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The

Africa’s Leading Meetings Industry MagazineE vent

Issue 2 2013

Also in this issue: Expo Summit Preview | African Tourism

www.theevent.co.za THE EVENT | 01

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the offi cial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

Join us

www.theevent.co.za

Publisher: Lance Gibbons

lance@fi lmeventmedia.co.za

Executive Editor: Maya Kulycky

maya@fi lmeventmedia.co.za

Business Manager: Taryn Fowler

taryn@fi lmeventmedia.co.za

Sales Manager: Rhoda Webb

rhoda@fi lmeventmedia.co.za

Sales and Marketing Assistant: Robyn-Lee Malan

robynlee@fi lmeventmedia.co.za

Head of Design:Jess Novotná

jess@fi lmeventmedia.co.za

Editorial Assistant:Danielle Illman

danielle@fi lmeventmedia.co.za

57 2nd Avenue

Harfi eld Village

Claremont

7708

Cape Town

South Africa

Telephone: +27 21 674 0646

www.fi lmeventmedia.co.za

The

Africa’s Leading Meetings Industry MagazineE vent CONTENTS

Taking Off – Business Travel From the United States 04

Country Spotlight – Zambia 08

Meetings Africa -- The Best of Africa 10

Making Strides - Business Tourism in Africa 16

Events 20

Regional Spotlight -- Eastern Cape 22

Top of the Class – Green Cruises 26

Product Showcase 28

Expo Summit 2013 29

Achievements - EXSA Awards 30

Associations 32

Opportunities 34

Directory Listings 36

16

04

26

www.theevent.co.za THE EVENT | 01

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the offi cial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

Join us

www.theevent.co.za

Publisher: Lance Gibbons

lance@fi lmeventmedia.co.za

Executive Editor: Maya Kulycky

maya@fi lmeventmedia.co.za

Business Manager: Taryn Fowler

taryn@fi lmeventmedia.co.za

Sales Manager: Rhoda Webb

rhoda@fi lmeventmedia.co.za

Sales and Marketing Assistant: Robyn-Lee Malan

robynlee@fi lmeventmedia.co.za

Head of Design:Jess Novotná

jess@fi lmeventmedia.co.za

Editorial Assistant:Danielle Illman

danielle@fi lmeventmedia.co.za

57 2nd Avenue

Harfi eld Village

Claremont

7708

Cape Town

South Africa

Telephone: +27 21 674 0646

www.fi lmeventmedia.co.za

The

Africa’s Leading Meetings Industry MagazineE vent CONTENTS

Taking Off – Business Travel From the United States 04

Country Spotlight – Zambia 08

Meetings Africa -- The Best of Africa 10

Making Strides - Business Tourism in Africa 16

Events 20

Regional Spotlight -- Eastern Cape 22

Top of the Class – Green Cruises 26

Product Showcase 28

Expo Summit 2013 29

Achievements - EXSA Awards 30

Associations 32

Opportunities 34

Directory Listings 36

16

04

26

PROGRAMMEMonday, 18 February 2013EVENT TIME VENUE: SCC ATTENDEESEvent Greening Forum 08h30 – 12h00 Committee Room 4, SCC Open to allSAACI Special General Meeting 12h45 – 15h00 Committee Room 4, SCC Open to allFollowed by Educational SpeakerICCA Africa Chapter Meeting 15h00 – 17h00 Committee Room 4, SCC Open to allFollowed by Educational SessionAssociation Forum 09h00 – 17h00 Bill Gallagher, SCC By Invitation Only IMEX-MPI-MCI Future Leaders Forum Africa 09h00 – 14h00 Boardroom 1/2/3 By Invitation OnlyLocal Corporate Hosted Buyers Briefing 16h00 – 17h00 The Maslow Hotel, Sandton By Invitation OnlyGala Dinner 19h00 – 24h00 Ballroom 1/70 Tickets Available for Purchase

Tuesday, 19 February 2013EVENT TIME VENUE: SCC ATTENDEESSITE AGM Followed by Educational Session 08h00 – 10h00 Bill Gallagher Room Open to allRegistration for Meetings Africa opens – 9h00 Entrance foyer, Hall 1, SCC Open to allMeetings Africa Opening Ceremony 10h00 – 11h00 Hall 1, SCC Open to allMeetings Africa Exhibition 11h00 – 17h00 Hall 1, SCC Open to all tradeHosted Buyers & Media Lunch 12h00 – 14h00 Bill Gallagher, SCC Hosted Buyers & MediaMeetings Africa Stand Awards 17h00 – 18h30 Hall 1, SCC Open to allFollowed by Networking Function Hosted Buyers Dinners 18h30 – 24h00 Off site By invitation only

Wednesday, 20 February 2013EVENT TIME VENUE: SCC ATTENDEESMorning Live Broadcast 06h00 – 08h00 Hall 1, SCC By invitation onlyCNBC-BRICS Debate 08h00 – 10h00 Boardroom 2/3 Open to allRegistration for Meetings Africa opens – 09h00 Entrance foyer, Hall 1, SCC Open to allMeetings Africa Exhibition 10h00 – 17h00 Hall 1, SCC Open to all tradeHosted Buyers & Media Lunch 12h00 – 14h00 Bill Gallagher , SCC Hosted Buyers & MediaEducational Session 15h00 – 16h00 Hall 1, SCC Open to allExhibitor Stand Drinks 16h00 Hall 1, SCC Open to all

Thursday, 21 February 2013EVENT TIME VENUE: SCC ATTENDEESMeetings Africa Golf Day 08h00 – 19h00 Randpark Golf Course

PROGRAMMEMonday, 18 February 2013EVENT TIME VENUE: SCC ATTENDEESEvent Greening Forum 08h30 – 12h00 Committee Room 4, SCC Open to allSAACI Special General Meeting 12h45 – 15h00 Committee Room 4, SCC Open to allFollowed by Educational SpeakerICCA Africa Chapter Meeting 15h00 – 17h00 Committee Room 4, SCC Open to allFollowed by Educational SessionAssociation Forum 09h00 – 17h00 Bill Gallagher, SCC By Invitation Only IMEX-MPI-MCI Future Leaders Forum Africa 09h00 – 14h00 Boardroom 1/2/3 By Invitation OnlyLocal Corporate Hosted Buyers Briefing 16h00 – 17h00 The Maslow Hotel, Sandton By Invitation OnlyGala Dinner 19h00 – 24h00 Ballroom 1/70 Tickets Available for Purchase

Tuesday, 19 February 2013EVENT TIME VENUE: SCC ATTENDEESSITE AGM Followed by Educational Session 08h00 – 10h00 Bill Gallagher Room Open to allRegistration for Meetings Africa opens – 9h00 Entrance foyer, Hall 1, SCC Open to allMeetings Africa Opening Ceremony 10h00 – 11h00 Hall 1, SCC Open to allMeetings Africa Exhibition 11h00 – 17h00 Hall 1, SCC Open to all tradeHosted Buyers & Media Lunch 12h00 – 14h00 Bill Gallagher, SCC Hosted Buyers & MediaMeetings Africa Stand Awards 17h00 – 18h30 Hall 1, SCC Open to allFollowed by Networking Function Hosted Buyers Dinners 18h30 – 24h00 Off site By invitation only

Wednesday, 20 February 2013EVENT TIME VENUE: SCC ATTENDEESMorning Live Broadcast 06h00 – 08h00 Hall 1, SCC By invitation onlyCNBC-BRICS Debate 08h00 – 10h00 Boardroom 2/3 Open to allRegistration for Meetings Africa opens – 09h00 Entrance foyer, Hall 1, SCC Open to allMeetings Africa Exhibition 10h00 – 17h00 Hall 1, SCC Open to all tradeHosted Buyers & Media Lunch 12h00 – 14h00 Bill Gallagher , SCC Hosted Buyers & MediaEducational Session 15h00 – 16h00 Hall 1, SCC Open to allExhibitor Stand Drinks 16h00 Hall 1, SCC Open to all

Thursday, 21 February 2013EVENT TIME VENUE: SCC ATTENDEESMeetings Africa Golf Day 08h00 – 19h00 Randpark Golf Course

04 | THE EVENT www.theevent.co.za

NEWS

In 2012 U.S. business travel spending slowed as companies postponed investment deci-sions until after the presidential election and debate about the “fiscal cliff”. Now that

those two events are over, the Global Business Travel Association, (GBTA) predicts that in 2013 business travel by U.S. companies will pick up.

According to the GBTA BTI Outlook – Unit-ed States 2012 Q4, a report sponsored by Visa,

Inc., U.S. business travel spending is expected to rise 4.6% in 2013 to $266.7 billion, despite a predicted slight -1.1% decline in trip volume to 431.8 million person-trips for the year. The key factors in 2013 business travel spending growth are expected to be:• Increasing international outbound travel

spending – projected to rise 5.9%• Increasing group travel spending – projected

to rise 5.2% • Very modest price inflation – indicating that

companies will be spending more real dollars on business trips.

At the close of 2012, annual U.S. business travel spending is estimated by GBTA to have grown 1.6% to $254.9 billion, on a -1.9% decline in trip volume to 436.5 million person-trips. The spending increase was mainly due to rising travel rates.

Spending growth in 2013 is expected to be more modest in the first two quarters of the year and pick up in the second two quarters. This is in part because not all issues of concern to U.S. companies have been resolved. Resolu-tion of some of the issues at the heart of the “fiscal cliff” debate have yet to be solved. “Even with an agreement to avert the fiscal cliff in the near-term, there are still many issues that need to be addressed; however, companies should now have somewhat greater confidence in their spending decisions,” said Michael W. Mc-Cormick, GBTA executive director and COO. “While companies will approach the first half of the year with some caution, pent-up demand to get back on the road should hopefully fuel ac-celerating growth in business travel spending through the end of 2013.”

Business Travel From the United States

Taking OffNEWS

www.theevent.co.za THE EVENT | 05

The GBTA noted that international trav-el was previously a strong driver of overall business travel spending growth, but inter-national outbound business travel stumbled badly in 2012, growing just 0.7%. This was due to challenges in the Eurozone that im-pacted trade and business confi dence, caus-ing a ripple eff ect that reached the shores of the U.S. and Asia.

Despite continued trouble in the Eurozone, GBTA says increasing industrial production and retail sales in China signal an improving economy for 2013. Among other factors, they note, “a stronger China will improve U.S. ex-port growth and help act as an engine for inter-national outbound business travel. As a result, GBTA expects to see a 5.9% rise in internation-al outbound spending for the year.”

While companies will approach the

fi rst half of the year with some caution, pent-up demand to

get back on the road should hopefully fuel accelerating growth

in business travel spending through the

end of 2013.

GBTA U.S Business Travel OutlookUS Domestic plus International Outbound

Yr-to

-Yr %

Cha

nge

10.0%

5.0%

0.0%

-5.0%

-10.0%

-15.0%2009 2010 2011 2012 2013 2014

-10.2%

-9.1%-1.1%

-14.1%

0.8%1.8%

5.1%7.2%

1.0%

4.6%

1.7%

7.3%

Total U.S Business Travel Trips Total U.S Business Travel Spending

04 | THE EVENT www.theevent.co.za

NEWS

In 2012 U.S. business travel spending slowed as companies postponed investment deci-sions until after the presidential election and debate about the “fiscal cliff”. Now that

those two events are over, the Global Business Travel Association, (GBTA) predicts that in 2013 business travel by U.S. companies will pick up.

According to the GBTA BTI Outlook – Unit-ed States 2012 Q4, a report sponsored by Visa,

Inc., U.S. business travel spending is expected to rise 4.6% in 2013 to $266.7 billion, despite a predicted slight -1.1% decline in trip volume to 431.8 million person-trips for the year. The key factors in 2013 business travel spending growth are expected to be:• Increasing international outbound travel

spending – projected to rise 5.9%• Increasing group travel spending – projected

to rise 5.2% • Very modest price inflation – indicating that

companies will be spending more real dollars on business trips.

At the close of 2012, annual U.S. business travel spending is estimated by GBTA to have grown 1.6% to $254.9 billion, on a -1.9% decline in trip volume to 436.5 million person-trips. The spending increase was mainly due to rising travel rates.

Spending growth in 2013 is expected to be more modest in the first two quarters of the year and pick up in the second two quarters. This is in part because not all issues of concern to U.S. companies have been resolved. Resolu-tion of some of the issues at the heart of the “fiscal cliff” debate have yet to be solved. “Even with an agreement to avert the fiscal cliff in the near-term, there are still many issues that need to be addressed; however, companies should now have somewhat greater confidence in their spending decisions,” said Michael W. Mc-Cormick, GBTA executive director and COO. “While companies will approach the first half of the year with some caution, pent-up demand to get back on the road should hopefully fuel ac-celerating growth in business travel spending through the end of 2013.”

Business Travel From the United States

Taking OffNEWS

www.theevent.co.za THE EVENT | 05

The GBTA noted that international trav-el was previously a strong driver of overall business travel spending growth, but inter-national outbound business travel stumbled badly in 2012, growing just 0.7%. This was due to challenges in the Eurozone that im-pacted trade and business confi dence, caus-ing a ripple eff ect that reached the shores of the U.S. and Asia.

Despite continued trouble in the Eurozone, GBTA says increasing industrial production and retail sales in China signal an improving economy for 2013. Among other factors, they note, “a stronger China will improve U.S. ex-port growth and help act as an engine for inter-national outbound business travel. As a result, GBTA expects to see a 5.9% rise in internation-al outbound spending for the year.”

While companies will approach the

fi rst half of the year with some caution, pent-up demand to

get back on the road should hopefully fuel accelerating growth

in business travel spending through the

end of 2013.

GBTA U.S Business Travel OutlookUS Domestic plus International Outbound

Yr-to

-Yr %

Cha

nge

10.0%

5.0%

0.0%

-5.0%

-10.0%

-15.0%2009 2010 2011 2012 2013 2014

-10.2%

-9.1%-1.1%

-14.1%

0.8%1.8%

5.1%7.2%

1.0%

4.6%

1.7%

7.3%

Total U.S Business Travel Trips Total U.S Business Travel Spending

8 | THE EVENT www.theevent.co.za

COUNTRY SPOTLIGHT

Zambia, known as the cradle of mankind, boasts a state of opulent beauty -- from the majestic Victo-ria Falls to the bustling urban city

of Lusaka. It off ers travellers an impressive supply of breath-taking locations to visit. Film makers regard Lakes Kariba and Tang-anyika and the Zambezi River as ideal loca-tions to capture pristine, tranquil and natural beauty. In 2012 Zambia was ranked the sec-ond friendliest country in the world behind Mauritius, and in 2011 it was named the best all-round destination in Southern Africa in an HSBC survey. Zambia has increased its appeal to international guests in recent years by building a reputation as a technologically advanced conference destination. The Mu-lungushi International Conference Centre is one of Africa’s most state of the art confer-ence centres.

Zambia has increased its appeal

to international guests in recent

years by building a reputation as a technologically

advanced conference destination.

“ZAMBIACra��� � M����n�

technologically

Zambia has increased its appeal

to international guests in recent

years by building a reputation as a technologically

Zambia has increased its appeal

to international guests in recent

years by building a reputation as a technologically

www.theevent.co.za THE EVENT | 9

COUNTRY SPOTLIGHT

YOU NEED TO KNOW ABOUT The Zambia Tourism Board (ZTB) has made plans to spend over R4.8 million next year to increase Zambia’s visibility to the inter-national market as a destination of choice. Zambian Tourist offi cials believe the devel-opment will provide a large boost to the tourism industry, highlighting Zambia as a destination of choice. The campaign will advertise Victoria Falls, Zambia’s unspoiled environment, and concentration of wildlife, rich waterfalls, rivers and diversity of culture. The ZTB hopes to attract one million tour-ist arrivals in 2013 following improvement to infrastructure.

WHAT’S HAPPENING NOW?In 2012 Zambia was awarded the right to jointly host the United Nations World Tour-ism Organisation (UNWTO) General Assem-bly with Zimbabwe that will occur this year. The 20th session will be held in Victoria Falls and Livingstone. The decision was made in Korea at the 19th assembly, and this will be

the fi rst time a conference of this size will be held jointly in Zambia and Zimbabwe. Zam-bia intends to use this event as a springboard to other tourism development opportunities.

KEY VENUESVictoria Falls is synonymous with Zambia and is called ‘the greatest known curtain of falling water’. It is located on the Zambezi River, bordering Zambia and Zimbabwe. The Falls has been described by the Kololo tribe as ‘Mosi-oa-Tunya’ meaning the Smoke that Thunders. The extensive basalt cliff , where the water thunders down, transforms the Zambezi from a broad docile river to a violent torrent slicing through a number of gorges. Knife Edge Bridge is one of the best vantage points as this is where visitors can have the best view of the Eastern Cataract and the Main Falls as well as the Boiling Pot where the river turns and heads down the Batoka Gorge

Mulungushi International Conference CentreZambia’s leading Conference Centre provid-ing conference, exhibition, training, meeting

and wedding space. It is located close to the airport, government offi ces, city center, and within the vicinity are the country’s best ho-tels and prestigious malls. The M.I.C.C. off ers conference and meeting facilities including 7 conference rooms and 21 conference halls. The largest hall has a maximum sitting capac-ity of 3,000, press gallery inclusive.

Songwe Village owned by Kwando Safaris is perched 120 metres above the Zambezi Gorge. The village is entirely managed by the local Zambian people. The tourist village educates guests not only on diff erent tribal cultures but also on the environment and ecosystem in which the village is located.

...boasts a state of opulent beauty from the majestic

Victoria Falls to the bustling urban city

of Lusaka

“ZAMBIA AT A GLANCERegion: Eastern Africa Currency: Kwacha (ZMK) Surface area (square kilometres): 752612 Population in 2009 (estimated, 000): 12935 Capital city: Lusaka

Source: UN Data

www.theevent.co.za THE EVENT | 9

COUNTRY SPOTLIGHT

YOU NEED TO KNOW ABOUT The Zambia Tourism Board (ZTB) has made plans to spend over R4.8 million next year to increase Zambia’s visibility to the inter-national market as a destination of choice. Zambian Tourist offi cials believe the devel-opment will provide a large boost to the tourism industry, highlighting Zambia as a destination of choice. The campaign will advertise Victoria Falls, Zambia’s unspoiled environment, and concentration of wildlife, rich waterfalls, rivers and diversity of culture. The ZTB hopes to attract one million tour-ist arrivals in 2013 following improvement to infrastructure.

WHAT’S HAPPENING NOW?In 2012 Zambia was awarded the right to jointly host the United Nations World Tour-ism Organisation (UNWTO) General Assem-bly with Zimbabwe that will occur this year. The 20th session will be held in Victoria Falls and Livingstone. The decision was made in Korea at the 19th assembly, and this will be

the fi rst time a conference of this size will be held jointly in Zambia and Zimbabwe. Zam-bia intends to use this event as a springboard to other tourism development opportunities.

KEY VENUESVictoria Falls is synonymous with Zambia and is called ‘the greatest known curtain of falling water’. It is located on the Zambezi River, bordering Zambia and Zimbabwe. The Falls has been described by the Kololo tribe as ‘Mosi-oa-Tunya’ meaning the Smoke that Thunders. The extensive basalt cliff , where the water thunders down, transforms the Zambezi from a broad docile river to a violent torrent slicing through a number of gorges. Knife Edge Bridge is one of the best vantage points as this is where visitors can have the best view of the Eastern Cataract and the Main Falls as well as the Boiling Pot where the river turns and heads down the Batoka Gorge

Mulungushi International Conference CentreZambia’s leading Conference Centre provid-ing conference, exhibition, training, meeting

and wedding space. It is located close to the airport, government offi ces, city center, and within the vicinity are the country’s best ho-tels and prestigious malls. The M.I.C.C. off ers conference and meeting facilities including 7 conference rooms and 21 conference halls. The largest hall has a maximum sitting capac-ity of 3,000, press gallery inclusive.

Songwe Village owned by Kwando Safaris is perched 120 metres above the Zambezi Gorge. The village is entirely managed by the local Zambian people. The tourist village educates guests not only on diff erent tribal cultures but also on the environment and ecosystem in which the village is located.

...boasts a state of opulent beauty from the majestic

Victoria Falls to the bustling urban city

of Lusaka

“ZAMBIA AT A GLANCERegion: Eastern Africa Currency: Kwacha (ZMK) Surface area (square kilometres): 752612 Population in 2009 (estimated, 000): 12935 Capital city: Lusaka

Source: UN Data

10 | THE EVENT www.theevent.co.za

FEATURE

Meetings Africa 2013 promises to be a successful showcase for the continent’s increas-ingly professional conferenc-

ing abilities, with a range of new features creating a more pan-African focus this year.

The event on 18-21 February hosted by the South African National Convention Bu-reau (SANCB) will highlight Africa’s wide range of products and services to cater for all types and all sizes of business meetings.

From a new dedicated seminar day on 18 February through to the golf day on 21 February, the event will be filled with infor-mation and innovative ideas, statistics and studies to make you think, and networking opportunities to improve your business.

Africa has long been overlooked as a de-sirable destination for meetings, with the ex-ceptions of South Africa, Morocco and Kenya. Much of the rest of the continent is dismissed by event planners as being too rough, too ill-

prepared to welcome western delegates, too difficult to operate in, or too politically risky. But that generalisation is no longer valid, as Meetings Africa intends to prove.

Amanda Kotze-Nhlapo, Executive Man-ager of SANCB, says the strategy is to make this a truly African showcase, to grow the capacity of Africa’s business events indus-try and transform Africa into a business events powerhouse. To emphasise those aims, the theme this year is ‘Advancing Af-rica together’.

The global meetings industry has finally begun to recognise Africa as a viable des-tination, and as more countries improve their transport, communications, hospital-ity services and conference facilities, event planners are realising Africa can enliven their meetings with fresh destinations and unique travel experiences.

That’s what Meetings Africa is all about, as it showcases the diverse services, prod-

The Best of AfricaMEETINGS AFRICA

- Lesley Stones

www.theevent.co.za THE EVENT | 1 1

FEATURE

ucts and landscapes that only a tiny fraction of conferences have experienced so far.

Of the thousands of association meet-ings that rotate around the world, Africa hosted 302 in 2011, just a paltry 3%. SANCB wants to raise the number so that South Africa alone hosts 135 association meet-ings annually by 2020. That’s quite a jump, particularly since many rival destinations in Asia are pumping money into the industry and rapidly building new convention cen-tres.

Yet that target looks increasingly feasi-ble because of the rising standard of travel professionals and event planners across the continent. A growing cadre of meetings industry professionals and members of Af-rican associations have now gained experi-ence in organising events, which prove a breath of fresh air for jaded foreigners not used to the amazing experience that events in Africa can offer.

Meetings Africa at the Sandton Conven-tion Centre highlights the best of what the continent has to offer, Amanda says. “It’s the perfect platform for business events industry professionals to meet, network and create mutually-beneficial business partnerships.”

The event targets local and international buyers of business tourism products, in-cluding corporate meeting planners and

agents, conference organisers, association management companies, government and non-governmental organisations.

The aim is to attract more internation-al meetings to Africa and to increase the number of regional meetings that rotate between different countries. To help achieve that, Meetings Africa will host about 200 international buyers, 50 African association buyers and 200 local corporate and govern-ment buyers. SANCB has invited the local and government buyers to participate in an online diary system so exhibitors can book meetings with them.

The theme of ‘Advancing Africa Togeth-er’ should also help to build a fraternity of African associations to boost regional trade. The presence of regional buyers and African association members is vital as Af-rica needs to boost its own industry, as well as attracting global events. “Vienna is cur-rently the Number 1 meetings destination in the world, but 80% of those meetings are local or regional. South Africa needs to un-derstand the potential of short-haul meet-ings,” Amanda says.

WHAT’S NEWSeveral changes have been made to ensure Meetings Africa 2013 offers buyers and ex-hibitors as much value as possible.

One of the main changes is to shorten the actual exhibition and separate it from the seminar sessions. In the past, the exhi-bition has been a three-day event. This year the exhibition will be concentrated into two days, with a Seminar Day on 18 February, before the official exhibition opening. That allows buyers and exhibitors to attend use-ful and relevant seminars, instead of miss-

ing them because they are busy on the exhi-bition floor. The international hosted buyers will also be present for the full event, and will only depart on post-exhibition tours af-ter the exhibition finishes. The decision to shorten the show was also based on feed-back from exhibitors and other stakehold-ers, who said it was difficult to block off three days in their diary.

Another change is that the 200 hosted international buyers were only invited to the event after being screened by International Conference and Incentive Travel Research Inc to ensure they have a genuine interest in bringing business events and incentive trips to Africa.

A new event feature is Association Day on 18 February, to help leaders of profes-sional associations build links between na-tional and pan-African organisations and promote more interaction with internation-al associations.

Also new is the Decision Makers’ Forum on 19 February, as a platform for industry leaders to discuss and understand more fully the pivotal role business events can play in generating economic growth for cit-ies, municipalities and provinces.

Hopefully buyers and exhibitors have al-ready made use of the highly effective Meet-ings Africa Business Matchmaking system, which lets them pre-schedule appointments online to ensure their time at the exhibition is spent productively. If not, there is still time to get online and book some face-to-face time with important customers and potential busi-ness partners. Or attendees can wait until the Golf Day on 21 February, for a more casual networking opportunity with corporate execu-tives, hosted buyers and exhibitors.

…as more countries improve

their transport, communications,

hospitality services and conference facilities, event

planners are realising Africa can enliven

their meetings with fresh destinations and unique travel

experiences.

12 | THE EVENT www.theevent.co.za

FEATURE

Overall, Meetings Africa is becoming a fl agship event for the continent, and the place for anyone considering Africa to begin their exploration. “If you want to do busi-ness with Africa, if you are interested in hosting your meeting in Africa, you come to Meetings Africa,” Amanda says.

WHAT TO LOOK OUT FOR THIS YEARMeetings Africa 2013 will include a gala dinner, stand awards, a meeting of the local chapter of the International Congress and Convention As-sociation (ICCA) and educational workshops organised by the Southern African Association for the Convention Industry (SAACI).

The seminars will cover a range of topics relevant to growing the meetings industry in Africa. Speakers include John Peacock from the Associations Forum in Australia and one of Asia Pacifi c’s most experienced consultants for Associations. Another highly topical discus-

sion will focus on BRICS - the Brazil, Russia, In-dia, China and South Africa trading block - with speakers debating the potential this economic association could have for the South African and regional business events industry.

The Black Tie Gala Dinner will be held at Sandton Convention Centre, instead of being held off site as in previous years. Using a diff er-ent venue was a logistical challenge and many delegates were lost to side events. Now both the gala dinner and the offi cial cocktail party will be staged at the exhibition hall to ensure maximum participation.

Expect to see lots of ‘green’ initiatives this year. Eco-friendly initiatives have been incorpo-rated into Meetings Africa including booking the most direct fl ights possible for internation-al buyers and media, using renewable energy to power the show, training exhibitors on event greening strategies, requesting stand holders to pay deposits that are only refundable if they dispose of waste and recycle materials properly and providing free fi ltered water to discourage

bottled water. A green audit taken for the past two years has set a high target to beat. In 2011, 60% of the show’s waste was recycled and last year 78% was recycled.

The aim is to attract more

international meetings to Africa

and to increase the number of

regional meetings that rotate

between different countries.

www.theevent.co.za THE EVENT | 13

FEATURE

Amanda Kotze-Nhlapo, Executive Manager of the South African National Convention Bureau (SANCB), aims to make Meetings Africa a truly pan-African showcase to im-prove the continent’s reputation and global rankings as a place to do business. As the preparations neared completion, she chat-ted to The Event:

How are the exhibitor and visitor numbers looking this year?

We have worked hard to position Meetings Africa as the premier business event show in Africa, and we are pleased to see this re-flected in growing attendance figures, with a greater numbers of quality buyers from around the world. We have worked hard, too, at attracting quality buyers from around the world and especially from the continent. Our buyer screening procedures prioritise buyers who have confirmed business plans in place and who come ready to do business and conclude deals with the South African and regional business event sector.

Do you have a welcome message for attendees?

The theme of Meetings Africa 2013 is Advanc-ing Africa Together and the show this year is a platform to grow South Africa’s share of the global and domestic business event mar-ket; to enhance South Africa’s ICCA rankings and to put the business events sector to

A Conversation With Amanda Kotze-Nhlapo

work to create jobs and contribute substan-tially to economic growth through reaching targets set for the sector.

No single person or organisation can do this alone. Strong partnerships are our core strength and our most valuable profession-al asset. Africa will advance when we work together, pool our resources, partner and share our best knowledge.

SANCB invites you, your industry, your business, your country, to make use of the Meetings Africa 2013 platform to grow, to succeed and to be part of an African move-ment to grow business events at home.

What are the highlights of the show this year?

We have a really exciting programme of events that will provide numerous high-lights. We are especially excited about the IMEX-MPI-MCI Future Leaders Forum that gives young professionals an opportunity to meet, share ideas, benefit from the experi-ence and advice of people with exceptional track records in the industry and – for the brightest and most promising young pro-fessionals – win an opportunity to attend IMEX in Frankfurt to showcase their intel-ligence and creativity in event planning to the global business event market.

In addition, for the first time Meetings Africa 2013 hosts a gala dinner at the com-mencement of the show in the Sandton Convention Centre Ballroom on 18 February. This event will get Meetings Africa 2013 off to a stylish, elegant and celebratory start. All hosted buyers will be in attendance and a prominent guest speaker will deliver the keynote address. It offers the ideal oppor-tunity to renew friendships, make new con-tacts and entertain key clients.

Another highlight is the African Asso-ciation Day, an essential component of the wider vision of Advancing Africa Together. SANCB and its partners across the South African and regional sector see the enor-mous potential of hosting national and Af-rican association buyers, and it has made Meetings Africa the place for them to gather and move forward. This is the new, specific

drive not only of Meetings Africa 2013, but also of the larger ambition of growing the region’s share of the business event mar-ket. The Association Day programme is de-signed to energise and engage Association Executives. There will be specialised educa-tional tracks, case studies and the latest de-velopments in an exciting, highly interactive format – a definite highlight of Meetings Africa 2013.

Who are the speakers to look out for?

Meetings Africa 2013 is set to be excit-ing with informed, eloquent and inspiring speakers. We have high-profile experts from the business events industry attending the show. Speakers at the Association Day in-clude John Peacock from the Associations Forum in Australia who is one of Asia Pa-cific’s most experienced consultants for Associations. Linda Pareira, CEO of L&T Communications Group in Portugal and a Business Events ambassador for the City of Johannesburg is also one of the speakers at Association Day, which will be facilitated by globally acclaimed business events strate-gist Garry Grimmer.

The BRICS debate (taking place just prior to the big BRICS Summit in Durban) is espe-cially exciting and features a panel of speakers who will offer informed insights into the po-tential of the BRICS partnership for the South African and regional business events industry.

Meetings Africa is an exceptionally important event.

It has come of age, not only as the premier business-to-business exhibition of its kind on the

continent, but also as a trade show.

12 | THE EVENT www.theevent.co.za

FEATURE

Overall, Meetings Africa is becoming a fl agship event for the continent, and the place for anyone considering Africa to begin their exploration. “If you want to do busi-ness with Africa, if you are interested in hosting your meeting in Africa, you come to Meetings Africa,” Amanda says.

WHAT TO LOOK OUT FOR THIS YEARMeetings Africa 2013 will include a gala dinner, stand awards, a meeting of the local chapter of the International Congress and Convention As-sociation (ICCA) and educational workshops organised by the Southern African Association for the Convention Industry (SAACI).

The seminars will cover a range of topics relevant to growing the meetings industry in Africa. Speakers include John Peacock from the Associations Forum in Australia and one of Asia Pacifi c’s most experienced consultants for Associations. Another highly topical discus-

sion will focus on BRICS - the Brazil, Russia, In-dia, China and South Africa trading block - with speakers debating the potential this economic association could have for the South African and regional business events industry.

The Black Tie Gala Dinner will be held at Sandton Convention Centre, instead of being held off site as in previous years. Using a diff er-ent venue was a logistical challenge and many delegates were lost to side events. Now both the gala dinner and the offi cial cocktail party will be staged at the exhibition hall to ensure maximum participation.

Expect to see lots of ‘green’ initiatives this year. Eco-friendly initiatives have been incorpo-rated into Meetings Africa including booking the most direct fl ights possible for internation-al buyers and media, using renewable energy to power the show, training exhibitors on event greening strategies, requesting stand holders to pay deposits that are only refundable if they dispose of waste and recycle materials properly and providing free fi ltered water to discourage

bottled water. A green audit taken for the past two years has set a high target to beat. In 2011, 60% of the show’s waste was recycled and last year 78% was recycled.

The aim is to attract more

international meetings to Africa

and to increase the number of

regional meetings that rotate

between different countries.

www.theevent.co.za THE EVENT | 13

FEATURE

Amanda Kotze-Nhlapo, Executive Manager of the South African National Convention Bureau (SANCB), aims to make Meetings Africa a truly pan-African showcase to im-prove the continent’s reputation and global rankings as a place to do business. As the preparations neared completion, she chat-ted to The Event:

How are the exhibitor and visitor numbers looking this year?

We have worked hard to position Meetings Africa as the premier business event show in Africa, and we are pleased to see this re-flected in growing attendance figures, with a greater numbers of quality buyers from around the world. We have worked hard, too, at attracting quality buyers from around the world and especially from the continent. Our buyer screening procedures prioritise buyers who have confirmed business plans in place and who come ready to do business and conclude deals with the South African and regional business event sector.

Do you have a welcome message for attendees?

The theme of Meetings Africa 2013 is Advanc-ing Africa Together and the show this year is a platform to grow South Africa’s share of the global and domestic business event mar-ket; to enhance South Africa’s ICCA rankings and to put the business events sector to

A Conversation With Amanda Kotze-Nhlapo

work to create jobs and contribute substan-tially to economic growth through reaching targets set for the sector.

No single person or organisation can do this alone. Strong partnerships are our core strength and our most valuable profession-al asset. Africa will advance when we work together, pool our resources, partner and share our best knowledge.

SANCB invites you, your industry, your business, your country, to make use of the Meetings Africa 2013 platform to grow, to succeed and to be part of an African move-ment to grow business events at home.

What are the highlights of the show this year?

We have a really exciting programme of events that will provide numerous high-lights. We are especially excited about the IMEX-MPI-MCI Future Leaders Forum that gives young professionals an opportunity to meet, share ideas, benefit from the experi-ence and advice of people with exceptional track records in the industry and – for the brightest and most promising young pro-fessionals – win an opportunity to attend IMEX in Frankfurt to showcase their intel-ligence and creativity in event planning to the global business event market.

In addition, for the first time Meetings Africa 2013 hosts a gala dinner at the com-mencement of the show in the Sandton Convention Centre Ballroom on 18 February. This event will get Meetings Africa 2013 off to a stylish, elegant and celebratory start. All hosted buyers will be in attendance and a prominent guest speaker will deliver the keynote address. It offers the ideal oppor-tunity to renew friendships, make new con-tacts and entertain key clients.

Another highlight is the African Asso-ciation Day, an essential component of the wider vision of Advancing Africa Together. SANCB and its partners across the South African and regional sector see the enor-mous potential of hosting national and Af-rican association buyers, and it has made Meetings Africa the place for them to gather and move forward. This is the new, specific

drive not only of Meetings Africa 2013, but also of the larger ambition of growing the region’s share of the business event mar-ket. The Association Day programme is de-signed to energise and engage Association Executives. There will be specialised educa-tional tracks, case studies and the latest de-velopments in an exciting, highly interactive format – a definite highlight of Meetings Africa 2013.

Who are the speakers to look out for?

Meetings Africa 2013 is set to be excit-ing with informed, eloquent and inspiring speakers. We have high-profile experts from the business events industry attending the show. Speakers at the Association Day in-clude John Peacock from the Associations Forum in Australia who is one of Asia Pa-cific’s most experienced consultants for Associations. Linda Pareira, CEO of L&T Communications Group in Portugal and a Business Events ambassador for the City of Johannesburg is also one of the speakers at Association Day, which will be facilitated by globally acclaimed business events strate-gist Garry Grimmer.

The BRICS debate (taking place just prior to the big BRICS Summit in Durban) is espe-cially exciting and features a panel of speakers who will offer informed insights into the po-tential of the BRICS partnership for the South African and regional business events industry.

Meetings Africa is an exceptionally important event.

It has come of age, not only as the premier business-to-business exhibition of its kind on the

continent, but also as a trade show.

14 | THE EVENT www.theevent.co.za

FEATURE

What influence does Meetings Africa have on Africa’s image, or on the number of meetings staged here?Meetings Africa is an exceptionally impor-tant event. It has come of age, not only as the premier business-to-business exhibition of its kind on the continent, but also as a trade show that’s representative of a destination that has taken its place as one of the world’s most capable, infrastructure-rich and excit-ing host destinations for meetings, events, conferences, incentive tourism and special event hostings.

SANCB is clear in its ambition and its strategy for Meetings Africa: to use it as a platform to grow the capacity of the collec-tive African business events industry and transform regional Africa into one of the world’s business event powerhouses.

As South African Tourism Chief Execu-tive Officer Thulani Nzima said: “We want to work with our business event partners on the African continent and we want more global and African associations to use the great re-

sources we have in Africa to bolster business event hosting and delivery. Meetings Africa is the perfect platform at which to do this, to meet, collaborate and to learn from each other and enhance our effectiveness and clout in the global business events arena.”

How successful have the changes been that were made this year?

SANCB sees the enormous potential not only of Meetings Africa, but also of the larger regional and national business event sector. Changes in Meetings Africa are implement-ed incrementally in line with the broader strategy of growing share of business event market from 54 000 delegates last year to 78 000 international delegates by 2017, a cumu-lative annual growth rate of 7.6%.

SANCB inherited an outstanding and sol-id foundation in Meetings Africa - a globally relevant showcase of the vast expertise, ca-pability and excellence of the industry. How-ever, there will always be room for improve-ment and Meetings Africa must adapt and change in line with the demands of the mar-

ket and the growth strategies and ambitions of the industry. We are determined to show that South Africa and the African region are united in the quest for growth; that this is a destination that’s keenly globally competi-tive and that Africa can play, and win, in the international arena. All changes that we im-plement are designed to serve this objective, and to attract more business to South Africa.

For example, this year we have success-fully entered into partnership with South Af-rican Airways as our official airline partner. This is a great step forward for all as the airline connects this continent and shares our vision of Advancing Africa Together. It’s great to see this industry coming together, and working together to win more business for our industry, our nation, our region and our collective economies.

14 | THE EVENT www.theevent.co.za

FEATURE

What influence does Meetings Africa have on Africa’s image, or on the number of meetings staged here?Meetings Africa is an exceptionally impor-tant event. It has come of age, not only as the premier business-to-business exhibition of its kind on the continent, but also as a trade show that’s representative of a destination that has taken its place as one of the world’s most capable, infrastructure-rich and excit-ing host destinations for meetings, events, conferences, incentive tourism and special event hostings.

SANCB is clear in its ambition and its strategy for Meetings Africa: to use it as a platform to grow the capacity of the collec-tive African business events industry and transform regional Africa into one of the world’s business event powerhouses.

As South African Tourism Chief Execu-tive Officer Thulani Nzima said: “We want to work with our business event partners on the African continent and we want more global and African associations to use the great re-

sources we have in Africa to bolster business event hosting and delivery. Meetings Africa is the perfect platform at which to do this, to meet, collaborate and to learn from each other and enhance our effectiveness and clout in the global business events arena.”

How successful have the changes been that were made this year?

SANCB sees the enormous potential not only of Meetings Africa, but also of the larger regional and national business event sector. Changes in Meetings Africa are implement-ed incrementally in line with the broader strategy of growing share of business event market from 54 000 delegates last year to 78 000 international delegates by 2017, a cumu-lative annual growth rate of 7.6%.

SANCB inherited an outstanding and sol-id foundation in Meetings Africa - a globally relevant showcase of the vast expertise, ca-pability and excellence of the industry. How-ever, there will always be room for improve-ment and Meetings Africa must adapt and change in line with the demands of the mar-

ket and the growth strategies and ambitions of the industry. We are determined to show that South Africa and the African region are united in the quest for growth; that this is a destination that’s keenly globally competi-tive and that Africa can play, and win, in the international arena. All changes that we im-plement are designed to serve this objective, and to attract more business to South Africa.

For example, this year we have success-fully entered into partnership with South Af-rican Airways as our official airline partner. This is a great step forward for all as the airline connects this continent and shares our vision of Advancing Africa Together. It’s great to see this industry coming together, and working together to win more business for our industry, our nation, our region and our collective economies.

16 | THE EVENT www.theevent.co.za

FEATURE

African countries are steadily improving their attractiveness as business travel destinations, but in global terms, Africa is still

largely overlooked. Business tourism is a lucrative boost for

an economy, with expense-account visitors generally spending more than cash-strapped tourists. But they will only spend on airfares, hotels, meals and possibly a return trip with their families if they enjoy high-class facili-ties, a relatively easy passage and enough sights or activities to justify returning.

Some African countries meet these re-quirements, but others are lacking – airfares are notoriously high, visa procedures and passport queues are tedious, road and rail transport to different venues can be rough, conference venues are inadequate, decent ho-tels are expensive, and hygiene and commu-nications facilities are less than world class.

That summary is confirmed in figures from the International Congress and Con-vention Association (ICCA) which show that of all the regular, revolving, global meetings for at least 50 participants organised by as-sociations in 2011, Africa hosted just 3.1%. The World Travel and Tourism Council re-ported that throughout Africa, business trav-el spending touched $33.3-billion in 2012, or just 1.8% of total tourism spending.

- Lesley Stones

But things are improving. Rob Davidson, a senior lecturer in event management at Green-wich University in London, told Meetings Af-rica last year that several enlightened African governments were supporting business tour-ism endeavours to diversify their economies. Some were establishing convention bureaux to help foreigners plan events in their countries and more world-class venues were being built. More than 80 African cities were newly served by daily flights, although slow liberalisation and high airport taxes still hindered growth.

Davidson predicts that 30 million Africans will rank as middle class by 2030, offering a potentially huge membership boost for profes-sional organisations, which want to stage their conferences in countries where they can recruit

new members. But events are planned two to three years in advance and organisers are nerv-ous of political instability, deterring them from countries such as Egypt.

SOUTH AFRICASouth Africa is by far the most advanced in terms of business tourism, earning Africa’s top place in the ICCA rankings, at 37th after staging 84 eligible meetings.

South Africa has more than 1,000 world-class event venues, ranging from bush hidea-ways to large-scale, hi-tech convention centres. Johannesburg hosted Africa’s biggest confer-ence to date in 2002, the World Summit on Sustainable Development, with 40,000 del-egates spread across three venues. Durban’s International Convention Centre and adjacent Exhibition Centre can accommodate 15,000, and together host the annual Indaba travel trade show. Cape Town International Conven-tion Centre can cater for to 10,000, and is being expanded to almost double its capacity. South Africa also has frequent internal flights, top-notch hotels and excellent communications networks.

The National Convention Bureau (NCB), launched in 2011, augments individual city bu-reaux by coordinating and strengthening efforts to attract meetings and advising on organising business tourism events.

Business Tourism in AfricaMaking Strides

30 million Africans will rank as middle

class by 2030, offering a potentially

huge membership boost for professional

organisations

www.theevent.co.za THE EVENT | 17

FEATURE

The NCB aims to support at least 30 bids in 2012/13, with the potential of attracting 18,000 delegates and earning R162-million in direct spending. South Africa has already secured 200 international conferences for the next five years, potentially attracting 300,000 delegates and an economic boost of R1.6 billion.

The first half 2012 saw 4.4 million tourists arrive, up from 3.9 million in the first half of 2011, yet only 2.2% came for business. South Africa’s inclusion in the BRICS economic trad-ing block is paying dividends, however, with visitors from Brazil up 71.7%, India up 23.1% and Chinese visitors rising 67.7%.

South Africa is working hard to boost trade links with other countries, as business travel rises as trade increases. Last October, Joburg Tourism attended an inaugural showcase of business, tourism, arts and culture in La-gos, Nigeria. “The Tale of Two Cities” event

pairs Johannesburg and Lagos as commercial hubs, destination cities and gateways to op-posite parts of the continent. Joburg will host the second three-day exhibition in 2013 with Johannesburg Tourism hoping it will lure visi-tors to the city.

The National Tourism Sector Strategy (NTSS) aims to position tourism as a pillar of the economy, with the ambitious goal of becoming a top 20 tourism destination glob-ally by 2020. The NTSS recognises business tourism and business events as a particular focus area.

BOTSWANABotswana received 2.1 million tourists in 2010, with no breakdown of whether they were travelling for business or leisure.

The World Travel and Tourism Council estimates that tourism accounts for 6.6% of Botswana’s GDP and 7.8% of employment. The government is aware of its greater po-tential, however, and boasts of having “a wealth of conference and exhibition facilities, including custom-built centres designed to top international specifications, facilities at hotels, educational institutions and theatres. Venues in Botswana range from intimate country lodges to large conference and exhi-bition centres in the cities.”

President Ian Khama is working to di-versify the spread of events too, causing a wrangle over the future of the National Busi-ness Conference (NBC). Khama told the con-ference in 2012 that Francistown should no longer be the only city to host the event, as other cities should also benefit from hosting it. Khama was speaking after the Francistown mayor urged the NBC to stay put, since Fran-cistown has the facilities and the capacity to

host NBC and needs the event to help attract investors.

One of the main conference facilities in Gabarone is the Gaborone Sun, with state-of-the-art equipment and facilities for 500 delegates.

EGYPTThe political uprising has decimated tourism in Egypt, bringing it to almost a standstill in 2011 after several airlines stopped flights to Egypt after their governments issued travel warnings.

Yet several events that were planned in ad-vance went ahead, ranking Egypt 65th in the ICCA list by hosting 22 global meetings.

A noteable event taking place in Cairo this year is the International Conference on Aero-space Sciences and Aviation Technology, spon-sored by the Egyptian Ministry of Defence.

Executives from almost 50 major Ameri-can companies visited Egypt last September

South Africa’s inclusion in the BRICS economic trading block is

paying dividends...with visitors from

Brazil up 71.7%, India up 23.1%

and Chinese visitors rising 67.7%

Botswana

16 | THE EVENT www.theevent.co.za

FEATURE

African countries are steadily improving their attractiveness as business travel destinations, but in global terms, Africa is still

largely overlooked. Business tourism is a lucrative boost for

an economy, with expense-account visitors generally spending more than cash-strapped tourists. But they will only spend on airfares, hotels, meals and possibly a return trip with their families if they enjoy high-class facili-ties, a relatively easy passage and enough sights or activities to justify returning.

Some African countries meet these re-quirements, but others are lacking – airfares are notoriously high, visa procedures and passport queues are tedious, road and rail transport to different venues can be rough, conference venues are inadequate, decent ho-tels are expensive, and hygiene and commu-nications facilities are less than world class.

That summary is confirmed in figures from the International Congress and Con-vention Association (ICCA) which show that of all the regular, revolving, global meetings for at least 50 participants organised by as-sociations in 2011, Africa hosted just 3.1%. The World Travel and Tourism Council re-ported that throughout Africa, business trav-el spending touched $33.3-billion in 2012, or just 1.8% of total tourism spending.

- Lesley Stones

But things are improving. Rob Davidson, a senior lecturer in event management at Green-wich University in London, told Meetings Af-rica last year that several enlightened African governments were supporting business tour-ism endeavours to diversify their economies. Some were establishing convention bureaux to help foreigners plan events in their countries and more world-class venues were being built. More than 80 African cities were newly served by daily flights, although slow liberalisation and high airport taxes still hindered growth.

Davidson predicts that 30 million Africans will rank as middle class by 2030, offering a potentially huge membership boost for profes-sional organisations, which want to stage their conferences in countries where they can recruit

new members. But events are planned two to three years in advance and organisers are nerv-ous of political instability, deterring them from countries such as Egypt.

SOUTH AFRICASouth Africa is by far the most advanced in terms of business tourism, earning Africa’s top place in the ICCA rankings, at 37th after staging 84 eligible meetings.

South Africa has more than 1,000 world-class event venues, ranging from bush hidea-ways to large-scale, hi-tech convention centres. Johannesburg hosted Africa’s biggest confer-ence to date in 2002, the World Summit on Sustainable Development, with 40,000 del-egates spread across three venues. Durban’s International Convention Centre and adjacent Exhibition Centre can accommodate 15,000, and together host the annual Indaba travel trade show. Cape Town International Conven-tion Centre can cater for to 10,000, and is being expanded to almost double its capacity. South Africa also has frequent internal flights, top-notch hotels and excellent communications networks.

The National Convention Bureau (NCB), launched in 2011, augments individual city bu-reaux by coordinating and strengthening efforts to attract meetings and advising on organising business tourism events.

Business Tourism in AfricaMaking Strides

30 million Africans will rank as middle

class by 2030, offering a potentially

huge membership boost for professional

organisations

www.theevent.co.za THE EVENT | 17

FEATURE

The NCB aims to support at least 30 bids in 2012/13, with the potential of attracting 18,000 delegates and earning R162-million in direct spending. South Africa has already secured 200 international conferences for the next five years, potentially attracting 300,000 delegates and an economic boost of R1.6 billion.

The first half 2012 saw 4.4 million tourists arrive, up from 3.9 million in the first half of 2011, yet only 2.2% came for business. South Africa’s inclusion in the BRICS economic trad-ing block is paying dividends, however, with visitors from Brazil up 71.7%, India up 23.1% and Chinese visitors rising 67.7%.

South Africa is working hard to boost trade links with other countries, as business travel rises as trade increases. Last October, Joburg Tourism attended an inaugural showcase of business, tourism, arts and culture in La-gos, Nigeria. “The Tale of Two Cities” event

pairs Johannesburg and Lagos as commercial hubs, destination cities and gateways to op-posite parts of the continent. Joburg will host the second three-day exhibition in 2013 with Johannesburg Tourism hoping it will lure visi-tors to the city.

The National Tourism Sector Strategy (NTSS) aims to position tourism as a pillar of the economy, with the ambitious goal of becoming a top 20 tourism destination glob-ally by 2020. The NTSS recognises business tourism and business events as a particular focus area.

BOTSWANABotswana received 2.1 million tourists in 2010, with no breakdown of whether they were travelling for business or leisure.

The World Travel and Tourism Council estimates that tourism accounts for 6.6% of Botswana’s GDP and 7.8% of employment. The government is aware of its greater po-tential, however, and boasts of having “a wealth of conference and exhibition facilities, including custom-built centres designed to top international specifications, facilities at hotels, educational institutions and theatres. Venues in Botswana range from intimate country lodges to large conference and exhi-bition centres in the cities.”

President Ian Khama is working to di-versify the spread of events too, causing a wrangle over the future of the National Busi-ness Conference (NBC). Khama told the con-ference in 2012 that Francistown should no longer be the only city to host the event, as other cities should also benefit from hosting it. Khama was speaking after the Francistown mayor urged the NBC to stay put, since Fran-cistown has the facilities and the capacity to

host NBC and needs the event to help attract investors.

One of the main conference facilities in Gabarone is the Gaborone Sun, with state-of-the-art equipment and facilities for 500 delegates.

EGYPTThe political uprising has decimated tourism in Egypt, bringing it to almost a standstill in 2011 after several airlines stopped flights to Egypt after their governments issued travel warnings.

Yet several events that were planned in ad-vance went ahead, ranking Egypt 65th in the ICCA list by hosting 22 global meetings.

A noteable event taking place in Cairo this year is the International Conference on Aero-space Sciences and Aviation Technology, spon-sored by the Egyptian Ministry of Defence.

Executives from almost 50 major Ameri-can companies visited Egypt last September

South Africa’s inclusion in the BRICS economic trading block is

paying dividends...with visitors from

Brazil up 71.7%, India up 23.1%

and Chinese visitors rising 67.7%

Botswana

18 | THE EVENT www.theevent.co.za

FEATURE

to show commitment to the economy’s long-term stability. The corporate and government officials met President Mohamed Morsy and cabinet members. Ian Albert, the Middle East regional director of real estate company Col-liers International, said the main problems fac-ing Egypt are red tape and corruption.

It’s hard to analyse the effects of the politi-cal turmoil, with even state-run entities issuing different figures. State-run MENA news agency said 2.3 million tourists visited in the first quar-ter of 2012, down 25% from the same period a year earlier. Yet the Egyptian Tourist Authority’s Chairman Amr El Ezaby declared a noticeable increase to 2.5 million visitors, a rise of 32%. “These figures reflect the gradual and continu-ous improvement witnessed by the tourism sector in Egypt. The sector has been able to reduce the negative consequences of Egypt’s sensitive situation over the past year,” he said.

The figures are not broken down to sepa-rate business from leisure travellers, but hotel

occupancy was depressed in Cairo and higher in coastal areas, implying that most visitors are not on business.

KENYAKenya has also been hit by political unrest and terrorism. The travel industry has not been gutted, however, and in 2011 of Kenya ranked 56th in the ICCA listings by staging 30 eligible meetings.

Last year, Nairobi’s Multimedia University College hosted the eighth International Confer-ence on Mother and Child Health Handbook, marking the first time that the conference had been staged in Africa.

Kenya’s big hope is the Kenyatta Interna-tional Convention Centre (KICC) in Nairobi, Kenya’s only purpose-built venue for Meetings, Incentive, Conferences & Exhibitions (MICE). The 30-storey building is the only one in the region with a helipad, eight fully equipped meeting halls, simultaneous interpretation equipment, an electronic voting system, office space for delegates and round the clock secu-rity surveillance.

The KICC also organises meetings and provides incentives for conferences to be staged in Kenya. Last year it won bids to host Ecotourism and Sustainable Conference 2013, Deaf Nation Africa Expo 2014 and Expo East Afripack 2014. It is also bidding for sev-eral other events still under adjudication. The KICC says conference delegates are usually high-end, spending US$160 a day and staying a minimum of six days.

Doing Business in Kenya 2012, a report by The World Bank and the International Finance Corporation, says the economy has shown re-silience and is steadily recovering, while invest-ments are being made to improve the roads, expand its airports and increase the power sup-ply. But event planners are deterred by Ameri-

can and British government warnings about terrorism, kidnapping and violent crime.

GHANAGhana managed to rank 71st in the ICCA’s list for 2011 by staging 15 international meetings, despite a lack of dedicated venues. Typically events take place in hotels, such as the West African Microfinance Conference, being staged this year at the Movenpick in Accra.

The government is working to promote

tourism, beginning with cultural, historical and beach tourism, followed by MICE tourism as a fourth priority. It will focus on promoting Accra as a convention destination, taking advantage of the friendliness of the people, English as an official language, political stability, the absence of travel restrictions or foreign exchange con-

Ghana…looks to have a bright

trading future, with a relatively well-

educated population and oil exports

beginning in 2011, making it attractive

for business investments and

therefore, business travellers.

Egypt

www.theevent.co.za THE EVENT | 19

FEATUREtrols, and the beauty of the countryside as in-centives, Ghana Tourism Authority says.

Ghana also looks to have a bright trading future, with a relatively well-educated popula-tion and oil exports beginning in 2011, mak-ing it attractive for business investments and therefore, business travellers.

The World Bank expects it to have the fast-est growth rate in Africa, while the government is striving to position Ghana as the hub for West African imports, exports and manufactur-ing. Helping to increase business travel is the Ghana Investment Promotion Act, which al-lows foreigners to run enterprises in potentially lucrative economic sectors, including tourist accommodation, transportation, catering and tourist servicing enterprises.

NAMIBIAThis desert country popular for adventure trav-el is trying to boost its attractiveness for busi-ness tourism too. Last year thousands of visi-tors attended the Namport Erongo Business and Tourism Expo in Walvis Bay, where more than 200 exhibitors displayed their products and services.

This year Namibia will host the 2013 Adven-ture Travel World Summit in October. It expects to draw 600 decision makers in the adventure travel industry to the event, split between Wind-hoek and Swakopmund. Environment and Tourism Minister Netumbo Nandi-Ndaitwah said: “The eff orts of our strong public-private partnership have resulted in Namibia being chosen as the fi rst African country to host the summit. We are justly proud of our tourism industry and our conservation initiatives that have made this selection possible.”

The International Water Association will also stage its 2013 conference for 350 delegates in Windhoek, although the event will cost the city money, prompting the council to budget

N$1-million as a fi nancing provision. Namibia will also host a Commonwealth

Parliamentary Association (CPA) conference in July, and sent a delegation to the previous con-ference in South Africa last year so they could learn how to host the event.

Chairman of the National Council of Na-mibia, Asser Kuveri Kapere, said the delegates learned from their more experienced South Af-rican counterparts so they could take what was good in terms of hosting the conference, then add some Namibian spice.

Despite its overall lack of experience, Na-mibia holds 90th position in the ICCA list, stag-ing seven international events in 2011.

MOROCCOTourism is important to Morocco’s economy, but it’s better known for leisure travel than for business events. However, it has several cit-ies with good conferencing facilities, including

Fes, Marrakech, Rabat, Agadir and Casablan-ca, and comes 64th in the ICCA rankings after staging 23 eligible events in 2011.

This March Morocco will stage the Inter-national Renewable and Sustainable Energy Conference at a hotel in Ouarzazate, a desert city touted to become the centre of Saha-ran tourism. The city has several luxury ho-tels and an international airport with direct fl ights from Paris. Royal Air Maroc has good internal links across the country, and Euro-pean, American and Arabian visitors do not need a visa.

Tourism employs 470,000 people and is Morocco’s main source of foreign ex-change earnings. The World Travel and Tourism Council says tourism contributed MAD71.8bn, or 8.9% of Morocco’s total GDP, with leisure spending accounting for 87.4% and business spending generating a relatively high proportion of 12.6%.

Namibia Morocco

18 | THE EVENT www.theevent.co.za

FEATURE

to show commitment to the economy’s long-term stability. The corporate and government officials met President Mohamed Morsy and cabinet members. Ian Albert, the Middle East regional director of real estate company Col-liers International, said the main problems fac-ing Egypt are red tape and corruption.

It’s hard to analyse the effects of the politi-cal turmoil, with even state-run entities issuing different figures. State-run MENA news agency said 2.3 million tourists visited in the first quar-ter of 2012, down 25% from the same period a year earlier. Yet the Egyptian Tourist Authority’s Chairman Amr El Ezaby declared a noticeable increase to 2.5 million visitors, a rise of 32%. “These figures reflect the gradual and continu-ous improvement witnessed by the tourism sector in Egypt. The sector has been able to reduce the negative consequences of Egypt’s sensitive situation over the past year,” he said.

The figures are not broken down to sepa-rate business from leisure travellers, but hotel

occupancy was depressed in Cairo and higher in coastal areas, implying that most visitors are not on business.

KENYAKenya has also been hit by political unrest and terrorism. The travel industry has not been gutted, however, and in 2011 of Kenya ranked 56th in the ICCA listings by staging 30 eligible meetings.

Last year, Nairobi’s Multimedia University College hosted the eighth International Confer-ence on Mother and Child Health Handbook, marking the first time that the conference had been staged in Africa.

Kenya’s big hope is the Kenyatta Interna-tional Convention Centre (KICC) in Nairobi, Kenya’s only purpose-built venue for Meetings, Incentive, Conferences & Exhibitions (MICE). The 30-storey building is the only one in the region with a helipad, eight fully equipped meeting halls, simultaneous interpretation equipment, an electronic voting system, office space for delegates and round the clock secu-rity surveillance.

The KICC also organises meetings and provides incentives for conferences to be staged in Kenya. Last year it won bids to host Ecotourism and Sustainable Conference 2013, Deaf Nation Africa Expo 2014 and Expo East Afripack 2014. It is also bidding for sev-eral other events still under adjudication. The KICC says conference delegates are usually high-end, spending US$160 a day and staying a minimum of six days.

Doing Business in Kenya 2012, a report by The World Bank and the International Finance Corporation, says the economy has shown re-silience and is steadily recovering, while invest-ments are being made to improve the roads, expand its airports and increase the power sup-ply. But event planners are deterred by Ameri-

can and British government warnings about terrorism, kidnapping and violent crime.

GHANAGhana managed to rank 71st in the ICCA’s list for 2011 by staging 15 international meetings, despite a lack of dedicated venues. Typically events take place in hotels, such as the West African Microfinance Conference, being staged this year at the Movenpick in Accra.

The government is working to promote

tourism, beginning with cultural, historical and beach tourism, followed by MICE tourism as a fourth priority. It will focus on promoting Accra as a convention destination, taking advantage of the friendliness of the people, English as an official language, political stability, the absence of travel restrictions or foreign exchange con-

Ghana…looks to have a bright

trading future, with a relatively well-

educated population and oil exports

beginning in 2011, making it attractive

for business investments and

therefore, business travellers.

Egypt

www.theevent.co.za THE EVENT | 19

FEATUREtrols, and the beauty of the countryside as in-centives, Ghana Tourism Authority says.

Ghana also looks to have a bright trading future, with a relatively well-educated popula-tion and oil exports beginning in 2011, mak-ing it attractive for business investments and therefore, business travellers.

The World Bank expects it to have the fast-est growth rate in Africa, while the government is striving to position Ghana as the hub for West African imports, exports and manufactur-ing. Helping to increase business travel is the Ghana Investment Promotion Act, which al-lows foreigners to run enterprises in potentially lucrative economic sectors, including tourist accommodation, transportation, catering and tourist servicing enterprises.

NAMIBIAThis desert country popular for adventure trav-el is trying to boost its attractiveness for busi-ness tourism too. Last year thousands of visi-tors attended the Namport Erongo Business and Tourism Expo in Walvis Bay, where more than 200 exhibitors displayed their products and services.

This year Namibia will host the 2013 Adven-ture Travel World Summit in October. It expects to draw 600 decision makers in the adventure travel industry to the event, split between Wind-hoek and Swakopmund. Environment and Tourism Minister Netumbo Nandi-Ndaitwah said: “The eff orts of our strong public-private partnership have resulted in Namibia being chosen as the fi rst African country to host the summit. We are justly proud of our tourism industry and our conservation initiatives that have made this selection possible.”

The International Water Association will also stage its 2013 conference for 350 delegates in Windhoek, although the event will cost the city money, prompting the council to budget

N$1-million as a fi nancing provision. Namibia will also host a Commonwealth

Parliamentary Association (CPA) conference in July, and sent a delegation to the previous con-ference in South Africa last year so they could learn how to host the event.

Chairman of the National Council of Na-mibia, Asser Kuveri Kapere, said the delegates learned from their more experienced South Af-rican counterparts so they could take what was good in terms of hosting the conference, then add some Namibian spice.

Despite its overall lack of experience, Na-mibia holds 90th position in the ICCA list, stag-ing seven international events in 2011.

MOROCCOTourism is important to Morocco’s economy, but it’s better known for leisure travel than for business events. However, it has several cit-ies with good conferencing facilities, including

Fes, Marrakech, Rabat, Agadir and Casablan-ca, and comes 64th in the ICCA rankings after staging 23 eligible events in 2011.

This March Morocco will stage the Inter-national Renewable and Sustainable Energy Conference at a hotel in Ouarzazate, a desert city touted to become the centre of Saha-ran tourism. The city has several luxury ho-tels and an international airport with direct fl ights from Paris. Royal Air Maroc has good internal links across the country, and Euro-pean, American and Arabian visitors do not need a visa.

Tourism employs 470,000 people and is Morocco’s main source of foreign ex-change earnings. The World Travel and Tourism Council says tourism contributed MAD71.8bn, or 8.9% of Morocco’s total GDP, with leisure spending accounting for 87.4% and business spending generating a relatively high proportion of 12.6%.

Namibia Morocco

20 | THE EVENT www.theevent.co.za

EVENTS

FebruaryORANGE AFRICA CUP OF NATIONS19 Jan – 10 FebSouth AfricaThe Orange Africa Cup of Nations is Africa’s premier national-team football competition. The tournament is organised every even year in January/February. The winner of the tournament qualifi es for the 2013 FIFA Confederations Cup in Brazil. www.cafonline.com/football/search/fi xtures

J&B MET2 FebKenilworth Racecourse, Cape Town, South AfricaAttracting an estimated domestic attendance of fi fty thousand, the J&B Met is one of South Africa’s most prestigious horse races. The event combines horseracing with fashion. This year, the event will take on the theme of Made to Fly inviting attendees to wear outfi ts to accentuate “fl y personalities”. www.jbmet.co.za/madetofl y.php

EXPO SUMMIT13-14 FebSandton Convention Centre, Johannesburg, South AfricaExpo Summit enables exhibition and trade show industry thought leaders to come together and strategize for the future of the African exhibition industry. The two day conference and exhibition attracts attendees from Europe, Africa and Asia. www.exposummitafrica.com

CORE BANKING SOLUTIONS CONFERENCE13-14 FebIndaba Hotel, Fourways, South AfricaCore Banking Solutions Conference 2013 describes the current landscape of core banking in South Africa and the banking industry at large. Industry leaders will answer questions about when and how to transform core banking systems, what the best practices are for devising and implementing a core banking solutions strategy and how to best secure systems and prevent risk. www.tci-sa.co.za/latest_news.asp

MEETINGS AFRICA19-20 FebSandton Convention Centre, Johannesburg, South AfricaMeetings Africa showcases Africa’s diverse offering of services and products at an event where African associations and African meetings industry professionals can partner to help transform the continent.www.meetingsafrica.co.za

LOYALTY & REWARDS CONFERENCE20-21 FebIndaba Hotel, Fourways, South AfricaRetails, banks, insurances, travel, promotions and marketing agencies participate in the Loyalty & Rewards Conference. The event is open to all industry professionals as sponsors, endorsers, exhibitors or speakers.www.loyaltymarketing.ru/conferences/2nd-biannual-loyalty-rewards-conference-2013

PAN-AFRICAN FILM & TV FESTIVAL OF OUAGADOUGOU (FESPACO) 23 Feb - 2 MarOuagadougou, Burkina FasoFESPACO is Africa’s largest fi lm festival, held biannually in Ouagadougou, Burkina Faso. The festival is the biggest regular cultural event on the African continent and focuses primarily on African fi lms and African fi lmmakers.www.fespaco-bf.net/index.php

ASIA-PACIFIC INCENTIVES & MEETINGS EXPO (AIME) 26-27 FebMelbourne Convention and Exhibition Centre, Australia AIME focuses on meetings, events and business travel industries for the Asia-Pacifi c region. The event brings associations and event planners from around the world to Melbourne annually, for a two-day networking event where meetings and incentives destinations and products are showcased to the industry.www.aime.com.au

DESIGN INDABA27 Feb-1 MarCape Town, South AfricaEstablished in 1995 with its fl agship conference, Design Indaba has evolved into a multidisciplinary experience that now comprises the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of community initiatives, training workshops, music festivals, design projects, performances and publications.www.designindaba.com

MOBILE & E-MARKETING CONFERENCE27-28 FebIndaba Hotel, Fourways, South Africa M & e-M Conference 2013 will be targeting issues that will benefi t businesses in the next digital age such as expanding your market online, increasing potential sales and customer base, targeting specifi c consumer types and getting return on investment.www.techtalkafrica.com/mobile-and-e-marketing-conference-2013.html

GAUTENG HOMEMAKERS EXPO28 Feb - 3 MarThe Coca-Cola Dome, Northriding, South AfricaThe Gauteng Homemakers Expo is South Africa’s largest, multi-award winning home interest expo, putting 50 000 visitors in contact with 400 suppliers in an arena where the visitor can research, speak to experts, and satisfy a myriad of home related needs.

www.theevent.co.za THE EVENT | 21

EVENTS

MarchNWJ BRIDAL AND EVENT SHOW01-03 MarDurban Exhibition Centre, KwaZulu Natal, South AfricaThe NWJ Bridal and Event Show focuses on wedding and function related products and services with over 100 exhibitors and a catwalk fashion show. Visitors can access a wide range of suppliers of decor, fl owers, music, catering, invites, gifts, designers, make-up, bridal wear, legalities, venue, photography and videos.www.nwjbridalshow.co.za

MOBILE BANKING SOUTHERN AFRICA CONFERENCE & EXHIBITION13-14 MarEmperors Palace, Kempton Park, South AfricaThe Mobile Banking Southern Africa Conference and Exhibition 2013 will explore how to make mobile work for organisations, whether as a fi nancial institution or as a retailer.www.tci-sa.co.za/brochures/mbcc_brochure.pdf

INFECTING THE CITY12-16 Mar Cape Town, South AfricaThe Infecting The City Festival brings art, music, dance and performance out of theatres and galleries and into the streets and public spaces of Cape Town, South Africa’s Central Business District. Its aspirations are to challenge audiences, breach boundaries, shift perspectives and help make sense of the public spaces people occupy.www.infectingthecity.com

HOSTEX GAUTENG 17-20 MarSandton Convention Centre, Johannesburg, South AfricaSouthern Africa’s leading hospitality and catering trade exhibition, Hostex Gauteng brings 11 500 visitors and 200+ exhibitors together for activities including the SA Chefs Village, Global Pizza Challenge and the Barista Competition.www.hostex.co.za

DECOREX DURBAN 201321-24 MarDurban Exhibition Centre, Kwazulu-Natal, South Africa Decorex Durban showcases décor and design products, workshops and demonstrations KwaZulu-Natal has to offer. Hundreds of stands and installations for visitors to explore, featuring both local and international exhibits.www.decorex.co.za

WOODEX FOR AFRICA21-23 MarGallagher Convention Centre, Midrand, South AfricaWoodex is the biggest event in Africa focusing exclusively on the timber industry and creates the ideal platform for wood and woodworking enthusiasts to be on the frontier of the timber industry and to network with key players in the industry.www.woodexforafrica.com

NABOOMSPRUIT WINDPOMPFEES21-23 MarEuphoria Golf Estate & Hydro, Naboomspruit, Limpopo Province, South AfricaThe Windpompfees is one of the key festivals on the Limpopo Province’s events calendar. Festival goers are entertained by performers on stage and participate in activities including a 4x4-safari, golf competition, Western riding, clay pigeon- and bow shooting and the annual Miss Windpompfees competition. www.naboomwindpompfees.co.za

THE GULF INCENTIVE, BUSINESS TRAVEL & MEETINGS EXHIBITION (GIBTM) 25-27 MarchAbu Dhabi, UAEGIBTM 2013 highlights the world’s leading business tourism destinations, venues, hotels, incentive package providers and technology innovators in the Middle East and beyond.www.gibtm.com

VIRGIN ACTIVE SPORT INDUSTRY AWARDS 7 February Emperors Palace, Johannesburg, South AfricaThe Virgin Active Sport Industry Awards invites the industry to celebrate the very best in the business of sport. Outstanding performers in marketing, PR, sponsorship, advertising, community investment and mass participation sport will be honoured.For more info and a list of the potential winners visit: www.sportindustry.co.za/awards

20 | THE EVENT www.theevent.co.za

EVENTS

FebruaryORANGE AFRICA CUP OF NATIONS19 Jan – 10 FebSouth AfricaThe Orange Africa Cup of Nations is Africa’s premier national-team football competition. The tournament is organised every even year in January/February. The winner of the tournament qualifi es for the 2013 FIFA Confederations Cup in Brazil. www.cafonline.com/football/search/fi xtures

J&B MET2 FebKenilworth Racecourse, Cape Town, South AfricaAttracting an estimated domestic attendance of fi fty thousand, the J&B Met is one of South Africa’s most prestigious horse races. The event combines horseracing with fashion. This year, the event will take on the theme of Made to Fly inviting attendees to wear outfi ts to accentuate “fl y personalities”. www.jbmet.co.za/madetofl y.php

EXPO SUMMIT13-14 FebSandton Convention Centre, Johannesburg, South AfricaExpo Summit enables exhibition and trade show industry thought leaders to come together and strategize for the future of the African exhibition industry. The two day conference and exhibition attracts attendees from Europe, Africa and Asia. www.exposummitafrica.com

CORE BANKING SOLUTIONS CONFERENCE13-14 FebIndaba Hotel, Fourways, South AfricaCore Banking Solutions Conference 2013 describes the current landscape of core banking in South Africa and the banking industry at large. Industry leaders will answer questions about when and how to transform core banking systems, what the best practices are for devising and implementing a core banking solutions strategy and how to best secure systems and prevent risk. www.tci-sa.co.za/latest_news.asp

MEETINGS AFRICA19-20 FebSandton Convention Centre, Johannesburg, South AfricaMeetings Africa showcases Africa’s diverse offering of services and products at an event where African associations and African meetings industry professionals can partner to help transform the continent.www.meetingsafrica.co.za

LOYALTY & REWARDS CONFERENCE20-21 FebIndaba Hotel, Fourways, South AfricaRetails, banks, insurances, travel, promotions and marketing agencies participate in the Loyalty & Rewards Conference. The event is open to all industry professionals as sponsors, endorsers, exhibitors or speakers.www.loyaltymarketing.ru/conferences/2nd-biannual-loyalty-rewards-conference-2013

PAN-AFRICAN FILM & TV FESTIVAL OF OUAGADOUGOU (FESPACO) 23 Feb - 2 MarOuagadougou, Burkina FasoFESPACO is Africa’s largest fi lm festival, held biannually in Ouagadougou, Burkina Faso. The festival is the biggest regular cultural event on the African continent and focuses primarily on African fi lms and African fi lmmakers.www.fespaco-bf.net/index.php

ASIA-PACIFIC INCENTIVES & MEETINGS EXPO (AIME) 26-27 FebMelbourne Convention and Exhibition Centre, Australia AIME focuses on meetings, events and business travel industries for the Asia-Pacifi c region. The event brings associations and event planners from around the world to Melbourne annually, for a two-day networking event where meetings and incentives destinations and products are showcased to the industry.www.aime.com.au

DESIGN INDABA27 Feb-1 MarCape Town, South AfricaEstablished in 1995 with its fl agship conference, Design Indaba has evolved into a multidisciplinary experience that now comprises the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of community initiatives, training workshops, music festivals, design projects, performances and publications.www.designindaba.com

MOBILE & E-MARKETING CONFERENCE27-28 FebIndaba Hotel, Fourways, South Africa M & e-M Conference 2013 will be targeting issues that will benefi t businesses in the next digital age such as expanding your market online, increasing potential sales and customer base, targeting specifi c consumer types and getting return on investment.www.techtalkafrica.com/mobile-and-e-marketing-conference-2013.html

GAUTENG HOMEMAKERS EXPO28 Feb - 3 MarThe Coca-Cola Dome, Northriding, South AfricaThe Gauteng Homemakers Expo is South Africa’s largest, multi-award winning home interest expo, putting 50 000 visitors in contact with 400 suppliers in an arena where the visitor can research, speak to experts, and satisfy a myriad of home related needs.

www.theevent.co.za THE EVENT | 21

EVENTS

MarchNWJ BRIDAL AND EVENT SHOW01-03 MarDurban Exhibition Centre, KwaZulu Natal, South AfricaThe NWJ Bridal and Event Show focuses on wedding and function related products and services with over 100 exhibitors and a catwalk fashion show. Visitors can access a wide range of suppliers of decor, fl owers, music, catering, invites, gifts, designers, make-up, bridal wear, legalities, venue, photography and videos.www.nwjbridalshow.co.za

MOBILE BANKING SOUTHERN AFRICA CONFERENCE & EXHIBITION13-14 MarEmperors Palace, Kempton Park, South AfricaThe Mobile Banking Southern Africa Conference and Exhibition 2013 will explore how to make mobile work for organisations, whether as a fi nancial institution or as a retailer.www.tci-sa.co.za/brochures/mbcc_brochure.pdf

INFECTING THE CITY12-16 Mar Cape Town, South AfricaThe Infecting The City Festival brings art, music, dance and performance out of theatres and galleries and into the streets and public spaces of Cape Town, South Africa’s Central Business District. Its aspirations are to challenge audiences, breach boundaries, shift perspectives and help make sense of the public spaces people occupy.www.infectingthecity.com

HOSTEX GAUTENG 17-20 MarSandton Convention Centre, Johannesburg, South AfricaSouthern Africa’s leading hospitality and catering trade exhibition, Hostex Gauteng brings 11 500 visitors and 200+ exhibitors together for activities including the SA Chefs Village, Global Pizza Challenge and the Barista Competition.www.hostex.co.za

DECOREX DURBAN 201321-24 MarDurban Exhibition Centre, Kwazulu-Natal, South Africa Decorex Durban showcases décor and design products, workshops and demonstrations KwaZulu-Natal has to offer. Hundreds of stands and installations for visitors to explore, featuring both local and international exhibits.www.decorex.co.za

WOODEX FOR AFRICA21-23 MarGallagher Convention Centre, Midrand, South AfricaWoodex is the biggest event in Africa focusing exclusively on the timber industry and creates the ideal platform for wood and woodworking enthusiasts to be on the frontier of the timber industry and to network with key players in the industry.www.woodexforafrica.com

NABOOMSPRUIT WINDPOMPFEES21-23 MarEuphoria Golf Estate & Hydro, Naboomspruit, Limpopo Province, South AfricaThe Windpompfees is one of the key festivals on the Limpopo Province’s events calendar. Festival goers are entertained by performers on stage and participate in activities including a 4x4-safari, golf competition, Western riding, clay pigeon- and bow shooting and the annual Miss Windpompfees competition. www.naboomwindpompfees.co.za

THE GULF INCENTIVE, BUSINESS TRAVEL & MEETINGS EXHIBITION (GIBTM) 25-27 MarchAbu Dhabi, UAEGIBTM 2013 highlights the world’s leading business tourism destinations, venues, hotels, incentive package providers and technology innovators in the Middle East and beyond.www.gibtm.com

VIRGIN ACTIVE SPORT INDUSTRY AWARDS 7 February Emperors Palace, Johannesburg, South AfricaThe Virgin Active Sport Industry Awards invites the industry to celebrate the very best in the business of sport. Outstanding performers in marketing, PR, sponsorship, advertising, community investment and mass participation sport will be honoured.For more info and a list of the potential winners visit: www.sportindustry.co.za/awards

22 | THE EVENT www.theevent.co.za

REGIONAL SPOTLIGHT

The Eastern Cape Province of South Africa is known as the “land of adventure” for the nature reserves, wildlife, and

water sports -- made possible by its rich bio-diversity. Located on the east coast of South Africa, the region is also known for its rich political heritage. South Africans born in the province include Nelson Mandela, Steve Biko and Walter Sisulu. In recent years the Eastern Cape Parks and Tourism Agency (ECPTA) has promoted the province as a haven for those wanting to es-cape the drudgery of city and suburban life. The Eastern Cape boasts 800 km of immac-ulate coastline along the beautiful Indian Ocean. The province also boasts 40 game reserves including the ADDO Elephant Na-tional Park (a venue that receives even more visitors than the Serengeti National Park). The rich political history that the Eastern Cape has to off er has also allowed the de-velopment of various tours showcasing the notable South Africans who grew up in the Eastern Cape and reside there now. Since 2009, the Eastern Cape Department of Eco-nomic Development has spent nearly R150 million on the development of parks and reserves to boost local business and rural communities.

THE EASTERN CAPEL�n� � A���n����

www.theevent.co.za THE EVENT | 23

REGIONAL SPOTLIGHT

HIGHLIGHTS OF THE EASTERN CAPE TOURISM CALENDARTHE HERALD FLEXIDER MARATHON28 January 2013The Herald Flexider Marathon begins at Holmeleigh Farm near the Kragga Kamma Road in Port Elizabeth. Theescombe is the closest suburb to the start of the marathon as the race is an out and back route. Run-

ners travel through the periphery and along-side the Kragga Kamma Road into the coun-try areas of the Eastern Cape. Providing a scenic look to participants, this is arguably the most popular marathon in the Eastern Cape.

ANNUAL BLACK BUSINESS SUMMIT20 January 20132013 is the sixth year that the the Black Busi-

ness Summit will be held in Port Elizabeth. The theme is Enhancing Broad Based Black Economic Empowerment (BBBEE) through key sectors of South Africa’s economy. Scheduled speakers included Tina Joemat-Pettersson, Minister of Agriculture, Forestry and Fisheries. Previous summits featured Bryan Dowley, CEO of Specsavers, former Reserve Bank Governor Tito Mboweni, and Wipcapital CEO Gloria Serobe.

22 | THE EVENT www.theevent.co.za

REGIONAL SPOTLIGHT

The Eastern Cape Province of South Africa is known as the “land of adventure” for the nature reserves, wildlife, and

water sports -- made possible by its rich bio-diversity. Located on the east coast of South Africa, the region is also known for its rich political heritage. South Africans born in the province include Nelson Mandela, Steve Biko and Walter Sisulu. In recent years the Eastern Cape Parks and Tourism Agency (ECPTA) has promoted the province as a haven for those wanting to es-cape the drudgery of city and suburban life. The Eastern Cape boasts 800 km of immac-ulate coastline along the beautiful Indian Ocean. The province also boasts 40 game reserves including the ADDO Elephant Na-tional Park (a venue that receives even more visitors than the Serengeti National Park). The rich political history that the Eastern Cape has to off er has also allowed the de-velopment of various tours showcasing the notable South Africans who grew up in the Eastern Cape and reside there now. Since 2009, the Eastern Cape Department of Eco-nomic Development has spent nearly R150 million on the development of parks and reserves to boost local business and rural communities.

THE EASTERN CAPEL�n� � A���n����

www.theevent.co.za THE EVENT | 23

REGIONAL SPOTLIGHT

HIGHLIGHTS OF THE EASTERN CAPE TOURISM CALENDARTHE HERALD FLEXIDER MARATHON28 January 2013The Herald Flexider Marathon begins at Holmeleigh Farm near the Kragga Kamma Road in Port Elizabeth. Theescombe is the closest suburb to the start of the marathon as the race is an out and back route. Run-

ners travel through the periphery and along-side the Kragga Kamma Road into the coun-try areas of the Eastern Cape. Providing a scenic look to participants, this is arguably the most popular marathon in the Eastern Cape.

ANNUAL BLACK BUSINESS SUMMIT20 January 20132013 is the sixth year that the the Black Busi-

ness Summit will be held in Port Elizabeth. The theme is Enhancing Broad Based Black Economic Empowerment (BBBEE) through key sectors of South Africa’s economy. Scheduled speakers included Tina Joemat-Pettersson, Minister of Agriculture, Forestry and Fisheries. Previous summits featured Bryan Dowley, CEO of Specsavers, former Reserve Bank Governor Tito Mboweni, and Wipcapital CEO Gloria Serobe.

24 | THE EVENT www.theevent.co.za

REGIONAL SPOTLIGHT

THE EASTERN CAPE AT A GLANCEPopulation Figures: The Eastern Cape is home to 6, 9 million people (2011). Offi cial Languages: South Africa has eleven offi cial languages. Within the Eastern Cape Xhosa, Afrikaans, English and Sotho are spoken predominately.GDP: The Eastern Cape contributes 7.7% of total South African Gross Do-mestic Product (GDP), the fourth larg-est contributor.

VENUE HIGHLIGHTSEast London International Convention CentreEast London International Convention Cen-tre (ELICC) is surrounded by views of the In-dian Ocean and is centrally located near the East London Airport and the Industrial De-velopment Zones within the Eastern Cape. The ELICC is a state of the art conference centre. The ELICC’s specialised services in-clude a range of technical services with state-of-the-art audio visual equipment, touch screens, IT services and digital signage.

24 | THE EVENT www.theevent.co.za

REGIONAL SPOTLIGHT

THE EASTERN CAPE AT A GLANCEPopulation Figures: The Eastern Cape is home to 6, 9 million people (2011). Offi cial Languages: South Africa has eleven offi cial languages. Within the Eastern Cape Xhosa, Afrikaans, English and Sotho are spoken predominately.GDP: The Eastern Cape contributes 7.7% of total South African Gross Do-mestic Product (GDP), the fourth larg-est contributor.

VENUE HIGHLIGHTSEast London International Convention CentreEast London International Convention Cen-tre (ELICC) is surrounded by views of the In-dian Ocean and is centrally located near the East London Airport and the Industrial De-velopment Zones within the Eastern Cape. The ELICC is a state of the art conference centre. The ELICC’s specialised services in-clude a range of technical services with state-of-the-art audio visual equipment, touch screens, IT services and digital signage.

26 | THE EVENT www.theevent.co.za

TRENDS

Green and eco-tourism is on the rise. The industry is responding by off er-ing more and more options to trav-ellers seeking unique experiences

that are carbon-friendly or make a positive con-tribution to the conservation of natural settings.

In response to this trend, Friends of the Earth, an environmental association has released their 2012 Cruise Ship Report Card – which allows va-cationers to “decide which cruise to take based on a cruise ship or cruise line’s environmental and human health impacts.”

When a cruise ship “goes green” it can have a big environmental impact. The U.S. Environ-mental Protection Agency (EPA) estimates that a 3,000-person cruise ship generates 210,000 gallons of sewage weekly — enough to fi ll 10 backyard swimming pools, and 1 million gallons of graywater — another 40 swimming pools full of waste. One cruise ship equals 50 swimming pools full of highly polluted waste which can be dumped into the oceans each week. Cruise

ships are essentially fl oating cities that provide many services that small cities or towns provide to their citizens. Vessels can carry as many as 3,000 passengers and crew members, and often operate in pristine coastal waters. This has raised concerns about the environmental impacts of cruise ship discharges, including im-pacts to water quality.

According to the EPA, “waste streams gener-ated by cruise ships include bilge water (water that collects in the lowest part of the ship’s hull and may contain oil, grease, and other contami-nants), sewage, graywater (waste water from showers, sinks, laundries and kitchens), bal-last water (water taken onboard or discharged from a vessel to maintain its stability), and solid waste (food waste and garbage).”

But some cruise lines have taken steps to keep the beautiful settings they travel to pristine. Friends of the Earth has given these lines high marks in their report. The organization evalu-ated cruise lines on three environmental fac-

tors: sewage treatment - whether a cruise line has installed the most advanced sewage and wastewater treatment systems available instead of dumping minimally treated sewage directly into the water; air pollution reduction - whether

One cruise ship equals

50 swimming pools full of

highly polluted waste which

can be dumped into the oceans

each week.

““

Disney Cruise Ship

TOP OF THE CLASSGreen Cruises

www.theevent.co.za THE EVENT | 27

TRENDSa cruise line has retrofitted its ships to “plug in” to available shoreside electrical grids instead of running polluting engines when docked; and water quality compliance - to what degree cruise ships violated 2010 water pollution standards designed to better protect the Alaskan coast.

This year, Friends of the Earth awarded their first “A” grade – to Disney Cruise Line. They were at the top of the class followed by Princess Cruises, Holland America Line, and Norwegian Cruise Lines.

Disney Cruise Line was awarded an “A-“ in the report card, an improvement from their rating in the 2010 report. The cruise line is owned by The Walt Disney Company, a diver-sified international entertainment and media enterprise with five business segments: me-dia networks, parks and resorts, studio enter-tainment, consumer products and interactive media. The company’s standards of business conduct state, “We are committed to the pro-tection of the environment and the conserva-tion of natural resources. We fully comply with environmental laws and regulations, including those relating to disposal of wastes. In addi-tion to complying with all such applicable laws ourselves, we also expect companies and contractors with which we partner to do the

same.” Disney Cruise Lines does not currently sail to Africa.

Princess Cruises was awarded a “B+” in the report. Princess Cruises says it, “makes its living on the oceans, and therefore we are committed to environmental practices which set a high standard for excellence and responsibility, and which help preserve the marine environment in which we operate.” They continue, “Princess has defined clear environmental goals and policies, we have established strict lines of responsibility and accountability within our company for adher-ing to these guidelines, and we provide our shipboard staff with the equipment, expertise and training to achieve our environmental standards.” Princess sails to many African countries including Egypt, Ghana, Mauritius, Morocco, Reunion Island, Senegal, Seychelles

and South Africa. Third on the list is Holland America Line,

which scored a “B-“. They provide the Inter-naitional Council of Cruise Lines’ Commit-ment to the environment on their website. Holland America Line sails to African coun-tries including Egypt, Gambia, Madagascar, Mauritius, Morocco, Mozambique, Senegal, Seychelles and South Africa.

Norwegian Cruise Lines also scored a “B-“. The cruise line provides what it calls “eco-smart cruising”, allowing travellers to offset their carbon footprint by helping renewable energy projects. The United States Coast Guard awarded Norwegian Cruise Line the Gold 2010 William M. Benkert Marine Envi-ronmental Protection Award in the foreign vessel category. Norwegian Cruise Lines does not currently sail to Africa.

Cruise line

Disney Cruise LinePrincess CruisesHolland America LineNorwegian Cruise Line

Sewagetreatment

AC+B+A

Air pollutionreduction

B-B+CD-

Water qualitycompliance

N/AAB+A

2012 finalgrade

A-B+B-B-

Change from2010

2012 Cruise ship report card

26 | THE EVENT www.theevent.co.za

TRENDS

Green and eco-tourism is on the rise. The industry is responding by off er-ing more and more options to trav-ellers seeking unique experiences

that are carbon-friendly or make a positive con-tribution to the conservation of natural settings.

In response to this trend, Friends of the Earth, an environmental association has released their 2012 Cruise Ship Report Card – which allows va-cationers to “decide which cruise to take based on a cruise ship or cruise line’s environmental and human health impacts.”

When a cruise ship “goes green” it can have a big environmental impact. The U.S. Environ-mental Protection Agency (EPA) estimates that a 3,000-person cruise ship generates 210,000 gallons of sewage weekly — enough to fi ll 10 backyard swimming pools, and 1 million gallons of graywater — another 40 swimming pools full of waste. One cruise ship equals 50 swimming pools full of highly polluted waste which can be dumped into the oceans each week. Cruise

ships are essentially fl oating cities that provide many services that small cities or towns provide to their citizens. Vessels can carry as many as 3,000 passengers and crew members, and often operate in pristine coastal waters. This has raised concerns about the environmental impacts of cruise ship discharges, including im-pacts to water quality.

According to the EPA, “waste streams gener-ated by cruise ships include bilge water (water that collects in the lowest part of the ship’s hull and may contain oil, grease, and other contami-nants), sewage, graywater (waste water from showers, sinks, laundries and kitchens), bal-last water (water taken onboard or discharged from a vessel to maintain its stability), and solid waste (food waste and garbage).”

But some cruise lines have taken steps to keep the beautiful settings they travel to pristine. Friends of the Earth has given these lines high marks in their report. The organization evalu-ated cruise lines on three environmental fac-

tors: sewage treatment - whether a cruise line has installed the most advanced sewage and wastewater treatment systems available instead of dumping minimally treated sewage directly into the water; air pollution reduction - whether

One cruise ship equals

50 swimming pools full of

highly polluted waste which

can be dumped into the oceans

each week.

““

Disney Cruise Ship

TOP OF THE CLASSGreen Cruises

www.theevent.co.za THE EVENT | 27

TRENDSa cruise line has retrofitted its ships to “plug in” to available shoreside electrical grids instead of running polluting engines when docked; and water quality compliance - to what degree cruise ships violated 2010 water pollution standards designed to better protect the Alaskan coast.

This year, Friends of the Earth awarded their first “A” grade – to Disney Cruise Line. They were at the top of the class followed by Princess Cruises, Holland America Line, and Norwegian Cruise Lines.

Disney Cruise Line was awarded an “A-“ in the report card, an improvement from their rating in the 2010 report. The cruise line is owned by The Walt Disney Company, a diver-sified international entertainment and media enterprise with five business segments: me-dia networks, parks and resorts, studio enter-tainment, consumer products and interactive media. The company’s standards of business conduct state, “We are committed to the pro-tection of the environment and the conserva-tion of natural resources. We fully comply with environmental laws and regulations, including those relating to disposal of wastes. In addi-tion to complying with all such applicable laws ourselves, we also expect companies and contractors with which we partner to do the

same.” Disney Cruise Lines does not currently sail to Africa.

Princess Cruises was awarded a “B+” in the report. Princess Cruises says it, “makes its living on the oceans, and therefore we are committed to environmental practices which set a high standard for excellence and responsibility, and which help preserve the marine environment in which we operate.” They continue, “Princess has defined clear environmental goals and policies, we have established strict lines of responsibility and accountability within our company for adher-ing to these guidelines, and we provide our shipboard staff with the equipment, expertise and training to achieve our environmental standards.” Princess sails to many African countries including Egypt, Ghana, Mauritius, Morocco, Reunion Island, Senegal, Seychelles

and South Africa. Third on the list is Holland America Line,

which scored a “B-“. They provide the Inter-naitional Council of Cruise Lines’ Commit-ment to the environment on their website. Holland America Line sails to African coun-tries including Egypt, Gambia, Madagascar, Mauritius, Morocco, Mozambique, Senegal, Seychelles and South Africa.

Norwegian Cruise Lines also scored a “B-“. The cruise line provides what it calls “eco-smart cruising”, allowing travellers to offset their carbon footprint by helping renewable energy projects. The United States Coast Guard awarded Norwegian Cruise Line the Gold 2010 William M. Benkert Marine Envi-ronmental Protection Award in the foreign vessel category. Norwegian Cruise Lines does not currently sail to Africa.

Cruise line

Disney Cruise LinePrincess CruisesHolland America LineNorwegian Cruise Line

Sewagetreatment

AC+B+A

Air pollutionreduction

B-B+CD-

Water qualitycompliance

N/AAB+A

2012 finalgrade

A-B+B-B-

Change from2010

2012 Cruise ship report card

28 | THE EVENT www.theevent.co.za

PRODUCT SHOWCASE

Business events are good for your business! We design & manage fun & aff ordable meetings, incentives, conferences & events – anywhere at all!

We have 15 years of experience in crafting itineraries & event programmes to wow your audiences. Blend in superb value, tailored with unique enhancements produced just for your events, plus you have a team of dedicated, focused, cost-eff ective, IATA-

licensed, BEE-accredited, enthusiastic, award winning & highly experienced incentive travel & event professionals on hand.

Join many of SA’s industry leaders & get Leading Incentives to handle all your business event needs now.

Mobile: +27 84 566 2240Tel: +27 11 022 9264Fax: +27 866 150 110Email: [email protected]

Lifestyle Experiences

Conference Management

Travel Incentives

Long Service Awards

COMING UP in the next issue• Industry Innovation

• The Best of the Best – PR Campaigns, Live Events, Product Launches

We want to hear from you! If you have information on these stories or others,

send us a tip at maya@fi lmeventmedia.co.za.

tel: +27 21 418 3823fax: +27 21 418 3952email: [email protected] www.aquarium.co.za

The Two Oceans Aquarium provides a dramatic backdrop against which to host a function or conference. A number of venues with fl exible seating capacities are available. Hosting your event at the Two Oceans Aquarium will create a unique and memorable experience for you and your guests. Please contact us to enquire about our year-end packages.

CONTACT DETAILS

www.theevent.co.za THE EVENT | 29

COMING UP

The third edition of Expo Summit Africa is being held 13 – 14 Febru-ary 2013, in Johannesburg, South Africa. The event brings together

exhibition and trade show industry thought leaders to strategize for the future of the Afri-can exhibition industry. The two day confer-ence and exhibition is attended by organis-ers and industry professionals from Europe, Africa and Asia and allows them to grow and establish relationships with international in-dustry colleagues.

The theme of Expo Summit for 2013 is “De-veloping Africa as the Global Exhibition Desti-nation”. Opening remarks will be provided by Matifadza Martha Nyazema, Executive Director, Sandton Convention Centre, who will welcome attendees. The event will then off er knowledge on a number of topics including:• Exhibition industry scenario and future

potential in Africa

• Internationalizing the African exhibitionindustry

• Adapting the best practices worldwide to con-solidate position in global exhibition sector

• The art and science of creating, managing and sustaining blockbuster shows

• Expanding the coverage of existing shows with Pan African approach

• Mergers & acquisitions in the African exhibition sector

• How important is creativity & designing in brand building and creation of impressive exhibition brands?

• Africa rising: Why it’s never been a better time to be an entrepreneur

• Sustainability & greening in exhibition business

• Practical experience of working across our borders. Is it viable to take local expos into Africa? What would work?

• Panel discussion on practical applications

Expo Summit is organized by Manch Communi-cations and The Exhibition & Event Association of Southern Africa (EXSA).

Matifadza Martha Nyazema

28 | THE EVENT www.theevent.co.za

PRODUCT SHOWCASE

Business events are good for your business! We design & manage fun & aff ordable meetings, incentives, conferences & events – anywhere at all!

We have 15 years of experience in crafting itineraries & event programmes to wow your audiences. Blend in superb value, tailored with unique enhancements produced just for your events, plus you have a team of dedicated, focused, cost-eff ective, IATA-

licensed, BEE-accredited, enthusiastic, award winning & highly experienced incentive travel & event professionals on hand.

Join many of SA’s industry leaders & get Leading Incentives to handle all your business event needs now.

Mobile: +27 84 566 2240Tel: +27 11 022 9264Fax: +27 866 150 110Email: [email protected]

Lifestyle Experiences

Conference Management

Travel Incentives

Long Service Awards

COMING UP in the next issue• Industry Innovation

• The Best of the Best – PR Campaigns, Live Events, Product Launches

We want to hear from you! If you have information on these stories or others,

send us a tip at maya@fi lmeventmedia.co.za.

tel: +27 21 418 3823fax: +27 21 418 3952email: [email protected] www.aquarium.co.za

The Two Oceans Aquarium provides a dramatic backdrop against which to host a function or conference. A number of venues with fl exible seating capacities are available. Hosting your event at the Two Oceans Aquarium will create a unique and memorable experience for you and your guests. Please contact us to enquire about our year-end packages.

CONTACT DETAILS

www.theevent.co.za THE EVENT | 29

COMING UP

The third edition of Expo Summit Africa is being held 13 – 14 Febru-ary 2013, in Johannesburg, South Africa. The event brings together

exhibition and trade show industry thought leaders to strategize for the future of the Afri-can exhibition industry. The two day confer-ence and exhibition is attended by organis-ers and industry professionals from Europe, Africa and Asia and allows them to grow and establish relationships with international in-dustry colleagues.

The theme of Expo Summit for 2013 is “De-veloping Africa as the Global Exhibition Desti-nation”. Opening remarks will be provided by Matifadza Martha Nyazema, Executive Director, Sandton Convention Centre, who will welcome attendees. The event will then off er knowledge on a number of topics including:• Exhibition industry scenario and future

potential in Africa

• Internationalizing the African exhibitionindustry

• Adapting the best practices worldwide to con-solidate position in global exhibition sector

• The art and science of creating, managing and sustaining blockbuster shows

• Expanding the coverage of existing shows with Pan African approach

• Mergers & acquisitions in the African exhibition sector

• How important is creativity & designing in brand building and creation of impressive exhibition brands?

• Africa rising: Why it’s never been a better time to be an entrepreneur

• Sustainability & greening in exhibition business

• Practical experience of working across our borders. Is it viable to take local expos into Africa? What would work?

• Panel discussion on practical applications

Expo Summit is organized by Manch Communi-cations and The Exhibition & Event Association of Southern Africa (EXSA).

Matifadza Martha Nyazema

30 | THE EVENT www.theevent.co.za

ACHIEVEMENTS

EXSA, which serves the exhibition and events industry in South Africa, recently celebrated the winners of the 2012 EXSA Awards at a glittering ceremony with

over 350 guests. The event brought together industry leaders from across South Africa to cel-ebrate exhibition and events acheivements.

BEST STANDS OF THE YEAR: Custom built stands: 12sq.m and under Seatworks for their xtownx stand at Indaba

Custom built stands: 13 - 24 sq.m The Exhibitionist for their own stand at Markex

Custom built stands: 25 - 50 sq.m Oasys for their own stand at Markex

Custom built stands: 50 - 100 sq.m. Oasys for the Kerself stand at Power & Electri-cal World Africa

Custom built stands: 101 - 200 sq.m Scan for their Armscor stand at AAD

Custom built stands: over 201 sq.m. The Exhibitionist for Becker Mining at Electra Mining

System built stands: 12 sq.m. and under 3d Design for the NH Hotels stand at Indaba

System built stands: 13 - 24 sq.m 3d Design for the Landis & Gyr stand at AMEU

System built stands: 25 - 50 sq.m 3d Design for GE SA Technologies at Africa Rail and Ports\ 3d Design for the Gijima stand at Govtech

System built stands: 51 - 100 sq.m Scan Display for their own stand at Markex

System built stands: 101 - 200 sq.m 3d Design for the Kemtek Print Solutions stand at Sign Africa

Externally designed stands of any size Scan for the Evonik Plexi Glass stand at Sign Africa Progroup for the Denel stand at AAD

Custom and system built stands (mixed) Expo Solutions for Vetho House at Indaba

Pavilions of any size Design and Display for the Gauteng Tourism Pavilion at Indaba

Outdoor stand of any size Scan Display for the Department of Environmental Studies at COP 17

BEST EXHIBITIONS OF THE YEAR: Best Consumer Exhibition: 3000 sq.m & under Go Glamour - Johannesburg Organiser: Three City Events

Best Consumer Exhibition: 3001- 6000 sq.m SABC Baba Indaba - Cape Town Organiser: Three City Events

Best Consumer Exhibition: 6001-12 000 sq.m Mama Magic - The Baby Expo - Johannesburg Organiser: Exposure Marketing

Best Consumer Exhibition: 12 000 sq.m & over Gauteng Homemakers Expo Organiser: The Homemakers Fair

Best Trade Exhibition: 3 000 - 6 000 sq.m Meetings Africa - Johannesburg Organiser: Scan on Show

Best Trade Exhibition: 6 000 - 12 000 sq.m. IFSEC South Africa Organiser; Montgomery Africa

Best Trade Exhibition: 12 000sqm & over Electra Mining Organiser; Specialised Exhibitions

Best Trade and Consumer Exhibition:1000 - 3000 sq.m The Green Expo - Johannesburg Organiser: Three City Events

Best Trade and Consumer Exhibition: 3 000 - 6 000 sq.m. Future Ed - Johannesburg Organiser: Exposure Marketing

EXSA AWARDSCongratulations to all the winners!

www.theevent.co.za THE EVENT | 31

ACHIEVEMENTS

Best Trade and Consumer Exhibition: 6000 -12 000 sq.m Grand Designs Live Organiser: Montgomery Africa

Best Trade and Consumer Exhibition: 12 000 sq.m & over SA Cheese Festival Organiser: Agri Expo

Best Exhibition held alongside a Conference The South African Automotive Week, held in Port Elizabeth Organiser: Inkanyezi Events

FOR THE GREEN STAND/EXHIBITION AWARDS: Best Small Stand Award Scan Display Solutions for their Pfizer stand

Best Medium Stand Award Scan Display Solutions for DEA at the CCR Expo at COP 17

Best Large Stand Award Complete Exhibition for Sasol: Olifants In-Situ Display

Best Indoor Pavilion Hotelstuff/Greenstuff for their stand at Hostex

Best Green Outdoor Pavilion The CCR Expo/Marquee which was at COP 17 Organiser: Scan Interactive

Best Green Exhibition The Green Expo held in both Cape Town and Jhb Organiser: Three City Events

THE BEST COMPANY AWARDS: The Best Supplier Company - Stand Design and Construction 3D Design (Division of 3D Group)

The Best Supplier Company - Security Lodge Events Security

The Best Supplier Company - AV Gearhouse South Africa - JHB

The Best Supplier Company - General. It was a tie between: Tree-Mendous Pot Plant Hire ZF Cleaning Services cc

Best Venue Cape Town International Convention Centre

Best Organiser Specialised Exhibitions

BEST EMPLOYEES OF THE YEAR: Best Venue Employee Meghan Pietersen (Cape Town International Convention Centre)

Best Organiser Employee Brad Hook (Specialised Exhibitions)

Best Supplier Employee - Stand Design & Construction Dylan Solomon (3D Shell (Division of 3D Group)

Best Supplier Employee - Security Mark Sleep (The Stable Management Group)

Best Supplier Employee - AV Charl Smit (Gearhouse South Africa (Pty) Ltd - Cape Town)

Best Supplier Employee - General Jacqui Nel (Exhibition Freighting G.S.M.)

The EXSA Personality of the Year Vinnie Orchard (Expo Solutions)

The 2012 Chairman’s Award Doug Rix, DK Design.

30 | THE EVENT www.theevent.co.za

ACHIEVEMENTS

EXSA, which serves the exhibition and events industry in South Africa, recently celebrated the winners of the 2012 EXSA Awards at a glittering ceremony with

over 350 guests. The event brought together industry leaders from across South Africa to cel-ebrate exhibition and events acheivements.

BEST STANDS OF THE YEAR: Custom built stands: 12sq.m and under Seatworks for their xtownx stand at Indaba

Custom built stands: 13 - 24 sq.m The Exhibitionist for their own stand at Markex

Custom built stands: 25 - 50 sq.m Oasys for their own stand at Markex

Custom built stands: 50 - 100 sq.m. Oasys for the Kerself stand at Power & Electri-cal World Africa

Custom built stands: 101 - 200 sq.m Scan for their Armscor stand at AAD

Custom built stands: over 201 sq.m. The Exhibitionist for Becker Mining at Electra Mining

System built stands: 12 sq.m. and under 3d Design for the NH Hotels stand at Indaba

System built stands: 13 - 24 sq.m 3d Design for the Landis & Gyr stand at AMEU

System built stands: 25 - 50 sq.m 3d Design for GE SA Technologies at Africa Rail and Ports\ 3d Design for the Gijima stand at Govtech

System built stands: 51 - 100 sq.m Scan Display for their own stand at Markex

System built stands: 101 - 200 sq.m 3d Design for the Kemtek Print Solutions stand at Sign Africa

Externally designed stands of any size Scan for the Evonik Plexi Glass stand at Sign Africa Progroup for the Denel stand at AAD

Custom and system built stands (mixed) Expo Solutions for Vetho House at Indaba

Pavilions of any size Design and Display for the Gauteng Tourism Pavilion at Indaba

Outdoor stand of any size Scan Display for the Department of Environmental Studies at COP 17

BEST EXHIBITIONS OF THE YEAR: Best Consumer Exhibition: 3000 sq.m & under Go Glamour - Johannesburg Organiser: Three City Events

Best Consumer Exhibition: 3001- 6000 sq.m SABC Baba Indaba - Cape Town Organiser: Three City Events

Best Consumer Exhibition: 6001-12 000 sq.m Mama Magic - The Baby Expo - Johannesburg Organiser: Exposure Marketing

Best Consumer Exhibition: 12 000 sq.m & over Gauteng Homemakers Expo Organiser: The Homemakers Fair

Best Trade Exhibition: 3 000 - 6 000 sq.m Meetings Africa - Johannesburg Organiser: Scan on Show

Best Trade Exhibition: 6 000 - 12 000 sq.m. IFSEC South Africa Organiser; Montgomery Africa

Best Trade Exhibition: 12 000sqm & over Electra Mining Organiser; Specialised Exhibitions

Best Trade and Consumer Exhibition:1000 - 3000 sq.m The Green Expo - Johannesburg Organiser: Three City Events

Best Trade and Consumer Exhibition: 3 000 - 6 000 sq.m. Future Ed - Johannesburg Organiser: Exposure Marketing

EXSA AWARDSCongratulations to all the winners!

www.theevent.co.za THE EVENT | 31

ACHIEVEMENTS

Best Trade and Consumer Exhibition: 6000 -12 000 sq.m Grand Designs Live Organiser: Montgomery Africa

Best Trade and Consumer Exhibition: 12 000 sq.m & over SA Cheese Festival Organiser: Agri Expo

Best Exhibition held alongside a Conference The South African Automotive Week, held in Port Elizabeth Organiser: Inkanyezi Events

FOR THE GREEN STAND/EXHIBITION AWARDS: Best Small Stand Award Scan Display Solutions for their Pfizer stand

Best Medium Stand Award Scan Display Solutions for DEA at the CCR Expo at COP 17

Best Large Stand Award Complete Exhibition for Sasol: Olifants In-Situ Display

Best Indoor Pavilion Hotelstuff/Greenstuff for their stand at Hostex

Best Green Outdoor Pavilion The CCR Expo/Marquee which was at COP 17 Organiser: Scan Interactive

Best Green Exhibition The Green Expo held in both Cape Town and Jhb Organiser: Three City Events

THE BEST COMPANY AWARDS: The Best Supplier Company - Stand Design and Construction 3D Design (Division of 3D Group)

The Best Supplier Company - Security Lodge Events Security

The Best Supplier Company - AV Gearhouse South Africa - JHB

The Best Supplier Company - General. It was a tie between: Tree-Mendous Pot Plant Hire ZF Cleaning Services cc

Best Venue Cape Town International Convention Centre

Best Organiser Specialised Exhibitions

BEST EMPLOYEES OF THE YEAR: Best Venue Employee Meghan Pietersen (Cape Town International Convention Centre)

Best Organiser Employee Brad Hook (Specialised Exhibitions)

Best Supplier Employee - Stand Design & Construction Dylan Solomon (3D Shell (Division of 3D Group)

Best Supplier Employee - Security Mark Sleep (The Stable Management Group)

Best Supplier Employee - AV Charl Smit (Gearhouse South Africa (Pty) Ltd - Cape Town)

Best Supplier Employee - General Jacqui Nel (Exhibition Freighting G.S.M.)

The EXSA Personality of the Year Vinnie Orchard (Expo Solutions)

The 2012 Chairman’s Award Doug Rix, DK Design.

32 | THE EVENT www.theevent.co.za

ASSOCIATIONS

The role of EXSA is to serve the exhibition and events industry in South Africa. EXSA’s core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is acheived through promoting the unique benefits offered by exhibitions and events, and raising the profile of EXSA members who include venues, organizers and suppliers.

Tony Louw

Nigel Walker, EXSA Chairperson

• Currently, EXSA is planning for the EXSA Conference which will take place in February

Tony Louw from TL Electrical passed away recently. He was awarded a Hall of Fame for 2011. At that time EXSA wrote, “Tony started his career in 1964 really in the “pioneering” exhibition days and then went on his own with TL Electrical in 1980. During his early years he was instrumental on the elec-trical side with all the various shows at the old Milner Park show-grounds and subsequently did all of the Spe-cialised shows once on his own. To-day his company incorporates show stands and exhibition systems as well as a full turn-key electrical service for the industry.”

www.theevent.co.za THE EVENT | 33

ASSOCIATIONS

The aim of the Event Greening Forum (EFG) is to promote and embrace sustainable and ethical business practises within the events industry in South Africa, with an initial focus on meetings, incentives, conferences, exhibitions, and events.

Save the Date for the Event Greening Forum’s inaugural conference: Monday, 18 February 2013Date: Day preceding Meetings Africa 2013 Venue: Sandton Convention Centre Time: 7.45am - 2pm

The conference will include: • TheEGFAGMfrom7.45am-9am(entrytothisisfree)• Speakersfromanarrayof“Green”Backgrounds-includingJeunessePark,thefounderofFood&TreesforAfricaandaLeader

fortheAlGoreClimateChangeRealityProject.• Acollaborativeworkshoponwhatourindustryneedstodotobecomemoresustainable• lightlunchsponsoredbySAACI• breakfastandrefreshmentsprovidedthroughoutthemorningContact Pippa Walker on +27 11 447 4777 or [email protected] for more details.

UFI, The Global Association of the Exhibition Industry is the association of trade show organisers, fairground owners, national and international associations of the exhibition industry, and its partners. As of 2012, it has more than 600 members from 85 countries.

The UFI CEO Forum UCF 2013 will discuss CEO networking inViennaAustria.TheforumaimsatcreatingabridgeanddirectcontactforManagingdi-rectorsandexecutives tocreatebothbusi-ness and personal bonds internationally.The Forumwill take place between the 30

Januarytothe1February2013ufi.org/ucf2013

Open Seminar in Asia 2013Exhibitions: An Industry of PartnershipsJakarta,Indonesia–28February–1March2013Exhibitions are a complex web of partner-ships that require multiple key players tointeract. TheJakartaIndustryExhibitionsaimsgath-er organisers to communicate and workwith exhibitors, visitors, venues, standcontractors,technologysolutionproviders,

logistics partners, full-time and part-timestaff, local industry associations, relevantgovernmentbodiesandsoon.The8thUFIOpenSeminarinAsiainJakartawillfurther-morehavedelegatesgathertodiscussanddebatethebestapproachtosomeofthesepartnerships which will define the eventsthat will struggle and those that will growandthrive.ufi.org/jakarta2013OpenSeminarintheMiddleEast2013GettingReadyforFutureExhibitionIndustryChallengesMuscat,Oman–24-26March2013ufi.org/muscat2013

32 | THE EVENT www.theevent.co.za

ASSOCIATIONS

The role of EXSA is to serve the exhibition and events industry in South Africa. EXSA’s core strategy is to actively grow and develop the exhibition and events industry within Southern Africa. This is acheived through promoting the unique benefits offered by exhibitions and events, and raising the profile of EXSA members who include venues, organizers and suppliers.

Tony Louw

Nigel Walker, EXSA Chairperson

• Currently, EXSA is planning for the EXSA Conference which will take place in February

Tony Louw from TL Electrical passed away recently. He was awarded a Hall of Fame for 2011. At that time EXSA wrote, “Tony started his career in 1964 really in the “pioneering” exhibition days and then went on his own with TL Electrical in 1980. During his early years he was instrumental on the elec-trical side with all the various shows at the old Milner Park show-grounds and subsequently did all of the Spe-cialised shows once on his own. To-day his company incorporates show stands and exhibition systems as well as a full turn-key electrical service for the industry.”

www.theevent.co.za THE EVENT | 33

ASSOCIATIONS

The aim of the Event Greening Forum (EFG) is to promote and embrace sustainable and ethical business practises within the events industry in South Africa, with an initial focus on meetings, incentives, conferences, exhibitions, and events.

Save the Date for the Event Greening Forum’s inaugural conference: Monday, 18 February 2013Date: Day preceding Meetings Africa 2013 Venue: Sandton Convention Centre Time: 7.45am - 2pm

The conference will include: • TheEGFAGMfrom7.45am-9am(entrytothisisfree)• Speakersfromanarrayof“Green”Backgrounds-includingJeunessePark,thefounderofFood&TreesforAfricaandaLeader

fortheAlGoreClimateChangeRealityProject.• Acollaborativeworkshoponwhatourindustryneedstodotobecomemoresustainable• lightlunchsponsoredbySAACI• breakfastandrefreshmentsprovidedthroughoutthemorningContact Pippa Walker on +27 11 447 4777 or [email protected] for more details.

UFI, The Global Association of the Exhibition Industry is the association of trade show organisers, fairground owners, national and international associations of the exhibition industry, and its partners. As of 2012, it has more than 600 members from 85 countries.

The UFI CEO Forum UCF 2013 will discuss CEO networking inViennaAustria.TheforumaimsatcreatingabridgeanddirectcontactforManagingdi-rectorsandexecutives tocreatebothbusi-ness and personal bonds internationally.The Forumwill take place between the 30

Januarytothe1February2013ufi.org/ucf2013

Open Seminar in Asia 2013Exhibitions: An Industry of PartnershipsJakarta,Indonesia–28February–1March2013Exhibitions are a complex web of partner-ships that require multiple key players tointeract. TheJakartaIndustryExhibitionsaimsgath-er organisers to communicate and workwith exhibitors, visitors, venues, standcontractors,technologysolutionproviders,

logistics partners, full-time and part-timestaff, local industry associations, relevantgovernmentbodiesandsoon.The8thUFIOpenSeminarinAsiainJakartawillfurther-morehavedelegatesgathertodiscussanddebatethebestapproachtosomeofthesepartnerships which will define the eventsthat will struggle and those that will growandthrive.ufi.org/jakarta2013OpenSeminarintheMiddleEast2013GettingReadyforFutureExhibitionIndustryChallengesMuscat,Oman–24-26March2013ufi.org/muscat2013

34 | THE EVENT www.theevent.co.za

OPPORTUNITIES

The World Travel Awards (WTA), ‘the Oscars of the travel industry’, is call-ing for organisations that aspire to be recognised as the best in their fi eld,

as voted by their fellow professionals, to partici-pate in its 20th anniversary, 2013 programme.

Established in 1993, WTA is recognised glob-ally as the highest accolade in travel and tour-ism, and serves to recognise, acknowledge and reward excellence of customer service, prod-uct development and business performance throughout the tourism industry. Entry is now open for all regional categories – Africa, Asia, Australasia, Caribbean, Europe, Indian Ocean, Middle East, and North, South & Central America. The deadline for nominations from the Africa region is 3 March, 2013.

RULES• All entrants must be a travel and tourism

product that serves the public or the industry.• A business is eligible to enter if it has been established and trading in its recent form for at least 12 months at the time of applying.

• Any entrants for New Hotel or New Resort categories will be eligible to enter if, at the time of applying, they opened within the past 18 months and were not included in the previous year’s nominations.

• Previous year’s winners and two runners up are automatically qualifi ed in the following year’s nomination for the same category. Exceptions apply for new hotels or resorts, new products or services and marketing campaign categories.

• If an entry relates to a specifi c project, it must have been completed and fully implemented at the time of applying.

• Any internet or technology products must have been operational for at least 6 months at the time of applying.

In 2012 the World Travel Awards (WTA) capped its year-long search for the most popular travel and tourism brands in the world with a Grand Final Gala Ceremony in New Delhi, India, in December. Organisations including Jumeirah, Starwood

Hotels, Lufthansa, Korean Air, Royal Carib-bean International and Kuoni walked off with top honours for their roles spearheading the global travel and tourism recovery.

Last year’s African winners included Gondwana game reserve, which was named South Africa’s Leading Nature Experience, Legend Golf & Safari Resort - Africa’s Lead-ing Sports Resort and South Africa’s Leading Golf Resort, and the Durban ICC - Africa’s Leading Meetings and Conference Centre. Destination winners included the Maldives as the World’s Leading Island Destination and Mauritius as the World’s Leading Hon-eymoon Destination.

For further details, including entry forms and closing deadlines for nominations for all regions, visit www.worldtravelawards.com/nominate. The 2013 nominees will be published at www.worldtravelawards.com/nominees when voting opens for each re-gion. Votes can be cast at www.worldtravela-wards.com/vote which includes a list of vot-ing dates.

NOMINATIONS

NOW OPEN!

www.theevent.co.za THE EVENT | 35

OPPORTUNITIES

GUIDELINES• Your entry must relate to a marketing activity or campaign undertaken with visible results in 2012 or 2013.• Entries submitted must describe a concept, campaign or project which has been suc-cessfully implemented and measured in both quantitative and qualitative terms.• Your entry must include the project objec-tives, the actions undertaken to reach those objectives and the results obtained.

CRITERIAThe activity described in your entry must:• Be a concrete exhibition industry-related activity• Have been implemented with results in 2012

or 2013• Have a clearly defi ned objective• Address a defi ned target group• Be innovative and creative• Have measurable outcomes in 2012 or 2013

(over a specifi ed period of time if theactivity is on-going)

The following questions should be addressed:Objectives

• What were the overall objectives of your exhi-bition industry-related marketing activity?• What were your specifi c objectives vis-a-vis your target group?

Actions• What measures did you take to reach these

objectives?• What were the specifi c challenges faced?• How were these overcome?

Results• Were your objectives achieved?• What were the benefi ts for your clients?• Did the programme increase your revenues

or have other measurable fi nancial impact?

• What were the quantitative and/or qualitative eff ects on your exhibition activity?

APPLICATION AND PROCEDUREBy 30 May 2013Please provide a brief description (maximum two pages) in English of your activityand e-mail to: award@ufi .org

All entries will be evaluated by the UFI Market-ing Committee. The jury will select 3 fi nalists fromthe summaries received (no justifi cation will be provided for the selection of the fi nalists or the winner.)

Projects can only be submitted once for the UFI Marketing Award.

The 3 fi nalists will then be asked to prepare a detailed PowerPoint presentation providing an indepth description of their entry, which they will be invited to present during the UFI Mar-keting Committee meeting in September 2013.

The winner of the 2013 Marketing Award will then be selected by the members of the UFIMarketing Committee.

The winner will be asked to prepare a presenta-tion on his/her “Best Marketing Activity of theYear” for presentation at the UFI Congress in Seoul (13 to 16 November 2013).

This competition is open to UFI members and non-members (exhibition organizers, opera-tors of exhibition centres and service provid-ers), on the condition that entries are exhibi-tion-related.

Participation in this competition is free-of-charge for UFI members. Non-members are requested to pay 100€ participation fee.

All information regarding the entries submit-ted will be treated confi dentially and will only be used for award selection purposes.

COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

PRIZESThe winner will• Receive a complimentary registration for 2

persons to attend a UFI Focus Meeting in 2014 or alternatively one registration for a UFI Regional Seminar in 2014;

• Receive one complimentary registration to the congress;

• Have a permanent hyperlink to their website from the UFI website;

• Gain visibility at the Congress and in the media.

OBJECTIVESTo reward the best marketing activity within the global exhibition community incompliance with UFI competition criteria.

To share innovative exhibition-related ideas on marketing concepts and techniques.

To honour professionals who have developed and implemented creative, results-oriented marketing activities.

UFI Marketing Award 201317, rue Louise Michel – 92300 Levallois-Perret, France

1

2

3

2013 UFI Marketing Award

Please

submit entries

by 30 May2013

Tel: (33) 1 46 39 75 00Fax: (33) 1 46 39 75 01

award@ufi .orgwww.ufi .org/marketingaward

34 | THE EVENT www.theevent.co.za

OPPORTUNITIES

The World Travel Awards (WTA), ‘the Oscars of the travel industry’, is call-ing for organisations that aspire to be recognised as the best in their fi eld,

as voted by their fellow professionals, to partici-pate in its 20th anniversary, 2013 programme.

Established in 1993, WTA is recognised glob-ally as the highest accolade in travel and tour-ism, and serves to recognise, acknowledge and reward excellence of customer service, prod-uct development and business performance throughout the tourism industry. Entry is now open for all regional categories – Africa, Asia, Australasia, Caribbean, Europe, Indian Ocean, Middle East, and North, South & Central America. The deadline for nominations from the Africa region is 3 March, 2013.

RULES• All entrants must be a travel and tourism

product that serves the public or the industry.• A business is eligible to enter if it has been established and trading in its recent form for at least 12 months at the time of applying.

• Any entrants for New Hotel or New Resort categories will be eligible to enter if, at the time of applying, they opened within the past 18 months and were not included in the previous year’s nominations.

• Previous year’s winners and two runners up are automatically qualifi ed in the following year’s nomination for the same category. Exceptions apply for new hotels or resorts, new products or services and marketing campaign categories.

• If an entry relates to a specifi c project, it must have been completed and fully implemented at the time of applying.

• Any internet or technology products must have been operational for at least 6 months at the time of applying.

In 2012 the World Travel Awards (WTA) capped its year-long search for the most popular travel and tourism brands in the world with a Grand Final Gala Ceremony in New Delhi, India, in December. Organisations including Jumeirah, Starwood

Hotels, Lufthansa, Korean Air, Royal Carib-bean International and Kuoni walked off with top honours for their roles spearheading the global travel and tourism recovery.

Last year’s African winners included Gondwana game reserve, which was named South Africa’s Leading Nature Experience, Legend Golf & Safari Resort - Africa’s Lead-ing Sports Resort and South Africa’s Leading Golf Resort, and the Durban ICC - Africa’s Leading Meetings and Conference Centre. Destination winners included the Maldives as the World’s Leading Island Destination and Mauritius as the World’s Leading Hon-eymoon Destination.

For further details, including entry forms and closing deadlines for nominations for all regions, visit www.worldtravelawards.com/nominate. The 2013 nominees will be published at www.worldtravelawards.com/nominees when voting opens for each re-gion. Votes can be cast at www.worldtravela-wards.com/vote which includes a list of vot-ing dates.

NOMINATIONS

NOW OPEN!

www.theevent.co.za THE EVENT | 35

OPPORTUNITIES

GUIDELINES• Your entry must relate to a marketing activity or campaign undertaken with visible results in 2012 or 2013.• Entries submitted must describe a concept, campaign or project which has been suc-cessfully implemented and measured in both quantitative and qualitative terms.• Your entry must include the project objec-tives, the actions undertaken to reach those objectives and the results obtained.

CRITERIAThe activity described in your entry must:• Be a concrete exhibition industry-related activity• Have been implemented with results in 2012

or 2013• Have a clearly defi ned objective• Address a defi ned target group• Be innovative and creative• Have measurable outcomes in 2012 or 2013

(over a specifi ed period of time if theactivity is on-going)

The following questions should be addressed:Objectives

• What were the overall objectives of your exhi-bition industry-related marketing activity?• What were your specifi c objectives vis-a-vis your target group?

Actions• What measures did you take to reach these

objectives?• What were the specifi c challenges faced?• How were these overcome?

Results• Were your objectives achieved?• What were the benefi ts for your clients?• Did the programme increase your revenues

or have other measurable fi nancial impact?

• What were the quantitative and/or qualitative eff ects on your exhibition activity?

APPLICATION AND PROCEDUREBy 30 May 2013Please provide a brief description (maximum two pages) in English of your activityand e-mail to: award@ufi .org

All entries will be evaluated by the UFI Market-ing Committee. The jury will select 3 fi nalists fromthe summaries received (no justifi cation will be provided for the selection of the fi nalists or the winner.)

Projects can only be submitted once for the UFI Marketing Award.

The 3 fi nalists will then be asked to prepare a detailed PowerPoint presentation providing an indepth description of their entry, which they will be invited to present during the UFI Mar-keting Committee meeting in September 2013.

The winner of the 2013 Marketing Award will then be selected by the members of the UFIMarketing Committee.

The winner will be asked to prepare a presenta-tion on his/her “Best Marketing Activity of theYear” for presentation at the UFI Congress in Seoul (13 to 16 November 2013).

This competition is open to UFI members and non-members (exhibition organizers, opera-tors of exhibition centres and service provid-ers), on the condition that entries are exhibi-tion-related.

Participation in this competition is free-of-charge for UFI members. Non-members are requested to pay 100€ participation fee.

All information regarding the entries submit-ted will be treated confi dentially and will only be used for award selection purposes.

COMPETITION OPEN TO UFI MEMBERS AND NON-MEMBERS

PRIZESThe winner will• Receive a complimentary registration for 2

persons to attend a UFI Focus Meeting in 2014 or alternatively one registration for a UFI Regional Seminar in 2014;

• Receive one complimentary registration to the congress;

• Have a permanent hyperlink to their website from the UFI website;

• Gain visibility at the Congress and in the media.

OBJECTIVESTo reward the best marketing activity within the global exhibition community incompliance with UFI competition criteria.

To share innovative exhibition-related ideas on marketing concepts and techniques.

To honour professionals who have developed and implemented creative, results-oriented marketing activities.

UFI Marketing Award 201317, rue Louise Michel – 92300 Levallois-Perret, France

1

2

3

2013 UFI Marketing Award

Please

submit entries

by 30 May2013

Tel: (33) 1 46 39 75 00Fax: (33) 1 46 39 75 01

award@ufi .orgwww.ufi .org/marketingaward

A HOTELFOR YOU54 on Bath is an elegantly understated boutique hotel in the heart ofRosebank, Johannesburg. From the moment you enter the lobby, you sensea sophisticated yet timeless atmosphere. It combines all the elementsof luxury and great attention to detail to meet every requirement for all events from intimate business meetings and high-level conferences to breakfast presentations.. So whether your needs are business or pleasure, 54 on Bath is a hotel for you.

54 Bath Avenue, Rosebank, 2196, Johannesburg | PO Box 3046, Saxonwold, 2132Tel: +27 11 344 8500 | Email: [email protected] us on Twitter @54onBath | facebook.com/54onBath

www.54onbath.com

A HOTELFOR YOU54 on Bath is an elegantly understated boutique hotel in the heart ofRosebank, Johannesburg. From the moment you enter the lobby, you sensea sophisticated yet timeless atmosphere. It combines all the elementsof luxury and great attention to detail to meet every requirement for all events from intimate business meetings and high-level conferences to breakfast presentations.. So whether your needs are business or pleasure, 54 on Bath is a hotel for you.

54 Bath Avenue, Rosebank, 2196, Johannesburg | PO Box 3046, Saxonwold, 2132Tel: +27 11 344 8500 | Email: [email protected] us on Twitter @54onBath | facebook.com/54onBath

www.54onbath.com

36 | THE EVENT www.theevent.co.za

DIRECTORY LISTINGSBusiness & conference travel agencies, full service incentive houses

Advertisers

COMPANY

COMPANY

REGION

REGION

WEBSITE

WEBSITE

EMAIL

EMAIL

TELEPHONE

TELEPHONE

AT & T Monnakgotla Travel & Tours

Time Travel Africa

HRG

Ivory Voyages Tourisme (IVT)

ETS Travel

Nile Melody Travel

MASS muv Travels GH. Ltd.

Westlink Travel

Harvey World Travel

KATA

Marble Travel Bureau

African Extravaganza

Albatros Travel

Abby Travel & Tours

Marigold Travel Agency

Rickshaw Travels

SATGURU Travel & Tour Services

KZN Travel Agents, Tour Operators &

Tourism South Coast

Miles Away

Sure Travelmaster

The Travel Company

Travel with Flair

Ugu South Coast Tourism

Gemistar Travel & Tours

Voyagers Zambia

3D Design

Arcadia Hotel Pretoria

Bidvest Prem Lounge

Birchwood Hotel &

OR Tambo Conference Centre

Cartoon Candy

East London Int Convention Centre

Expo Centre

EXSA

Gift Bucks

Intercape

Oasys Innovations

Presclean

SA National Convention Bureau

Sandton Convention Centre

Scan Display Solutions

TGCSA

The Boardwalk Casino

Tshwane Events Centre

Two Ocean Aquarium

Botswana

Botswana

Cote d’Ivoire

Cote d’Ivoire

Egypt

Egypt

Ghana

Ghana

International

Kenya

Kenya

Namibia

Namibia

Nigeria

Nigeria

Rwanda

Rwanda

South Africa

South Africa

South Africa

South Africa

South Africa

South Africa

Zambia

Zambia

SA Nationwide

Pretoria

SA Nationwide

Johannesburg

Johannesburg

East London

Johannesburg

Johannesburg

SA Nationwide

SA Nationwide

SA Nationwide

SA Nationwide

Johannesburg

Gauteng

SA Nationwide

Johannesburg

East London

Gauteng

Cape Town

(+267) 397 3820

(+267) 686 1007

(+27) 11 407 2800

(225) 04 90 19 04

(+02) 065 345 30 36

(+202) 257 83 127

(+233)302-251912

(+233) 21 513697/8

(+27)11 532 8050

(+254)20 248 6563

(+254)20 357 8825

(++264) 61 – 372100

(+27) 21 424 3122

(+27) 11 886 6837

(234)-1-4818020

(+27)11 325 6306

(+2500 572643

(+27)79 154 7696

(+27)21 552 8191

(+27) 11 315 4242

(+27)11 911 2300

(+27)21 419 1350

(+27) 39 682 7944

(+260) 211 292942

(+260) 212 621333

(+27) 11 608 1588

(+27) 12 326 9311

(+27) 86 124 3247

(+27) 11 897 0000

(+27) 11 345 6000

(+27) 43 709 5202

(+27) 11 494 1920

(+27) 11 805 7272

(+27) 86 039 2737

(+27) 861 287 287

(+27) 11 210 2500

(+27) 11 796 0000

(+27) 11 895 3000

(+27) 11 779 0000

(+27) 11 447 4777

(+27) 11 895 3000

(+27) 41 507 7777

(+27)12 327 1487

(+27) 21 418 3823

[email protected]

[email protected]

not available

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

www.monnakgotla.co.bw

www.timetravelafrica.com

www.hrgworldwide.com

www.ivtci.com

www.ets-travels.com

www.egyptmelody.com

www.massmuvtravel.com

www.westlinktravels.com

www.harveyworld.co.za

www.katakenya.org

www.marbletravel.com

www.african-extravaganza.com

www.albatros-africa.com

www.abbytravel.co.za

www.marigoldtravelagency.com

www.rickshawtravels.com

www.satgurutravel.com

www.midrand.oink.co.za

www.milesaway.co.za

www.oink.co.za

www.travelcompany.co.za

www.travelwithflair.co.za

www.tourismsouthcoast.co.za

www.julstravelzambia.com

www.voyagerszambia.com

www.3ddesign.co.za

www.arcadiahotel.co.za

www.bidvestlounge.co.za

www.birchwoodhotel.co.za

www.cartooncandy.co.za

www.premierhotels.co.za

www.expocentre.co.za

www.exsa.co.za

www.giftbucks.co.za

www.intercape.co.za

www.oasys.co.za

www.prestigetoilet.co.za

www.southafrica.net

www.saconvention.co.za

www.scandisplay.co.za

www.tourismgrading.co.za

www.suninternational.com

www.tshwane-events.co.za

www.aquarium.co.za

Business & conference travel agencies, full service incentive houses

36 | THE EVENT www.theevent.co.za

DIRECTORY LISTINGSBusiness & conference travel agencies, full service incentive houses

Advertisers

COMPANY

COMPANY

REGION

REGION

WEBSITE

WEBSITE

EMAIL

EMAIL

TELEPHONE

TELEPHONE

AT & T Monnakgotla Travel & Tours

Time Travel Africa

HRG

Ivory Voyages Tourisme (IVT)

ETS Travel

Nile Melody Travel

MASS muv Travels GH. Ltd.

Westlink Travel

Harvey World Travel

KATA

Marble Travel Bureau

African Extravaganza

Albatros Travel

Abby Travel & Tours

Marigold Travel Agency

Rickshaw Travels

SATGURU Travel & Tour Services

KZN Travel Agents, Tour Operators &

Tourism South Coast

Miles Away

Sure Travelmaster

The Travel Company

Travel with Flair

Ugu South Coast Tourism

Gemistar Travel & Tours

Voyagers Zambia

3D Design

Arcadia Hotel Pretoria

Bidvest Prem Lounge

Birchwood Hotel &

OR Tambo Conference Centre

Cartoon Candy

East London Int Convention Centre

Expo Centre

EXSA

Gift Bucks

Intercape

Oasys Innovations

Presclean

SA National Convention Bureau

Sandton Convention Centre

Scan Display Solutions

TGCSA

The Boardwalk Casino

Tshwane Events Centre

Two Ocean Aquarium

Botswana

Botswana

Cote d’Ivoire

Cote d’Ivoire

Egypt

Egypt

Ghana

Ghana

International

Kenya

Kenya

Namibia

Namibia

Nigeria

Nigeria

Rwanda

Rwanda

South Africa

South Africa

South Africa

South Africa

South Africa

South Africa

Zambia

Zambia

SA Nationwide

Pretoria

SA Nationwide

Johannesburg

Johannesburg

East London

Johannesburg

Johannesburg

SA Nationwide

SA Nationwide

SA Nationwide

SA Nationwide

Johannesburg

Gauteng

SA Nationwide

Johannesburg

East London

Gauteng

Cape Town

(+267) 397 3820

(+267) 686 1007

(+27) 11 407 2800

(225) 04 90 19 04

(+02) 065 345 30 36

(+202) 257 83 127

(+233)302-251912

(+233) 21 513697/8

(+27)11 532 8050

(+254)20 248 6563

(+254)20 357 8825

(++264) 61 – 372100

(+27) 21 424 3122

(+27) 11 886 6837

(234)-1-4818020

(+27)11 325 6306

(+2500 572643

(+27)79 154 7696

(+27)21 552 8191

(+27) 11 315 4242

(+27)11 911 2300

(+27)21 419 1350

(+27) 39 682 7944

(+260) 211 292942

(+260) 212 621333

(+27) 11 608 1588

(+27) 12 326 9311

(+27) 86 124 3247

(+27) 11 897 0000

(+27) 11 345 6000

(+27) 43 709 5202

(+27) 11 494 1920

(+27) 11 805 7272

(+27) 86 039 2737

(+27) 861 287 287

(+27) 11 210 2500

(+27) 11 796 0000

(+27) 11 895 3000

(+27) 11 779 0000

(+27) 11 447 4777

(+27) 11 895 3000

(+27) 41 507 7777

(+27)12 327 1487

(+27) 21 418 3823

[email protected]

[email protected]

not available

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

www.monnakgotla.co.bw

www.timetravelafrica.com

www.hrgworldwide.com

www.ivtci.com

www.ets-travels.com

www.egyptmelody.com

www.massmuvtravel.com

www.westlinktravels.com

www.harveyworld.co.za

www.katakenya.org

www.marbletravel.com

www.african-extravaganza.com

www.albatros-africa.com

www.abbytravel.co.za

www.marigoldtravelagency.com

www.rickshawtravels.com

www.satgurutravel.com

www.midrand.oink.co.za

www.milesaway.co.za

www.oink.co.za

www.travelcompany.co.za

www.travelwithflair.co.za

www.tourismsouthcoast.co.za

www.julstravelzambia.com

www.voyagerszambia.com

www.3ddesign.co.za

www.arcadiahotel.co.za

www.bidvestlounge.co.za

www.birchwoodhotel.co.za

www.cartooncandy.co.za

www.premierhotels.co.za

www.expocentre.co.za

www.exsa.co.za

www.giftbucks.co.za

www.intercape.co.za

www.oasys.co.za

www.prestigetoilet.co.za

www.southafrica.net

www.saconvention.co.za

www.scandisplay.co.za

www.tourismgrading.co.za

www.suninternational.com

www.tshwane-events.co.za

www.aquarium.co.za

Business & conference travel agencies, full service incentive houses