technical university eindhoven: 1st vision lecture - september2006

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TU/e > ID Entertainment > Play Sunday, June 21, 2009

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Between 2006 and 2008 I was Domain Manager for Domain Play at the Technical University in Eindhoven. This domain, one of the four domains in the Bachelor's phase (health, home, work and play), used to be called Domain Entertainment. I set up a new programme and, together with the team of lecturer-coaches, I developed a series of new projects, workshops and lectures. The faculty board allowed me to rename the Domain and redefine the thematical point of departure. This lecture was one of three presentations meant to elucidate my ideas and curricular strategy. This lecture was the first of a series of four, given in September 2006.

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Page 1: Technical University Eindhoven: 1st Vision lecture - September2006

TU/e > IDEntertainment > Play

Sunday, June 21, 2009

Page 2: Technical University Eindhoven: 1st Vision lecture - September2006

Entertainment is an event, performance, or activity designed to give pleasure to an audience (although, for example, in the case of a computer game the "audience" may be only one person). Recreation, play, reading, and art appreciation are not generally regarded as entertainment but rather as recreation because entertainment generally requires the supplier of the performance to be visible to the viewer, with the exception of computer games.

Play is amusing interaction with people, animals, or toys, often in the context of learning or recreation. Some play has clearly defined goals and is called a game, some play has no such goal and is unrestrained.As a theoretical concept, play is notoriously difficult to tightly define. Rather than having a single meaning, play is best seen as descriptive of a range of activities that can be ascribed to both humans and non-humans.

(source: Wikipedia)

Sunday, June 21, 2009

Page 3: Technical University Eindhoven: 1st Vision lecture - September2006

Sunday, June 21, 2009

Page 4: Technical University Eindhoven: 1st Vision lecture - September2006

Sunday, June 21, 2009

Page 5: Technical University Eindhoven: 1st Vision lecture - September2006

Domain Entertainment > Play

Work >< Health

Antoine Adamowicz - Wouter Baars - Emilia Barakova - Tilde Bekker - Tristan Frencken - Marc Geilen - Ann de Gersem - Heleen van Heel -Maxine Kennedy - Rob van Kranenborg -

Hans Leeuw - Bert Lonsain - Joris Maas - Dirk van den Mortel - David Morgan - Matthias Rauterberg - Ronald van Tienhoven (dm) - Ellen Ras - Monique Segers (pm) -

Christoph Seyferth - Peter Verbeek

Sunday, June 21, 2009

Page 6: Technical University Eindhoven: 1st Vision lecture - September2006

Sunday, June 21, 2009

Page 7: Technical University Eindhoven: 1st Vision lecture - September2006

IfWe learn best by playing,

ThenWe need lifelong kindergarten.

Sunday, June 21, 2009

Page 8: Technical University Eindhoven: 1st Vision lecture - September2006

The Boundaries between Education, Work and Play will increasingly vanish.This will have a profound effect on man’sphysical and mental well-being.

Sunday, June 21, 2009

Page 9: Technical University Eindhoven: 1st Vision lecture - September2006

Sunday, June 21, 2009

Page 10: Technical University Eindhoven: 1st Vision lecture - September2006

What kinds of Play areemerging from hybrids of old and new media?

Sunday, June 21, 2009

Page 11: Technical University Eindhoven: 1st Vision lecture - September2006

What is the true connotation of interactivity in the 21st century?Can we intensify interactivity by means of the intelligent products we intend to design?Will we be able to stretch its meaningtowards enhanced and intensified ways of social and cultural exchange?

Sunday, June 21, 2009

Page 12: Technical University Eindhoven: 1st Vision lecture - September2006

How can we design playInto tomorrow’s learning?

Sunday, June 21, 2009

Page 13: Technical University Eindhoven: 1st Vision lecture - September2006

Nintendo, id Software, Lego, and several othercutting-edge entertainment (>play) companiesare increasingly asking for active participants, not for consumers. More and more there willbe an ongoing input and output, made possiblewith open platforms, open code, and flexibleprotocols. The product’s history will becomethe history of exchange between developer anduser. In fact, the user will become a developer.

Sunday, June 21, 2009

Page 14: Technical University Eindhoven: 1st Vision lecture - September2006

A Question, B Mantra:...

Sunday, June 21, 2009

Page 15: Technical University Eindhoven: 1st Vision lecture - September2006

What kind of intelligent system will prove to be a true companion and friend?

Sunday, June 21, 2009

Page 16: Technical University Eindhoven: 1st Vision lecture - September2006

What kind of intelligent system will prove to be a true companion and friend?

Sunday, June 21, 2009

Page 17: Technical University Eindhoven: 1st Vision lecture - September2006

What kind of intelligent system will prove to be a true companion and friend?

Sunday, June 21, 2009

Page 18: Technical University Eindhoven: 1st Vision lecture - September2006

Project: Design a Friend.Internalize the task,Internalize the product,because you should want to live with it.

Sunday, June 21, 2009

Page 19: Technical University Eindhoven: 1st Vision lecture - September2006

If/Then also refers to the need to customizea given product or set of rules. Can a product be the true extension of one’s specific needsand wishes? Does intelligence lie in the eyeof the active, discerning and critical beholder?

Sunday, June 21, 2009