time to go mobile with google mobile ads

Reach people on the go with Mobile Advertising

Still Using Desktop Ads?

TIME TO GO MOBILE!

www.gethunter.com [email protected] | 516-505-0444


Hunter Digital | www.gethunter.com [email protected] | 516-505-0444

What are Mobile Ads?

• Mobile ads are shown to people searching and browsing the Internet on smartphones

• They have the potential to reach people wherever they access the Internet on their phone

What? Why? Benefits Measure Conclusion



Why use Mobile Ads?

• Reach a growing segment of the search market

• Reach people in the real world with location targeting—show people ads relevant to 'where' they are

• Up to 30%* of searches have local intent—increase footfall to bricks and mortar businesses 30%

*Source: Google Internal Data. Last updated: July 2012.




More and more people are buying smartphones and tablets

They are searching for your products

Be sure that you are there to meet them


Why use Mobile Ads?



What are the benefits of using Mobile Ads?

1. After searching with a smartphone, 9 out of 10* people take some form of action

2. After researching on a smartphone, 77%** of people contacted a business

3. As a result of using a smartphone, 74%*** made a purchase

4. They offer a range of mobile extensions: sitelinks to drive people deeper into your site, ads for specific products, click-to-call ads, location extensions, offer ads to drive people to store

*Source: Source: OTX Smartphone User Research, April 2011. ** Source: (1) Google internal data; (2) OTX Smartphone User Research, April 2011 . *** Source: OTX MediaCT Survey, Q4 2010, 5,013 US online respondents




Measuring the benefit of Mobile Ads.• There are lots of different ways that you can use to measure mobile

ad effectiveness depending on the chosen ad extensions

• For example these include sales, sign-ups, number of calls, length of calls, conversions, downloads




Conclusion.

• Mobile ads are an important part of online advertising strategy—it's the way we communicate today

• They are relevant, local and targeted—they help to reach your customers no matter where they are

• Strong calls to action important so that people know what you want them to do

• Highly measureable performance—helping you to see how well it's working

What?What? Why? Benefits Measure Conclusion



Thank you.

If you have any queries or would

like help setting up Mobile

Advertising, please contact:

ERIC LITUCHY [email protected]

516-505-0444

Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a-like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape.

From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!

mailto:[email protected]

time to go mobile with google mobile ads

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