Tourism:

The ‘One Industry’ Concept

Characteristics of the Tourism Product

Service oriented Perishability Immovability Heterogeneous

Structure of the Tourism Industry:

National or International Destinational Sectoral Public Sector Private Sector

Sector participants may be either:

Direct providers/suppliers of the tourism product

Support organisations –such as training providers or tourism developmental agencies

International organisations

Inter-governmental organisations Regional organisations Non governmental organisations

Public sector tourism organisations in NZ:

Ministry of Tourism

“The Ministry of Tourism provides policy advice to the Minister of Tourism and works with other government departments on key tourism policy issues. The work includes advising on and evaluating Government investment in tourism, carrying out tourism research and assisting with major events. “

Now part of MBIE (Ministry of Business, Innovation and Employment)

National organisations (NTO)

National Tourism Organisation - the tourism agency for a country ‘established in order to serve national goals and to carry out public policy.’

The general role is to ensure the appropriate development and promotion of a nation as a tourism destination

Regional organisations (RTOs)

Link into national tourism organization Structure varies from country to country Destinational marketing, international

marketing, co-ordination of regional industry initiatives