1st Quarter 2013

“PARTNERING UP WITH MJØLNER WAS A NATURAL STEP FOR US”Lars Lynggaard, Head of C2C Technology, eBay DK

EDITORIAL

VERSATILITY IS OURBREAD AND BUTTER

UPDATE

Technology is a tool. If a tool does not fulfill its purpose,

it becomes worthless. This is an overt truth, but one that

is becoming harder and harder to live by as the world of

technology expands.

While this poses immense challenges for many companies,

it is the bread and butter of Mjølner.

Versatility is of the utmost importance when our techno-

logical tools are created. As a business in today’s techno-

logy landscape, you need to be present across all platforms.

This requires skills in everything, from iOS to Windows

Phone and Android, and from HTML 5 to embedded solu-

tions. This is what we are here for - to help you reach your

potential.

In this issue, you will learn how our design and develop-

ment of eBay’s iPad and Android apps helped them beat

their competitors at the finish line. We will share the bene-

fits of our unique technology, TouchGFX, and how it added

value to Energy Micro’s low energy microcontrollers. Also,

you’ll be able to read about our facilitation of knowledge

sharing at Microsoft’s Development Conference by means

of a Windows Phone 8 app.

Finally, this issue presents Mjølner’s new consultancy services.

These services have emerged from a business-driven process

where we tested and utilized our company philosophy.

For Mjølner, this means putting our customers first.

Best Regards,

Jørgen Lindskov Knudsen, CEO

EDITORIAL

VERSATILITY IS OURBREAD AND BUTTER

UPDATE

Technology is a tool. If a tool does not fulfill its purpose,

it becomes worthless. This is an overt truth, but one that

is becoming harder and harder to live by as the world of

technology expands.

While this poses immense challenges for many companies,

it is the bread and butter of Mjølner.

Versatility is of the utmost importance when our techno-

logical tools are created. As a business in today’s techno-

logy landscape, you need to be present across all platforms.

This requires skills in everything, from iOS to Windows

Phone and Android, and from HTML 5 to embedded solu-

tions. This is what we are here for - to help you reach your

potential.

In this issue, you will learn how our design and develop-

ment of eBay’s iPad and Android apps helped them beat

their competitors at the finish line. We will share the bene-

fits of our unique technology, TouchGFX, and how it added

value to Energy Micro’s low energy microcontrollers. Also,

you’ll be able to read about our facilitation of knowledge

sharing at Microsoft’s Development Conference by means

of a Windows Phone 8 app.

Finally, this issue presents Mjølner’s new consultancy services.

These services have emerged from a business-driven process

where we tested and utilized our company philosophy.

For Mjølner, this means putting our customers first.

Best Regards,

Jørgen Lindskov Knudsen, CEO

According to Thomas Jensen, Senior Product Manager of

Mobile at eBay Denmark, the new mobile apps have already

become massive successes.

Just before Easter, an Android app for dba.dk, and an iPad app

for Bilbasen.dk, were released. eBay is expecting the apps to

be used by approximately 160.000 users. You can currently

see commercials for the iPad app on Danish national TV.

The Best Car Search Tool in the World

The fruits of the eBay/Mjølner collaboration are also being

noticed outside Danish borders. The app for Bilbasen.dk

received great reviews at the international eBay-Motors

summit.

We were very proud to present the app and the positive feed-

back was overwhelming. My colleagues agreed that our car

searching tool for iPad, provides one of the best user experi-

ences in the world!

– Morten Heuing, General Manager, eBay DK.

The development and design of these apps followed Mjølner’s

well-proven process, created to bring every question and

challenge to the surface, placing the user at the center of

attention.

BEING A SERIOUS CONTENDERIN TODAY’S MOBILE MARKETCALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER INMEETING THIS CHALLENGE.

In December 2012 eBay contacted Mjølner. They needed help

developing apps for their Danish brands Bilbasen.dk and dba.

dk. Easter is the time of the year when most used cars are

sold and bought in Denmark, making this a crucial deadline.

Partnering up with Mjølner was a natural step for us. We

have worked with them before and their agile team made us

confident that they would deliver platform specific, high

quality products, on time.

– Lars Lynggaard, Head of C2C Technology, eBay DK.

More Platforms Equal More Work

During the last years, the use of mobile devices has exploded.

This dramatically increases the importance of being present

on several platforms.

Android is a particularly challenging platform as the many

supported devices differ in screen resolution and interaction

possibilities. This makes the development of Android apps a

complex and time-consuming process.

eBay’s users generate all content and thereby profit, placing

them at the heart of eBay’s business. To meet the needs of

an extremely diverse and wide-ranging user group, conve-

nience is key.

We have made the strategic choice of specializing in one

platform in-house. By delegating other projects to Mjølner,

we are able to beat our competitors at the finish line,

putting out products on a variety of platforms simulta-

neously, leaving no customer behind.

– Lars Lynggaard, Head of C2C Technology, eBay DK

MEETING eBay USERSON EVERY PLATFORM

CASE

BY DELEGATING PROJECTS TOMJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS

Lars Lynggaard, Head of C2C Technology, eBay DK

“

According to Thomas Jensen, Senior Product Manager of

Mobile at eBay Denmark, the new mobile apps have already

become massive successes.

Just before Easter, an Android app for dba.dk, and an iPad app

for Bilbasen.dk, were released. eBay is expecting the apps to

be used by approximately 160.000 users. You can currently

see commercials for the iPad app on Danish national TV.

The Best Car Search Tool in the World

The fruits of the eBay/Mjølner collaboration are also being

noticed outside Danish borders. The app for Bilbasen.dk

received great reviews at the international eBay-Motors

summit.

We were very proud to present the app and the positive feed-

back was overwhelming. My colleagues agreed that our car

searching tool for iPad, provides one of the best user experi-

ences in the world!

– Morten Heuing, General Manager, eBay DK.

The development and design of these apps followed Mjølner’s

well-proven process, created to bring every question and

challenge to the surface, placing the user at the center of

attention.

BEING A SERIOUS CONTENDERIN TODAY’S MOBILE MARKETCALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER INMEETING THIS CHALLENGE.

In December 2012 eBay contacted Mjølner. They needed help

developing apps for their Danish brands Bilbasen.dk and dba.

dk. Easter is the time of the year when most used cars are

sold and bought in Denmark, making this a crucial deadline.

Partnering up with Mjølner was a natural step for us. We

have worked with them before and their agile team made us

confident that they would deliver platform specific, high

quality products, on time.

– Lars Lynggaard, Head of C2C Technology, eBay DK.

More Platforms Equal More Work

During the last years, the use of mobile devices has exploded.

This dramatically increases the importance of being present

on several platforms.

Android is a particularly challenging platform as the many

supported devices differ in screen resolution and interaction

possibilities. This makes the development of Android apps a

complex and time-consuming process.

eBay’s users generate all content and thereby profit, placing

them at the heart of eBay’s business. To meet the needs of

an extremely diverse and wide-ranging user group, conve-

nience is key.

We have made the strategic choice of specializing in one

platform in-house. By delegating other projects to Mjølner,

we are able to beat our competitors at the finish line,

putting out products on a variety of platforms simulta-

neously, leaving no customer behind.

– Lars Lynggaard, Head of C2C Technology, eBay DK

MEETING eBay USERSON EVERY PLATFORM

CASE

BY DELEGATING PROJECTS TOMJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS

Lars Lynggaard, Head of C2C Technology, eBay DK

“

CASE

MY COLLEAGUES AGREEDTHAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OFTHE BEST USER EXPERIENCESIN THE WORLD!

Morten Heuing, General Manager, eBay DK

“

CASE

MY COLLEAGUES AGREEDTHAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OFTHE BEST USER EXPERIENCESIN THE WORLD!

Morten Heuing, General Manager, eBay DK

“

INNOVATION IS VITAL TOMAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’SFIERCE MARKETPLACE.

The benefits of innovation are endless. By innovating, we take

the future into our own hands, actively creating the consumer

needs of tomorrow. Our ability to innovate makes us able to

move first and leave our competitors scurrying to catch up.

This is a realization of many businesses today, and the ways of

working with innovation are numerous. At Mjølner, we swear by

an effective and iterative process with a strong focus on trial-

and-error. We wholeheartedly subscribe to the saying:

Fail early, fail cheaply.

A Lightweight Process with Great Impact

Mjølner gave a case presentation at the 600 minutes of Innova-

tion and Product Development Conference. The feedback from

the many R&D and Innovation Managers in the audience made

it clear that user-driven innovation is in high demand.

GETTING AHEAD THROUGHCUSTOMER-DRIVEN INNOVATION

In the latest issue we told the story of how Mjølner and Linak

teamed up to develop a new patient panel concept.

This is one of many examples of how Mjølner facilitates

user-driven innovation processes based on our customers’

intricate knowledge of their fields and markets. Our process is

designed to be effective, exploratory, and lightweight.

By treating the process not as the way toward a final product,

but as an innovation project, we are able to achieve much more,

in much less time, at a fraction of the cost.

– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.

We deliver an efficient process focused on results and the

systematization of existing knowledge and ideas within your

company. Every process is based on a strong partnership with

our client.

Find out More by Contacting:

Christina Dencker Orehøj Kjærgaard, UX Manager

+45 41 95 36 08

cdk@mjolner.dk.

SERVICE

INNOVATION IS VITAL TOMAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’SFIERCE MARKETPLACE.

The benefits of innovation are endless. By innovating, we take

the future into our own hands, actively creating the consumer

needs of tomorrow. Our ability to innovate makes us able to

move first and leave our competitors scurrying to catch up.

This is a realization of many businesses today, and the ways of

working with innovation are numerous. At Mjølner, we swear by

an effective and iterative process with a strong focus on trial-

and-error. We wholeheartedly subscribe to the saying:

Fail early, fail cheaply.

A Lightweight Process with Great Impact

Mjølner gave a case presentation at the 600 minutes of Innova-

tion and Product Development Conference. The feedback from

the many R&D and Innovation Managers in the audience made

it clear that user-driven innovation is in high demand.

GETTING AHEAD THROUGHCUSTOMER-DRIVEN INNOVATION

In the latest issue we told the story of how Mjølner and Linak

teamed up to develop a new patient panel concept.

This is one of many examples of how Mjølner facilitates

user-driven innovation processes based on our customers’

intricate knowledge of their fields and markets. Our process is

designed to be effective, exploratory, and lightweight.

By treating the process not as the way toward a final product,

but as an innovation project, we are able to achieve much more,

in much less time, at a fraction of the cost.

– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.

We deliver an efficient process focused on results and the

systematization of existing knowledge and ideas within your

company. Every process is based on a strong partnership with

our client.

Find out More by Contacting:

Christina Dencker Orehøj Kjærgaard, UX Manager

+45 41 95 36 08

cdk@mjolner.dk.

SERVICE

MJØLNER PARTICIPATED INTHIS YEAR’S EMBEDDED WORLDEXHIBITION WITH OUR NEWTECHNOLOGY, TouchGFX.THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.

Embedded World is the world’s largest conference on em-

bedded technology, sporting no less than 8681 exhibitors.

Here innovations, trends, and new products are presented

by leading companies within the business.

Together with Glyn, EBV Elektronik, and Energy Micro, we

demonstrated our new TouchGFX technology, receiving an

impressive response.

It was amazing to see developers from all over the world line

up to experience our demo applications. Our unique product

allows a smartphone feel on ultra-low power platforms.

This creates infinite potential. It is a thrilling prospect for

many businesses.

– Jørgen Mygind, Account Manager, Mjølner.

The Benefits of TouchGFX

Through a strong focus on memory usage optimization,

TouchGFX delivers great looking graphics with a minimal

RAM-usage.

Furthermore, TouchGFX provides a range of widgets, from

buttons to images, text areas, and scrollable lists, for use

in applications.

Only the general functionality of widgets is included in the

framework. This allows customers to achieve exactly the

aesthetic appearance they desire.

Learn more at TouchGFX.com

TouchGFX RECEIVESINTERNATIONAL ACKNOWLEDGEMENT

A Value-Adding Technology

The benefits of TouchGFX have proven to be perfect for

Energy Micro’s low energy ARM Cortex-M3 microcontroller

family. With the TouchGFX technology, Energy Micro provides

the best combination of energy efficiency and high graphic

quality.

Energy Micro’s customers now have a clear advantage, as

TouchGFX enables them to create sophisticated, responsive

GUIs while maintaining a very low energy consumption.

Now, with TouchGFX we’ve shown what can be done using

our EFM32 Cortex-M3 MCU, enabling cutting-edge product

designs that continue to provide our customers with low-cost,

low-energy solutions.

– Andreas Koller, VP of Worldwide Sales, Energy Micro.

Based on TouchGFX and our experience with most ARM

processors, Mjølner has become an official Energy Micro

EFM32 Design Partner. Moreover, Mjølner is also offering

graphic solutions for most of the industry standard micro-

controllers, screen sizes, and operating speeds.

At Mjølner, we build partnerships with our clients,

focusing not only on their immediate needs, but also

on the long-term relationship. This is to ensure that

our clients’ integrity is maintained and that their values

are clearly present throughout our collaboration. With

TouchGFX, this becomes a possibility for all clients.

WITH TouchGFX WE’VE SHOWNWHAT CAN BE DONE USING OUR

EFM32 CORTEX-M3 MCU

Andreas Koller, VP of Worldwide Sales, Energy Micro

“

CASE

MJØLNER PARTICIPATED INTHIS YEAR’S EMBEDDED WORLDEXHIBITION WITH OUR NEWTECHNOLOGY, TouchGFX.THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.

Embedded World is the world’s largest conference on em-

bedded technology, sporting no less than 8681 exhibitors.

Here innovations, trends, and new products are presented

by leading companies within the business.

Together with Glyn, EBV Elektronik, and Energy Micro, we

demonstrated our new TouchGFX technology, receiving an

impressive response.

It was amazing to see developers from all over the world line

up to experience our demo applications. Our unique product

allows a smartphone feel on ultra-low power platforms.

This creates infinite potential. It is a thrilling prospect for

many businesses.

– Jørgen Mygind, Account Manager, Mjølner.

The Benefits of TouchGFX

Through a strong focus on memory usage optimization,

TouchGFX delivers great looking graphics with a minimal

RAM-usage.

Furthermore, TouchGFX provides a range of widgets, from

buttons to images, text areas, and scrollable lists, for use

in applications.

Only the general functionality of widgets is included in the

framework. This allows customers to achieve exactly the

aesthetic appearance they desire.

Learn more at TouchGFX.com

TouchGFX RECEIVESINTERNATIONAL ACKNOWLEDGEMENT

A Value-Adding Technology

The benefits of TouchGFX have proven to be perfect for

Energy Micro’s low energy ARM Cortex-M3 microcontroller

family. With the TouchGFX technology, Energy Micro provides

the best combination of energy efficiency and high graphic

quality.

Energy Micro’s customers now have a clear advantage, as

TouchGFX enables them to create sophisticated, responsive

GUIs while maintaining a very low energy consumption.

Now, with TouchGFX we’ve shown what can be done using

our EFM32 Cortex-M3 MCU, enabling cutting-edge product

designs that continue to provide our customers with low-cost,

low-energy solutions.

– Andreas Koller, VP of Worldwide Sales, Energy Micro.

Based on TouchGFX and our experience with most ARM

processors, Mjølner has become an official Energy Micro

EFM32 Design Partner. Moreover, Mjølner is also offering

graphic solutions for most of the industry standard micro-

controllers, screen sizes, and operating speeds.

At Mjølner, we build partnerships with our clients,

focusing not only on their immediate needs, but also

on the long-term relationship. This is to ensure that

our clients’ integrity is maintained and that their values

are clearly present throughout our collaboration. With

TouchGFX, this becomes a possibility for all clients.

WITH TouchGFX WE’VE SHOWNWHAT CAN BE DONE USING OUR

EFM32 CORTEX-M3 MCU

Andreas Koller, VP of Worldwide Sales, Energy Micro

“

CASE

WINDOWS PHONE APP FORMICROSOFT’S DEVELOPER CONFERENCE

MJØLNER IS ONE OF THE FEWCOMPANIES THAT ALREADYMASTER THE CHALLENGE OF WINDOWS PHONE APPS. THELATEST PROOF OF THIS IS THEOFFICIAL APP FOR THE DANISHDEVELOPER CONFERENCE 2013. The Danish Developer Conference (DDC) is Microsoft’s lead-

ing conference in Denmark, focusing on the recent techno-

logies of Microsoft’s various platforms. The aim is to educate

and inspire developers, software architects, and IT startups.

Touch and Register

At the heart of DDC is the sharing of knowledge. Through

the event, participants gain insight into the latest trends

concerning Windows Phone, Windows 8, Web and Net & Tools.

To support the flow of knowledge and information, Mjølner

designed and developed DDC’s Windows Phone 8 app:

The app made novel use of NFC technology to allow easy

registration for specific sessions. You simply touch the pho-

ne to a poster and there you go.

– Frederik Winstrup Johansen, Software Architect, Mjølner.

Having registered, participants were able to rate the sessi-

on and share insights trough live-chatting. Registerring also

allowed access to session content and additional information

about the speakers.

Accelerate Your Windows Phone App Development

In addition to the conference app, Mjølner also gave

a presentation on developing for the Windows Phone

platform. Here, Frederik Winstrup Johansen focused on the

benefits of designing a rudimentary Windows Phone app

as the starting point of creating a family of apps.

This year’s DDC took place in Horsens on the 2nd of April and

in Copenhagen on the 4th of April.

You can find the DDC Windows Phone 8 app in the the

Windows Phone Store.

CASE

“THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATIONFOR SPECIFIC SESSIONS

Frederik Winstrup Johansen, Software Architect, Mjølner

WINDOWS PHONE APP FORMICROSOFT’S DEVELOPER CONFERENCE

MJØLNER IS ONE OF THE FEWCOMPANIES THAT ALREADYMASTER THE CHALLENGE OF WINDOWS PHONE APPS. THELATEST PROOF OF THIS IS THEOFFICIAL APP FOR THE DANISHDEVELOPER CONFERENCE 2013. The Danish Developer Conference (DDC) is Microsoft’s lead-

ing conference in Denmark, focusing on the recent techno-

logies of Microsoft’s various platforms. The aim is to educate

and inspire developers, software architects, and IT startups.

Touch and Register

At the heart of DDC is the sharing of knowledge. Through

the event, participants gain insight into the latest trends

concerning Windows Phone, Windows 8, Web and Net & Tools.

To support the flow of knowledge and information, Mjølner

designed and developed DDC’s Windows Phone 8 app:

The app made novel use of NFC technology to allow easy

registration for specific sessions. You simply touch the pho-

ne to a poster and there you go.

– Frederik Winstrup Johansen, Software Architect, Mjølner.

Having registered, participants were able to rate the sessi-

on and share insights trough live-chatting. Registerring also

allowed access to session content and additional information

about the speakers.

Accelerate Your Windows Phone App Development

In addition to the conference app, Mjølner also gave

a presentation on developing for the Windows Phone

platform. Here, Frederik Winstrup Johansen focused on the

benefits of designing a rudimentary Windows Phone app

as the starting point of creating a family of apps.

This year’s DDC took place in Horsens on the 2nd of April and

in Copenhagen on the 4th of April.

You can find the DDC Windows Phone 8 app in the the

Windows Phone Store.

CASE

“THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATIONFOR SPECIFIC SESSIONS

Frederik Winstrup Johansen, Software Architect, Mjølner

WE ARE EXPANDING OURON-SITE CONSULTANCY SERVICE

SERVICE

WITH OUR NEW SERVICEMJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTSALL OVER DENMARK.

In our efforts to continuously adjust to the needs of our

customers, we are expanding our service portfolio. Mjølner

now offers the flexibility of on-site consultants, ready to

contribute to your development projects with the renowned

Mjølner quality.

The service is based on an open and competitive business

model, providing a value-for-money solution to all our

customers. All consultants have a high level of competence

and Mjølner ensures that the quality lives up to our high

standards.

With our skilled and knowledgeable on-site consultants,

Mjølner now offers all customers the opportunity to profit

from a close and value-adding partnership.

– Brian Gottorp Jeppesen, CSO, Mjølner.

Our on-site consultants offer expert competencies within

software, infrastructure, architecture, project management,

quality assurance, test, and verification. The price of our

services is highly competitive and we go out of our way to

find the most competent consultant for your project.

Contact us to learn more:

Brian Gottorp Jeppesen, CSO

+45 41 95 36 26

brj@mjolner.dk

MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO

PROFIT FROM A CLOSE ANDVALUE-ADDING PARTNERSHIP

Brian Gottorp Jeppesen, CSO, Mjølner

“

WE ARE EXPANDING OURON-SITE CONSULTANCY SERVICE

SERVICE

WITH OUR NEW SERVICEMJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTSALL OVER DENMARK.

In our efforts to continuously adjust to the needs of our

customers, we are expanding our service portfolio. Mjølner

now offers the flexibility of on-site consultants, ready to

contribute to your development projects with the renowned

Mjølner quality.

The service is based on an open and competitive business

model, providing a value-for-money solution to all our

customers. All consultants have a high level of competence

and Mjølner ensures that the quality lives up to our high

standards.

With our skilled and knowledgeable on-site consultants,

Mjølner now offers all customers the opportunity to profit

from a close and value-adding partnership.

– Brian Gottorp Jeppesen, CSO, Mjølner.

Our on-site consultants offer expert competencies within

software, infrastructure, architecture, project management,

quality assurance, test, and verification. The price of our

services is highly competitive and we go out of our way to

find the most competent consultant for your project.

Contact us to learn more:

Brian Gottorp Jeppesen, CSO

+45 41 95 36 26

brj@mjolner.dk

MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO

PROFIT FROM A CLOSE ANDVALUE-ADDING PARTNERSHIP

Brian Gottorp Jeppesen, CSO, Mjølner

“

Mjølner Informatics A/S Finlandsgade 10, DK-8200 Aarhus N +45 70 27 43 43 www.mjolner.dk info@mjolner.dk

MEETING eBay USERS ON EVERY PLATFORM

GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION

TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT

WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE

WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE