tenun dobo rebranding process
TRANSCRIPT
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THE REBRANDING OF
DESIGNED BYDAFNI ELANTI AZIZA
1701345916 // LB32
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BRAINSTORMING IDEAS (GROUP)
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PRODUCT PROFILE (GROUP)
Nama ProdukDoboJenis ProdukTenun (Kain, Syal, dll.)ProduksiKelompok Penenun Eban Watan (NTT)WarnaMerah, Hitam, Biru Indigo, Biru-HitamBahanKapas, Pewarna Merah Alami (dari Akar Tumbuhan Mengkudu), Pewarna SintetisPembuatanHandmade (one of a kind)Jenis MotifMale : Lipa (simple)Female : Utan (berbagai motif)Motif RepresentatifMotif Blasin (anyaman bambu)Motif Jong Dobo (kapal Dobo)HargaRp 220.000,- s.d. Rp 1.100.000,-
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TARGET MARKET (GROUP)
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COMPETITORS (GROUP)
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VISUAL REFERENCE
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VISUAL APPROACH
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CHARACTERS
TRADITIONAL // ELEGANT // FEMININE
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MATRIX
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LOGO PROGRESS
1 2 3
4 5
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LOGO APPLICATIONS
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