the glitch - credentials

38
Behind every screen is a person

Upload: theglitch

Post on 02-Dec-2014

17.667 views

Category:

Marketing


1 download

DESCRIPTION

We know our stuff!

TRANSCRIPT

Page 1: The Glitch - Credentials

Behindevery screenis a person

Page 2: The Glitch - Credentials

Real people staring at a screen trying

to find something, buy something, say

something or connect with someone

In the endnearly everything we do

is for people

Page 3: The Glitch - Credentials

Screamout loudThat fuels these screens

with your audience& lets you engage

w e’l l e n s u r e y o u r b r a n d m e s s a g e w i l l n o t j u s t s t a n d o u t B U T

We create content

Page 4: The Glitch - Credentials

AtThe right timeThe Right PeopleAnd help reach

Page 5: The Glitch - Credentials

a n d o n t h e r i g h t s c r e e n

Page 6: The Glitch - Credentials

H e r e ’s w h e r e w e c o m e i ns p e a k i n g o f t h e r i g h t s c r e e n ,

A p p s B r a n dS t r a t e g y

B r a n d e dC o n t e n t

E n t e r t a i n m e n ts t r a t e g y T E c h .

I n n o v a t i o n s

Page 7: The Glitch - Credentials

w e o f f e r

A C R O S S S C R E E N S

Page 8: The Glitch - Credentials

A c r o s s C a t e g o r i e sA C R O S S S C R E E N S

A u t o M o b i l e B e a u t y M a l e G r o o m i n g

C o r p o r a t e E y e W e a r

F a s h i o nH o m e

N e e d s

H o s p i t a l i t y

Page 9: The Glitch - Credentials

A c r o s s C a t e g o r i e sA C R O S S S C R E E N S

S t a t i o n a r y

M e d i a R e t a i l

F o o dE n t e r t a i n m e n t

T e l e c o m

Page 10: The Glitch - Credentials

Exciting Campaigns

Page 11: The Glitch - Credentials

MagnumPleasure test

Page 12: The Glitch - Credentials

We tested a couple of women on how strong their will power was to resist a second bite of a delectable, irresistible Magnum bar! We tempted them with a manicure, a shopping spree, a day at the spa... etc.

a magnum?

It’s really no surprise what they chose

Can you resist

Page 13: The Glitch - Credentials

Cornetto

Cupidity Call Center

W e a s k e d p e o p l e t o s e n d i n t h e i r

v a l e n t i n e ’s d a y m e s s a g e s

a n d w e t u r n e d t h e m i n t o s o n g s

Page 14: The Glitch - Credentials

3 6 9 8

CornettoCupidity Call Center

T o t a l v i d e o s r e c o r d e d :

4 5 3 3 T o t a l e n t r i e s

V o t e d a s O n e o f t h e b e s t V a l e n t i n e s d a y c a m p a i g n s o f 2 0 1 4 , G l o b a l l y

Page 15: The Glitch - Credentials

Quicksilver India

A s t h e s o c i a l m e d i a p a r t n e r f o r Q u i c k s i l v e r , w e h a v e b e e n f o c u s s e d o n b u i l d i n g t h e Q u i c k s i l v e r b r a n d a c r o s s I n d i a . W i t h p u r e l y o r g a n i c s e e d i n g ,

w e e n g a g e d o u r c o n s u m e r w i t h a n a r r a y o f f u n a c t i v i t i e s a n d a p p s

Page 16: The Glitch - Credentials

We replaced the regular mannequin at the Quicksilver store with a real singer with a guitar who belted out songs onrequest.

This event was live tweeted and steramed over Facebook.

Window Jam

A big hit with shoppers across Mumbai & Delhi

Quicksilver

Page 17: The Glitch - Credentials

dieselFacebook Flashmob

W h e n 5 0 0 p e o p l ec h a n g e t h e i r r e l a t i o n s h i p s t a t u s a t t h e s a m e t i m e ,

c o n v e r s a t i o n s b e g i n

Page 18: The Glitch - Credentials

dieselFacebook Flashmob

t h e a u d i e n c e i s l e d t o a u n i q u e w e b s i t e w h e r e d i s c o u n t c o u p o n s

a n d i n v i t e s f o r t h e B I G S a l e a r e p r o v i d e s i n e x c h a n g e f o r

F a c e b o o k m e n t i o n s

O n e o f t h e b e s t S o c i a l M e d i a C a m p a i g n s o f 2 0 1 2

O v e r 3 5 , 0 0 0 v i s i t s t o t h e w e b s i t e

&5 0 0 0 r e g i s t r a t i o n s

Page 19: The Glitch - Credentials

Ponds

10 things i love about you

Page 20: The Glitch - Credentials

Ponds

10 things i love about you

by having charming and good looking guys serenade them. we let them create personalized

video based on a set of 10 questions

how do you make girls feel confident about themselves?

Page 21: The Glitch - Credentials

The flavor of

H o w d o y o u m a k e a f i l m a b o u t a m u t e g u y s o u n d i n t e r e s t i n g ?

Page 22: The Glitch - Credentials

We left Barfi loose in the hands of viewer. The viewer could command him to do anything by typing in the action

and barfi would perform

BarfiThe flavor of

8 lac hitsTime spent: Min 4.5 minutes

Page 23: The Glitch - Credentials

ZoiroWe asked the internet to keep a man in his underwear for 24 hours, and boy did we succeed.

Nearly 50,000 new likes on facebook, and Over 9L impressions on twitter within 24 hours.

Set wet geared up with their new Facebook campaign - Cruise with Harley where

participants stood a chance to win 8 harley davidsons over 8 weeks

Set Wet

Page 24: The Glitch - Credentials

vaselineImagine if you could go back in time to see how Axe

Bodywash has changed the history of mankind

Axe

We gave the audience just that - A YouTube gadget channel where the user could control

the time machine using only the shower knob

Lips don’t Lie aimed to break the image vaseline held int he consumers mind about being a

product for the older generation.With bright visuals, a fun film and bunchof

youth oriented apps, we landed the message just where we wanted to.

Page 25: The Glitch - Credentials

BRANDED CONTENT

Page 26: The Glitch - Credentials

Nano

H o w d o y o u b r e a k t h e m i s c o n c e p t i o n t h a t N a n o i s n o t a

s u i t a b l e c a r f o r l o n g d r i v e s ?

drive with Mtv

Page 27: The Glitch - Credentials

Nanodrive with Mtv

B y p u t t i n g 1 6 s o c i a l l y a c t i v e

u s e r s o n a r o a d t r i p a c r o s s t h e c o u n t r y

f o r 2 0 d a y s

e v e r y m o v e w a s d o c u m e n t e d a s v i d e o s , p i c t u r e s a n d b l o g p o s t s .T h e y g a t h e r e d p o i n t s b y t h e i n t e r a c t i o n t h e y g e n e r a t e d

Page 28: The Glitch - Credentials

Nanodrive with Mtv

O n e o f t h e b e s t S o c i a l M e d i a C a m p a i g n s o f 2 0 1 2

5 M i l l i o n W e b s i t e V i s i t s

9 3 , 2 9 1 T w e e t s

5 0 0 l i k e s o n I n s t a g r a m

532,000+ Facebook Fans

9.2 Million - Reach

Page 29: The Glitch - Credentials

B o a s t i n g o f a n i m p r e s s i v e l i n e - u p o f a r t i s t s , f a n s w e r e i n f o r a t r e a t

a s e a c h e p i s o d e f e a t u r e d o n e r e n o w n e d a r t i s t w h o w a s a l l s e t t o r e g a l e t h e a u d i e n c e w i t h h i s v o c a l s

Page 30: The Glitch - Credentials

M T V C y c l o W a r s - T h e o n l y c y c l i n g

r e a l i t y s h o w i n I n d i a !

4 Participants. 4 Challenges. 4 Cycles. 1 City.

MTV and Firefox present the biggest cycling showdown ever. MTV Firefox CycloWars.

all of this only on the World Wide web

Page 31: The Glitch - Credentials

I m a g i n e i f y o u c o u l d m a t c h e v e n y o u r p h o n e

t o y o u r c l o t h e s ?

Our series of 4 video, each highlighting one of the four colours of the Nokia Asha 501 series, gave the user fashion insights on

how to match your phone to your clothes

Page 32: The Glitch - Credentials

Tech Innovations

Page 33: The Glitch - Credentials

5 5 D S L

What does A Gun that can be Triggered

over Twitter do?

T w e e t G u n

O n e o f t h e m o s t i n t e r e s t i n g t w i t t e r C a m p a i g n s o f 2 0 1 2

We wired a Nerf gun to the Internet, controlled it using Tweets and watched

pune Flock to it like moths before a flame

Page 34: The Glitch - Credentials

J u s t t u r n t h e l i g h t s o f fHow do you take a scary movie and make it scarier?

R a g i n i M M s 2A w e b s i t e t h a t w o r k s

o n l y i n t h e d a r k

Page 35: The Glitch - Credentials

When Channel V opened their new-AGE CAFE IN DELHI, THEY APPROACHED

US FOR NEW MEDIA SOLUTIONS

C h a n n e l vV S p o t c a f e

Interactive Menu

Interactive Photo-booth

Touchscreen Victionary

Food & Beverage Recommendation

Page 36: The Glitch - Credentials

M u r d e r 3

We developed a mobile app for Murder 3, which, on pointing the phone camera

towards any heart shaped object, one would get exiting content from

the film. From crazy twisted love notes to latest videos to hot stills.

A R A p p

Page 37: The Glitch - Credentials

We also win awardsOver 24 Awards across

categories

Best Social Campaign of the Year

Digital Innovation of the year

Including

Yahoo Big Chair

Pitch Youth Marketing awards

Abbys

Page 38: The Glitch - Credentials

Thank You!