the toughest behaviour change challenge in energy efficiency
TRANSCRIPT
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The toughest behaviour change challenge: Improving Energy Efficiency in the PRS
Aimee Ambrose Sheffield Hallam University
Insights from the UK and NZ
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Why am I talking about this?• Because more people die than need to due
to inefficient, cold housing (WHO, 2011).
• especially in Ireland...second highest levels in Europe (Healy 2003; IPH 2015)
• Affects low income PRS households more (Healy 2003; Healy and Clinch, 2004).
• Energy efficiency upgrades improve health, wellbeing and prosperity and reduce carbon (Taske et al, 2005, Thomson et al, 2009, Gibson, 2011)
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Why am I talking about this?
• Yet....private landlords are the most averse to making such improvements (Ambrose, 2015).
• Enabling energy efficiency upgrades in the PRS is a priority
• and relies on cracking the toughest behaviour change conundrum: the landlord-tenant problem.....
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Avoidable deathsWasting carbon
What's the problem?
Affecting more of
us
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What's the problem?
PRS: poorest quality least energy efficient dwellings in UK
and NZ (and elsewhere!)
Consequences: for HWB, prosperity and carbon
Can cost lives!
Why can't we sort it?Landlords (largely) outside of regulation or it is not enforcedWhy not regulate for EE then?
F-E-A-R!Reliance on the sector to
provide housing
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The research
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The research
• Understanding how landlords approach decisions about EE investment
• Not a comparative study....• Together they help us appreciate the
importance of context and culture...
30 in-depth interviews with many different landlords,
letting agents and local stakeholders
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Why did I do it, there?
• High levels of fuel poverty• Old, cold housing• Low expectations of warmth
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Hypotheses
Principal-agent.....Tenants (principals) are poorly informed about EE and unlikely to pay a premium for it. Knowing this, the landlord (agent) is unwilling to invest in EE as they will not recoup the cost.
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Principal-agent: a brief critique
• Oversimplifies and • ...assumes economic rationality• Paints tenants as ignorant and
impotent despite heterogeneity • Valid across different contexts?
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What did I find?
• Conformity (but complexity) in Rotherham
Trust in policies and initiatives. What’s in it
for them?
Factors shaping landlords’ decision re: investment in EE
Level of consumer pressure
Financial capacity to invest small or large
portfolio
Legal and regulatory requirements
Availability of direct financial incentives
Housing market factors
Levels of knowledge and availability of info
Cultural and contextual factors
Stability in the rental market
High turnoverLevel of demand
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What did I find?
• Meanwhile 11,000 miles south in Dunedin: • 70% landlords positive about improving
thermal performance and EE
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Types of landlord
Non-joiners
Passive actors
Active Pro-active
Non-joiners (Rotherham)• Let to low income groups• Little or no interest in EE• Capital expenditure to a minimum. • Meeting a need for low cost housing.
Passive actors (Rotherham)
• Let to low income groups• Some interest in EE but passive in pursuit• Believe they will not recoup costs
Active (Dunedin) • Let to a variety of tenants• Accept the need for EE and provide basic measures• Feel that tenants expect insulation and an affordable
heat source, as standard• Feel they can charge a small premium for these
features • More innovative measures ruled out on cost grounds
and are not felt to be expected by tenants.
Pro-active
• Avoid low income groups and younger students.• Accept benefits of wide range of measures and
install them
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Why are landlords more active?Consumer pressure
Changing expectations
Tolerance waning
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Why are tenants more aware?
Media
Activism
Price
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Winners/losers
BUT...• consumer pressure not
as strong at low-end• stand to gain the most
from warmer homes • but can't afford them?
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Beyond principal-agent?
• Not universally applicable...• Principals can be agents of change• ...even in a strong market• EE may be poorly understood but cold
homes, unaffordable to heat are not
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Take away messages
No universal explanation
Not just about
economics
Context is critical
Tenants can be powerful