the 3x3 business model storyboard for ryanair airlines: a simpler and flexible visualization of how...

13
1 The 3x3 Business Model Storyboard A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and Shares Value #VPGen. Dr. Rod King. [email protected] & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing Value CreaCon Value Delivery Value Sharing (Profit)

Upload: rod-king-phd

Post on 20-Aug-2015

1.365 views

Category:

Business


0 download

TRANSCRIPT

1  

The 3x3 Business Model Storyboard A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)  

2  

The 3x3 Business Model Storyboard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)  

The Storycards of

The 3x3 Business Model Storyboard

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

INPUTS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

INTERNAL RESOURCES Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

PROCESSES Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

VALUE PROPOSITION Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

CHANNELS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

CUSTOMER Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

COST Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

REVENUE Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

KEY METRICS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

The 3x3 Business Model Storyboard for Ryanair (Simplified Network Diagram)

A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

 #VPGen.  Dr.  Rod  King.  [email protected]  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)  

Legend    

 requires      delivers/                                        drives              require(s)                                    

         affect(s)/              delight(s)