the chief data officer's quest for data quality and data governance
DESCRIPTION
Keynote presentation I have delivered at DGIQ 2014 conference in San Diego. Video and audio can be found at http://vimeopro.com/vcube/dgiq2014TRANSCRIPT
Mario Faria
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The Chief Data Officer’s Quest for Data Quality and Data
Governance
Mario Faria
June 24th, 2014
http://www.cdo-inc.com/
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Who am I ?
• Recognition as one of the 1st Chief Data Officers in the world • Well recognized thought leader in Data Management, Data Science,
Analytics, CRM, Supply Chain and Operations Management • 20+ years working with Information Technology, Management
Consulting, Financial Services, Retail, CPG and Private Equity • Regular speaker at conferences throughout the world • Contributor to magazines and publications • Helping companies cross the Data & Analytics Chasm
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Objectives
• Understand the CDO role • Develop a strategy to manage your team • Mobilize a cultural change inside your
company
with a Data Quality and Data Governance perspective
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“We kill people based on metadata”
General Michael Hayden
Former Director of the NSA and the CIA
On the Chief Data Officer
Building the bridge between business and IT
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Chief Data Officer / Chief Analytics Officer Data Architect
Data Quality
Data Scientist
Data Governance Data Operations
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My first CDO role
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My second CDO role
Pu:ng together the best data
team you can find
1-‐Defining the mission
Create a long-‐term Data Strategy with regular short term
deliverables
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2-‐SelecDng your team
Find the individuals who their personal interests are aligned with
your defined mission
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People Management
Data Management
Domain Expertise
Technology
Skills for a Data Team
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Some important soft skills required • Communication skills • Curious • Versatile • Adaptable • Comfortable in dealing with ambiguity
√
3-‐ImplemenDng the change
Data & AnalyDcs is quite easy
Changing behavior and culture is extremely hard to achieve
Gartner : “By 2017 the CMO will Spend More on IT Than the CIO”
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“Enterprise Information Management is putting together the right people at the right time to manage the right data using the right technology”
Robert J. Abate
Global Director, Enterprise Information Management & Analytics at Kimberly-Clark
Right People Right Data
Right Technology
Data Quality & Data Governance
Conclusions
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Chief Data
Officer
CEO
CFO
CIO CMO
CAO
Provides actionable customer data to better manage risk and drive improved business performance with marketing & sales.
Minimizes a company’s risk
and cost inefficiencies by better managing, optimizing, and
creating transparency of
business processes and outcomes.
Provides actionable customer data to marketing which justifies spend
on marketing activities, and improves digital performance in the
marketplace
Enhances technology’s ‘seat at the table’ and provides strategic insights into how to best support
the companies business objectives
Standardizes data across a company in order for Analytics to
run complex algorithms and
analysis
Chief Data Officer – Everyone’s Best friend
The Data Quality & Data Governance
Leader is the CDO best friend
How prepared is your business to have
someone managing data quality and data governance
programs ?
Accessing the data maturity level of your organizaDon
It will take some time for the results to show up
An upside investment in technology is needed
It will require a dedicated team to implement, manage and operate the quality and
governance programs
Everyone in the organization is responsible for
Data Quality and Data Governance
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Thank you Mario Faria Chief Data Officer and Analytics Strategy Advisor http://www.cdo-inc.com www.slideshare.com/fariamario Twitter : @mariofaria [email protected] +1 (425) 628-3517