BY L A U RA T H O R N BO R R O W

TEXTUAL ANALYSIS OF MUSIC VIDEO: TRAIN - DRIVE BY

TECHNICAL CONVENTION• Close-Ups: of each individual band member to

make the fans feel like they have a personal connection to each artist

TECHNICAL CONVENTION CONTINUED

• Performance Shots: are used to show the band performing to their fans although in this video they are in the vineyard.• Band Shots: shows how the band is made up of

individual characters who come together to create an amazing sound.

NARRATIVE• Slight narrative throughout  the video as they both meet, fall out and then get back together at the end of the video.

REPRESENTATION: • Rich, women wearing white clothing shows

that she innocent although she breaks the norm of a women when we she the clip of her taking control of the visitors coming to the vineyard, man wearing black clothing shows that he's incontrol, man driving the car with her as the passenger reinforce the stereotype of men being in control.

MUSICAL GENRE:• Singer Songwriter and Pop genres helps to gather an understand of the types of conventions which are needed to create the type of effect in which the people watching are expecting.

AUDIENCE• For people who can relate to the narrative of falling in love, breaking up and then getting back together.

INTERTEXTUALITY• Both the car (Fire-bird) and the images of

the house show use the viewer that the lead singer in the band is wealthy, which then links to one of the conventions of pop music video, as they like to show off their wealth through.

VISUALS & LYRICS• Linking the visuals and the lyrics together shows that the video has been well planned out, e.g. words 'Drive By' are sung when an image of the male driving past.

PACE OF EDITING & MUSIC

• The pace of the editing has coincided with the pace of the music video to help create the effect of us the view actually physically been their. This is helped by many jump and clear cuts.