the new digital world – tweeting like a leader #stlukes14
TRANSCRIPT
![Page 1: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/1.jpg)
St Luke’s Symposium 2014
The new digital world – tweeting like a leader
An introduction to social media use in medical education and healthcare
Alireza Jalali, MD
Head of Anatomy & Teaching Chair @ uOttawa
Social Media Advisor @ RCPSC
ajalali.com
#StLukes14 @RCPI_news @arjalali
![Page 2: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/2.jpg)
Je n’ai aucune affiliation (financière ou autre)
avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou
un cabinet de communication.
I do not have an affiliation (financial or otherwise)
with a pharmaceutical, medical device or communications organization.
![Page 3: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/3.jpg)
https://wealth.barclays.com/employer-solutions/en_gb/home/research-centre/talking-about-my-generation.html
![Page 4: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/4.jpg)
A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc.
Social Networking and Clinician EducatorsAlireza JalaliLe Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911
Social Network
![Page 5: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/5.jpg)
Gartner Hype Cycle
Needs Assessment, Goal, Audience, Best Tool
![Page 6: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/6.jpg)
8
Why #SoMe ? Digital World
Health Advocacy & Social Accountability
![Page 7: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/7.jpg)
St Luke’s Symposium 2014
10
![Page 8: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/8.jpg)
#SoMe in #MedEd
• Education
• Leadership & CPD
• Research
![Page 9: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/9.jpg)
Social Constructivism
Social constructivism is a sociological theory of knowledge that applies the general philosophical
constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared
meanings.
Vygotsky
Education
![Page 10: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/10.jpg)
FB Account
• FB Wall
• FB Group
• FB Page
![Page 11: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/11.jpg)
#ALSIceBucketChallenge
![Page 12: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/12.jpg)
St Luke’s Symposium 2014
24
![Page 13: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/13.jpg)
![Page 14: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/14.jpg)
"Digital footprints are what we post about ourselves.”
“Digital shadows are what others upload about us."
Leadership
![Page 15: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/15.jpg)
www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
Six social-media skills every leader needsmckinsey.com
![Page 16: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/16.jpg)
![Page 17: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/17.jpg)
![Page 18: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/18.jpg)
Research
Dissemination
Open Access
Altmetrics
![Page 19: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/19.jpg)
St Luke’s Symposium 2014
39
![Page 20: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/20.jpg)
![Page 21: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/21.jpg)
Article Level Metrics
![Page 22: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/22.jpg)
• Twitter is an online social networking and microblogging service
• 2013: +500 Million users, 200,000 tweets / minute
• "Texting" of Internet.
• @User
• # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14
#CCME13 #OB4
#StLukes14
![Page 23: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/23.jpg)
St Luke’s Symposium 2014
![Page 24: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/24.jpg)
www.symplur.com/healthcare-hashtags/
Tweeting during conferences: educational or just another distraction?
Alireza Jalali, Timothy Wood
Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337
Analyzing Online Impact of Canadian Conference of Medical Education through Tweets
Alireza Jalali, Timothy Wood
Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
![Page 25: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/25.jpg)
St Luke’s Symposium 2014
46
![Page 26: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/26.jpg)
St Luke’s Symposium 2014
47
![Page 27: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/27.jpg)
#DotMed14
#ICRE2014
![Page 28: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/28.jpg)
• Can't force people to create an account!
• Copyright and plagiarism
• Institutional Policy? Who's in charge of the account? Crisis Communication Plan
• Stay Safe : Security Setting, Passwords, Spams.
• Time management : Distraction, FOMO, Teach Curation
• Professionalism (Dissemination!)
Ethical and Practical Issues
![Page 29: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/29.jpg)
![Page 30: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/30.jpg)
http://www.imo.ie/policy-international-affair/documents/imo-position-papers/
![Page 31: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/31.jpg)
TakeHome Message
• Health Advocacy & Social Accountability
• Education, Professional Development, Research
• Needs Assessment: Goal, Audience, Best Tool
• Technology is only a Tool: Don't believe the hype!
• Start Small, Observe and Interact
• Time management, Curation
• Professionalism (Dissemination!)
• No Privacy Online: THINK twice Tweet once!
![Page 32: The new digital world – tweeting like a leader #StLukes14](https://reader034.vdocument.in/reader034/viewer/2022042723/587d301c1a28ab2a448b4ea7/html5/thumbnails/32.jpg)
THANK YOU
#StLukes14