tips on how to make time for professional blogging and social media
DESCRIPTION
This presentation will introduce a few tips and tools to make keeping up with your online communications fast and effective.TRANSCRIPT
Making Time for Social Media in the Workplace
Donna Queza
Social Media is Media• We expect two-way communication and
interactivity from our media
• Online communication is part of everyday life
• Average number of social profiles = 3(Advertising Age)
• Most of us are already participating, why not make it work on a strategic level?
websiteblog
e-newsletters
LinkedIntwitter
yelpYouTubeslideshare
flickr
listserv
digg
delicious
StumbleUpon
FourSquare
meetup
Second Life
I cannot do this.
I’m not a Twit, no one really cares
and it doesn’t make a
difference anyway.
Take a deep breath…
You don’t have to be a twit to be a Tweeter
Just Like I Learned in Third Grade…
ReduceReduce
ReuseReuse
RecycleRecycle
time spent finding content.
content across multiple platforms and to a number of audiences.
great information from third party sources.
ReduceReduceFind great content for your blog…
• From the emails you send/receive: Instructions on how to complete a taskSharing resourcesChallenges you face and how solved
• Online tools you commonly use• Samples of the work you do
ReduceReduceWhy post all of this information to a blog?• Houses information in categories• Provides one source for your information• Positions you as an expert• Provides keyword-rich content and up-to-
date information to enhance website SEO
smallbiztrends.com/2010/04/dont-ignore-your-blog.html
However…You should reuse your content across multiple platforms and to numerous audiences.
ReuseReuseContent
InstructionsResources
ToolsPresentations
VideosPhotography
Design
Platforms
YouTube
Flickr
SlideShare
Audiences
Listserv
ReuseReuseAudiences = networking tools because each network has different needs and expectations• Facebook – friends and family• LinkedIn – colleagues• Twitter – people with short attention• HeSCA Listserv – friends and colleagues
within a specific niche
ReuseReuseGetting information to numerous audiences in an efficient manner…
By utilizing the cross-communication tools built into networks like LinkedIn and Facebook you can connect easily
Also, you can use content aggregators
Post your update
Attach a link to your blog posting, video, presentation or photo Share with your
Twitter followers
Blog feeds will automatically update
LinkedIn has an application that integrates a slideshare account with your profile.
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Cont
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ReuseReuse• By using a service like Ping, you can update
multiple networks at once• Log into your Ping account, type in your update
with (or without) a link to your blog• Choose if you’d like your network to see: status
updates, blog postings and/or micro-blog updates
• If integrated with a tool like TwitterFeed, this entire process is 100% automated
Out of things to say?Don’t worry…Sharing is caring on the social web. Recycle info from third party sources
RecycleRecyclePlaces to find information to share
• Email newsletters• Other people’s blogs• Re-tweet a great Twitter post• Embed a YouTube video• Webinars and other online education
RecycleRecycleWays to make it easy to share info
• AddThis.com – a widget for blogs that enables readers to post to networks
• Utilize share buttons in your newsletters (ex – Constant Contact)
• Don’t make people download things, make them available with a click
Social Media is Media• If you care about your company’s web presence,
you have to care about social media (inc. blogging)• Search engine optimization (SEO) no longer relies
solely on metadata and keywords, more fluid
• Reviews, connectedness, update frequency, reach… all of these things count
• By streamlining the process, you’ll be ahead of the curve
Questions?
Donna QuezaMed Art
Donna QuezaMed Art