THE FUTURE OF RETAILING

Giuseppe Caprotti

GIUSEPPE CAPROTTI’S MAIN ACHIEVEMENTS IN ESSELUNGA:

• Loyalty card

• Superstores assortment and lay-outs

• Industrial accounting and category management

• Marketing and non food departments

• E-commerce

• Organic line

• Central purchasing organization

ARE SUPERMARKETS

DEAD?

DEPARTMENT STORES LIKE SEARS AND

MACY’S ARE IN DISTRESS, BUT SUPERMARKETS WILL SURVIVE

BUT THEY WILL BE:

Less (8.000 will close in the U.S)

Smaller (with less non food)

IT WILL BE HARDER FOR THEM TO SURVIVE BECAUSE:

• Discounts and dollar stores are

thriving

• E-commerce is on the raise

• The numbers of SKU’S is growing:

• In the US in the 80’s: 10.000 new items/year

• Now: 40.000 items/year

HOW WILL SUPERMARKETS

SURVIVE?

• With more core services (for example: their own bars)

• Less non food

• More e-commerce

WITH MORE:

• Organic

• Local

• Ethical

• Healthy

PRODUCTS

#trasformer

#sumisura

#recycled

#nonewfur

#ethical

#lussosostenibile

#madeinflorence

#restyling

WITH MORE TECH SERVICES:

• Same day pick-up delivery

• Digital customized coupons

• Personal pricing

• Product suggestions

• Favourite lists

• Self checkouts

via mobile or devices

WITH LESS CASHIERS:

France lost 10% of its workforce in the

last 10 years.

In the US there are 3,4 million cashiers,

350.000 people could lose their jobs.

AS “AMAZON LOOKS OFFLINE” THE ONLY

POSSIBLE APPROACH FOR THE FUTURE WILL BE…

…THE SUPERMARKET “… WILL BE THE BALM FOR YOUR SPIRIT, A PLACE WHERE YOU WILL FIND AGAIN YOUR BUTCHER, YOUR BAKER AND THE GOOD SMELLING OF YOUR CHILDHOOD”*

- Alain Caparros, Rewe’s CEO | Le Monde, 28 March 2017

*WITH DIGITAL EMPATHY

- Giuseppe Caprotti

“WE NORMALLY THINK THAT THE START-UPS THAT OPERATE IN THE E-COMMERCE AREA ARE “THE SEXIEST” BUT THE MOST SIGNIFICANT INNOVATIONS COME FROM AGRICULTURE, THE FOOD PROCESSING CHAIN AND TRACEABILITY” - Marco Gualtieri | Il Sole 24 Ore 3rd of May 2017

“RETAILERS ARE OFTEN TOO TRADITIONALISTS: THE WORLD IS CHANGING AND THEY WILL HAVE TO CHANGE TOO IF THEY DON’T WANT TO DISAPPEAR.”

- Giuseppe Caprotti