the sitsi universe – your source for exceptional … · together, we are the leading european...
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THE SITSI® UNIVERSE –YOUR SOURCE FOR EXCEPTIONAL ANALYST INSIGHTS
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© PAC GmbH 2019SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors2
Shape your business in software, IT services and
digital markets…
SITSI® stands for "Software and ITServices Industry" and is ouruniversal content platform of all off-the-shelf studies for the IT vendorcommunity.
…with the most comprehensive research portal…
• 500 vendor profiles• 500 market reports• Over 65,000 data points in
1,000 datamarts• Tracking of over 10,000 deals• Published/updated every year
How you can benefit from SITSI®
The SITSI® universe helps youunderstand the changes in yourenvironment, seize opportunities,formulate crucial business strategiesand take the right investmentdecisions.
…that helps you take action today.
Ta k e a g l i m p s e a t t h e S I T S I ® l i b r a r y
https://www.pac-online.com/search-page?criteria_filters_per_page=20&criteria_filters_sort=field_date_of_publication
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© PAC GmbH 2019
The SITSI® universe supports various roles in day-to-day routines at a vendor company
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors3
Market Intelligence Manager Head of Strategy
Analyst Relations Manager
Chief Marketing Officer
Chief Executive Officer
Partner/Alliance Manager
Business Development Manager Sales Manager
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© PAC GmbH 2019
Rick, 28 years, Market Intelligence Manager
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors4
...to quickly serve our internal stakeholders with multilocal market analysis.
...to fuel our knowledge regarding competitive intelligence.
...to work on my internal market development projects with analyst opinion and data in 30+
local markets.
The SITSI® universe helps me…
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© PAC GmbH 2019
Karen, 61 years, Head of Strategy
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors5
...to validate our business strategy through multidimensional market data.
...to anticipate local technology trends and their impact on us as a vendor.
...to shape our future strategy through local market data and competitive insights.
The SITSI® universe helps me…
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© PAC GmbH 2019
Nancy, 35 years, Analyst Relations Manager
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors6
...to track local assessments and evaluationsof us as a vendor company.
...to brief our executives on how we are performing compared to our competitors.
...to map our analyst program with top trends and innovative topics.
The SITSI® universe helps me…
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© PAC GmbH 2019
Henry, 44 years, Chief Marketing Officer
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors7
...to optimize and adapt my current marketing strategy.
...to better understand client needs and how they make an impact on our USP.
...to provide my team with helpful and consistent information on our ecosystem.
The SITSI® universe helps me…
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© PAC GmbH 2019
Charlotte, 50 years, CEO
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors8
...to reflect on current and future market dynamics and present them to our investors.
...to better plan and forecast our business based on multilocal market climates.
...to enhance my presentations with analyst opinion and research results.
The SITSI® universe helps me…
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© PAC GmbH 2019
Leslie, 31 years, Partner/Alliance Manager
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors9
...to constantly track and evaluate my partners
...to identify potential new partners
...to shape business plans with my partners based on market dynamics
The SITSI® universe helps me…
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© PAC GmbH 2019
Maryam, 41 years, Business Development Manager
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors10
...to identify new investment areas for growth.
...to track local deals to sharpen our new client attack strategy (horizontal and/or vertical).
...to sharpen our understanding of market drivers and inhibitors.
The SITSI® universe helps me…
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© PAC GmbH 2019
Marlon, 36 years, Sales Manager
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors11
...to better understand my prospects and clients through local deal tracking.
...to have an edge on competition in my RFIs/RFPs.
...to obtain useful information on innovation in IT – a decisive advantage in client conversations.
The SITSI® universe helps me…
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© PAC GmbH 2019
SITSI® references
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© PAC GmbH 2019
What is SITSI®? – research architectureThe most comprehensive research platform on software and IT services since 1992
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors13
Market reports
Vendor rankingsVendor profiles
Trackers & benchmark
Market figures
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© PAC GmbH 2019
Research dimension 1 – country coverage
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors14
NorwaySpain
SwedenSwitzerland
UKRest of W. Europe*
Czech RepublicHungaryPoland
RomaniaRussia
SlovakiaTurkey
Rest of Eastern Europe*
Australia*China*India*
Japan*Rest of Asia Pacific*
South Africa*Middle East*
Rest of Africa*
USACanada*Brazil*
Mexico*Rest of Latin America*
* Only market figures and forecasts
Middle East & Africa
Asia Pacific
Western Europe
Eastern Europe Americas
AustriaBelgiumDenmarkFinlandFrance
GermanyItaly
Netherlands
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© PAC GmbH 2019
Research dimension 2 – key expertise
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors15
For each of the topics shown above, teknowlogy publishes market reports, vendor profiles, detailed market figures, vendorrankings at worldwide and local levels, and much more. Explore by topic area or select specific regions or countries using theSITSI® advanced search function.
CyberSecur i ty
Governance
Content & application security
ID & access management
Infrastructure security
Publications 2019: 15+ market reports10+ vendor profiles
BusinessAppl icat ions-Related
Serv ices
Business applications-related C&SI (SAP, Oracle, MS Dynamics, Salesforce)
- - -SAP-related services
Publications 2019: 20+ market reports10+ vendor profiles
Dig i ta l CX& In ternet o f Th ings
Digital customer experience
Digital factoryConnected vehicles
Smart transportSmart home & buildings
Smart energy & resourcesDigital healthDigital finance
Digital government & smart citiesSmart retail & CPG
Digital telco, media & services
Publications 2019: 30+ market reports20+ vendor profiles
Cloud & In f rast ructure
Cloud-related C&SI, AM
IaaS
PaaS
SaaS
Managed cloud
Publications 2019: 20+ market reports15+ vendor profiles
Art i f ic ia l In te l l igence, BI &
Analyt ics
Artificial intelligence
Business intelligence
Big data
Real-time analytics/ in-memory
Publications 2019: 20+ market reports15+ vendor profiles
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© PAC GmbH 2019
Research dimension 3 – standard market taxonomy
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors16
VERTICAL SECTORS
InsuranceManu-facturing BankingPublic Sector
Retail & WholesaleTelecom Utilities
Services &Consumers Transport
IT MARKET
SOFTWARE PRODUCTS
HARDWARE
IT SERVICES
SOFTWARE & IT SERVICES (SITS)
Infrastructure Software &Platforms
ApplicationSoftwareProducts
Horizontal Business Applications
(incl. BI)
Technical Applications
Operating Systems
Network, System, Storage and Security
Management (N3SM)
Office, Content & Collaboration Application-related Project Services2
Application Management
Middleware
VerticalBusiness Applications
Infrastructure Support Services1
Infrastructure-related Project Services2
Infrastructure Outsourcing
Services3
N3SM & Middleware
Office, Content & Collaboration
Infrastructure-RelatedServices
Application-RelatedServices
BusinessProcess
OutsourcingSaaS
1 Hardware Maintenance; Field Services and Services Desk2 Consulting; Systems Integration; Training3 End-user Devices Outsourcing; Data Center Outsourcing & Hosting; Managed Data Center Services; Public IaaS/PaaS
Horizontal Business Applications
Vertical Applications
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© PAC GmbH 2019
Our unique bottom-up approach enables
us to provide a granular and reliable
market view.
Research methodologyIn-depth analysis of local markets is at the heart of our research and results in the teknowlogy reference model:
SITSI® Universe 2019 – Use Cases & Benefits for IT Vendors17
Thousands of face-to-face interviews with IT users and IT providers
Our efficient research experts create more than a hundred surveys each year
teknowlogy’s knowledge databases Informal knowledge sharingbetween teknowlogy experts
Macro-economic data set and multi-dimensional correlation patterns 40+ years of consulting projects
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C X P G R O U P
From ad-hoc inquiry calls to small customanalyses, from speaking engagements tostrategic workshops
• Additional market or competitive insights • Adaptation of our market and vendor data to your
own portfolio elements or market segmentation
• Input and opinion to feed your strategy & positioning discussions
• Keynotes for your customers or kick-off presentations for your teams
• Speed, agility and proximity – you will have our full commitment
• Every quarter (or upon request) we provide an overview of your analyst access issues addressed, the days used, and the balance of retainer time remaining.
• Retainer time is not required for simple questions or clarification of information in published reports – this type of inquiry is handled at no expense.
Analyst access
Sometimes our clients need intelligence beyond what is available in our SITSI®repository.
That’s when simple, direct and flexible access to our experts comes into play.
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© PAC GmbH 2019
Our consulting services
Our services are tailored to your specific needs and are based on more than 40 years of market insight and experienceas well as current market data from our SITSI® research library.
Strengthen your sales pitch and develop the right growth strategy using our consultancy services
F i n d o u t m o r e a b o u t o u r c o n s u l t i n g s e r v i c e s
https://vendor.teknowlogy.com/
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© PAC GmbH 2019
Together, we are the leading European tech researchcompany with strong consulting DNA
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Founded in 1973, CXP is a research and consulting firm focusing on enterprise
software solutions expertise for IT users in French-speaking countries.
Founded in 1976, PAC became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide.
Founded in 2004, Ardour Consulting is a well-established advisory firm in Europe, helping IT organizations of large European firms in the fields of IT strategy, IT sourcing, and IT governance.
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© PAC GmbH 2019
Our brand – what does it stand for?
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tektechnologyis our passion and we live and breathe it! Technology has become a factor of critical importance for any organization’s success.knowledgeWhen facing complex decisions, reliable knowledge is the best way to de-risk the future. We are sharing this knowledge.
know
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Contact
teknowlogy Group
Holzstr. 2680469 Munich, Germany
Phone: +49 (0)89 23 23 68 0Email: [email protected]
www: www.sitsi.com
Christophe ChâlonsSenior Vice PresidentHead of Research & Chief Analyst+49 89 23 23 68 [email protected]
Christine OsianderSITSI® Customer Support+49 89 23 23 68 [email protected]
Stephan KaiserSenior Vice PresidentHead of Vendor Advisory+49 179 14 52 [email protected]
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