the myths & realities of cloud crm

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The Myths & Realities

of Cloud CRM

David Costin

Alex Fishleder


Myths Surrounding Cloud CRM

• Security

• Reliability

• Control

• Costs and Integration


Security


Security: What Are The Concerns?

“Its more secure to have my CRM data hosted in

my office servers”- True or False?

“Cloud based solutions get hacked all of the time” -

True or False?

“My data will be exposed to more threats in the

cloud” - True or False?


Security: What Are The Concerns?

HACKERS

SMB Big BusinessCRM Cloud Vendor

EasySpecific

$

SophisticatedRandom

$?

HardSpecific

$$$


Security Realities

What makes Cloud providers so special?

Security Certifications (ISO, PCI, etc.)

Housed in secure buildings with CCTV

24/7 coverage by physical and online security

experts

Equipped with industry leading firewalls &

security protocols

Cloud CRM service providers have a strong

incentive to protect and keep your data safe.


Reliability


Reliability

“My office servers and workstations are more

reliable than cloud CRM”- Myth or Reality?

“Operating in the cloud will result in constant

service disruptions” - Myth or Reality?

“If my office internet connection fails I wont be able

to access my CRM”- Myth or Reality?


Reliability Concerns?

CloudSMB

Cloud CRMDistributed WiFi Cell Modem

Coffee ShopHome

Cell


Cloud Reliability: The Facts

Datacenters are advanced IT environments with

redundancy at various levels: servers, power,

internet, cooling and around the clock support.


Control of Data


Data Control

“The cloud provider owns my data stored in their

servers”- True or False?

“I wont be able to migrate my database to other

providers and or platforms” – True or False?

“My data will be stored overseas, exposing me to

unknown risks ” - True or False?


YOU Have Control Over Your Data

You do not have to relinquish control, Terms of

Services agreement identifies data ownership

Your data is not “locked in” since provider can

transfer data via standard formats (CSV, BAK).

Look for a cloud provider that is accessible


Costs and Integration


Costs and Integration

“Cloud CRM is more expensive than its On-

Premise counterpart” – Myth or Reality?

“Its easier and cheaper to configure an on premise

solution” – Myth or Reality?

“Cloud CRM has limited integration options” - Myth

or Reality?


Costs and Integration: Facts

Cloud CRM allows your business to avoid

upfront costs of expensive hardware, IT Staff,

Consulting, etc.

Cloud CRM can be tailored to your business

needs

Cloud CRM vendors can be customized to

integrate your other business applications


Cloud CRM The Hidden Gems

Globally Cloud services are processing half of the

data and will be handling over 65% by the end of

2017

Cloud CRM supports remote access without the

hassle of setting it up on-site

Cloud CRM is a service; expect higher levels of

customer service.

Minimal technical and IT skills are required when

using Cloud CRM.


Cloud CRM Checklist

Always assess the CRM provider and don’t

forget to ask questions!

Enquire about what cloud platform is being used

and what are its DC capabilities. ( Tier 1,2,3,4?)

Review software capabilities and deployment

roadmap.

Test the system from all the locations you intend

to use it from.


Q & A?


Maximizer CRM Live Demo


THANK YOU

For more information,

email [email protected] or call 1-800-804-6299

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