Alternatives
PurchaseDecision
Post Purchase Behavior
The ecommerce landscape
Catalogue-esque
The ecommerce landscape
It is list of lists! I don’t need all this company information. -Secret Shopper 1 “”
Catalogue-esque
The ecommerce landscape
Catalogue-esque
The ecommerce landscape
Linking into social influence
Catalogue-esque
The ecommerce landscape
Linking into social influence
Auction commerce
Catalogue-esque
The ecommerce landscape
Linking into social influence
Auction commerce
Catalogue-esque
a social online experience
+
Social Media does not reflect
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
A social experience and interactions among customers on Amazon.
ABT’s business narrative online in social spaces such as Facebook.
- +Social interactionsUtilizing social media
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
A top retailer, but not growing fast enough
of the Inc 5000 in overall sales from 2009
$310 million
10.7% growth
151st
of the Inc 500 in online sales from 2010
$195 million
10% growth
18% annual growth for
Top 500 internet retailers
39.5%growth39.5%
growth
4829th
Mello / Peterson / Radecki / Rivera / Rokop / Ruge
We’re pushing our e-commerce business because we believe in e-commerce. -JOHN ABT, Co-President
“”
Potential Impact on Abt Sales
+ 1% = + $3 million revenue
How might we...
enhance the online experience.
Potential Impact on Abt Sales
+ 1% = + $3 million revenue
Day of the workshop
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
Empathy building exercise
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
Brainstorming through collage
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
Mello / Peterson / Radecki / Riveria / Rokop / Ruge
Team collages
customization around shoppingpreferences
expert opinion
navigation & search
sort & compare