the ultimate marketing success checklist

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“The Ultimate Marketing Success

Checklist”

Checklist Provided By: Sandy Barris

Business Marketing Services 8823 Satelite Dr., Suite 107

White Lake, MI 48386 248-335-8080

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8823 Satelite Dr., Suite 107 • White Lake, MI 48386-3355 P: 248-335-8080 F: 248-335-8766

The Ultimate Marketing Success 20-Point Checklist

1. Your marketing and sales pitch employs AT LEAST one of the following 7 Key Drivers, and preferably all 7. (If not, start over):

2. What follows are the 13 most powerful and evocative words in the English Language. If your marketing message is not spiked with these, go back and insert them wherever you can.

3. Your marketing and sales pitch DOES NOT USE any of the following words: "We," "Us" or "Our(s)." (If it does, get rid of them. Replace them with “You or Your”). ■ Yes ■ No

4. Your marketing and sales pitch is emotional (rather than analytical and highly rational). ■ Yes ■ No

■ Fear ■ Guilt ■ Flattery ■ Exclusivity ■ Greed ■ Anger ■ Salvation

■ You (Your) ■ Money ■ Guarantee ■ Love ■ Results ■ Proven ■ Safety ■ Free ■ Save ■ Easy

■ New ■ Health ■ Discovery


5. "Your future client doesn't give a damn about you, your company or your product, service or idea. All that matters is, 'What's in it for me?'" –Sandy Barris You are not emphasizing your company or yourself over the benefits of your product, service or idea? ■ Yes ■ No

6. "People want quarter-inch holes, not quarter-inch drills." -MBA Magazine Your marketing and sales pitch highlights benefits- what this product or service will do for you (e.g., Think of it! You can create quarter-inch holes)-not features (e.g., We want to sell you a quarter-inch drill). ■ Yes ■ No

7. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” - David Ogilvy

Your headline is the ad for your marketing message. Is it strong enough to stop someone dead in his or her tracks to continue on the slippery slide of your message? ■ Yes ■ No

8. You make an offer: (It’s amazing how common this is, but not common sense). ■ Yes ■ No

9. "You cannot sell two things at once." -Dick Benson You are not giving the prospect too many choices and causing confusion. ■ Yes ■ No


10. The right offer should be so attractive that only a lunatic would say 'No'." -Claude Hopkins Your offer is the very strongest one you can possibly make. ■ Yes ■ No

11. Your company name, address, phone number and Website address

appear on every piece of marketing you ever do. ■ Yes ■ No

12. You include a guarantee of some kind.

■ Yes ■ No 13. You include testimonials from happy customers, clients,

patients or donors. ■ Yes ■ No

14. You have a built-in mechanism that allows the reader, viewer or

listener to respond: ■ Yes ■ No

15. You make it easy to respond.

■ Yes ■ No 16. You have a fail-safe system in place that enables

you to measure the response of every marketing campaign. ■ Yes ■ No 17. You are ready to immediately follow up to all who respond.

■ Yes ■ No


18. Included with your product or service are foolproof instructions. ■ Yes ■ No

19. If the marketing effort is successful, you can turn on a dime and

repeat it over and over and over again to a new list of future clients. ■ Yes ■ No

20. Twenty percent of your marketing budget is for testing.

■ Yes ■ No

The key here is you have to promise me that you will use this marketing checklist. Scout’s Honor! Because, you know that if you keep marketing the way you always marketed, you’ll keep getting the results you’ve always gotten. Commit yourself to using this proven checklist and I guarantee your marketing response will go through the roof. Dare Something Great Sandy Barris President - Business Marketing Services CEO - FastMarketingPlan.com 248-335-8080

BUSINESS MARKETING SERVICESLife Get Really Exciting When Your Marketing Starts Working

8 8 2 3 S a t e l i t e D r . , S u i t e 1 0 7 • W h i t e L a k e , M I 4 8 3 8 6P : 2 4 8 - 3 3 5 - 8 0 8 0 F : 2 4 8 - 3 3 5 - 8 7 6 6

S J B @ 9 7 M a r k e t i n g S e c r e t s . c o m

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COPYWRITING Good advertising copy is without doubtone of the most underestimated business power tools. Askillfully crafted and integrated sales message - via web,direct mail, or print advertising - can transform yourbusiness literally overnight, and reliably generate sales foryou for years. Good copy is THE overriding factor thatdetermines whether your advertising works for you, or if it'sjust wasted money.

The true test of a good copywriter is always in the numbers.Do his ads, sales letters and web projects make the telephoneand cash register ring? What kind of Return On Investmentdo they produce? Sanford Barris has a proven track record inwriting results-accountable direct response copy forbusiness-to-business marketing, both for direct sales andlead generation.

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Bottom line: if your Marketing Response, Sales, Cashflow orProfits are not where you would like them to be, call me at248-335-8080. We’ll invest a few minutes on the telephone,for no cost of course and I’ll be able to determine if I can helpyou.

Let me leave you with this thought.

If you really knew how to increase your marketing responsewouldn't you be doing it already ? In most cases it isn't amatter of knowledge it is a matter of simply doing somethingand testing it.

With that said, if you are frustrated because your marketing iscosting you a fortune instead of making you money and youare almost (but not quite) happy with your results and justdon't know how to improve them. Well I do and I am happyhelp you.

To Your Continued Success,

Sandy BarrisCall Now 248-335-8080

P.S. Check out www.SandyBarris.com,www.FastMarketingPlan.com andwww.97MarketingSecrets.com for many marketingstrategies, secrets, tip and tactics.

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