High Plains DivisionAmerican Cancer Society

Health Initiatives

TOBACCO USE PREVENTION YOUTH RESOURCE GUIDE

Contents:

Tobacco RelatedI. Youth Material

a. E-mailb. Newslettersc. Quiz/Activitiesd. Resources

TOBACCO RELATED I. Youth Material

E-mail inserts

Almost 90% of adult smokers begin smoking at or before the age of 18. Approximately 3 million kids under the age of 18 are current smokers. One fifth of our children are current smokers by the time they leave high school. For information on preventing youth smoking, contact the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org.

Opportunities are coming your way these days that give you more and more power to plan your future. Leaving spit tobacco out of your life will be one of the easier ones. You can’t lose. Your smile will be bright; your breath will be clean. The extra money will be great and so will the feeling you get from knowing that you did something on your own for your own good with your own strength and determination. Decisions are hard to make sometimes and even harder to stick to. This one is worth it – it’s worth your life. For more information call the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org.

Cigarette smoking is drawing smoke, fire, and toxic substances into your lungs, for the purpose of giving the body a dose of nicotine, a highly toxic and addictive drug. If you don’t smoke, don’t start. If you smoke, quit now. For more information call the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org.

What about us? Kids of smokers have a greater chance of developing certain illnesses such as:

o Coldso Bronchitis and pneumonia, especially during the first two years of lifeo Chronic coughs, especially as kids get oldero Ear infectionso Reduced lung functiono Increasing severity of symptoms and episodes among kids with asthma

Speak up and ask the adult smokers in your life to give you a break! It’s your health we’re talking about here. For more information call the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org.

Tobacco companies deny that youth are the target of their advertising and claim that the purpose of advertising is to get smokers to change brands. Any industry which kills more than 440,000 of its best customers every year must find new customers. Are you going to be a new customer?

Newsletter

Tobacco Companies Continue to Advertise to Youth

Despite what they’ve recently been promoting, the nation’s tobacco companies continue to advertise in youth-oriented magazines, convenience stores, and other venues that reach children. In other words, television advertisements claiming that the tobacco companies now behave responsibly are quite deceptive.

Philip Morris, the nation’s largest tobacco company, has run TV ads claiming that the tobacco companies have changed and no longer market to youth as a result of the 1998 legal settlement between the states and the tobacco companies. The American Cancer Society said these ads fail to tell the real story.

Philip Morris and the other tobacco companies want the public to believe that they have changed their ways, but recent evidence indicates otherwise. Studies show that despite the settlement agreement, tobacco companies have actually increased advertising in places that reach children most. The American Cancer Society is asking for real change instead of empty rhetoric and that tobacco companies stop their deceptive advertising.

The ads by tobacco companies are simply a public relations effort to avoid the meaningful changes in business practices that would lead to a reduction in youth tobacco use. If tobacco companies were serious about change, they would immediately stop advertising in youth-oriented magazines, retail stores, and other venues that impact kids. And they would support granting the U.S. Food and Drug Administration real authority to regulate the manufacturing, marketing, and sale of tobacco products.

For information about smoking, call the American Cancer Society at 1-800-ACS-2345 or visit their web site at www.cancer.org.

Newsletter

If you think you are too small to make a difference, then you have never been in bed with a mosquito.

You can make a difference. Read the examples below about how youth, just like you, can reduce the influence of tobacco advertising.

Students from the Reagan Magnet Elementary School in Odessa, Texas wrote letters to Wal-Mart about removing tobacco advertisements from their shopping baskets. In response, the Wal-Mart President and CEO have promised to remove the ads from the baskets nationwide!

Members of the Smoke-free Class of 2000 in Jackson, Mississippi set up a “Camel Chasers” school assembly at the culmination of a week of tobacco prevention activities. They invited community leaders to the event. Those attending chased a person dressed as Joe Camel out of the school where his arrest was covered by the local media.

Students in Belvedere, Illinois wrote to the publishers of popular teen magazines – such as Sports Illustrated and Hot Rod – requesting that they stop accepting tobacco advertisements. When they did not hear back, the school library canceled the subscriptions to these magazines.

For more information, contact your American Cancer Society at 1-800-ACS-2345 or visit their web site at www.cancer.org.

School – Great American Smokeout

Overview Each day in the U.S. approximately 4000 young people between the ages of 12

and 17 years initiate cigarette smoking. 23% of high school students in the U.S. are current cigarette smokers. In a 2006 national study, 8% of U.S. middle school students are current cigarette

smokers and 23% of high school students in the U.S. are current cigarette smokers (smoked at least one cigarette in the past month).

Each year, about 3,000 nonsmoking adults die of lung cancer as a result of breathing secondhand smoke.

Secondhand smoke increases the number of asthma attacks and the severity of asthma in about 200,000 to 1 million asthmatic children.

The Great American Smokeout is held each year on the third Thursday in November. It is a nationwide event designed to educate people about the hazards of tobacco and to encourage smokers to quit.

The High Plains Division will encourage youth to make the decision to not use tobacco products and to become advocates against tobacco use in their school and community through education about the negative effects of smoking and tobacco products.

Support Materials GASO school letter – intro* GASO school letter – follow-up* Activity – Growing a Healthy Me* Activity – Word Scramble* Activity – Up In Smoke* Activity – Let’s Debate: A Lesson In Personal Advocacy* “Youth Material” in the Tobacco Related section of the Prevention Resource

Handbook (includes email and newsletter inserts, presentation material, list of resources)

Communication staff partners also have materials to promote GASO* Located within this guide

GASO letter to schools – intro

November 20th, 2008 marks the American Cancer Society’s 32nd Great American Smokeout. And while tobacco cessation efforts, clean air laws and excise taxes continue to bring smoking rates down, there’s still a long way to go before tobacco loses its place as our top cancer killer.

The American Cancer Society recognizes that youth are at risk for behaviors that can promote cancer, especially smoking. We must foster healthy habits early to reduce the risk. The Great American Smokeout is held each year on the third Thursday in November. It is a nationwide event designed to educate people about the hazards of tobacco and to encourage smokers to quit. It is also a day of celebration for young people who do not smoke or who have chosen to quit smoking,

We have developed the enclosed material for your use during the Great American Smokeout. These programs are designed to help prevent young people from beginning to smoke. Nearly 90 percent of all adult smokers began smoking by the time they were 18 years old. We know that if we can stop children and teenagers from becoming addicted, they will probably remain smoke-free for life.

The following are opportunities to impact tobacco use among young people, based on available research:

Prevention programs have proven effective in the elimination of smoking. School-based programs which identify social influences and provide skills to

resist them have led to reduction in smoking onset. Programs that focus on short-term negative consequences, including social

undesirability and physiological impairment, are most effective. Since smoking behavior develops along a series of stages that begins when

students are in 6th grade, smoking prevention needs to be initiated earlier than high school.

Staying smoke-free in school probably means a person will never start.

Feel free to copy and distribute the enclosed material. Please share this information with others and use these activities in your school to complement your tobacco education curriculum. Great American Smokeout activities are fun promotions that can help increase young people’s awareness of the dangers of tobacco use.

Thank you for your support in improving the health of young people by encouraging them to develop healthy lifestyles. We hope you enjoy using these materials and that they have a positive impact on tobacco awareness and prevention.

Please contact the American Cancer Society at 1-800-ACS-2345 or visit our Web site at www.cancer.org to receive additional information on the hazards of tobacco use and for help with tobacco cessation.

Sincerely,

The American Cancer Society, High Plains Division

GASO letter to schools – follow up

Thank you for your interest and participation during the Great American Smokeout. Because of your efforts, many people have taken that first step towards quitting smoking and are leading healthier lives, and many youth have made the decision never to start using tobacco. Your efforts also have helped to create a cleaner indoor air environment that will allow everyone the opportunity to live healthier lives. Thank you for making a difference.

We wanted to share some additional information with you about the American Cancer Society and resources that might be helpful to you as you work with youth and help them learn about healthy living behaviors.

Resource Description Who Provides CostThe Decision Is Yours(2050.00)

A graphic pamphlet that will help young people make the decision to not start smoking.

American Cancer Society:1-800-ACS-2345or www.cancer.org

$0.04

Enclosed you will also find a brochure about a variety of other services that the American Cancer Society has available.

Again, thank you for your participation in the Great American Smokeout. Please call 1-800-ACS-2345 or visit the Web site at www.cancer.org if we can be of further assistance to you.

Sincerely,

The American Cancer Society, High Plains Division

Growing a Healthy Me

Age Range: Elementary School StudentsNumber of children: 15 – 30Time: Approximately 20 minutesResources needed: Copy of handout for each child (If you want to enlarge it so the

children can have more space to draw their hands, please do so.) Crayons

Directions: Ask the students if they have any plants or gardens. Discuss what it takes to grow healthy plants, healthy gardens: soil, light, water, weeding, tending to the plan making sure dead leaves or blooms are removed, etc. How can they tell if a plant is unhealthy? How can they tell if a plant is healthy? What happens if a plant gets watered a lot, but it is the kind of plant that only likes a little water, or, if it is in the sun, but likes the shade?

After discussing the needs different plants have to stay healthy, explain that our bodies, too, need care to stay healthy. Ask what kinds of things children need to stay healthy: enough sleep, nutritious food, maybe trips to the doctor for shots to prevent illness, trips to the dentist for clean teeth.

After taking their comments, if no one has mentioned it, tell them that one other way we can stay healthy is by refusing drugs that are not approved by our doctors. One of these drugs is tobacco. Tobacco is very harmful to our bodies. It makes it harder to breathe, causes us to cough, can cause asthma attacks, ear infections, and other even more serious illnesses, like heart disease and cancer. To stay as healthy as possible we need to stay away from tobacco, both cigarettes and spit tobacco.

Give children copies of the handout. Read the poem on the handout to the children. Have the children say, “I want to be a healthy me!” Instruct them to draw around their hands to make leaves for the tree to finish the pictures. Display their pictures, or send them home with a note to parents about the tobacco-free/drug-free message you are teaching.

PoemI want to be a healthy me.I want to grow strong and big like a tree.No tobacco or other drugs for me,I’ll leave them be.

Great American Smokeout

I want to be a healthy me.I want to grow strong and big like a tree.No tobacco or other drugs for me, I’ll leave them be.

Word Scramble

Age Range: Grades 2 – 6Number of Children 15 – 30Time: 15 minutesResources needed: Copy of word search for each child, chalk board/white board with

chalk or markers.

Directions: Ask the students to complete the puzzle by following the directions on the page.

Processing: Discuss with the students the options we have for using our time, money, and energy on making choices that are good for us and for our bodies. All of the 12 things that they found are positive things they can do instead of smoking cigarettes. Remind them that the majority of people do not choose to use tobacco, but decide to do things that are good for them and for those around them. Discuss some other positive things they can do and that they could encourage others to do instead of using tobacco products.

WE CAN ALL HELP BUILD A SMOKE-FREE PLANET!!

Great American Smokeout

What kids can do instead of smoking cigarettes

I T J H R I D E N S DN S D Y O W C A E J RS M O K I N G J T O AT E W D A N C U S G WE L N D I K S M I H OA L R H M O W P L A YD U T J T H I N G S RW O M G O F M S I N GN S Y T A L K R E D S

Find and circle these words:

Things to do instead of smoking

jump dance sing swim ride jog

smell listen draw play talk nothing

Up In Smoke

Age Range: Elementary School StudentsNumber of Students: 15 – 30Time: Research ongoing – 2 days to 1 week

Project – 2 class periodsResources: Paper appropriate for a banner or separate sheets of paper or poster

board that can be joined to make one really BIG statement! Markers, etc. for creating a colorful banner.

“Tobacco Use Just Doesn’t Make $en$e!”

Directions: Discuss with the students that in addition to tobacco use not being a good choice for our health, it is also a poor choice for spending money – after all, all the money spent on cigarettes goes up in smoke!

As an assignment, the students can find the price for a pack of cigarettes (they can compare brands and discuss why the difference in price). They also will need to determine the price on items or activities that are enjoyable and good for them (roller skating, going to a movie, bowling, buying a goldfish or a hamster, etc.).

They can be helped to compute the amount of money spent on cigarettes or chew tobacco at $3 per pack/can per day at 365 days a year. Using that total amount, they can choose how else to spend that money.

The banner they make can show their good choices for spending the money.

Encourage creativity and healthy options!

Processing: This activity should be an excellent opportunity for students to see how much we can waste financially and personally by using tobacco products.

The banner is a great visual to display during the Great American Smokeout.

Let’s Debate: A Lesson in Personal Advocacy

Age Range: Middle School and High School StudentsNumber of Students: Classroom setting, small groups of students (4 – 6 members)Time: Two 50 – 60 minute classrooms, potentially can be done in oneResources: “Telling Fact from Fiction” (Can be obtained from the American

Cancer Society) curriculum kit, 8 ½ x 11 paper, envelopes, stamps, pens, pencils, other creative props for the activity

Cost: Under $10 – stamps, paper, envelopes, photocopying, and creative props

Speaking in public can be one of the most frightening things we will do in our lifetime, however, letting others hear our concerns and issues is very important. Often students do not feel they have any influence on how things work in their families and neighborhoods. Students must understand that they have a right to speak out and that they can make a difference. As they grow into adulthood this right will become a responsibility of citizenship. This activity will help students become assertive about their viewpoints outside the classroom.

In this activity, students can be placed in small working groups and given a topic. The groups can work on the same or different topics. The groups can present their topic as a “skit” with a moral to the story. Hint: Have the students research each of the topics on the internet or at the local library. Our web site is www.cancer.org. The groups can also be used to form debate teams, taking issue to a topic. Topics can include:

Clean Indoor Air Tobacco Use on School Property/Sporting Events Tobacco Advertising Tobacco Pricing/Taxes Youth Access to Tobacco Products

Here are some helpful tips to advocate (stand up) for yourself:1) State your views, feelings, or needs.

Think before you speak.Use “I” in your sentences.Use a confident tone.Speak without criticizing or hurting others.

2) Explain your reasons:Use facts and experiences to back up your views and feelings or to convince others. Example: “I am upset about all the ads that encourage people our age to use tobacco.”

3) Try to understand the views, feelings, and needs of others.Repeat or paraphrase what someone says.Find out why someone thinks and feels the way they do.Listen for the feelings behind the words.

4) Match what you say with body language.If you say that you are interested, show this by leaning forward and looking the person in the eye.

5) Walk the talk. Take action on your views, feelings, or needsAn assertive person makes things happen, rather than watching things happen or wondering what happened.

Here are tips to speaking in public:1) Remember to Keep It Short and Simple (K.I.S.S.) One to five minutes is plenty.

2) Make an outline of what you want to say, just as you would for an oral report. Consider including the following in the outline:

Tell who you are and where you are from Explain why you are speaking out Catch the attention with a personal experience, powerful fact, joke, or

story Describe what you would like to see happen Ask for help if you want it Thank the group or whomever for the chance to speak

3) Practice you speech from the outline until you are comfortable.

4) With speaking in public, here are helpful tips: Look into the eyes of the people in different parts of the audience Try to sound as natural as possible; pretend that you are talking to familiar

people Speak loudly and slowly; keep your chin up so your voice will carry to the

people who are behind the first row

As a follow-up to the activity, the students can write their state, local, and federal legislators stating their position on tobacco prevention, control, and education. The students will generally get a response on official letterhead, and can be quite impressive (see example):

SAMPLE LETTER TO LOCAL LEADER OR DECISION MAKER

Date

Name of person you are writing to:Title or name of groupStreet addressCity, State, ZIP

Dear (title and last name):

My name is Yolanda Marx. I am 11 years old and go to Riverside Elementary School in Riverside Ohio.

My friends and I from Mrs. Helverson’s class are concerned about all the cigarettes and chewing tobacco advertisements we see in stores and on the streets in Riverside. These ads give people my age the wrong idea. They make it seem like tobacco makes you popular, athletic, and good-looking, when actually tobacco makes you have bad breath and get lung cancer. Nobody on our soccer or track teams is allowed to smoke because you get short of breath and can’t keep up.

Some of us would like to sit down with you after school to talk about cutting down on the ads in your store so that fewer kids will start smoking. Did you know that most teenagers who smoke use Marlboro, Newport, or Camels, the three most heavily advertised cigarettes? Also, did you realize that in 1993 tobacco companies spent over $6 billion dollars trying to convince people my age to smoke?

I will call you in a week or so to see if we can meet. We really hope you and other store owners will help us.

Sincerely,

Your signature

Name of school or groupStreet addressCity, State, ZIPPhone number (optional)

Tobacco Jeopardy1. Q). 90% of smokers start before this age?

a) what is 18?

2. Q). This kills more people than AIDS, murder, alcohol and drunk driving combined.a) what is tobacco?

3. Q) Children of parents who smoke have an increased risk of this illness?a) what is respiratory illness?

4. Q) Tobacco is the number one preventable cause of this.a) what is death?

5. Q) There are over 4000 chemicals in this kind of smoke.a) what is tobacco smoke?

6. Q) Of the 4000 chemicals in tobacco smoke, 43 are known to cause this.a) what is cancer?

7. Q) He was more familiar to 6 yr olds than Mickey Mouse or Ronald McDonald in 1991.a) who is Joe Camel?

8. Q) One can of this contains as much nicotine as 3 packs of cigarettes.a) what is Copenhagen?

9. Q) Mr. Clean uses this to clean your floors and toilets, but can do the same to your lungs if he lights up.a) what is ammonia? (a floor and toilet cleaner)

10. Q) Ladies remove nail polish with this substance found in cigarette smoke.a) what is acetone? (a nail polish remover)

11. Q) This substance found in cigarette smoke makes one wonder if smokers ever have a rodent problem.a) what is arsenic? (a rat poison)

12. Q) Want cool refreshment? Why light up when you can wrap your lips around the tailpipe of a car to enjoy the pleasures of this substance.

a) what is carbon monoxide? (found in car exhaust fumes)

13. Q) Ever wonder what it would be like inside a gas chamber? This substance, found in cigarette smoke, will take you there.

a) what is cyanide? (used in gas chambers)

14. Q) This substance gave cigarettes the nickname “Embalmer”.a) what is formaldehyde? (used as a preserving agent)

15. Q) This substance, in cigarette smoke, makes the bugs cry out “RAID”. a) what is nicotine (an insecticide)

16. Q) This substance, in cigarette smoke, works great with rocket fuel, just watch that match!a) what is methanol? (used in rocket fuel)

The Poisons You Inhale

Purpose: To allow the teens to feel for themselves the lasting effects of smoking and to experience what a person with emphysema or lung cancer may go through.

What you will need: several coffee stirrers

Steps to follow:

Pass each teen a stirrer Ask the teens to stand and jog in place for 15-20 seconds Then, ask them to stand and jog in for 20-30 seconds while breathing through the

stirrer

As they do this, inform them that this is how a person with emphysema or lung cancer may breathe.

Ask if anyone has asthma or other breathing problems.

Let them know that this is also very similar to what as asthmatic experiences during an attack that could be brought on by cigarette smoke.

After time is up, ask the teens what they experienced, how did their bodies react, how long did it take before they could no longer breathe through the stirrer only.

Let the teens know that the use of tobacco products will cause serious health problems. Some problems will be immediately noticed, but the majority of these risks will sneak up on you and will nail you over time.

Ask them what health risks they may face by using tobacco.

Youth Led Tobacco Use Prevention Activities

Some examples of activities for you to consider. You can also choose your own. Be creative. Think about what will work in your community or what your community needs the most.

Write letters to the editor Media

Organize your school or community to write letters to the editor Community action

Develop a plan of action to implement a tobacco free school grounds policy Policy

Organize a poster contest at your school or the middle school Community action

Get the newspaper to print the winners of the poster contest Media

Have the theme/message of the poster contest be related to tobacco free homes and cars

Policy

Organize a smoke-free day (Great American Smokeout, Kick Butts, etc.) Community Action

Put up posters around town and hand out fliers for smoke-free day Media

Address environmental tobacco smoke and limiting exposure as part of the event. Policy

Get a favorite teen hang-out to go smoke-free after school–Mon to Fri 3-5 pm Policy

Get the newspaper to cover the restaurant going smoke-free Media

Organize a petition drive (in your school/community) for restaurants to go smoke-free

Community action

Organize a parent/teen meeting in the community Community action

Get the newspaper to report on the meeting Media

Invite city or county commissioners to come to the meeting Policy

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YOUTH CONTEST IDEAS

Contests are a fun way to actively involve students in their own tobacco education. Below is a list of contest ideas that can be incorporated into Great American Smokeout® activities: Hold a contest for the best stop-smoking creation: a poster, essay, song, debate, radio or TV

commercial, home video, editorial, poem, slogan, banner, cartoon, joke, comedy routine, non-

smoking pledge, or rap.

Work with local radio or TV stations to sponsor a public service announcement (PSA)

contest. Students write the script for the PSA and a local radio/TV station produces it. The

winning entry could be broadcast during the news on Thursday, November 20, as part of the

Great American Smokeout celebrations in your community. Be sure and coordinate with

your local American Cancer Society communications staff person if you want to contact

the media.

Work with a local outdoor advertising company to sponsor a billboard design contest. The

students could create an antismoking billboard that the outdoor advertising company would

put on billboards as part of local Smokeout celebrations.

Have a contest between students and teachers in which students challenge teachers who

smoke to quit. If student smokers are willing to identify themselves, this contest can also

work between students.

Hold a contest for the best persuasive letter students write to their parents asking them to quit

smoking, and ask the local paper to print the winning letter on the day of Smokeout. Work

with your local American Cancer Society office to implement these ideas, to serve as contest

judges, and to provide prize incentives.

Work with cheerleaders to develop anti-tobacco cheers. Hold a district-wide cheerleader contest. Select winning cheers to share on your local TV PSA, media event, or radio message.

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ADDITIONAL YOUTH ACTIVITIES

Here are some more ideas for programs that your local American Cancer Society can help implement in schools as part of your Great American Smokeout activities:

Incorporate anti-tobacco messages, such as

— smoking experiments in Science

— essays on smoking in English

— smoking equations in Math

— effects of smoking in Health

— review of cigarette ads to determine whom tobacco companies target with their ads in Social Studies

— review of tobacco issues in current events

Use American Cancer Society curriculum and information found on www.greatamericansmokeout.org.

Have students research and write stories for the school newspaper about the social and health consequences of smoking.

Invite a motivational speaker who has “quit the habit” to give youth motivation and the power to say no. The speaker can talk about how he/she did it successfully and how quitting smoking has improved his/her life.

Ask the school newspaper to cover tobacco issues, including health effects, cost of using tobacco, social ramifications, and the marketing practices of the tobacco industry.

Put on a Smokeout comedy show at a school assembly. Aspiring stand-up comedians can perform routines and skits about how difficult it is to quit smoking and how many people die from tobacco use.

Organize high school and junior high students to put on a show for elementary school students in your district. The older kids learn from writing and producing a show while the younger kids learn from people they look up to.

Encourage students to “adopt” their parents or other loved ones that smoke. Students can promise to provide moral support and keep a watchful eye on those who are trying to quit as part of the Great American Smokeout.

Invite high school athletes, cheerleaders, and band members to talk to elementary or middle school students about why they don’t smoke.

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SAMPLE GREAT AMERICAN SMOKEOUTPROCLAMATION FOR STUDENTS

Whereas, The students of (name of school) take great pride in our future and our health, and

Whereas, We show our community pride by working toward a healthier, smoke-free generation for those younger students who look to us to set a good example, and

Whereas, Not starting to smoke is the healthy thing to do, and

Whereas, We know that more Americans die each year from smoking-related diseases than from AIDS, alcohol, car accidents, fires, illegal drugs, murders, and suicides combined, and

Whereas, It’s just not cool, and

Whereas, The American Cancer Society’s Great American Smokeout is held the third Thursday in November to encourage young people not to start a lifetime of addiction to nicotine,

Therefore, I, (name), (school president), do hereby proclaim Thursday, November 15, 2007, as Great American Smokeout Day at (name of school), and in doing so, I urge all students of (name of school) to show we are united in taking this positive action to a more promising, healthy future.

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GREAT AMERICAN SMOKEOUT PROMOTION IDEAS FOR COLLEGES AND UNIVERSITIES

Many college-age students have smoked for years because they started as teenagers. Now many

college smokers want to quit. The key to success is to hold Smokeout activities in a highly

visible, popular place where most students will go during the course of the day. The college quad,

cafeteria, or student unions are ideal locations.

Work with the student body president to proclaim November 15 as the American Cancer Society’s Great American Smokeout on campus. The student council can vote on the issue to get other students interested in participating in Smokeout.

If dorms are not already smoke-free, work with the student council to establish smoke-free dorms or a smoke-free campus policy.

Promote the American Cancer Society cessation resources on campus. Call 1-800-ACS-2345 for advice and materials for smokers who are trying to quit. Posters, business cards, ad slicks, and postcards may be available through the American Cancer Society at www.greatamericansmokeout.org.

Meet with the editor and staff of the campus newspaper to discuss the health effects of tobacco and to explain the propensity for starting to smoke in order to look “cool.” Ask the paper to take an in-depth look at the reasons people smoke, the addictive nature of cigarettes, and the marketing practices of the tobacco industry.

Meet with campus radio station DJs and ask them to participate in and promote the Great American Smokeout activities on air.

Ask the management at popular bars and hangouts to go smoke-free for the day.

Ask a photographer from the college yearbook staff to take photos of Smokeout events to be included in the school memories.

Work with the communications and film department to produce a public service announcement for local broadcast, urging students not to smoke.

Ask the communications and film department to work with local high schools to produce a video for elementary schools explaining the dangers of using tobacco.

Set up a competition among campus fraternities and sororities to help smokers quit.

Ask your American Cancer Society to provide antismoking posters, brochures, or newsletters to display in the student union and cafeteria.

Your American Cancer Society staff representative will be happy to work with you to meet your college’s individual needs. More information can also be

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found at www.greatamericansmokeout.org, www.cancer.org, or by calling 1-800-ACS-2345.

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American Cancer Society Tobacco Cessation Materials

Resource Description Who Provides CostCampaign for Tobacco Free Kids

Website with a multitude of tools, articles, fact sheets about tobacco and youth. Additionally, CTFK sponsors Kick Butts Day

www.tobaccofreekids.orgFree

Healthy Me: A Read –Along Coloring and Activity Book (9100.00)

A fun and engaging read-along coloring book for children (ages 5 to 8) and adults alike. Healthy Me updates familiar fairy tales from various cultures and weaves in enjoyable healthy-living messages and fun activities throughout. Children are encouraged to develop healthy habits early such as avoiding tobacco.

American Cancer Society:1-800-ACS-2345or www.cancer.org

Book:$3.73

Spider-Man, Storm & Cage Comic Book(2663.00)

This is a Marvel comic book produced especially for ACS. A fun way to teach children about the dangers of smoking.

American Cancer Society:1-800-ACS-2345or www.cancer.org

$0.40

The Decision is Yours (2050.00)

This graphic pamphlet will certainly help young people make the decision not to start smoking. With medical photos of a healthy lung, emphysema, and lung cancer, this pamphlet gives graphic and detailed information on the harmful effects of smoking.

American Cancer Society:1-800-ACS-2345or www.cancer.org

Pamphlet:$0.03

The Decision is Yours (Spanish) (2050.01)

This graphic pamphlet will certainly help young people make the decision not to start smoking. With medical photos of a healthy lung, emphysema, and lung cancer, this pamphlet gives graphic and detailed information on the harmful effects of smoking.

American Cancer Society:1-800-ACS-2345or www.cancer.org

Pamphlet:$0.08

Questions about Smoking Tobacco, and Health (2023.00)

This booklet contains basic questions about tobacco, with informative and concise answers.

American Cancer Society:1-800-ACS-2345or www.cancer.org

Booklet:$0.18

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The Power of Choice (2073.00)

This is a tool kit for youth advocates interested in having an impact on tobacco control in their communities. It can help young people develop advocacy and leadership skills, promote tobacco-free lifestyles, and become role models and voices for their peers.

American Cancer Society:1-800-ACS-2345or www.cancer.org

Electronic only: Free

12 Things to do Instead of Smoking (Spanish) (2108.00)

Targeted for a young, Spanish-speaking audience, this classic poster, by renowned graphic artist Seymour Chwast, shows fun activities to do instead of smoking, including riding a bike, playing, or even doing nothing at all!

American Cancer Society:1-800-ACS-2345or www.cancer.org

Poster:$0.74

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