the doctor is online: building a professional social media presence
TRANSCRIPT
#THEDOCTORISONLINE Building a Professional Social Media Presence
Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch
THE MEASURE OF INTELLIGENCE IS THE ABILITY TO CHANGE.
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Albert Einstein
WHY CREATE A SOCIAL MEDIA PRESENCE
Professional
WHAT TO CONSIDER
PROTECT ONLINE REPUTATION
To maintain appropriate professional boundaries physicians should consider separating personal and professional content online.
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Photo by Beautiful Revelry https://flic.kr/p/e2g7oD
“AMA Policy: Professionalism in the Use of Media.” American Medical Association, 2012 Annual Meeting. http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml
PERSONALFamily & friends only
@ENDOCRINE_WITCHFOR EVERYONE ELSE :)
http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc
designed by freepik.com
CURATE A
http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc
https://techgeek365.com/save-facebook-content-later/
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http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc
FIND COLLABORATORS2
#HEALTHXPH Saturdays 9-10 pm
Tweet chat
#HEALTHXPH & DOST-PCHRD 21 February 2015 Cebu City
FIRST Philippine conference to be certified Patients Included
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MAKE A BIGGER DIFFERENCE
BY SHARING YOUR WORK
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THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else
www.endocrine-witch.net
SLIDESHARE.NET/ISIPTANCreative Commons license Share Alike, Attribution Required, Noncommercial
http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc
PROMOTE HEALTH LITERACY
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langgam sa underwear
DOK BRU#ParaSaBayan
www.dokbru.endocrine-witch.net
Image by alvaro_cabrera on freepik.com
MAKE SURPRISING CONNECTIONShttp://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc
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DR. CHARLES SEVERANCE @DRCHUCK
Internet History & Security [Coursera]
LIVE ON PERISCOPE#HealthXPH
MARC SMITH @MARC_SMITH
Chief Social Scientist Connected Action Consulting GroupNODEXL
June 4-5, 2015
PARIS
Dr. Bryan Vartabedian
We can’t value what we don’t understand. And we’ll only understand what something can offer by poking at it and trying it in different ways. The world is increasingly networked. And when you find the right place to connect, share and create, you’re likely to find value.
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WHY CREATE A SOCIAL MEDIA PRESENCE
Professional
WHAT TO CONSIDER
PROTECT ONLINE REPUTATION
Facebook for connecting with people you went to school with
Twitter for connecting with people you WISH you went to school with
http://www.diffen.com/difference/Facebook_vs_Twitter
WHY I LIKE TWITTER BETTER THAN FACEBOOKBlimey Cow, https://youtu.be/9wNNMSp72K0
THIS!http://www.slideshare.net/SidneyEve/academic-branding-36767502
THE BEST WAY TO CONTROL WHAT KINDS OF INFORMATION OTHERS WILL FIND ABOUT US ONLINE IS TO PROVIDE QUALITY CONTENT AND CREATE WELL-DESIGNED PROFILES OURSELVES.
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Bertalan Mesko, Social Media in Clinical Practice
www.healthxph.net/manifesto
I will value the patient’s dignity & privacy by not taking selfies, groufies or videos during encounters with patients that include patients’ body parts, surgical specimens or that show patients in the background without their consent.
#HEALTHXPH
www.healthxph.net/manifesto
I will refrain from posting information online that will compromise patient confidentiality and privacy.
#HEALTHXPH
— Karen Michelle Devon, MD
I WAS SURPRISED TO FIND AN IMAGE OF MYSELF, WEARING SCRUBS, AND
HOLDING A THYROID GLAND.
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Devon KM. JAMA 2013;309(18):1901-1902
Palacios-Gonzalez C. The ethics of clinical photography & social media. Med Health Care & Philos DOI 10.1007/s11019-014-9580-y
USE OF CLINICAL PHOTOGRAPHY
PRIMARY For patient care
SECONDARY For research and medical education
Even if patients recant consent, nearly impossible to retrieve or delete clinical images.
Palacios-Gonzalez C. The ethics of clinical photography & social media. Med Health Care & Philos DOI 10.1007/s11019-014-9580-y
Moderate comments to avoid derogatory remarks about clinical images or patients depicted.
SECONDARY
PATIENT IDENTIFIERSNames Geographic information Dates (eg. birth date, admission date, discharge date, date of death) Telephone numbers Fax numbers Email addresses Social security numbers Medical record numbers Health plan beneficiary numbers Account numbers Certificate/license numbers Vehicle identifiers & serial numbers, including license plate numbers Device identifiers and serial numbers URLs
IP address numbers Biometric identifiers (eg. finger and voice prints) Full-face photographic images & any comparable images Other unique identifying numbers, characteristics or codes
Protected health information
any medical information about a specific patient in combination with any
information that could be used to identify that patient
WHY CREATE A SOCIAL MEDIA PRESENCE
Professional
WHAT TO CONSIDER
PROTECT ONLINE REPUTATION
Ensuring public trust while engaging on social media platforms
Commitment to professional responsibilities
Gholami-Kordkheili F, Wild V, Strech D. J Med Internet Res 2013;15(8):e184
Don’t lie. Don’t pry. Don’t cheat. Can’t delete. Don’t steal. Don’t reveal.
A 12-word Social Media Policy Farris Timimi, Mayo Clinic Center for Social Media
If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc
Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window.
Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536