the value of an asi membership
DESCRIPTION
How can you cash in on the $20.5 billion promotional products industry? We know how, and we're here to help you get started. Unlock the power of the industry and learn the following: 1. What are promotional products? 2. Who buys them and how are they used? 3. What is your revenue potential? 4. How can you start moving more inventory? 5. What resources are available to you?TRANSCRIPT
SUPPLIER MEMBERSHIP
REAP THE REWARDS of
PAMELA WILLIAMS, ACCOUNT EXECUTIVE, SUPPLIER MEMBERSHIP SALES
phone: 215-953-3225
email: [email protected]
ABOUT ASI Advertising Specialty Institute
WHO WE ARE
We are the world's largest media, technology and education organization serving the promotional products industry.
WHO WE SERVE
We support 25,000+ members comprised of distributors, suppliers, embroiderers, decorators and manufacturers.
3,300+ suppliers
22,000+ distributors
Sales Team: Built in database of 130,000
distributor sales professionals
Events: National trade shows that provide
suppliers direct access to our distributor
members
Advice/Insight: Sales, marketing and
research consultants provide you
guidance to help you thrive in this industry
Content: Award-winning coverage that
provides supplier-focused industry news
and trends
Tools: Prospecting and educational
courses
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
DISTRIBUTORS
THE PLAYERS AND THE PROCESS CORPORATE END
BUYERS
SUPPLIERS
SEARCH
IS LOOKING FOR NEW PARTNERS
REQUEST SELL
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
$20.5 BILLION
$11+Billion TOP 6 CATEGORIES
1. T-Shirts 19.70%
2. Writing Instruments 9.70%
3. Bags 8.60%
4. Drink ware 8.50%
5. Other Wearables 6.80%
6. Caps 5.00%
7. Desk & Office Accessories 5.00%
8. Calendars 3.40%
9. USB Drives 3.40%
10. Health & Safety 3.20%%
11. Buttons & Badges/Decals 2.70%
12. Housewares 2.60%
13. Electronics 2.60%
14. Awards & Jewelry 2.50%
15. Computer-Related Products 2.00%
16. Sporting Goods 2.00%
17. Automotive Accessories1.90%
18. Magnets 1.60%
19. Books & Stationery 1.60%
20. Textiles 1.60%
21. Food Gifts 1.50%
22. Pocket/Purse Products 0.90%
23. Other Products 0.80%
24. Clocks & Watches 0.70%
25. Toys 0.70%
TOP 10
Source: 2014 State of the Industry report
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
HEALTHCARE
EDUCATION
FINANCIAL/ INSURANCE
$6+Billion
Source: 2014 State of the Industry report WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
• Recessionary
Years
0
25,000
15,000
SUCCESSFUL DISTRIBUTORS LEVERAGE THEIR MEMBERSHIP
5,000
400% MEMBERSHIP GROWTH OVER 30 YEARS
Source: 2014 State of the Industry report
They cast a wide net
Average number of corp. end buyers they work with
279
They reap the rewards
$1,010 Avg. order size
They grow their network
53 Avg.# of suppliers a
distributor works with
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
OF LARGE SUPPLIERS HAD AN INCREASE IN SALES 77%
H O W S U P P L I E R S C O N D U C T B U S I N E S S
S U P P L I E R S S A L E S V O L U M E A N D R E V E N U E
76%
1,781
AVERAGE INDUSTRY CUSTOMER RETENTION RATE
AVERAGE NUMBER OF DISTRIBUTORS THAT SUPPLIERS DID BUSINESS
(Source 2014 SOI survey – Supplier Executive Summary)
Average
supplier order
size
$1,075 61%
48%
PERCENTAGE OF SUPPLIERS WHOSE SALES VOLUME INCREASED
OF SUPPLIERS HAD PROFIT INCREASES
65% OF SUPPLIERS ANTICIPATE HIGHER PROFITS IN THE COMING YEAR
SUPPLIER MEMBERS
SUPPLIERS’ REVENUE COMES FROM
SELLING PROMOTIONAL PRODUCTS…
REAP THE REWARDS
Membership Levels:
Standard
ASI Connect
Show
Advantage
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
INTRODUCING THE NEW SUPPLIER PAVILION
This exclusive NEW benefit is limited to new
members only and part of the latest
enhancement to ESP , the #1 sourcing
database for distributors.
HOW DOES IT WORK? New members will launch under a New
Suppliers section with:
• Product image and description
• Name/logo of supplier and contact info
• Links to other products
WHY IS THIS VALUABLE? • Fewer suppliers to compete with
• New members can get the visibility, and
build brand/ product recognition
Available
for new
members
only
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
STANDARD
• Exposure:
• Product exposure in ESP, the #1 business
management tool
• Products featured on 13,000+ distributor
websites
• Feature up to 500 products at no cost
• Advertising:
• New Supplier Pavilion ad in ESP
• Advantages magazine advertising in the
New Supplier Showcase and inclusion in the
Advantages Hot Leads Reader Response
Program
• $500 credit to apply to advertising in any
ASI product
• ESP Tile Ad
• Insight: Supplier Global Resource subscription the magazine for suppliers.
MEMBERSHIP TIER
1
ASI Connect MEMBERSHIP
Instantly verify information on 22,000+ ASI distributors
Gain access to 100% industry-specific credit data
Qualify sales leads and prospect for new business using customized search criteria
See which distributers searched for products in your category in the past 30, 60, & 90 days
Purchase customized email blasts to be sent to strong prospects
Immediate access to distributor information: contact data, sales volume, top product lines, years in industry and much more
All available on one easy Connect Dashboard that links to
ESP updates, ROI reports, and the new SGR sourcing tool
New & improved web-based business service
providing comprehensive industry credit reports
plus standard TIER
2
PROSPECTING OPPORTUNITIES
WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
SHOW MEMBERSHIP
5 shows in key regions
Plus ASI Connect TIER
3
ASI Show attendees represent more than
$16.8 billion in sales
Free education developed with your
needs and challenges in mind
90% of attendees do not attend any
other major industry show
One-on-one face time
Source: 2013 State of the Industry report WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
SHOW SCHEDULE 2015 Orlando January 4-6 Dallas February 3-5 Long Beach March 24-26 New York May 5-6 Chicago July 14-16
Promobook NEW!
Strengthen your industry presence with one full-page advertisement in the brand new Promobook™ catalog for the first year of membership.
Reach 50,000 distributors with this membership exclusive publication
ADVANTAGES MEMBERSHIP TI
ER
4
Reach 60,000 member and non-member
distributors
Includes informative ROI reports. Real-time data on delivery, clicks, forwards, and much more
Allows distributors to request catalogs and samples
Additional QUARTER PAGE advertisement in Advantages
Plus Show
1in3
Suppliers used e-mail
blasts as a method of
advertising
Source: 2014 State of the Industry report
3X/YEAR to send your latest products, specials, closeouts
ESP MEMBERSHIP TI
ER
5
Position your products in one of
our eight most popular ad spots
on ESP to enhance brand
awareness.
Plus Advantages
Source: 2014 State of the Industry report
Don’t lose sales because you are too low on ESP® search results. Pay for Placement enables you to establish your brand presence – fast!
Receive 1,800 monthly impressions on Pay for Placement advertising per membership year*.
Increase visibility and stand out from competitors
Break into new categories of business
Drive product awareness
*not available for sold out categories
32,000 DISTRIBUTORS
ARE SEARCHING ESP
RIGHT NOW!
SUMMARY OF OPTIONS
STANDARD ASI CONNECT SHOW ADVANTAGES ESP
Product exposure in ESP X X X X X
ESP websites (distributor websites)
X X X X X
New Supplier Pavilion X X X X X
Advantages ad New
Supplier Showcase* X
X X X X
Subscription to SGR X X X X X
$500 ad credit** X X X X X
Free ESP Tile Ad X X X X X
Connect X X X X
ASI Shows X X X
Promobook (1 full page ad for first year)
X X X
Advantages (Qtr Page) X X
Email Express (3 drops) X X
Pay for Placement (1800 monthly impressions
X
$199/Month $299/Month $399/Month
$599/Month
$799/Month
*Inclusion in Hot Leads Reader Response Program
** can be applied to any ASI product
SUPPLIER MEMBERSHIP
BENEFITS
Special ASI member discounts with the
world’s largest package delivery
company
Save on credit card processing fees
with PromoPayment
Lower production costs with the
industry’s premier supplier of artwork,
digitizing and document services
Save up to 30% on office supplies with
OfficeMax
13% off on select wireless service plans
for company accounts and 8% off for
individual and employee accounts
Average Member Savings $2,400
NOW LET’S GET STARTED
Fill out the membership application
Receive your new ASI number
Give us your product information, including coded pricing, to get listed in ESP
IT’S PROFITABLE
IT’S EASY
IT’S FAST
WE PROVIDE INSTANT CREDIBILITY
WE PROVIDE A SALES TEAM
FIVE REASONS TO
JOIN A S I CE NTR AL .C OM / SU PPL I ER EXP ER IENC E
Exclusive Show MEMBERSHIP
ROI
+
YOU
Your Free Monthly ROI Report
What is your ASI ROI Report?
A FREE easy-to-read monthly report containing statistics on your current ASI advertising
efforts, including click-through rates, reader survey card results, views and leads.
Why should you use it?
Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
What is your ASI ROI Report?
A FREE easy-to-read monthly report containing statistics on your current ASI advertising
efforts, including click-through rates, reader survey card results, views and leads.
Why should you use it?
Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
How can you use it?
Monitor the competition with the monthly and YTD comparison
tools.
Improve results by adjusting current campaigns.
Generate more sales by reducing or eliminating advertising
down-time.
Stop guessing and uncover exactly where your leads are
coming from
We look forward to helping your business grow in our industry.
PAMELA WILLIAMS, ACCT EXECUTIVE, SUPPLIER MEMBERSHIP SALES
phone: 215-953-3225 email: [email protected]
EMAIL MEMBERSHIP plus standard
PERFECT FOR
COMPANIES THAT
DON’T WANT TRADE-
SHOW EXPOSURE
Reach 60,000 member and non-member distributors
Includes informative ROI reports. Real-time data on
delivery, clicks, forwards, and much more
Allows distributors to request catalogs and samples
Qualify sales leads and prospect for new business
using customized search criteria with the all-new Connect
2X per year
COUNSELOR
REACH: 14,500 Paid Circulation; 36,975 Total Audience
CONTENT: Monthly + State of the Industry annual issue
ADVANTAGES
REACH: 40,000 Circulation; 91,000 Total audience
CONTENT: Monthly + September Gift Guide & December New Products issues
CORPORATE END
BUYER TOOLS 7 Catalogs to choose from
Total circulation of 1.5
million, with a pass-along
of 3, delivering 4.5 million
readers
Beautiful retail-style layout
Niche offerings – Idea
Showcase Schools and The
Gift Book
Recognized industry expert
Dependable, proven
marketing tools used by
elite distributors
SUMMARY OF BENEFITS
BASIC STANDARD MARKETING
Product exposure in ESP X X X
EmailExpress X X X
SGR Newsletter X X X
Counselor PromoGram Newsletter
X
X X
1 ½-page ad in SGR magazine
X X X
1 business card ad announcement in SGR
magazine
X X X
1 enhanced listing in the November Buyer’s
Guide issue
X X X
Web promotion in SGR
Online
X X X
Ad in Connect X X X
Ad in ESP Updates X X X
2 SGR email blasts X X
2 1/3-page ads in SGR magazine
X X
2 square 1/3-page ads in Counselor magazine
X
$199/Month $399/Month $799/Month
EQUIPMENT PACKAGES
• SGR Magazine (½-page advertisement)
• SGR EmailExpress advertisement.
• Connect ad position on login page
• ASI FastFind Directory Listing (April & October).
• SGR business card announcement.
• SGR Buyers’ Guide Issue enhanced listing (November).
• SGR newsletter (3 advertisements)
• Counselor PromoGram Supplier Version (3 advertisements)
• SGR Website- Company and product listing on the
• ESP Updates Ad
• Products listed in ESP, #1 sourcing database for distributors
• Wearables Magazine (5 half page ads)
• Products listed in ESP, #1 sourcing database for distributors
• 10x20 booth space at an ASI Show (1)
• Wearables email blasts (3)
• Wearables newsletters ad unit(6)
• Connect Ad position on login page
• June Wearables Buyers guide (Enhanced listing)
• Wearablesmag.com (Announcement ad)
All benefits of the Basic Equipment Membership Package PLUS:
• SGR Magazine (½-page advertisement in 2 additional issues)
• SGR EmailExpress (2 additional advertisements)
All benefits of the Standard Equipment Membership Package PLUS:
• Counselor magazine (2 square 1/3-page advertisements)
• 10’x20’ booth space at an ASI Show (1)
• Stitches Magazine (5 half page ads)
• Products listed in ESP, #1 sourcing database for
distributors
• 10x20 booth space at an ASI Show (1)
• Stitches email blasts (3)
• Stitches newsletters ad unit(6)
• Connect Ad position on login page
• July Stitches Buyers guide (Enhanced listing)
• Stitches.com (Announcement ad)
Basic Equipment Package $199/ Month
Standard Equipment Package $399/ Month
Marketing Equipment Package $799/ Month
Stitches Equipment Package $799/ Month
Wearables Equipment Package $799/ Month
EQUIPMENT PACKAGES Which package is right for you?
The only tool created exclusively for ASI’s US and Canadian Suppliers for
researching and connecting with exporters and manufacturers around the globe.
GET IN-DEPTH INFORMATION INCLUDING: Contact details Safety and compliance info
Preferred lists Preferred pricing and notes
HARNESS THE FULL POWER AND CAPABILITY THAT DISTRIBUTORS ENJOY WITH ESP.
SGR Sourcing Tool is a unique database of 12,000+ products from over 70+ SGR members. Users will be able to: Source effortlessly and broaden product lines. Perform
basic and advanced searches, then filter and sort search results.
Impress clients. Create and share dynamic product presentations.
Pass savings on to distributors. Compare products from SGR members to find the best match.
PRODUCT SOURCING
Exclusive Show MEMBERSHIP
ROI
+
YOU
Your Free Monthly ROI Report
What is your ASI ROI Report?
A FREE easy-to-read monthly report containing statistics on your current ASI advertising
efforts, including click-through rates, reader survey card results, views and leads.
Why should you use it?
Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
What is your ASI ROI Report?
A FREE easy-to-read monthly report containing statistics on your current ASI advertising
efforts, including click-through rates, reader survey card results, views and leads.
Why should you use it?
Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
How can you use it?
Monitor the competition with the monthly and YTD comparison
tools.
Improve results by adjusting current campaigns.
Generate more sales by reducing or eliminating advertising
down-time.
Stop guessing and uncover exactly where your leads are
coming from