8/7/2019 This is not an ad..

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in

minutes

An illustrative look at news and events

With more people using PVRs or the

Internet to watch TV shows and movies,

the number of people watching

advertisements is going down.

Will companies focus more on productplacement and less on ads?

This is not an ad ...

Sources: Brandcameo; Nielsen Company; Wikipedia; Product Placement News; IMDb SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY

Top brands in 2010’sbox oce hitsApple products were shown in 33% of all#1 box oce movies in 2010.

33%24%

15%

22.2

17.8 18.1

13.4

22.1 21.5 20.7 19.617.5 17.9

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Average number of brands shownin #1 box oce hits

Most productsin a single film

144

112

96

102

6556

Driven (2001)

Iron Man 2 (2010)

Valentine’s Day (2010)

The Other Guys (2010)

Did you know?Sales of Reese’s Pieces rose 65%after being used in the movie ET .

Did you know?Within a month of The Firm's release, sales ofRed Stripe beer grew more than 50% in the U.S.

On TV:Most productplacements, by brand,in February 

On TV: Highest numberof product placementsin February 

5753

38

3027 27 25

2319 18

102

86

63

57

4542

3532 29 27 27

American Idol

The Biggest Loser

Gossip Girl

The Academy Awards

Extreme Makeover:

Home Edition

Oscars 

Red Carpet Live

The Grammy 

Awards

NCIS: 

Los Angeles

Undercover

Boss

90210

Mike & Molly

Did you know?Coke pays about $60 millionfor a season’s worth ofproduct placements and adson American Idol.

What is product placement?A company pays fees or exchanges services

to ensure a prominent display of theirproducts during a movie or TV show.

This advertising technique has become

quite common since the 1980s.

Ford Apple Coca-Cola

How many timeshave these companiesbeen shown in #1 boxoce movies since2001?

P.S.: Pepsi is also paying$60 million per seasonto have products on Simon

Cowell’s The X Factor .