tod a y s e v e n t
DESCRIPTION
TOD A Y S E V E N T. - H o w t o b u i l d a l i s t o f w a r m b u y e r s a n d s e l l e r s o n F a c e b o o k. - H o w t o b u i l d r e l a t i o n s h i p s a n d c o m m u n i t y t h r o u g h s o c i a l m e d i a - PowerPoint PPT PresentationTRANSCRIPT
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TODAYS EVENT
- How to build a list of warm buyers and sellers on Facebook
- How to build relationships and community through social media
- How to leverage your community and relationships into new buyers and listings.
Without being all “salesy”
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WARNING!
Time - We feel like we don’t have enough
Technology - It’s Frustrating when you don’t have a clear goal!
Consistency - Without results there is no motivation to build systems!
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HERE’S THE BIG SECRET!It’s all about YOU!
Well, ok actually it’s about the collective YOU!
When marketing using Social Media the WIFM becomes incredibly important!
We give a gift that has massive value, to start the relationship. (generate the lead) Then we build on that relationship to thepoint where your prospect Knows, Likes and Trusts YOU!
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I FIRST DISCOVERED THIS LITTLE SECRET WHILE GENERATING
PPC LEADSWe pay to be on the Front Page locally when a customer does a Google Search
We use a direct response capture page to generate the lead and start following up.
The conversion rate is roughly 5%Why so Low?
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We were missing some critical pieces of the conversion process!
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OUR FACEBOOK GROUPFree Exposure and Listing Leads From
Step #1 - If you build it, they will come!
Step #2 - How to attract your community
Step #3 - How to get Social Deals done
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LOCAL COMMUNITY OF BUYERS AND SELLERS
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WHAT DO YOU POST?• Home Decorating Tips• Interesting Real
Estate News• Local Community
Events• Home and Garden
Tips• Financial Advice and
Tips• Even the Occasional
Joke
Think of it like a local HGTV channel for your marketplace!
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WHERE DO YOU GET YOUR CONTENT FROM?
• Google Reader - Setup alerts for your area and main topics
• Facebook - Follow local channels and major news sources
• Pinterest - Follow home decor boards and real estate
How often should you post?
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STEP 2-BUILDING THE COMMUNITY• Direct Local Lead Generation using
Facebook PPC• Ads for Buyers• Ads for Listings / Sellers• Testimonials from Happy Customers• Testimonials from Industry
Professionals• Always use sponsored stories!Remember - Every comment exposes you to new fans!
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REGULAR PPC ADSDrive traffic from people ONLY in our local
market that are Interested in Buying or Selling Real Estate
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ADS TO PROMOTE YOUR LISTING!
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VIRAL EXPOSURE!
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STEP #3 - DOING DEALSWE ARE BUILDING THE COMMUNITY.
SO YOU CAN MARKET YOUR PROPERTIES!
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MAKE SURE YOU INCLUDE
Your website link for the propertyYour contact information
PhotosVideos (If you have
one) Text code for
mobile leads
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YOU LOOK LIKE A SUPERHERO TO YOUR LISTING CLIENT!
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YOUR BENEFIT?
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DIRECT LEAD GENERATION
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TESTIMONIALS