TECH SAVVY MOMS

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TECH SAVVY MOMS

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QUICK DEFINITION

Tech Savvy Moms are always up to date with the latest technology evolutions and read tech-related blogs or

magazines. They make daily use of smart devices and are likely to be early adopters of new home technologies.

TECH SAVVY MOMS: FOOD & BEVERAGE

TOP FOOD BRANDS TOP BEVERAGE BRANDS

INTERNATIONAL DELIGHT

LIPTON OCEAN SPRAY

KNOW MORE

KNOW MOREGERBER BETTY

CROCKERHELLMAN’S

31%FOODIES

27%LOOK FOR

RECIPES ONLINE

BREAKFAST FOODS

(popularity index)

146.8

TECH SAVVY MOMS: RETAIL

(popularity index)

APPAREL RETAIL186.3

Department Store

Apparel Retail

Grocery Stores

Other Retail

Sport Retail

<0.01% 15.39% 30.79% 46.18% 61.57%

REACH

TOP RETAIL STORES

KNOW MOREMACY’S

LOOK FORONLINE DAILYDEALS26%

TARGET AMAZON.COM

TECH SAVVY MOMS: MOBILE USAGE

157.6High interest in MOBILE APPS

TOP LIFESTYLE APPTOP UTILITY APPTOP HEALTH & FITNESS APP

HEALTH &FITNESS180.7

UTILITYAPPS

177.1LIFESTYLE

173.3

LOSE IT! KNOW MORE

GRAMMARLY KNOW MORE

DRUGSTORE KNOW MORE

TECH SAVVY MOMS: FASHION

FASHION LOVERS

35%

TOP CLOTHING BRANDS TOP ACCESSORY BRANDS

KELLY MOORE KNOW MORE

KNOW MORE

OLD NAVY LOLLY WOLLY DOODLE

(popularity index)

ACCESSORIES183.2

(popularity index)

HANDBAGS & PURSES 188.3

MICHAEL KORS

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