March 11, 2011

The Future of Entertainment

2021(From Sensation to

Imagination)

Derek WoodgateSXSW 2011

From experience to ambience

Encounter

Presence

“Ambience is what we let in”

From ambience to sensation•Sensation = Body, mind and

environment harmonized and engaged with meaningful intensity

Creating a ‘sense event’ in 2021

“It was a near life experience” – Fight Club

Refocus “life” and “live”

Radical transformation of entertainment

•Augmented and fluid environments

•Multi-sensory /cognitive dynamics

•Extended bodies and interfaces

•Redefinition of content

Augmented & Fluid Environments

• Adaptive projection maps

• Holographic overlays

• Hybrid and imaginary spaces

• Simulated worlds

• Programmed atmospheres

The show is designed to be

adaptive to personal

aesthetics, imagination, moods and emotions

Augmented & Fluid Environments 2

• Image processing software

• Gaming video engines

• Narrative building software

• Dynamic spatial interfaces

Augmented & Fluid Environments 3

• Context aware systems

• Data conversion / analysis

• Collocated sensing actuation platforms

• Nano sensing & quantum tunneling

• Telerobotics

Reconfigurable and Hybrid performances

Multi-sensory / cognitive dynamics

• Building relationships across the senses

• Sensitive looking and listening

• The sound of the soul

• Infrared movement tracking

• Olfactory interfaces

• Behavior / emotion adaptive programming

I am the performance

Multi-sensory / cognitive dynamics (2)

Bio-mapping and emotion modeling

Reading and distributed interactive video

arrays for enhanced situational and interactive

awareness

Affective and cognitive perception, feedback

and awareness

Social interfacing and feedback

Ubiquitous sensing and multi-agent tracking

Additional focus on behavioral identities and customized delivery of

optimized programming

Extended bodies and interfaces

• Upskilling

• Body augmentation

• Full immersion and gravity

• Implants and memory enhancement

• Life-sized holograms

• Transhumanism

Enhanced memory boosters that create augmented sensation

Nano-size electronics inside active contact lenses display images directly onto the retina

Content?

Life will provide the content!

Laugh and cry and dream and be

cool

Be passive or active at will

Experiment and to personalize

I am the Protagonist

Experiensualism Seamless fusion between entertainment and communication

Seamless movement between real and virtual

Continuous human morphing

The power of imagination

A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way!

(Antz Chasse, Vicente, 2004)

In 2021, imagination sensation entertainment will be as popular as in-the-flesh events!

March 11, 2011

The Future of Entertainment

2021(From sensation to

Imagination)

Derek Woodgate