the value of 'cloud' in the business technology ecosystem
DESCRIPTION
Jambey Clinkscales gave presentation on "The Value of Cloud in the Business Technology Ecosystem" at the 2011 BDPA Technology Conference in Chicago.Jambey shared his thoughts on the workshop during BDPA iRadio Show interview held on August 28, 2011 --> http://www.blogtalkradio.com/bdpa/2011/08/29/bdpa-iradio-workshop-presentersWorkshop Presenter:Jambey ClinkscalesCapabilites and Program Manager, HP Enterprise ServicesTopic: The Value of the Cloud in the Business Technology EcologyBDPA New York ChapterTRANSCRIPT
Jambey Clinkscales
HP Enterprise Services
The Value of “Cloud” in the
Business Technology Ecosystem
August 3 – 6, 2011
Chicago, IL
TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
230-Aug-11
The Cloud (r)evolution:
330-Aug-11
Technology over the internet
Existing apps
and
infrastructureContract-
based
consumption
Decoupling
services and
data
New connectionsInformation
relevance
Service providers Service consumers
Massively
scalable
applications
New capabilities
Flexible
consumption
New access
Solving problems that current
technology models can’t solve
X Quarter NBOD Meeting2007 National BDPA
Technology Conference4
Cloud computing defined: NIST
National Institute of Standards and Technology
• Cloud computing is a model for enabling convenient, on-
demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly provisioned
and released with minimal management effort or service
provider interaction.
Three service models: SaaS, PaaS, IaaS
Four deployment models:
public, private, hybrid, community
Cloud Services
Shared and Standardized
Dedicated
delivery
Infra
App
Data
Platform
Infra
App
Data
Platform
Infra
App
Platform
SaaS
User 1
User 2
Infra
IaaS
App
Data
Platform
App
Data
Platform
User 1
User 2
Infra
Platform
PaaS
App
Data
App
Data
User 1
User 2
Data Data
User 1
User 2
Infra
App
Data
Platform
SaaS
User 1
User 2
Shared
X Quarter NBOD Meeting2007 National BDPA
Technology Conference7
The Forecasting Nightmare
Wasted Money
Cost
Time
The Getting Started Tax
Large Capital Expenditures
Bad ThingsHappen
Forecasted Load
Traditional Infrastructure
Actual Load
Cloud Computing
830-Aug-11
9
WORKLOADS ARE SHIFTING TO CLOUD
Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 - Source: IDC, EB Strategy Analysis
PRIVATE CLOUD1
Server Capacity On Demand
IT Management
Business Apps (CRM, ERP)
TRADITIONAL IT
Tech. Computing Apps App Dev. & Test
Data Analysis and Mining
Custom Applications
Applications with sensitive data
PUBLICCLOUD1
Collaborative Applications
Storage Capacity on Demand
IT Helpdesk
Data backup/archive services
Personal Productivity Apps
Website Creation & Management
Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment
Technology drives
better business outcomes
Business
Strategy
Technology
-enabled
Services
Business
Outcomes
30-Aug-1110
IT organizationinternal service provider
IT’s job: Source services that
result in the right business outcome
Cloud
Hosted,
managed,
outsourced
Internal
Business outcomes
Accelerate
growth
Lower costs
Mitigate
risk
Valu
e D
eliv
ere
d
Valu
e S
ourc
ed
Service
portfolio
30-Aug-1111
Technology-enabled services
Supply Chain
12
Business users
S
S
S
Business
outcome
IT organizationinternal service provider
Cloud
services
In-house services
Hosted
services
Enterprise-class
software
Dedicated and shared
infrastructureHosted / outsourced
service provider
Enterprise-class
software
Dedicated and shared
infrastructure
Cloud service provider
Massive scale-out
infrastructure
Global-class
software
30-Aug-11
Business outcomes from
technology-enabled services
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
Enterprise-class applications
Enterprise-class Infrastructure
Utility
Business
outcome
“X”
as a
service
“private cloud”
“public cloud”
1330-Aug-11
TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
1430-Aug-11
15
30 August 2011 HP Confidential
Scale-out service providers
The Amazon Network
1630-Aug-11
TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
1730-Aug-11
18
Private cloud computing is a style of
computing where scalable and elastic
IT-enabled capabilities are delivered as
a service to internal customers using
Internet technologies”
Source: Gartner, Inc. “Q&A:
The Many Aspects of Private Cloud Computing” by
Thomas J. Bittman, October 22, 2008
Private Cloud Computing
30-Aug-11
Dedicated
Shared
Off premisesService provider’s data center
Resources
dedicated
to each workload
Resources shared
across workloads
Resources shared
across workloads
Resources dedicated
to each workload
A private/internal cloud
75%
A private/internal cloud is predicated on a
shared delivery model for existing IT
workloads
1930-Aug-11
A private/internal cloud
Public business
services
Private business
services
Dedicated
Shared
Native cloud
Resources
dedicated
to each workload
Resources shared
across workloads
Resources shared
across workloads
Resources dedicated
to each workload
75%
“Private cloud”
Systems and software design
Essentially a shared delivery model for existing IT
workloads
2030-Aug-11
Private/internal cloud
21
IT organization
Service portfolio
Data services
Infrastructure service
Business services
App service
Blade provisioning service
Web site service Sales Forecasting service
Business people
Services Consumed
Services Delivered
Requires a service-centric delivery
and consumption model
30-Aug-11
TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Discovery Workshop
• Business Outcome
2230-Aug-11
Delivery models
23
Dedicatedresources
Sharedresources
A A A A A A
A A
AA
A A
AA
On premisesCustomer-owned data center
Off premisesService provider’s data center
Aapp
server
Sservice
Key
30-Aug-11
Dedicatedresources
Sharedresources
A A A A A A
A A
AA
A A
AA
On premisesCustomer-owned data center
Off premisesService provider’s data center
Most customers today want to move
towards to shared resources
often called “private” cloud
Aapp
server
Sservice
Key
2430-Aug-11
Others want to use a service provider
for their shared resources
Dedicatedresources
Sharedresources
A A A A A A
A A
AA
A
On premisesCustomer-owned data center
Off premisesService provider’s data center
A
AA
Aapp
server
Sservice
Key
2530-Aug-11
26
Dedicatedresources
Sharedresources
A A A A A A
A A
AA
A A
AA
SS
SS SS
SS
SSS
On premisesCustomer-owned data center
Off premisesService provider’s data center
Cloudservices
S
A
app
server
S
service
Key
30-Aug-11
$X/10
Global -class
CloudServices
Requires Application Changes
IT Transformation vs. cloud computing
Enterprise-class IT services
Cost continuum
$X $X/(2-3)
CHASM
DEDICATED
1:1 binding
workloads: machines
IT “islands”
VIRTUALIZED
VirtualizedInfrastructure:
improved utilization
SERVICECENTRIC
Agility: ability to
source services from
anywhere
AUTOMATED
Automation:lower mgmt
cost; eliminatehuman error
“Pooled” resources/shared infrastructure
IT TransformationApplication Agnostic
2730-Aug-11
Application Transformation to Cloud
AT2C Assessment
Application Modernization projectModernization
Assessment
Application Rationalization
Assessment
Application
TEW
App. Rat. Assessment +
AT2C Assessment
Global -class
CloudServices
29
ENSURE DEVELOPER AWARENESS & EDUCATION
ASSESS CORE & BACK END CODE
APP THREAT
ANALYSISFORTIFY
APP SECURITY CENTER
TIPPING POINT
CLOUD INFRASTRUCTURESECURITY SERVICES
HP SERVICESAssess, Design, Develop, Implement, Manage
REVIEW
HP Application Security –Secure Software Development Life Cycle
ARCSIGHT
ASSESS FRONT-END & API’S
PROTECT AGAINST KNOWN & ZERO DAY THREATS
MONITORING, REPORTING & COMPLIANCE
30
STRATEGIC ROLE OF IT CHANGING
BUILD on-premises
cloud services
CONSUMEoff-premises
services
securely
TRANSFORM legacy
infrastructure and
applications and
processes
MANAGE AND
SECURE across
legacy applications
and cloud assets
IT becomes the builder and broker of services
31
Reduces time for new projects and increases revenue opportunities
HYBRID DELIVERY INCREASES BUSINESS VALUE
TRADITIONAL
ResourceAllocation
ProcessingArchitecture
Design &Engineering
VendorSelection
ResourceDeployment& Turn-Up
Reduction in time and risk
Improved market
responsiveness and agility
PRIVATE AND PUBLIC CLOUD
ResAlloc
Platform-BasedDev
Processing
HYBRID DELIVERY
All
oc
Pro
ce
ss
ing
Platform-BasedDev
Platform-BasedDev
32
HP: COMPLETE SOLUTIONS FOR HYBRID DELIVERY
MANAGE AND SECURECloud and existing IT services
Flexible,
secure
enterprise
cloud services
Turnkey
private and
public clouds
with full cloud
service
automation
Consulting services to plan,
design, and implement cloud
Seamless heterogeneous management, security
and governance of services across traditional,
public, and private cloud
CONSUMEEnterprise cloud services
BUILDCloud Solutions for Private & Public Clouds
TRANSFORMInfrastructure and applications for the Cloud
Burst
33
START NOW
ENTERPRISE CLOUD
SERVICE - COMPUTECLOUDSYSTEM
CLOUD SERVICE
AUTOMATION
CLOUD DISCOVERY WORKSHOP
MANAGE AND SECURECloud and existing IT services
CONSUMEEnterprise
cloud
services
BUILDCloud
Solutions for
Private &
Public Clouds
TRANSFORMInfrastructure and applications for the Cloud
BurstBUILDING TURNKEY PRIVATE & PUBLIC CLOUDS
DELIVERING HP ENTERPRISE CLASS CLOUD SERVICES
MANAGING, SECURING AND GOVERNING TRADITIONAL, PUBLIC & PRIVATE CLOUD SERVICES
TRANSFORMING TO HYBRID DELIVERY WITH WORLD CLASS CONSULTING SERVICES
Decision Tree for Hybrid Delivery
Build
Client decision
Cloud
ES WorkPlace360 Services
Traditional Outsourcing
• ES App Transformation to Cloud• TS Cloud Discovery Workshop• TS Cloud Roadmap Services• TS Cloud Security Assessment Services
• HPSS Cloud Service Automation• HPSS Cloud Assure
ES HP Utility Services(Database Package)
ES HP Utility Services(ERP Package)
ES Web Hosting(through Aops)
ES CloudSystem Matrix Management Service
ES Virtual Development Environment(VDE) (future)
ES Enterprise Applications Sandbox QA (future)
Database
• ESSN CloudSystem• TS Cloudstart• ESSN Cloud Maps• TS Cloud Design Services
ES BPOS-D
ES HP Utility Services(Msg & Collaboration) ES Enterprise Cloud Services–
Compute
ES HP Utility Services Infrastructure
ES ITO
ES Apps
ES BPO
ES Industry
TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
3530-Aug-11
Cloud Services and Sourcing Strategy
36
Business
Application
Workload
• Public Cloud
• Private Cloud
• In-House
• Outsource
• Transform
• Build
• Consume
• Efficiency
• Stability
• Elasticity
• Savings
• Custom Applications
• Sensitive data
•
•
•
•
•
•
• Website: customer
• Email and OWA
• Personal Productivity
•
• Public Cloud
•
•
• Consume
•
•
• Savings
•
• IT Management
• Business (CRM, ERP)
•
•
•
•
•
•
• App Dev & Test
• Data Analysis/Mining
• Technical Computing
•
•
•
•
•
•
•
•
•
• IT Help Desk
• Collaboration Apps
• Data Back & Restore
•
•
•
•
•
•
•
•
•
TOPICS
• Cloud Overview
• Cloud Discovery Workshop
• IT Delivery Models
• Public Cloud
• Private Cloud
• Business Outcome
3730-Aug-11
Every service needs to
result in the right business outcome.
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
Enterprise-class applications
Enterprise-class Infrastructure
Utility
Business
outcome
“X”
as a
service
3830-Aug-11
Managing the hybrid enterprise
service ecosystem
3930-Aug-11
Valu
e S
ourc
ed Lines of
business
Business
functions
Enterprise
IT SBusiness
outcome
Cloud
Internal
Hosted,
managed,
outsourced
Takes new kind of leadership
Summary
Cloud Overview
• The Cloud services provide global class, highly scalable elastic services,
delivered and consumed over the internet through an as-needed, pay-per-
use business model.
IT Delivery Models
• Moving from dedicated delivery to technology-enabled,
elastic services portfolio with Public and Private sourced
Cloud services driving strategic business outcomes.
Cloud Strategy Exercise
• Cloud concepts and architecture, the transformation journey, the service
portfolio, financials and ROI, Converged infrastructure, security and
availability, Service management, governance and organization, and the
cloud roadmap.
Business Outcome
• Moving from IT management to service management. Every thing is a
service, and every service has to deliver business value.
40
Thank youJambey Clinkscales
HP Enterprise Services
Infrastructure Modernization Practice
Phone: 917.731-1236, cell
For more on HP Cloud Computing services visit;
www.hp.com/go/cloud
Unleash the power of an Instant-On Enterprise.