the new ticino digital experience
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The new Ticino digital experience
Luca Preto
Ticino Turismo, [email protected] – twitter.com/lucapreto
http://www.ticino.ch
ENTER 2015 Swiss day
The challengeA digital journey to discover Southern Switzerland
Project phases• Data research• Assessment• Digital experience• Trends• Service strategy
Data research
Assessment
Experience map
Trend analysis
Project and strategyThe simplest way to discover the beauty of Southern Switzerland.
Mobile first
Storytelling
Inspire me, please
Global Analytics
Ticino.ch
Metaphoar of navigation
Content quality score
Personalized pages
Mobile AppThe go-to device for local information when traveling
Mobile App
#hikeTicino
14 touchpoints
Drone pictures
Drone pictures
Drone pictures
Google trekker
