the event issue 3

ISSUE 03 | 2015

+ SOUTH AFRICAS EXHIBITION TRENDS

+ MEETINGS AFRICA 2015: HIGHLIGHTS

+ WESTERN CAPE: ABUNDANT IN BEAUTY

+ CAPE TOWN JAZZ FESTIVAL









CONTENTS | 01www.theevent.co.za

02. Tech Talk: Artificial Intelligence in Action

04. A Chat with the People behind the Cape Town Jazz Fest

05. CTIJF 2015 Pulls out All the Stops to Develop Locals

06. Ultra South Africa 2015: The Night in Retrospect

08. Movers & Shakers: SAT Appoints Chief Marketing Officer

10. Meetings Africa 2015: Ushering in a new era of business for Africa

16. Exhibition Trends in Southern Africa

24. An Incentive Travel Tour of SAs Hidden Gem: Tshwane

27. Event Greening Forum: Selecting Sustainable Accommodation Options

28. The Western Cape: Abundant in Beauty

30. Tanzania: Land of Natural Wonder

32. Events

34. Associations

36. Directory

MEETINGS AFRICA 2015The Event was there to witness all the excitement and innovation of the countrys biggest business event.

WESTERN CAPECarryn Gabriels presents a delightful overview of the business events hub and The Events home town.

ULTRA SOUTH AFRICAThe Editor got down and dirty at the worlds premier EDM festival, and lived to tell the tale.

EXHIBITION TRENDS Kim Muller analyses global exhibition trends in a South African context.

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The words Artifi cial Intelligence bring with them cinematic visions of a dystopian future, one run by robots and their compadres, but in reality, this is far from truth. In fact, AI has begun to make its mark in the world wide web, with a number of unique applications that further our surfi ng experience. Heres a countdown of a few of AI sites that are ideal for both work and play

1. The Grid: AI Websites that Design ThemselvesEveryone wants a beautiful website that conveys this brands message with both fi nesse and strength. But designing something as all-encompassing as this can be quite hard. Enter The Grid. This application uses AI to design websites for you. Instead of designing your site pixel by pixel yourself, The Grid functions like your own personal graphic designer, able to think about your brand and present it in the best way possible, according to CEO and Co-Founder, Dan Tocchini.The design adapts to your content, not the other way around. Sites are not yet available to the public as it is still under heavy development and testing but you can support the project as a Founding Member on www.thegrid.io, and

the service will be available for as little as $25 a month.

2. Feeling Lonely? Talk to a MachineSites like Elbot, Cleverbot, Jabberwacky and A.L.I.C.E. are great fun for when youre lonely and need a friend. Although they are essentially AI computers that work in the same way that an online chat room does, the conversations I had were immensely real I even laughed a couple of times talking to the goofy yet loveable Elbot. Perhaps one day well all become versions of Joaquin Phoenix in the movie Her.

3. Deep Learning and All it EntailsRecently at the 2015 Deep Learning Summit in San Francisco, Richard Socher, C-Founder of the new AI lab MetaMind gave a rundown of how the technology is revolutionising the way we see computers. Although deep learning research has really only taken off in the last year, its been around since the 50s. Google has amassed a huge neural network that used to take 1,000 computers to run. Now it needs only four. For those in need of education, deep learning is a set of algorithms in machine learning that attempt

to model high level abstractions in data in a similar way to the neurons in the brain. There are now computers with human-like learning abilities that will allow them to programme themselves. And things are only going to get better with more research into natural language processing and other sectors. Step aside English teacher, hello AI.

4. When AI Meets the Internet of EverythingThe Internet of Everything is the networked connection of people, data, process and things essentially an increased connectedness where everything is online. According to Rob Lloyd of Cisco, The Internet of Everything has the potential to signifi cantly reshape our economy and transform key industries. The IoE Value Index recently found that global businesses could pursue as much as $14.4 trillion over the next decade by leveraging IoE to improve customer service and operations. Manufacturing, energy, and retailing sectors will radically change, while IoE also has the potential to completely transform the training of workers. It could release health care workers from rote tasks, while certain games and tools could be used to assess the aptitude of potential employees.

ARTIFICIAL INTELLIGENCE in Action

04 | SPOTLIGHT www.theevent.co.za

KHALID ABDULLAH & BILLY DOMINGO

A chat with

The Cape Town International Jazz Festival is a much-anticipated event on the African calendar. And its not called Africas Grandest Gathering for nothing. In 2014, it saw 37,000 people through its doors at the Cape Town International Convention Centre, and brought in a whopping R522 million in GDP to the Western Cape. The Event was lucky enough to catch the owners and organisers before the Jazz Fest kicks off on 27 and 28 March 2015. Khalid Abdullah, Acting CEO of espAFRIKA and Group CEO of Sekunjalo, and Festival Director Billy Domingo share their insights on the show.

The Event: How did you become involved in the industry and with the CTIJF?Billy Domingo: Well, I started in the industry in 1967, became a qualified carpenter, then a set builder, then I became a stage manager and a stage director. I joined Sun City in 1979 and was there for 20 years, then retired. Rashid [Lombard] came to see me and I landed up starting the Cape Town Jazz Festival with him because I had the production knowledge of doing big events. And the rest is history.Khalid Abdullah: I havent missed any of the jazz festivals since it started even before I was involved in it. So since the beginning I was part of the audience. I joined Sekunjalo in 1998 and Sekunjalo bought into the Jazz Festival in 2006 when we bought out the previous outside shareholder. And weve obviously injected fresh ideas and a fresh approach to the whole business itself.

The Event: Please share a bit about the branding and marketing of the event.Abdullah: From a marketing point of view, the people will go listen to the music, but with sponsorship, they want to make sure that theres a viable business behind it and secondly that theyre going to get value and return on

investment. That is what, from a corporate point of view, is important. So the event itself is branded well, its grown over the years, and we came in to bring it more sustainability and longevity.Domingo: My take is slightly different. I dont talk about branding, I talk about the brand. Cape Town International Jazz Festival has become a brand. I had lunch with Quincy Jones and we were told that we only had seven minutes but three and a half hours later he was still talking. He said, Why is this brand so powerful? Because its an African brand, run by Africans, for Africans. So weve created the brand, with Sekunjalo and another company we own the brand, and all we can do is make sure that this brand grows and grows and grows. Their projections are tough because their motto is show business is a business.

The Event: What does it take to put a festival of this magnitude together?Domingo: 2700 people. It takes a team of people who are experts in their field, and we empower them to do what they do best because only then can they deliver to the utmost. The logistics are huge. To move 30-odd thousand people over two days, to move people around, to check the hotels and the artists and

bands and rehearsals and sound checks and ticketing its huge. But thats our job. Abdullah: Health and safety for us is vital, so we could probably fill in another fifty or sixty thousand people if we wanted to, but safety and security is top of the list.

The Event: You have quite a few new training programmes and workshops this year. Whats pushing you in this direction?Domingo: I think once you reach ceiling, any workshop is a development process. You start a workshop, you find out about the responses, how to improve it. You also look at what the trends are. Id like to bring film and music together because music videos are vitally important to the industry young artists need to understand what it costs to get a music video to MTV, etc.Abdullah: On that note, were not just looking at espAFRIKA, we are also good, corporate, South African citizens so the training will develop people who start their own business and thats a key ethos of espAFRIKA. The training might come at a cost, but its all about giving back. And we find that some of the people we train this year, will in five years time have their own business and outsource to us and vice versa.

Jill Scott at CTIJF 2013

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NEWS | 05www.theevent.co.za

The 16th Cape Town International Jazz Festival (CTIJF) is set to be one of the grandest gatherings in Africa to date . The event, which takes place over 27 and 28 March 2015, has a number of satellite events in store, including the regular free concert in St Georges Square and a series of training and development workshops. This year will see some unique master classes take place, developed by the South Atlantic Arts and Culture Trust (SAACT), which will run parallel to the festival. Workshops will take place between the Cape Town International Convention Centre (CTICC) and the Artscape Theatre, as well as a number of other centrally-located venues. All of the workshops are free and are focused on ensuring that the CTIJF leaves a lasting local legacy that feeds into an already vibrant entertainment industry.

Programmes cover subjects such as what goes into planning an event like the CTIJF, how to get your band a following, the art of

sound and lighting, how mics and lights can boost or detract from a performance and much more. Other programmes include Music Technology and Music Business workshops, the Intyholo Jazz Development Project held in Langa, a five-day Photography Workshop, the ongoing Arts Journalism Programme headed by the prolific Gwen Ansell, and the Mentoring Arts Journalism Course. A newcomer to this section of the festival is the Fashion Workshop. The CTIJF, in partnership with the Cape Town Fashion Festival, is promoting Wear SA and has committed to purchasing all its merchandise from local manufacturers.

The Minister of Arts & Culture, Nkosinathi Mthethwa, said of the event,The festival has grown by leaps and bounds to become an important flag bearer for the role and contribution of the performing arts, especially jazz music, in tourism, nation building and, above all, economic development. Significantly, it has created a platform for indigenous artists

to showcase their outstanding talent alongside their international counterparts and to continue to nourish the soul of our people.

This is more prevalent than ever this year, with a wide number of unique local acts and newcomers on the bill, including popular boyband Beatenberg, The Mahotella Queens, who will be celebrating their 50th anniversary, the award-winning Melanie Scholtz featuring rap poet Jitzvinger, and SAMA Lifetime Achievement Award winner, Sipho Hotstix Mabuse.

Says Festival Director and Co-Founder of the CTIJF, Billy Domingo, Moving with the times, we have evolved from a pure jazz event to being a premier lifestyle festival. Without enjoying what we do, we could not continue to provide an exemplary entertainment experience. The fact that we do still enjoy being in this business, is evidenced by the record selling-out of tickets and witnessing first-hand, the fun had by those attending whether for the first time or as a regular.

CTIJF 2015 Pulls out All the Stops to Develop Locals


I love Amplicon PR agency. Not just because theyre a slick and professional organisation, but mostly because they give me tickets to Ultra for free. In exchange for a night of stomping, drinking and carousing; I give Amplicon as much publicity as they can handle. And thanks to our dedicated readership that also happens to love all things Ultra; heavy web traffic is guaranteed.

Unfortunately the traditional kind of traffic is also guaranteed. But we passed the two hours of single-file driving at a snails pace in contentment and growing excitement, thanks to the compilation CD of Ultra

classics I eagerly squirreled away at the press conference earlier that day.

Did I mention I got to meet Oliver Heldens and DVBBS one-on-one? They were delightful, candid and clearly amped to get the party started Ultra-style. Canadian brothers DVBBS told me that their music is energetic and anthemic, which I found to be entirely true when I watched their set a mere five hours later.

Pulling into the dedicated media parking area, the vibrations from Oliver Heldens set had us tumbling out the car in search of deep bass and deeper beer glasses. A

quick turn about the VIP area relieved the Red Bull bar of several shots of Smirnoffs finest, before we turned ourselves loose on the unsuspecting public. Thankfully the Ultra crowd was as inhibited as we were, and we jumped, flailed and bounced while the sensational Martin Garrix turned us into dirty freaking Animals.

Demi-god Armin van Buuren then took us to paradise on an Ostrich farm. His set can best be described as a spiritual journey from which is it tempting to never return. Who knew the pearly gates were a mere half hour from Cape Town?

ULTRA SOUTH AFRICA 2015 The Night in Retrospect by Katie Reynolds

SPOTLIGHT | 07www.theevent.co.za

The worlds number one DJ, Hardwell, shook us from our reverie and brought us back to earth with 130 beats per minute and our heartbeats matching pace. His set was close to perfect, and I transformed into an avid devotee within minutes. Epic is the only word to describe it; hence we quickly repaired for more beer to calm our electric nerves.

We left the merry land of Ultra to the explosive sounds of Axwell ^ Ingrosso, and the memories of that night haunt my waking moments still. Please, Sir, can I have some more?

Demi-god Armin van Buuren then took us to paradise on an Ostrich farm. His set can best be described as a spiritual journey from which is it tempting to never return.

rukes.com


The worlds number one DJ, Hardwell, shook us from our reverie and brought us back to earth with 130 beats per minute and our heartbeats matching pace. His set was close to perfect, and I transformed into an avid devotee within minutes. Epic is the only word to describe it; hence we quickly repaired for more beer to calm our electric nerves.

We left the merry land of Ultra to the explosive sounds of Axwell ^ Ingrosso, and the memories of that night haunt my waking moments still. Please, Sir, can I have some more?

Demi-god Armin van Buuren then took us to paradise on an Ostrich farm. His set can best be described as a spiritual journey from which is it tempting to never return.

rukes.com

08 | MOVERS AND SHAKERS www.theevent.co.za

African brand development specialist, Margie Whitehouse, is the new Chief Marketing Offi cer, South African Tourism announced recently.Margie has over 25 years experience in

nurturing and growing African brands, within both the public and private sectors. Her journey into Marketing began when she joined the Unilever management graduate programme in 1988. Her experiences in various marketing roles have shaped her into a seasoned brand innovator, developer and entrepreneur.

Margie holds a Degree in Bachelor of Business Science (Honours Marketing) from UCT.

An entrepreneur at heart, she has created

and started brand consultancies to assist companies, both start-ups and established, to innovate and build strong brand identities.

She built Freedthinkers in 1999 where she worked as CEO until 2005, assisting brands such as the dti, FirstRand, Department of Environment and Technology, Nandos, Investec, MTN and moyo. She is currently working in a consultative capacity for MW Brand Innovation, focusing on building great African brands such as SowetoTV, Argon and Loxion Kulca.

Margie has served on the SAA Board, presently sits on the board of HospiceWits, in order to give back to society, and also chairs the WPGA (the Womens Professional Golf Association) through her passion for golf.

Commenting on Margies appointment, South African Tourisms Chief Executive Offi cer, Mr Thulani Nzima said: Margie is the ideal candidate to drive the brand promise of destination South Africa both domestically and globally. Her extensive knowledge of the African continent also bodes well in her new role, as Africa is an important market for us. We have bold plans to continue growing our footprint on the continent. Her myriad of experiences in the marketing fi eld makes her ideal for this strategic role. She is a well-rounded marketing specialist whose insight will ensure that South African Tourisms marketing initiatives can compete with the best in the world.

Margie remarked I am delighted to be joining South African Tourism, especially at a time when tourism is such an important contributor to the economy of our country. A research-informed integrated marketing strategy, innovative use of technology, and a clear understanding of the ever-evolving needs of travellers, are only some of the critical components for successful destination marketing. With this in mind, I look forward to working with the team at South African Tourism, as well as various stakeholders to strengthen South Africas brand further and continue growing tourist arrivals to our beautiful country.

Margie will assume her role as Chief Marketing Offi cer at South African Tourism from Monday the 2nd of March, 2015. South African Tourism Management and its Board welcomes Margie into the company, and wishes her success in her new role.

SAT APPOINTS Chief Marketing Officer

A research-informed integrated marketing strategy, innovative use of technology, and a clear understanding of the ever-evolving needs of travellers, are only some of the critical components for successful destination marketing.

Margie Whitehouse is the new Chief Marketing Officer for South African Tourism.

10 | MEETINGS AFRICA 2015 www.theevent.co.zaA

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10 | MEETINGS AFRICA 2015 www.theevent.co.za

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eg Caldecott The Sandton Convention Centre hosted a showcase of Africas diverse offering of services and products at Meetings Africa

2015 from 23 to 25 February. The three day is a quintessential platform for African associations and international meetings industry professionals to partner and strive to grow the industry.

BOND Day (business opportunities and networking day), on the 23rd of February, saw ICCA, IMEX-MPI-MCI, Event Greening Forum, and CEP Africa, together with EXSA, IFEA Africa, SAACI, and SITE, hosting forums throughout the well-equipped venue of SCC.

Meetings Africa 2015 was officially opened on Tuesday, 23rd of February, with a keynote address from the Minister of Tourism, Derek Hanekom. In his address, the Minister of Tourism said, In these ten years, the African business events industry has emerged from obscurity to become one of the most exciting sub-sectors on our continents tourism landscape. We have demonstrated that we can function well in fact, very well in a market that demands accessible, professional, value for money business-event products and services. He went on to list the merits of Meetings Africas ROI for both South Africa and the continent, while the Mayor of Johannesburg, who addressed the audience before him, proudly shared all of the citys accomplishments in the past few year including successfully hosting Meetings Africa year on year. He went on to heartily welcome all in attendance from media and exhibitors to hosted buyers and rang the bell to signify the events official opening, before heading off on the much-anticipated exhibition floor walkabout.

The days highlights included a Media Face-off, comprising interesting discussions between a panel of representatives, on

the contribution of business tourism to the African continent, the readiness of Africa for business, and issues around travelling freely within the continent and concerns such as Ebola. The panel consisted of Thulani Nzima (CEO of South Africa Tourism), Nina Freysen-Pretorius (ICCA President), Jeffers Miruka (African Association of Agricultural Economists), Victor Kgomeswana (CNB) and was facilitated by Nozipho Mbanjwa (also of CNB). CEO of SAT, Thulani Nzima, opened the floor by stating two key focuses and objectives in the tourism sector: Creating job opportunities and bringing investments into Africa. A consensus was reached early on in the Face-off that having a focus on associations in specialist fields will lead to increased business being brought to Africa.

African economics expert, Victor Kgomeswana, urged that Africa doesnt compare itself to Europe or North America as Africa has its own appeal and attraction to international business and will for many years to come. Instead, he suggested that Africa capitalizes on the spin-offs of government business and bilateral agreements that drive business tourism.

The issues around air capacity and Ebola all earned the consensus that education and communication is the key. On the surface, SAA stopping flights to BRICS destinations seems negative. Nzima points out that the benefits of this move include an increase of gateways to China, and an increase of footprint and seamless connectivity between flights. The Ebola pandemic was acknowledged with grace and an emphasis on facts that the pandemic into perspective. The difference between and perceived risk was brought to attention. With communication and education, perceived risk becomes void, and only the reality remains. The reality of

Ebola is that it affected travel, both business and leisure, to Africa. Yet this reality was a direct result of unclear communication and lack of education. In conclusion, the panel suggested that the increase in business travel and investment in Africa is achievable through working toward a regional experience rather than a territorial one, and creating a multi-lateral Africa with a common destiny.

The much anticipated Meetings Africa Gala Dinner ended proceedings of the first day of the successful event. A live band, dancing, and delectable cuisine comprised the evening, together with the interest talk by Harvard Graduate and Rocket Scientist, Siyabulela Xuza, who started his career building a rocket in his mothers kitchen in a township in the Eastern Cape.

The final day of the conference included a Unique Speaker Bureau (USB) hosted breakfast which presented a range of incredible speakers and businessmen and businesswomen, coupled with light confectionaries and caffeine to kick of the early start.Gauteng Convention Bureau accepted the mega stand award for the second year running at the Green Stand Awards later on that day.

In conclusion, it is predicted that Meetings Africa 2015 will yield R1-billion (around $100-million) over the next two years, says Minister Derek Hanekom. According to research conducted by the South Africa National Convention Bureau, 40 percent of all convention delegates attending meetings in South Africa return in the next five years as tourists, boosting tourism growth and job creation years into the future.We have already secured 177 major international association meetings for the next five years -thereby attracting a quarter of a million delegates with an estimated economic impact of R3.5-billion, the Minister said.

MEETINGS AFRICA 2015 | 11www.theevent.co.za

MEETINGS AFRICA 2015Ushering in a new era of business for the African business-events industryby Carryn Gabriels


The Event launched an innovative new product at Meetings Africa 2015: video interview capsules. We interviewed Nina Fresen-Pretorius of ICCA and the Conference Company; Winston Meyer of ATKV Resorts; Linda Ngcipe of City of Tshwane; Glynis Hyslop of The Forum; Evelyn Holtzhausen and Zeenat Parker of HWB Communications, and Rick Taylor of the Business Tourism Company. Some highlights included the following:

The Event: As ICCA President, what are your key goals for advancing Africa in 2015 and why?Nina Freysen-Pretorius: The intention is, on an operational level, to really grow the offi ce here on the African continent and to have more regional coverage and support of our ICCA members. So that associations and members can utilize the ICCA database that we have and also interact at workshops and supplier meetings and be more engaging, because theres a lot of learning and sharing and skills transference that ICCA members do.

The Event: Does Africa need to strengthen itself in certain areas in order to climb the international ICCA rankings? Freysen-Pretorius: I think its important to realise that not all the meetings can be considered in the ICCA rankings. And there are certain criteria that have to be abided by or complied to, to be considered. For example, a meeting, if its going to be in the ICCA rankings, needs to rotate within the global fraternity within at least three years. And also, the number of delegates, and where they come from is also important, so that its truly a global meeting. We really need members and non-members to provide this information to ICCA head offi ce, and to tell us, Hey! Were hosting this meeting, and increase the number of meetings, because that will defi nitely increase our rankings. And clients look at that, so that will be benefi cial to everyone.

The Event: How are you innovating your product o ering in 2015 and beyond? Linda Ngcipe: We are a fairly young convention bureau, we were only established in 2012. What were looking at is the focus on technology. Were also looking beyond at domestic standards in terms of offering, so that we can compete with the rest of the world. If you remember, meetings are now not limited to just one-on-one, or small groups. They also talk about hybrid meetings, so we are focusing on that as well.

The Event: What are your product o erings and how are you diversifying in 2015? Zeenat Parker: What is quite exciting and different in 2015, with myself having a extensive background in the meetings, incentive, conference, and exhibition industry, and joining an experienced agency like HWB Communications, brings together two very essential skills. HWB is essential to creating media awareness around events and conference. What differentiates HWB, in terms

of the conferencing and events industry, is that its a very niche industry. Events and conference organisers have very specialised needs, and where HWB comes to the party is very much in terms of the intrinsic knowledge that we have. We are able to match what conference organisers need with exactly what the media wants. That is our competitive advantage. We know the media very well, and knowing what conferences want, I feel we can add immense value in terms of creating brand awareness around their conferences and events.

Evelyn Holtzhausen: I think when Zeenat talks about media, we talk traditional as well as social media. And I would just like to add on what the Minister said during the opening ceremony; that we are about to experience a huge growth in this industry. And I think that HWB, with the skills that we have, with traditional and social media and Zeenat joining us, we now are able to give clients the benefi t of a professional PR outfi t to serve that industry.

THE LAUNCH OF VIDEO INTERVIEWS

ICCA President Nina Freysen-Pretorius talking to The Event

The fi rst 40 operational days of 2015 have seen Compex deliver over forty projects. This refl ects not only signifi cant growth, but also the vibrant nature of the event and exhibition industry in South Africa at the moment. Compex has, and is signifi cantly growing its resources to deliver inspired solutions to clients.

Director at Compex Dean Gunningham expressed his optimism of the coming year stating: The start of 2015 has been good for the industry and exceptionally good for us as a company. We are looking forward to 2015 and beyond with confi dence as we are embarking on a number of initiatives that continue to align our service to our clients. Our recent investments in people, infrastructure and equipment have turned into benefi ts for our clients, by allowing us to reduce the lead-time before projects, and deliver inspired solutions to various briefs. Among the initiatives Compex has:

Established an in-house design department that will signifi cantly decrease the turn-around times between brief and design fi nalisation to the benefi t of the client; Established representation in Cape Town. Having delivered nearly 60 projects in the city in 2014, expanding our national footprint will result in greater cost effi ciencies to the obvious advantage to our clients; Employed over a dozen individuals, three quarters of whom are young, vibrant individuals.

Compexs positive perspective refl ects the sentiments throughout the events and exhibition sector, both locally and international at the macro level as reported by: Trade Show Industry Posts 18th Consecutive Quarter of Growth (CEIR Index Report, 4th quarter of 2014)

COMPEX | 13www.theevent.co.za

40 PROJECTS in 40 Days [SA] Tourism Business Index (TBI) reported a largely positive performance for the local travel and tourism industry (109.8 units, measured against a score of 100 represents normal trading performance. ufi Global Exhibition Barometer (January 2015) reported an average nine companies out of 10 for 2015 declare increases in turnover in the Middle East and Africa, where South Africa outperforms these already high average regional results.

Dean went on to say Compex is also looking beyond the horizon and is developing solutions to deliver projects based upon a growing international footprint; delivering solutions for clients through the implementation of projects into Mozambique, Botswana, Morocco, Zambia, Kenya and into the Middle East. These projects demonstrate our belief in delivering solutions to our client irrespective of where the project is to be implemented.


MEETINGS AFRICA PHOTO HIGHLIGHTS

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Minister of Tourism, Derek Hanekom and Lance Gibbons, Publisher of The Event and Event Planners Guide to Africa.

A view of the exhibition floor Winners of the Green Stand Award for 2015

Thulani Nzima, CEO of SA Tourism, speaks to SABC Morning Live Amanda Kotze-Nhlapo, Minister Derek Hanekom and Joburg Mayor Parks Tau

A green association lounge on the exhibition floor

The Event Greening Forum

This year, as Meetings Africa celebrated its tenth anniversary, Minister of Tourism, Derek Hanekom was there to open the much-anticipated event. In his opening speech, he made mention of a number of unique accomplishments for South Africa, and called for Africa to come together in business once more.

In these ten years, the African business events industry has emerged from obscurity to become one of the most exciting sub-sectors on our continents tourism landscape. We have demonstrated that we can function well in fact, very well in a market that demands accessible, professional, value for money business event products and services, Minister Hanekom began. Besides hosting globally strategic events of the magnitude of the COP17 Climate Change Conference and the 2013 BRICS Summit, we have excelled in providing a home to literally thousands of

other business events. This has contributed positively to tourism growth and job creation. According to research conducted by our National Convention Bureau, 40% of all convention delegates attending meetings in South Africa return in the next five years as tourists, boosting tourism growth and job creation years into the future. As such, business events and major conventions have become important components of the economy and our plans to achieve the ambitions outlined in the National Development Plan. As it stands, we have already secured 177 major international association meetings for the next five years thereby attracting a quarter of a million delegates with an estimated economic impact of R3.5 billion.

The Minister went on to say that it is estimated that the business to be generated by the 184 qualified buyers this year could bring 54,000 delegates worth nearly R1-billion in revenue to South Africas shores

in the next two years. The three top source markets for qualified buyers at Meetings Africa this year are India, USA & Canada, and China. 66% of our qualified buyers this year are new to the market, which testifies to the major pull of what is on offer, he explained, before going on to list the many merits that South Africa and the continent has to offer.

During this Meetings Africa, we invite the world to Rise with Us. Bring your events to our destination, he said. Business events and conventions are catalysts for new thinking and competitiveness; they connect the best minds to spur innovation; they create platforms to collaboratively solve common global problems; and they create people-to-people connections that advance the cause of our common humanity. The legacy impact of business events extends far beyond its number value. Meetings Africa is therefore also about African professionals partnering to transform Africa, the wonderful continent that we all call home.

MEETINGS AFRICA 2015 | 15www.theevent.co.za

MINISTER HANEKOM:Africa's business events industry is ready to welcome the world

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Much has been afoot in the global exhibitions industry of late. Millenials are being included in eventing research, hybrid events have been taking off, greening is prominent and technology has been adapted to suit and facilitate each sector. The Global Experience Specialists (GES) recently released their 2015 Trend Tracker,

the fourth annual list of the top 50 trends impacting trade shows and events this year. Although some of these naturally do not affect or pertain to Africas way of doing business or will not affect us for at least another year or so there are gems of wisdom to be gleaned and used in our continents business-events industry.

As Liam Beattie, Managing Director of

Hott 3D Exhibition Stands so wisely says, In a South African context, one needs to understand that technology and ideas from abroad take time to filter down to a point where they are used regularly here. A combination of cost and also marked fear of the unknown make the take-up in South Africa slow.

Overall, despite sluggish growth in the

16 | FEATURE www.theevent.co.za

EXHIBITION TRENDSIn Southern Africaby Kim Muller

sector in 2014, there seems to be much positivity about what the new year has in store. The Centre for Exhibition Industry Research (CEIR) recently posted their Index Report showing that for the 18th quarter in a row, the trade show industry saw an overall uptick in growth in the fourth quarter of last year. Although the growth was lower than the 2.3% of the third quarter of 2014, CEIRs Economist Allen Shaw, Ph.D., said that with the fourth quarters results and 18 consecutive quarters of growth and our predictions closely matching outcomes, we


are confident in the continued growth and progress of the industry.

Although this pertains mainly to the international industry, local industry leaders have all confirmed similar growth trends in the trade-show sector. The Tourism Business Council of South Africa (TBCSA) recently posted their Tourism Business Index report for the fourth quarter, which held both sobering and exciting prospects for 2015, according to Mmatati Ramawela, CEO of TBCSA. The 17th edition indicated that although the tourism industry performed almost in line with expectations, cost of inputs is still the most cited negative contribution to business performance in the accommodation sector, while insufficient overseas leisure demand and cost of labour make up other major negative factors. To combat this, Ramawela suggests looking towards the regional and domestic markets with growing middle-classes as attractive options in future.

According to the GES white paper summary, marketers continue to harness the incredible power of face-to-face marketing through the use of brand experiences as part of their campaign strategies. Event and trade show programmes have begun to focus more on fully high-tech engagements before, during and after the show in order to create stronger personal experiences for delegates. The GES Trend Tracker summarised its findings under four main banners: Budgeting and Planning, Marketing, Technology and Design. As such, well be delving into those four subjects to find out just how they affect our business-events economy and how we can further effect change in the industry, too.

In a South African context, one needs to understand that technology and ideas from abroad take time to filter down to a point where they are used regularly here. A combination of cost and also marked fear of the unknown make the take-up in South Africa slow.

D

urban Motor Show

2014

for Africa, but tech is changing exhibitions on the ground through stand design materials, the increased use of tablets and LED lighting and product-display elements that use technology creatively as part of the interactive and immersive experience. These include digital catalogues, hybrid eventing and augmented reality experiences.

Under the pressure of budget restraints, we must still wow and enthrall, engaging the attendees experientially with their participation and involvement, making the experience current, personal and customised, says Gibbs. The trend is entertainment combined with technology from apps to acrobats, from social media how this is activated and realised is key and can make or break an event to that of projectional or video mapping or spatial augmented reality where budget allows.

Although this seems miles away for the African event planner and marketer, there are other trends already taking place

Budgeting and PlanningBudgets continue to have a massive impact on the types of events we are able to produce in South Africa and on the continent. Years of cost cutting since the global credit crunch have forced event planners to become more flexible and innovative with clients budgets, and in recent years, technology has become synonymous with creating outstanding events.

Nina Freysen-Pretorius, ICCA President and Managing Director of The Conference Company, recently said that clients have been conservative with their approach to conferences and events, with funding and sponsorship support from both government and corporate entities remaining tough. Return of Investment will play a huge role in the type of funding events will receive in the future, affecting organisers and service providers, and pushing them to offer a service of higher quality that is affordable and delivers whatever the clients intention

is for hosting a conference or exhibition. Gill Gibbs, CEOP of Concept G

Exhibitions and Events agrees with this ideal. Project budgets are consistently being cut back, she says. In lean times, the first thing that is cut back in most companies is the marketing spend. We design according to budget and the project budget allocation determines the final materials and elements utilised in the concept design. The challenge lies in still providing an innovative and impactful solution and we have become inventive and resourceful in working with smaller budgets, yet still realising creative contemporary project solutions and meeting the unique requirements of the exhibiting company to achieve a high-end brand.

According to the GES report, virtual reality for planning will see PCOs replacing 3D models with virtual walkthroughs of an exhibit mock up with technologies like Oculus Rift. This might seem years away


Scan Display

Example of a sustainable, green exhibition stand

for Africa, but tech is changing exhibitions on the ground through stand design materials, the increased use of tablets and LED lighting and product-display elements that use technology creatively as part of the interactive and immersive experience. These include digital catalogues, hybrid eventing and augmented reality experiences.

Under the pressure of budget restraints, we must still wow and enthrall, engaging the attendees experientially with their participation and involvement, making the experience current, personal and customised, says Gibbs. The trend is entertainment combined with technology from apps to acrobats, from social media how this is activated and realised is key and can make or break an event to that of projectional or video mapping or spatial augmented reality where budget allows.

Although this seems miles away for the African event planner and marketer, there are other trends already taking place

Budgeting and PlanningBudgets continue to have a massive impact on the types of events we are able to produce in South Africa and on the continent. Years of cost cutting since the global credit crunch have forced event planners to become more flexible and innovative with clients budgets, and in recent years, technology has become synonymous with creating outstanding events.

Nina Freysen-Pretorius, ICCA President and Managing Director of The Conference Company, recently said that clients have been conservative with their approach to conferences and events, with funding and sponsorship support from both government and corporate entities remaining tough. Return of Investment will play a huge role in the type of funding events will receive in the future, affecting organisers and service providers, and pushing them to offer a service of higher quality that is affordable and delivers whatever the clients intention

is for hosting a conference or exhibition. Gill Gibbs, CEOP of Concept G

Exhibitions and Events agrees with this ideal. Project budgets are consistently being cut back, she says. In lean times, the first thing that is cut back in most companies is the marketing spend. We design according to budget and the project budget allocation determines the final materials and elements utilised in the concept design. The challenge lies in still providing an innovative and impactful solution and we have become inventive and resourceful in working with smaller budgets, yet still realising creative contemporary project solutions and meeting the unique requirements of the exhibiting company to achieve a high-end brand.

According to the GES report, virtual reality for planning will see PCOs replacing 3D models with virtual walkthroughs of an exhibit mock up with technologies like Oculus Rift. This might seem years away


Scan D

isplay

Example of a sustainable, green exhibition stand

in budget allocation. One of these is app spending, with clients placing more effort on developing solid engaging apps that upgrade with each trade show. A great example of this was Meetings Africas launch of their new event app at the 2015 show, which turned out to be a rather engaging investment along with their interactive Twitter wall in the Sandton Convention Centre foyer.

Inevitably the service companies will need to adapt their offerings to be highly evolutionary in nature, says Nigel Walker, Managing Director of Compex, a company that provides event infrastructure solutions for exhibitors, organisers, venue owners and audio visual operators. We all have different apps, and we all use them to varying extents. The marketer in todays environment needs to be totally flexible, tailor-making a campaign on an individual, enhance the experience, leveraging the experience of an individual to reach many more going viral is the ultimate goal,

without it becoming an own-goal!Mati Nyazema, Executive Director of

the SCC, says that even they have felt the pinch of budget constraints. In 2014, some organisers and corporate companies either cancelled events or decreased in size, and she says this trend is set to continue into 2015. The pattern of shorter lead times for booking medium to large meetings is also continuing into 2015. There has also been a noticeable increase in lifestyle events, which include themed shows and exhibitions for children and general entertainment.

In a South African context, the Rand plays a big part in budgets. Foreign companies exhibiting here do take advantage of a weak Rand and the ability we have, as EXSA members, to not charge foreign companies VAT also plays a role, says Liam Beattie, Managing Director of Hott 3D. He goes on to say that there are industries with exceptions. Growth industries such as telecoms tend to have higher budgets, especially companies that

FEATURE | 19www.theevent.co.za

are looking to break into existing or new markets.

Data security is another trend delegates will be picking up in 2015. People are more aware than ever of breaches and of identity theft and as a result, marketers and event planners will need to collect data and store it in real-time, using cloud software and encryption. Strategic plans are also being developed around what kind of data is needed, who has access to it and how it will be secured and stored.

Lower budgets are not particularly bad, but do have knock-on effects on what the final product is like, says Beattie. We experience unrealistic expectations of a budget on a regular basis and so its up to us to educate and hopefully illustrate what certain types of features will cost. The reality is that the top level of design, service and delivery requires bigger budgets. You get what you pay for is particularly true in the exhibition industry especially in South Africa.

Ruby Jean Photography

Tok G

robler, Bushbaby C

omm

unication

Markex 2014

Popcorn stand at the AWC Annual White Party

A high security event in 2014

A colourful display at Markex 2014


MarketingSouthern Africa continues to have good results in the meetings industry despite a major fall-back last year which came in the form of West Africas Ebola epidemic. Tour operators have become savvy in this regard, according to the Southern African Travel and Tourism Association (SATSA). Many are addressing the global scare by convincing their clients to postpone rather than cancel trips, as well as offering full money back in the rather unlikely event that Ebola should break out in the region.

The National Convention Bureau has done a fabulous job of marketing South Africa as a business-events destination, while a number of regional and international associations are turning their eye towards the country, and by extension, the continent, in order to reach this vast, emerging market share. Both Cape Town and Durban are ranked among the top 100 cities in the world for business events, and first and second in Africa, respectively, while Johannesburg was ranked as Africas most visited city in the 2014 Mastercard Global Destination Cities Index.

According to CEIR, exhibitions take the lead against most other forms of marketing. This holds true for South Africa, too, Craig Newman, UFI Executive Committee Board Member and CEO of the Expo Centre recently said. Exhibitions are finding a strong niche in marketing budgets because of the quantifiable and invariably impressive returns they offer exhibitors, he explained. South Africas exhibition, conference and events industry is fast becoming one of the countrys most important industry sectors to attract foreign visitors and foreign investment.

The GES Trend Tracker cites customised experiences as one of the main trends in marketing any event. Building a truly personalised customer experience is becoming easier with tools like Salesforce.coms Journey Builder. You can link what a customer says on social media with what pages they visited on your site, and what content you serve them over email, which gives sales a better understanding of who the customer is and what they want, says Gina McDuffie, EVP of Global Marketing at GES. This helps create more customised experiences at an event, and facilitate better conversations with our sales team you connect with the customer as a person

much quicker, which is really exciting. Other trends that weve also seen in the

events industry include a rise in attendee research, off-site activities, guaranteed amplification, electronic brochures over print copies, and post-show content.

Most of the trends highlighted reflect the world of faster response, indeed anticipating customers needs delivering

upon these needs, even before these needs are formally realised by the client, says Walker. Solution driven, and focused upon innovative processes and procedures. The other interesting overview comment is how much there has been a significant shift from traditional marketing philosophies to one which increasingly focuses upon a mobile world where the delivery is based upon Anywhere, Anytime.

The Skukuza Train makes for a luxurious post-event trip

N

icholas Raym

ond

A display at Design Indaba 2013

ABTA speaker at WTM Africa 2014

D

esign Indaba

Film &

Event Media


TechnologyMuch can be said about technology and how it affects the business-events industry, but the bottom line is that its here to stay so wed better familiarise ourselves with it! Although actual conferencing tech has been slower to take in Africa than it has internationally, this continent is still a leader in the mobile revolution and exhibition planners and attendees can harness this potential in a big way. According to Chris Prieto, CMP, Regional Director Africa of ICCA, social media will continue to grow in leaps and bounds in the meetings sector. Hybrid sessions which are being used more frequently now, and will become more popular as people are recognising their practicality and benefi ts, she said recently.

Julie-May Ellingson, CEO of the CTICC, also recently stated that technology will continue to play a large role in the events industry as a means of facilitating meaningful engagement and interaction between event organisers and their attendees. She went on to say that organisers are under increased pressure to provide content that is relevant, interactive

and visual. Social media has transformed the way our industry interacts, with real-time responses being required.

Technology has also greatly affected the way exhibition designers view their work. We are absolutely focused on using the best available technology, within our budget, to market ourselves, says Liam Beattie, MD at Hott 3D. Its no secret that online marketing is essential. We spend an enormous amount of time on SEO, social media and digital marketing in-house. Our website is continuously under development and changing. We will never settle on a set web presence for longer than six months. Im proud to say that our online presence is built from scratch after years of effort and continuous development without any blackhat techniques. He goes on to say that their online research assesses clients, the industry, new tech, new materials and competitors to remain on top. Marketing is now constantly evolving so one cant settle into a routine or rhythm very easily. It has to be continuously dynamic and involves constantly tracking progress and results,

he explains. Some of the trends cited in the 2015 GES

Trend Tracker include Wearables, a topic The Event dug into not too long ago, as well as embedded tech, biometrics and 3D printing. Although these are highly unlikely to truly have a major effect on the local industry, there are certain trends that are mentioned that hit closer to home. Vine, Twitters hugely popular 6-second video platform, has changed the way we look at the story arch, with marketers adding it to their social strategy toolbox.

Better bandwidth has been an ever-growing monster, especially as more delegates become even more interactive and want to share their personal experiences of a show with their social following. This brings us back to the marketing trend of guaranteed amplifi cation, whereby clients are looking to amplify marketing results through the registration, sharing and reporting process. Good bandwidth at major shows is often the fi rst thing that delegates look for and something that often falls fl at thanks to networks overloading and being unable to

Most of the trends highlighted re ect the world of faster response, indeed anticipating customers needs delivering upon these needs, even before these needs are formally realised by the client. There has been a signi cant shift from traditional marketing philosophies to one which increasingly focuses upon a mobile world...

Opening Ceremony at the Durban ICC

N

icholas Raym

ond


TechnologyMuch can be said about technology and how it affects the business-events industry, but the bottom line is that its here to stay so wed better familiarise ourselves with it! Although actual conferencing tech has been slower to take in Africa than it has internationally, this continent is still a leader in the mobile revolution and exhibition planners and attendees can harness this potential in a big way. According to Chris Prieto, CMP, Regional Director Africa of ICCA, social media will continue to grow in leaps and bounds in the meetings sector. Hybrid sessions which are being used more frequently now, and will become more popular as people are recognising their practicality and benefi ts, she said recently.

Julie-May Ellingson, CEO of the CTICC, also recently stated that technology will continue to play a large role in the events industry as a means of facilitating meaningful engagement and interaction between event organisers and their attendees. She went on to say that organisers are under increased pressure to provide content that is relevant, interactive

and visual. Social media has transformed the way our industry interacts, with real-time responses being required.

Technology has also greatly affected the way exhibition designers view their work. We are absolutely focused on using the best available technology, within our budget, to market ourselves, says Liam Beattie, MD at Hott 3D. Its no secret that online marketing is essential. We spend an enormous amount of time on SEO, social media and digital marketing in-house. Our website is continuously under development and changing. We will never settle on a set web presence for longer than six months. Im proud to say that our online presence is built from scratch after years of effort and continuous development without any blackhat techniques. He goes on to say that their online research assesses clients, the industry, new tech, new materials and competitors to remain on top. Marketing is now constantly evolving so one cant settle into a routine or rhythm very easily. It has to be continuously dynamic and involves constantly tracking progress and results,

he explains. Some of the trends cited in the 2015 GES

Trend Tracker include Wearables, a topic The Event dug into not too long ago, as well as embedded tech, biometrics and 3D printing. Although these are highly unlikely to truly have a major effect on the local industry, there are certain trends that are mentioned that hit closer to home. Vine, Twitters hugely popular 6-second video platform, has changed the way we look at the story arch, with marketers adding it to their social strategy toolbox.

Better bandwidth has been an ever-growing monster, especially as more delegates become even more interactive and want to share their personal experiences of a show with their social following. This brings us back to the marketing trend of guaranteed amplifi cation, whereby clients are looking to amplify marketing results through the registration, sharing and reporting process. Good bandwidth at major shows is often the fi rst thing that delegates look for and something that often falls fl at thanks to networks overloading and being unable to

Most of the trends highlighted re ect the world of faster response, indeed anticipating customers needs delivering upon these needs, even before these needs are formally realised by the client. There has been a signi cant shift from traditional marketing philosophies to one which increasingly focuses upon a mobile world...

Opening Ceremony at the Durban ICC

N

icholas Raym

ond


handle the push and pull of the system. Better bandwidth will translate into richer multi-media experiences for show attendees and fans, the Tracker says.

Another big trend set to rock the exhibition stage is that of 3D and holograms. Although theyve been around for a few years, this technology is starting to become more interactive and advanced. On the tech front we have done extensive research and have integrated some of these into upcoming projects. New-age projection surfaces (such as Holopro projection fi lm), Ultra Short Throw Projectors, Modular seamless LED panels, animation, interactive surfaces and so on, Beattie says of tech trends.

Gill Gibbs of Concept G says that combining tech with exhibition design is another trend thats taking off. By using specialised software; projection technology is used to turn objects or elements into a display surface for video projection, she says of augmented reality. So a 2-dimensional or 3-dimensional object is spatially mapped on the virtual programme which imitates the real environment upon which it is to be projected. Imagine this technique in a presentation for a plenary session at an event

rather than death by PowerPoint. More so, additional dimensions, optical illusions, and audio and movement create an audio-visual narrative for the audience that will have them talking long after the fact.

DesignSo much is encompassed by design. This includes culinary trends, event design, exhibition stand trends, innovation in materials, audio visuals, sustainability and creating the wow factor for delegates.

Design implies customisation and with excellent attention to detail, using trend-conscious upmarket materials and design solutions, we meet the requirements and deliverables of the project, says Gibbs. We follow local and international trends closely and we focus on contemporary simplicity in design, with classic nuances that are infi ltrated with clean lines and neutral tones.

According to the GES Trend Tracker, event planners are beginning to evoke the senses to drive meaningful and emotional engagement. From after-hours cocktails to local food culture, culinary design is being used with far-reaching effects. Culinary

trends are revolutionising the way we do things, Julie-May Ellingson, CEO of the CTICC recently said, with an emphasis on procuring local and organic produce that is presented in a simple, yet sophisticated way. Neuro-gastronomy is a trend focusing on embracing all the senses sight, hearing, touch, taste and smell, and results in an interactive and memorable experience.

Exhibit structures are set to be leaner but bolder, in the wake of more interactive and attractive technologies. Were already seeing this taking effect in the types of materials being used for stand-building in South Africa, with a major focus on greening each stand as much as possible. Exhibitions tend to be resource heavy. When looking at this, one needs to consider modular style stands versus fabricated one-off booths, Beattie explains, Components used for modular and system built stands are entirely re-usable so are inherently green. We carry stock of modular systems that we have had since we started and they are still in close to new condition. Custom fabricated stands can be re-usable and can be re-purposed, but in many cases are one-off builds. On the lighting front LED, has become

C

oncept G

Film

& Event M

edia

German Pavilion at ConCept Gs Greening at Meetings Africa 2015


handle the push and pull of the system. Better bandwidth will translate into richer multi-media experiences for show attendees and fans, the Tracker says.

Another big trend set to rock the exhibition stage is that of 3D and holograms. Although theyve been around for a few years, this technology is starting to become more interactive and advanced. On the tech front we have done extensive research and have integrated some of these into upcoming projects. New-age projection surfaces (such as Holopro projection fi lm), Ultra Short Throw Projectors, Modular seamless LED panels, animation, interactive surfaces and so on, Beattie says of tech trends.

Gill Gibbs of Concept G says that combining tech with exhibition design is another trend thats taking off. By using specialised software; projection technology is used to turn objects or elements into a display surface for video projection, she says of augmented reality. So a 2-dimensional or 3-dimensional object is spatially mapped on the virtual programme which imitates the real environment upon which it is to be projected. Imagine this technique in a presentation for a plenary session at an event

rather than death by PowerPoint. More so, additional dimensions, optical illusions, and audio and movement create an audio-visual narrative for the audience that will have them talking long after the fact.

DesignSo much is encompassed by design. This includes culinary trends, event design, exhibition stand trends, innovation in materials, audio visuals, sustainability and creating the wow factor for delegates.

Design implies customisation and with excellent attention to detail, using trend-conscious upmarket materials and design solutions, we meet the requirements and deliverables of the project, says Gibbs. We follow local and international trends closely and we focus on contemporary simplicity in design, with classic nuances that are infi ltrated with clean lines and neutral tones.

According to the GES Trend Tracker, event planners are beginning to evoke the senses to drive meaningful and emotional engagement. From after-hours cocktails to local food culture, culinary design is being used with far-reaching effects. Culinary

trends are revolutionising the way we do things, Julie-May Ellingson, CEO of the CTICC recently said, with an emphasis on procuring local and organic produce that is presented in a simple, yet sophisticated way. Neuro-gastronomy is a trend focusing on embracing all the senses sight, hearing, touch, taste and smell, and results in an interactive and memorable experience.

Exhibit structures are set to be leaner but bolder, in the wake of more interactive and attractive technologies. Were already seeing this taking effect in the types of materials being used for stand-building in South Africa, with a major focus on greening each stand as much as possible. Exhibitions tend to be resource heavy. When looking at this, one needs to consider modular style stands versus fabricated one-off booths, Beattie explains, Components used for modular and system built stands are entirely re-usable so are inherently green. We carry stock of modular systems that we have had since we started and they are still in close to new condition. Custom fabricated stands can be re-usable and can be re-purposed, but in many cases are one-off builds. On the lighting front LED, has become

C

oncept G

Film

& Event M

edia

German Pavilion at ConCept Gs Greening at Meetings Africa 2015


the benchmark. The initial higher cost is generally offset by the fact that they last far longer than traditional halogen/ element lighting. They are also far easier to handle and tend to be tougher than what was used 10 years ago. He goes on to say that he hopes South African clients will wake up to the reality that stands can be produced using lightweight, low eco-footprint and modular systems that look every bit as good, if not better than custom fabricated timber stands.

Gill Gibbs agrees with his line of thinking, stressing that reduce, reuse and recycle are big buzzwords that need to be used more often in eventing. We use organic materials and infl uences, locally manufactured and sourced products that exude sustainability and longevity, like OSB and re-purposed pallet fl ooring and wall fi nishes, she says. We are having fun with experimenting how wood, glass, stone, metal and acrylics complement one another. We are passionate about contemporary ethnic chic trends we are embracing a craft renewal, a merging of craft, art and design.

The Trend Tracker also mentions

that brands are looking to spend less on structures and more on technologies like tablets and interactive screens to display their products and information. Passive displays are out and interactivity is in: all the conversations happening within an exhibit, sales conversations included, are being supported by technology, says Darren Pasdernick, Executive Creative Director at GES.

According to Nicolette Elia-Beissel, Acting CEO of Durban ICC, the traditional use of meeting space is also evolving. Clients are becoming increasingly interested in creative confi gurations and innovative use of meeting settings, she said recently. In order to keep their audiences captivated, encourage interaction and ensure their events attract the numbers they require, there needs to be a break away from stale and predictable event formats. Innovative use of outdoor space, smaller areas for intimate gatherings and organic seating confi gurations are all popular requests that are here to stay.

When it comes to staying on top of international design trends, Beattie says that the East has been a huge infl uence on

current design. Their exhibit designs tend to be louder and more organic in form, and hence far more diffi cult to fabricate, he says. We love Pinterest for inspiration. Its a great way to see whats happening out there. Google is also our friend. We actively track the newsfeeds from larger shows such as CES, Euroshop and most of the large automotive and industrial shows yield insights into the latest technologies, methods and what materials and tech will ultimately become available. We extend our view beyond trade shows and exhibitions into the events and staging industry as those are generally the leaders in new tech.

Other trends that are set to take over in coming years include both communal experiences and singular ones, storytelling as a marketing medium and better brand ambassadors. Those stand builders, activation companies, agencies, for example, that are early adopters of these trends, who allocate greater percentage of resources (not only fi nancial, but also time, effort, focus), will gain a competitive edge. Although this edge will only last increasingly for a shorter, and shorter time.

Design implies customisation and with excellent attention to detail, using trend conscious, upmarket materials anddesign solutions.

Ruby Jean Photography

Nibbles table at the AWC White Party


My two hour fl ight from Cape Town seemed miniscule compared to the 48 buyers who travelled from around the globe China, England, Portugal, Poland, Italy, India to converge at O.R Tambo International Airport in Johannesburg for a

much anticipated incentive trip. We were met by the welcoming City of

Tshwane team on the morning of Sunday 22nd February. Shortly after a brief welcome, the delegates and I were escorted by bus to the Sheraton Hotel Pretoria where refreshments were offered together with the

chance to freshen up in stately hotel rooms before the days events. This luxury I forfeited on account of my short journey, but the hosted buyers expressions and increased energy conveyed how grateful they were.

The VIPs were treated as just that. A red carpet rolled out at the entrance of the

Meetings Africa 2015: An incentive travel tour of South Africa's hidden gem -

THE CITY OF TSHWANE by Carryn Gabriels

Open pit mine at Cullinan Diamond Mine. Wildlife at the Dinokeng Game reserve.

Zebra Lodge accommodation.

Welcome drink at the Rovos Rail Private Station.

Delegates enjoying the Ndebele culture. A tribute to the discovery of The Cullinan Diamond.

Rock display at The Cullinan Diamond Mine.

Posing giraffe at the Dinokeng Game reserve.

Original Sandstone houses in Cullinan.


My two hour fl ight from Cape Town seemed miniscule compared to the 48 buyers who travelled from around the globe China, England, Portugal, Poland, Italy, India to converge at O.R Tambo International Airport in Johannesburg for a

much anticipated incentive trip. We were met by the welcoming City of

Tshwane team on the morning of Sunday 22nd February. Shortly after a brief welcome, the delegates and I were escorted by bus to the Sheraton Hotel Pretoria where refreshments were offered together with the

chance to freshen up in stately hotel rooms before the days events. This luxury I forfeited on account of my short journey, but the hosted buyers expressions and increased energy conveyed how grateful they were.

The VIPs were treated as just that. A red carpet rolled out at the entrance of the

Meetings Africa 2015: An incentive travel tour of South Africa's hidden gem -

THE CITY OF TSHWANE by Carryn Gabriels

Open pit mine at Cullinan Diamond Mine. Wildlife at the Dinokeng Game reserve.

Zebra Lodge accommodation.

Welcome drink at the Rovos Rail Private Station.

Delegates enjoying the Ndebele culture. A tribute to the discovery of The Cullinan Diamond.

Rock display at The Cullinan Diamond Mine.

Posing giraffe at the Dinokeng Game reserve.

Original Sandstone houses in Cullinan.


Hosted-buyers enjoying a game drive. The Statue of Nelson Mandela at the Union Buildings.

Welcome drinks in the bush Sunset over the City of Tshwane.

Vintage Rovos Rail Train steam train. Guests receiving an Ndebele welcome.


hotel invited the buyers into an assortment of vintage cars, including a 1973 Roll Royce. Chauffeured in exquisite style through the city, we arrived at the elegant Rovos Rail Private Station in Capital Park to champagne and the sounds of an acoustic violin and cello. The concept of time and reality became void at that moment. The vintage experience was exuded to the T. Delegates enjoyed canaps and assortments of South African wines and the chance to get to know one another and exchange details characteristic to fi rst introductions before the unforgettable experience of the vintage steam train. Bottomless drinks and a delectable three-course meal were enjoyed on board by the now familiar and bustling group of delegates.

The vibrant and diverse group reluctantly departed the Rovos Rail and its elegance. Excitement quickly emerged as the rest of the days activities included a safari drive in open-air vehicles, an Ndebele welcome and gourmet camp-style dinner in the bush hosted by Haywards Grand Safari, who delivered an authentic ambiance of Tshwane, Africa, and its people.

The Zebra Lodge, part of the group of Legend lodges, hotels, and resorts, hosted

the delegates African themed rooms for a night of much needed rest before a 6am game drive in the Dinokeng Game Reserve.

Known for being home to the free roaming Big 5, Dinokeng Game Reserve hosted small groups in the reserves vehicle through the wild in search of the Big 5. The Dinokeng Game reserve is the only Big 5 residential game reserve in the Gauteng Province, we were excited to witness wild Africa up close. Although no lions, or the rest of the Big 5 African lion, African elephant, Cape buffalo, African leopard, and White/Black rhinoceros were on parade that very day, giraffes, monkeys, and a variety of buck and beasts were visible through the long grass and between tall trees.

The charming town of Cullinan was the destination for the remainder of the day. Picturesque and quaint, the town is veined with history, as the sandstone houses built at the towns establishment line the quiet street today. The famous Cullinan Mine, founded in 1903, was the tour coupled with an entertaining history lesson and a viewing of magnifi cent diamonds.

Although the incentive trip was nearing

its end, the splendour was not. Next stop was the gigantic statue of the late Nelson Mandela in the manicured gardens of the Union Buildings of Pretoria. Towering nine metres high over the Capital city; the bronze statue is representative of the countrys former President, as he made his inauguration speech on May 10, 1994. Delegates, in awe, each had their picture taken with the statue of the South African peace icon and former president.

A wind-down at the Sheraton Hotel, as the trip came full circle, was much appreciated as delegates relaxed with their feet in the roof-top pool snacking on canaps and refreshments as the sun set over the City of Tshwane. Nomasonto Ndlovu, Strategic Executive Director for Communications Marketing and Events in the City of Tshwane, presented a brief speech proudly introducing Tshwane and thanking the hosted buyers and inviting them back to city. Final business card exchanges occurred, conversations about Meetings Africa emerged, and brief goodbyes with goodie-bags in hand were said as groups departed in buses to their respective hotels in Sandton, Johannesburg.

An enlightening trip it was, with positive feedback, and a taste of the glamour and history South Africas political capital has to offer was boldly presented to all who had the pleasure of being involved. The City of Tshwane and the team representing the body are commended for their efforts on showcasing their incentive offering on this incredible trip.

Hosted-buyers on the luxurious Rovos Rail steam train. Vintage Rovos Rail Train steam train.Lunch on the Rovos Rail steam train.

Carryn Gabriels and the 1973 Rolls Royce.

EVENT GREENING FORUM | 27www.theevent.co.za

When heading to an exhibition in a different city, selecting accommodation for delegates can be done in a manner that is both friendly to the environment and encompassing of the delegates needs by following just a few simple guidelines.

Scratch beneath the surfaceTypically, delegates look for the best hotel according to location, dcor, facilities and restaurants without taking into account the impact this choice will have on the environment and their carbon footprint for a particular trip.

Sadly, not all hotels have policies in place to ensure that all of their operations are environmentally sustainable. Those that do have policies in place usually vary in thedegree to which internal operations are genuinely sustainable.

Compromise as a solutionTo make sure that you produce the smallest carbon footprint possible during a hotel stay, there are a few aspects that can be taken into consideration before making your accommodation booking.

Initially when choosing a location, try and select a neighbourhood that is as central as possible in a city. If your hotel is within

walking distance of your event venue, its even better. Alternatively, try and car pool between venues or use public transport to cut down on excessive carbon emissions.

Hotels usually have set policies in place to ensure consistency in their daily operations. These would cover staff, service, facilities, and, with any luck, your selected hotel will also have formal policies in place for waste water, energy conservation, the recycling of various materials and the reduction of laundry loads.

There are several ways that hotels can strive to be more sustainable and most will be very proud to tell you about their own methods. Reusing waste water through a grey water system is important for hotels with gardens. Hotels conserving energy and using clean sources of power such as solar panels, will also decrease your carbon footprint.

Small steps, like reusing towels and linen rather than getting them replaced daily, can go a long way to reducing excessive water and electricity consumption.

Advantages of sustainable accommodationBesides the obvious benefi t of easing your conscience by making a conscious choice in accommodation and being kinder to the environment, there are also monetary benefi ts to consider.

Selecting

SUSTAINABLEAccommodation Options

Using a hotel closer to the venue can save a business a considerable amount of money in transport costs, while investing in a hotels carbon-reduction scheme can earn you a certifi cate and a tax break for your participation.

Remember these helpful tips when booking your accommodation: Select a central location to reduce transport costs Ask the hotel to show you their policies on waste water Find out if the hotel has a recycling programme Try and reduce unnecessary loads of laundry by reusing towels Find out how the hotel conserves energy Some hotels will use compost bins or worm farms to dispose of food waste and push it back into their own gardens - ask about this

Hotel Verdes bar loungeHotel Verde: South Africas greenest hotel.

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otel Verde

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otel Verde

28 | REGIONAL SPOTLIGHT www.theevent.co.za

On the southern tip of the African continent, shouldered by both the Indian and Atlantic Ocean, lies the striking Western Cape. The fourth largest of nine provinces in South Africa; the Western Cape is home to some of the fi nest attractions and venues in the country.

Beautiful, serene, and world-renowned for its fl awless beaches, Cape Town boasts endless amounts of tourist activities and attractions for every taste. Among these is one of the New 7 Wonders of the World, the iconic Table Mountain. As part of the Table Mountain National Park, Table Mountain offers an Aeriel Cableway. The cable car ascends to the top of the mountain, revealing unforgettable views across the magnifi cent city, where one can see Robben Island, the V&A Waterfront and the iconic suburbs that house the citys power players.

Robben Island, the prison at which former president, Nelson Mandela, spent 18 years out of a 27 year sentence, is one of the Western Capes many treasured UNESCOs World Heritage Sites.

Take a scenic drive to Cape Point, the very tip of Africa. Located within the Table Mountain National Park, the destination fl aunts some of the most breathtaking mountain and ocean scenery in the world.

Winding roads in the province lead

WESTERN CAPE: Abundant in Beautyby Carryn Gabriels

Boulders Beach, Cape Town

Cape Town International Convention Centre

REGIONAL SPOTLIGHT | 29www.theevent.co.za

to other exciting attractions, including the world-class Wine Route, (the longest in the world) for a taste of some of the countys best wines, and the sights of lush rolling hills and vineyards as far as the eye can see.

Beauty and serenity are in abundance in the Western Cape. The Garden Route affirms this sentiment, wedged between majestic mountains and riotous coast lines, and offers a wide range of activities and leisure spots.

The city is the provincial and primate capital, and is the second most populous city in the country.

Whats Happening Now?The Western Cape and Cape Town in particular, looks forward to a jam-packed month of April, as the Cape Town International Convention Centre hosts seven international conferences and exhibitions across the spectrum, as well as one of the greatest domestic design events on the calendar, Decorex Cape Town.

The international business events hosted in Cape Town are: Fdration Internationale des Conseils en Proprit Intellectuelle International Congress (FICPI2015) International Luxury Travel Market l Africa

Incentives, Business Travel & Meetings Expo Africa World Travel Market Africa 19th World Congress on Disaster and Emergency Medicine

Getting to the Western Cape by Air:The Western Cape is easily accessible, through the world-class Cape Town International Airport, with direct flights to and from Europe: Amsterdam, Frankfurt, London, Munich, Paris, Zurich, and the Middle East: Dubai. Cape Town International Airport is the second-largest airport in South Africa, and third busiest on the continent.

Key VenuesCape Town International Convention CentreLocated just a stone throw away from the renowned V&A Waterfront, the Cape Town International Convention Centre (CTICC), is one of the worlds leading sustainable convention centres and has received global recognition for its sustainable initiatives. The attractive and sophisticated edifice accommodates 200-12 000 delegates in a number of luxurious conference rooms and theatres, as well as up to 1500 seated delegates in full-equipped, state-of-the-art main auditorium. The multi-purpose venue

serves as the business events hub of the Western Cape.

ClimateThe Western Cape generally experiences a Mediterranean climate, while as temperatures vary slightly between inland and coastal regions. Summers are dry and warm experiencing temperatures between highs of 30C and lows of 18C, and wet, cool winters with temperatures between 19C and 7C. The provinces climate is generally pleasant all year round, yet notorious for its famous Cape Doctor wind. At intervals, these winds forcefully sweep across the landscape, clearing the air of pollution and giving them the nickname. They have been known to literally sweep locals and visitors off their feet.

Population5 822 734 (Stats SA 2011 census)

You need to know Cape Town accumulated a number of awards last year. The New York Times appointed the Mother City as the best place in the world to visit in 2014. Cape Town also featured second in Travel and Leisures list of top holiday destinations, and it was deemed the second-best African city to visit by TripAdvisors 2014 Travellers Choice awards.

All im

ages SA

Tourism

REGIONAL SPOTLIGHT | 29www.theevent.co.za

to other exciting attractions, including the world-class Wine Route, (the longest in the world) for a taste of some of the countys best wines, and the sights of lush rolling hills and vineyards as far as the eye can see.

Beauty and serenity are in abundance in the Western Cape. The Garden Route affirms this sentiment, wedged between majestic mountains and riotous coast lines, and offers a wide range of activities and leisure spots.

The city is the provincial and primate capital, and is the second most populous city in the country.

Whats Happening Now?The Western Cape and Cape Town in particular, looks forward to a jam-packed month of April, as the Cape Town International Convention Centre hosts seven international conferences and exhibitions across the spectrum, as well as one of the greatest domestic design events on the calendar, Decorex Cape Town.

The international business events hosted in Cape Town are: Fdration Internationale des Conseils en Proprit Intellectuelle International Congress (FICPI2015) International Luxury Travel Market l Africa

Incentives, Business Travel & Meetings Expo Africa World Travel Market Africa 19th World Congress on Disaster and Emergency Medicine

Getting to the Western Cape by Air:The Western Cape is easily accessible, through the world-class Cape Town International Airport, with direct flights to and

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