1. Top Ten Tactics for Building LoyaltyBridget L. Brandt

2. The Harsh Reality DONORS#bridgetlbrandt 3. Tactic #9 Set Your Team Up for SuccessFast Facts Who to call Who does What Emergency Management FAQs#bridgetlbrandt 4. Tactic #8 Make Your Website Customer Friendly What CUSTOMERS WANT: Discounts (61%)Purchase (55%)Learn More (Reviews) (53%)Tips: Use video and graphics Create interactionGet customer involvedGeneral Info. (53%)One click to purchase or contact#bridgetlbrandt 5. Tactic #8#bridgetlbrandt 6. Tactic #7 Get Social Be where your customers are! 1. Social ads 2.Infographics to share 3.Facebook Ads Resource Hubspot How to Use Power Point to Create InfographicsEngage and Monitor Hootsuite*Eloqua 2011 7. Tactic #6 Listen/ Learn Make It Easy Give Them What They WantUse Video to Connect Most active days are weekdays, peaking on Wednesdays. Weekends including Friday had the highest engagement per view based on average minutes watched PowToonhttp://supportbehindthebadge.org/Tips: Post on You Tube and your siteKeep it shortEnd with a call to actionBrightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf 8. Tactic #5 Stay in Touch Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization Events- Great way to connect in person with 1:Many Email marketing- Have an offer and a button to click on In person visits- BEST and always will be (Connect/Network)#bridgetlbrandt 9. Tactic #4 Use Technology to Help What: CRM Systems (Tech Soup) E- Marketing Marketing Automation Why: Track Customers Increase Awareness Avoid Duplicate Entry Efficiency Efficiency Efficiency #bridgetlbrandt 10. Tactic #3 Stalk Your Customers#bridgetlbrandt 11. Tactic #2 Test, test, test"Throw away the rulebook. Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point. Kraft Foods marketing executive, Dana Anderson#bridgetlbrandt 12. Tactic #1 Hand Write Thank-yous!#bridgetlbrandt 13. QuestionsBRIDGET L. BRANDT WWW.DONOREXPERIENCE101.COM