the big social media conference - july 2015
TRANSCRIPT
Up Periscope and fast forward to
#Lifein2050
"We are on the edge of change comparable to the rise of human life on Earth.”
The year is 2050 but not much has changed…
Spot of lunch dahhling?
Little change!
Think again…
Hello! Welcome to the Hilton Manchester
Glass of Merlotladies?
Make it a large please…
I’m not driving
In fact, I have a clear afternoon…
Because of the law of accelerating
returns, the 21st century will achieve
1,000 times the progress of the 20th
century
Artificial superintelligence is coming and probably within our
lifetime
It ranges from a computer that's just a little smarter than a human to one that's
trillions of times smarter
If our meager brains were able to invent wi-fi, imagine what’s possible with something 100 or 1,000 or even 1 billion times smarter
Turing test - the moment at which a computer will exhibit intelligent behaviour equivalent to, or indistinguishable from, that of a human
Impact on comms
Make way for the Robot marketer
Analysing data for website content and copywriting
Customer service Marketing reps at
shows
Using AI to look at a customer’s past behaviour online to predict what they are going to be interested in next
Data attributes are then analysed to ensure adverts are reaching shoppers at the point of influence on their path to purchase
The main threat from AI is the potential that many of
the jobs that require human attention and
decision making today may be performed better, faster and even cheaper in the future by robots or
AI software systems
What does it mean for our future and that of our
children and grandchildren?
Hawking: ‘potential to eradicate war, disease and
poverty’
Or are we summoning the demon?
Hawking: “Humanity faces an uncertain future as technology learns to think for itself and adapt to its environment”
Importance of accelerating space exploration
In case we need to move planet
We can’t be passive consumers; we need to have our voices heard
We need to program computers with the right values
We need to put pressure on Governments, Businesses & Academics to listen and act
