{ ISSUE 3 }

ACADEMY TIMESWE HAVE OUR VERY OWN

FACEBOOK GROUP!

KNOWLEDGE CENTREFINd OUt WHY AGE mAttERS

FUN ANDGAMEStESt YOUR KNOWLEdGE

& WIN AN iPAd

CHIVASDISCOVERYExPLORE tHE SPIRItUAL

HOmE OF CHIVAS

CHIVASROUND UP

CHECK OUt WHEN

COLIN SCOtt mEEtS

COLIN FIRtH

We are proud to announce that the Chivas

Academy has joined Facebook. Check out

page 5 to find out a bit more and details on

how to join up!

In other news, you can learn something

important about the age of whisky in the

Knowledge Centre feature; explore the brand

further in Chivas discovery, or simply have a

look to see if you feature on the photo wall

in the Scene Around section.

If you know of any fellow members who

haven't received their copy of The Round,

feel free to forward it on after reading.

We don't have everyone's correct details

so members can update them or simply

send us some feedback by emailing

info@thechivasacademy.com.

We hope you enjoy this issue of The Round

and look forward to seeing you soon.

Slainte!

the Chivas Academy

GREETINGS…dEAR CHIVAS ACAdEmY mEmBERS. WELCOmE tO tHE LAtESt ISSUE OF THE ROUND. CHIVAS

HAS BEEN INVOLVEd IN ALL SORtS OF ExCItING ACtIVItIES IN tHE GULF REGION ANd tHIS

IS tHE BESt PLACE tO FINd OUt ExACtLY WHAt WE’VE BEEN UP tO. SO SIt BACK, RELAx ANd

REAd ALL ABOUt tHE LAtESt NEWS ANd VIEWS FROm tHE CHIVAS ACAdEmY.

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KNOWLEDGE CENTRE

IN tHIS ISSUE WE COVER SOmE VERY ImPORtANt INFORmAtION ABOUt tHE AGE StAtEmENt

OF A WHISKY. PICK UP A BOttLE OF CHIVAS ANd YOU’LL SEE It HAS EItHER tHE NUmBER 12, 18

OR 25 YEARS OLd ON tHE LABEL. tHIS IS tHE tRUE AGE OF A WHISKY. BY LAW, tHIS REPRESENtS

tHE AGE OF tHE YOUNGESt WHISKY IN tHE BOttLE. FOR ExAmPLE, IN CHIVAS 12 YEAR OLd

YOU mIGHt HAVE OLdER WHISKIES IN YOUR BLENd BUt YOU dEFINItELY WON’t HAVE ANY

BELOW 12 YEARS – tHAt WOULd BE ILLEGAL!

But why is the age so important?

Well firstly, the longer the whisky

matures in the barrel, the better it gets.

We know that the single malt whiskies

that go into the Chivas blend draw their

flavour, aroma, and texture from the oak

casks in which they rest. Over a long

time, whisky develops a bolder aroma,

a deeper colour, more complex flavours

and a smoother finish.

But having an old whisky doesn’t simply

guarantee quality. You need to expertly

manage this intricate ageing process over

all these years. this wood management is

a skill in itself.

thankfully, we know Chivas is committed

to this investment in time by producing

aged whisky of the highest quality. You can

rest assured that when you know the age,

you know you have exceptional whisky.

For more information visit

www.thechivasacademy.com

www.chivas.com

"Over a long time,whisky develops a bolder aroma, a deeper colour, more complex flavours and a smoother finish."

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(Above) This image is used as the key visual throughout the'Age Matters' campaign to show the importance of a guaranteed age

statement on each and every bottle of Chivas whisky.

ACADEMY TIMES

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It’S NOt jUSt LEARNING ABOUt WHISKY, It’S ALSO ABOUt HAVING FUN WItH FELLOW mEmBERS.

WELCOmE tO tHE

PARtY ABU dHABI

Abu dhabi kicked off their 1st

Chivas Academy party in style

with an exclusive beach party on

Al maya island. members were

whisked off to the island by boat

where upon arrival they were

greeted with a Chivas cocktail

followed by great food and

thrilling watersports.

members are eagerly awaiting

the next one - watch this space

for further details. Abu dhabi

members, don't miss out!

tHE CHIVAS ACAdEmY FEStIVE BOAt CRUISE

Continuing the Chivas Academy association with premium

boat cruises, we set sail once again from the dubai

International marine Club for a festive cruise. members were

given the chance to chat amongst each other meeting new

friends and catching up with old ones. topics ranged from the

seriousness of how well their outlet was performing to the less

serious (or more serious depending on which way you look at

it) discussion of who would win the Cricket World Cup! We're

sure all our Indian members are thrilled with the result now!

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NOW YOU CAN REALLY ‘LIKE’tHE CHIVAS ACAdEmY!

that’s right, after many requests we have joined Facebook.

Now you can post your own pictures or have your own say on

the wall about all the Chivas Academy activities. You’ll also get

links to the website to be able to find out more on events and

tastings.

If you want to join the Chivas Academy group you simply need

to search for it on Facebook and request membership.

It’s not open to the public – you have to be a member. So

send us a message with your membership number and we’ll

welcome you to the group. most of you would have already

received an email request if we have your correct details.

Hope to see you on Facebook soon.

HAVE WE GOt NEWSFOR YOU!

It is with great excitement that we

can announce the introduction

of both the Abu dhabi and Qatar

markets to the Chivas Academy

program. the Chivas Academy is

going from strength to strength in

the Gulf region. We look forward

to organising more trainings and

events for our newest members.

From all of us at the academy,

welcome onboard!The Abu Dhabi Emirates Palace Hotel (above) and the ever growing Doha Corniche (below)

CHIVAS ROUND UP

EVERY YEAR CHIVAS CELEBRAtES SOmE OF tHE WORLd’S mOSt INSPIRAtIONAL ANd

SUCCESSFUL PEOPLE. tHE CHIVAS LEGENdS dINNER OFFERS AN OPPORtUNItY

tO GAIN INtImAtE INSIGHt tO tHE CHOSEN LEGENd ANd HEAR tHEIR

StORIES WHILE ENjOYING FINE FOOd, ExQUISItE COmPANY ANd OF COURSE

ELEGANt WHISKY IN A tRULY GLAmOROUS SEttING.

The Chivas Legends Dinner

Aside from the exclusive Armani Hotel setting in

downtown Burj Khalifa, the main attractions were the

legends themselves - the Chivas master Blender, Colin

Scott and the star of the silver screen and Hollywood

legend, Colin Firth. Colin has been enjoying somewhat of

a purple patch in his profession picking up the best actor

Academy Award for his performance in the King’s Speech.

It was a rare treat to be able to hear him speaking about

this successful film, especially with it being so recent and

on everyone’s mind during the dubai Film Festival. And

of course we were treated to acute insight into the entire

Chivas range by the legendary master Blender, Colin Scott.

Each course was complemented by a tasting of 12, 18 and

25 year old Chivas Regal whiskies.

All in all it was a highly enjoyable evening,

chronicling the ongoing success of legendary

whisky with legendary people.

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"It was a rare treat to be able to hear

him speaking about this successful film,

especially with it being so recent and on everyone’s mind during the dubai

Film Festival"

For all those who missed out on the master Blender tour, you can re-cap quickly on how to

make the Speyside Cosmo - the perfect cocktail to get the party started!

Everybody loves a Cosmo to get into the spirit of things. But importantly with this version

the fruity flavours of the raspberry are perfectly balanced by the Chivas 12 Year Old.

Remember to check out the Facebook page and the website for the latest cocktails of the

month so you can be inspired to wow your patrons the whole year round.

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MAX'S MIX mAx IS BACK tO GIVE US HIS tOP tIPS ON tHE tAStIESt

CHIVAS COCKtAILS. FOR tHOSE OF YOU WHO HAVEN’t

mEt mAx At ONE OF OUR REGIONAL EVENtS, HE IS tHE

CHIVAS BRANd AmBASSAdOR ANd mAStER mIxOLOGISt.

HE tRAVELS tHE WORLd, dEmONStRAtING HOW tO mAKE

CHIVAS COCKtAILS WItH CREAtIVItY ANd FLAIR.

Ingredients:

50ml Chivas Regal 12 YO

15ml crème de framboise

10ml fresh lime juice

45ml cranberry juice

Glass:

martini

Garnish:

Fresh Raspberry

How to make:

Shake ingredients with ice in a

cocktail mixing glass. Fine strain

into a chilled martini glass.

SPEYSIdE COSmO

Master Blender TourWith the master Blender in town, Chivas organised some exclusive events around

the region including dubai, Abu dhabi and Qatar.

It was an opportunity for Colin Scott to give some insight into the Chivas range

in an intimate setting. He shared some of the skills needed to be a master Blender

plus some of the more light-hearted perks of having what some people consider to

be the best job in the world!

Chivas Brand Ambassador and master mixologist, max Warner also demonstrated

some of the versatile ways that you can enjoy Chivas in the form of whisky

cocktails. Inspiring people to try a different angle, max showed exactly how to

appreciate Chivas 12 Year Old by marrying it with new flavour combinations.

Colin Scott, Master Blender

Max Warner, Chivas Brand Ambassadorand Master Mixologist

MEET A MEMBERIN tHIS ISSUE WE SPEAK tO RAmESH KOtGIER FROm KOHINOOR REStAURANt At tHE SEA VIEW

HOtEL. RAmESH IS ORIGINALLY FROm BANGALORE, INdIA ANd HAS AN OBSESSION FOR ANY

tHING RELAtEd tO CRICKEt. WHO CAN BLAmE HIm WItH HIS NAtION’S RECENt WORLd CUP WIN?

How long have you been working

here?

I have worked here for 4 years but

overall it’s been 9 years as I worked at

another outlet in the hotel previously.

What is your favourite way to enjoy

Chivas?

Well I’m a big fan of Chivas 18! don’t

get me wrong, I love Chivas 12 but

for me 18 is the best. I usually enjoy it

with a bit of water or soda with ice.

What’s your most memorable

experience in Dubai?

To be honest, there has been too

many to remember! But most of

them are related to working with

friends here at the Sea View Hotel.

What do you do to relax in your

time off?

We play some cricket at jebel Park on

a Friday and I also like to go to the

beach for a swim when I have time.

You must be happy with the Indian

Cricket team of late?

Yes! It was such a good tournament

for us. I watched it at home with all

my friends and that was a good day!

What would you like to do for the

next Academy event?

I have never been out on the

jumeirah Palm so seeing that end

of town would be great!

CHIVAS DISCOVERY

IN tHIS EdItION OF CHIVAS dISCOVERY WE BRING YOU A FIRSt HANd ACCOUNt OF A VISIt tO tHE StRAtHISLA dIStILLERY BY

mORGAN CUmmINS, OUR VERY OWN CHIVAS WHISKY tRAINER FROm tHE UAE. HE RECENtLY EmBARKEd ON HIS mAIdEN tRIP

tO SPEYSIdE. HERE IS tHE FIRSt CHAPtER OF HIS StRAtHISLA ExPERIENCE.

After spending 10 hours travelling from

dubai, the anticipation was building as I

arrived at Aberdeen Airport. I was promptly

met by Colin from Chivas Brothers. He drove

me the final stretch of the way, an hour-long

trip to the distillery.

Not long after leaving the city limits, the

landscape changed to dramatic mountains

on view from all angles. the rugged,

windswept terrain looked as if it had its own

story to tell. that's exactly what I was looking

forward to 'hearing' later in every sip of

Chivas Regal!

We seemed to be continuously climbing

as we carved and snaked our way through

the hilly landscape. It was not long before

picture-postcard snow-capped mountains

appeared in the distance. I should have been

sleeping (after the night flight) but I couldn't

- the excitement of visiting the home of

Chivas was all too much!

As we approached the town of Keith I knew,

from the description on the label of every

bottle of Chivas, that we hadn't far to travel.

And I had already counted over 30 signposts

for other famous distilleries. We were

definitely in whisky country!

the undulating valleys sloped into lush

green textures separated only by sheer drops

of shale and clusters of bramble. I saw the

famous Spey River twist out of the lower hills

and it tumbled its way alongside us as we

drove. With the remnants of the winter chill

lingering in the spring air, the icy looking

water was not exactly inviting me in for a

dip but it looked clean, clear and the perfect

place to source one of the three important

ingredients of Chivas.

We drove through the market town of Keith,

and then turned left down a tree-lined street

and there it was - the Strathisla distillery in

full view. What I had seen so many times in

a hundred different photographs was now

standing before me!

After the trip through the beautiful Speyside,

I could now fully appreciate how the natural

environment influenced the taste of every

single bottle of Chivas Regal. I had only one

thought on my mind: tasting some Chivas!

But I'll save that story for next time.

You can look forward to the next issue of

The Round where you can read about the next

chapter of my whisky journey.

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The River Spey The rolling hills of SpeysideStrathisla Distillery

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SCENE AROUND

GO ANd CHECK tHEm OUt ONLINE. IF YOU ARE NOt A mEmBER OF tHE CHIVAS

ACAdEmY ANd WOULd LIKE tO jOIN, PLEASE CONtACt YOUR mANAGER OR SENd AN

EmAIL dIRECtLY tO US: INFO@THECHIVASACADEMY.COM

DOWN

1. Name the gin that has a guard of the

tower of London on its bottle.

3. Another name for the Shiraz grape.

4. the Caribbean is famous for

production of rum, what is the primary

ingredient?

6. What is the oldest, continuously

working distillery in the Highlands?

8. Name of the Chivas master Blender

10. Who won the Best male Actor Oscar at

the recent Academy Awards?

12. the Chivas Academy launched a group

on this social media site recently.

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HAVE A GO ANd SEE IF YOU CAN

FIGURE OUt OUR CROSSWORd.

WHEN YOU SEE tHIS ICON

YOU’LL BE ABLE tO FINd tHE

ANSWER ON tHE ACAdEmY WEBSItE

WWW.THECHIVASACADEMY.COM

ACROSS

2. the whisky region with the highest

concentration of distilleries.

(and where Chivas is from!)

5. Name the New World country which

produces jacob’s Creek.

7. What cocktail would you serve

james Bond? (make sure it’s shaken

not stirred)

9. What is the ageing process of whisky

known as?

11. What is the name given to whisky

from one distillery, made using

100% malted barley?

13. What is the term used for the numbers

12, 18 and 25 that appear on the

Chivas range?

14. What is used to distil whisky?

A copper pot...

15. A triple distilled Irish whiskey

1.

4.3.

2.

5. 6.

9.

7.

8.

10.

11.

12.

13.

14.

15.

FUN & GAMES

HIddEN WORd

HIDDEN WORD CLUE:It will offer you some smoke

Send the hidden word to:

info@thechivasacademy.com

to stand a chance of winning

an iPad. Good luck!

CHECK OUt PAGE 10 FOR YOUR CHANCE tO BE FEAtUREd IN tHE NExt ISSUE.

11

PLEASE ENJOY CHIVAS RESPONSIBLY

For more info, simply visit WWW.THECHIVASACADEMY.COM

MYSTERY CUSTOMER

OUR mYStERY mAN ONLY dRINKS HIS FAVOURItE PREmIUm SCOtCH WHISKY, CHIVAS REGAL. IF YOU RECOmmENd CHIVAS tO HIm, HE’LL INStANtLY REWARd YOU WItH A PRIzE! HERE ARE SOmE PHOtOS OF SOmE OF tHE RECENt WINNERS. CONGRAtULAtIONS!

Flor from Novotel, Abu Dhabi

Kevin Pacheco from

Mehfil 2, Marco Polo Hotel, Dubai

Rani from Marakes

h, Millenium Hotel

Abu Dhabi

Roman from Illusions, Le Royal

Meridien, Abu Dhabi

Jean Paul from Rush, Yas Island

Abu Dhabi

Catrena Irladez from Tip Top,

St George Hotel, Dubai

Sushil Lotlika f

rom The Fox &

Hound, Marco Polo Hotel,

Dubai