"the rtb revolution" powerpoint slides by colin walsh
DESCRIPTION
The powerpoint slides from the fast track seminar "The RTB Revolution" by Colin Walsh presented at Interactive Day San Diego 2013.TRANSCRIPT
THE RTB REVOLUTION
Colin Walsh
RTB?
RTB Spending
will increase by 72% in
2013
20% of total online
display ad spending
RTB Video - 21.8% of all
video ad spending in
2013 ($686MM)
History of RTB
2007
5 DSPs founded
2009Exchanges start accepting
bids
2009-2010RTB increased on
DoubleClick by 850%!
NOW1 Trillion+ available monthly
500,000
Creative Possibilities
Real Time Data Ads
Creative Possibilities
Creative Possibilities
Creative Possibilities
$
Advertisers Buy Audiences
$
$
$
Travel
Shoes Auto
$
$
$
Real Time Bidding
Real Time Bidding
Bulk BuyingImpressionsTargeting large audiences by
category
Pay only for valuable users
$
RTB Allows Us To Buy Audiences
Indie Rock Fashion
How To Do RTB
Trading Desk (like VISISEEK)
visiseek.com
Work with a DSP
The Sales Funnel
RTB Creative Options
RTB Creative Options
RTB Creative Options
The Opportunity
Price
Targeting
Automation
