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Tourism in Figures2013the Chinese market in Flanders

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TABLE OF CONTENT

A. ECONOMIC INDICATORS 5

B. THE CHINESE MARKET IN FLANDERS 7

1. Key figures 7

2. Distribution within Flanders 7

3. Trends 10

4. Motive of stay 14

5. Type of accommodation 15

6. Seasonality 16

7. Country benchmark 18

C. CONCEPTS AND DEFINITIONS 21

D. LIST OF FIGURES AND TABLES 22

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A. ECONOMIC INDICATORS

Table 1: Trend of the Chinese economy 2009-2013

2009 2010 2011 2012 2013 09-13

GDP, real (x1000 000 CNY)

28.564.700 31.552.000 34.477.900 37.122.700 39.991.100 +40,0%

Consumer spending (x1000 000 CNY)

1.809.060 2.079.080 2.614.820 3.016.730 3.424.130 +89,3%

Consumer Price Index 111,8 115,5 121,7 124,9 128,2 +16,5%

Source: Tourism Flanders based on TDM

Figure 1: Trend of the Chinese economy 2009-2013


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Table 2: Trend of the Chinese population 2009-2013

2009 2010 2011 2012 2013 09-13

Population (x1000) 1.346.870 1.355.210 1.363.700 1.372.280 1.380.790 +2,5% Population, 65+ 8,1% 8,3% 8,4% 8,7% 8,9% +0,8* Unemployment rate 4,3% 4,2% 4,1% 4,1% 4,1% -0.2*

* in percentage point Source: Tourism Flanders based on TDM

Figure 2: Chinese Outbound Travel 2009-2013 (spending, USD)


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B. THE CHINESE MARKET IN FLANDERS

1. Key figures

Table 3: Total foreign and Chinese market in Flanders 2013

Overall total Chinese % Chinese Ranking Chinese foreign travellers travellers market arrivals 6.488.545 122.478 1,9% 8th overnight stays 13.742.727 180.047 1,3% 12th length of stay (nights) 2,1 1,5 - -

Source: Tourism Flanders based on GDS

2. Distribution within Flanders

Table 4: The Chinese market in Flanders by region 2013

arrivals % overnights % Flemish region 59.340 48% 85.589 48% Brussels region 63.138 52% 94.458 52% Flanders 122.478 100% 180.047 100%


Figure 3: The Chinese market in Flanders by region 2013 (arrivals (left) and overnights (right))


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Figure 4: Chinese overnights in Flanders 2013


Table 5: The Chinese market in Flanders by destination 2013

overnights % Coast 532 0% Art cities 126.309 70% Flemish countryside 53.206 30% Flanders 180.047 100%


Table 6: The Chinese market in the Art cities 2013

overnights % Antwerp 14.259 11% Bruges 6.812 5% Brussels 94.458 75% Ghent 6.868 5% Leuven 3.045 2% Mechelen 867 1% Art cities 126.309 100%


Art cities

Coast

Flemish countryside

Walloon Region

Flanders

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Figure 5: Chinese overnights in the Art cities 2013


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3. Trends

Table 7: Trend of Chinese overnights, arrivals and average length of stay in Flanders 2004-2013

2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013* 04-13 Overnights (x1.000) 134 122 121 119 96 94 106 132 154 180 +34,7%

Arrivals (x1.000) 106 92 87 80 60 55 68 87 103 122 +15,8% Aver. length of stay** 1,26 1,32 1,40 1,49 1,59 1,71 1,56 1,51 1,50 1,47 +16,3%

Source: Tourism Flanders based on GDS *B&Bs included

**nights

Figure 6: Trend of Chinese overnights in Flanders 2004-2013


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Figure 7: Trend of Chinese arrivals in Flanders 2004-2013


Figure 8: Trend of the average length of stay of Chinese in Flanders 2004-2013


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Table 8: Trend of Chinese overnights in Flanders 2009-2013

2009 2010 2011 2012* 2013* 09-13 Coast 181 351 305 480 532 +193,9% Art cities 73.154 82.467 105.796 118.130 126.309 +72,7% Antwerp 11.111 13.433 16.032 16.827 14.259 +28,3% Bruges 3.279 3.943 5.951 8.112 6.812 +107,7% Brussels 54.835 60.364 78.711 85.508 94.458 +72,3% Ghent 2.507 2.009 2.667 4.352 6.868 +174,0% Leuven 1.122 2.385 2.118 2.686 3.045 +171,4% Mechelen 300 333 317 645 867 +189,0% Flemish countryside 20.983 23.364 25.418 35.401 53.206 +153,6% Flanders 94.318 106.182 131.519 154.011 180.047 +90,9%

Source: Tourism Flanders based on GDS *Bed & Breakfast included

Figure 9: Trend of Chinese overnights in Brussels 2009-2013


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Figure 10: Trend of Chinese overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen 2009-2013


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4. Motive of stay

Table 9: The Chinese market in Flanders by motive of stay 2013 (overnights)

Leisure Congress, conference and

seminar

Other business

Total

Coast 438 82% 44 8% 50 9% 532 100% Art cities 70.201 56% 37.362 30% 18.746 15% 126.309 100% Antwerp 6.989 49% 5.437 38% 1.833 13% 14.259 100% Bruges 5.436 80% 1.044 15% 332 5% 6.812 100% Brussels 52.998 56% 27.275 29% 14.185 15% 94.458 100% Ghent 3.520 51% 2.185 32% 1.163 17% 6.868 100% Leuven 885 29% 1.208 40% 952 31% 3.045 100% Mechelen 373 43% 213 25% 281 32% 867 100% Flemish countryside 43.237 81% 5.342 10% 4.627 9% 53.206 100% Flanders 113.876 63% 42.748 24% 23.423 13% 180.047 100%


Figure 11: The Chinese market in Flanders by motive of stay 2013 (overnights)


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5. Type of accommodation

Table 10: The Chinese market in Flanders by type of accommodation 2013 (overnights)

Coast % Art cities % Flemish

countryside % Flanders %

Hotel 464 87% 117.223 93% 50.773 95% 168.460 94% Bed & Breakfast 12 2% 773 1% 1.418 3% 2.203 1% Camp site 4 1% 16 0% 72 0% 92 0% Holiday park 29 5% 0 0% 179 0% 208 0% Acc. for groups 23 4% 8.297 7% 764 1% 9.084 5% Total 532 100% 126.309 100% 53.206 100% 180.047 100%


Figure 12: The Chinese market in Flanders by type of accommodation 2013 (overnights)


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6. Seasonality

Figure 13: Chinese overnights in Brussels – seasonality 2013


Figure 14: Chinese overnights in the Art cities (excl. Brussels) – seasonality 2013


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Figure 15: Trend Chinese overnights in Flanders – seasonality 2009-2013


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7. Country benchmark

Table 11: Trend and forecast of the Chinese market in Flanders and competitive destinations (2009-

2018, x1.000, in arrivals)

destination 2009 2010 2011 2012 2013 2018 2009-2013 2013-2018 Flanders 55 68 87 103 122 237 +122% +93,3% Western Europe 2.215 2.777 3.748 4.551 5.812 8.361 +162% +43,8% sum competitors 1.516 1.834 2.343 2.855 3.713 5.212 +145% +40,4% Luxembourg 14 16 27 41 47 68 +230% +44,1% France 740 910 1.130 1.394 2.023 2.651 +173% +31,0% Germany 385 511 637 757 872 1.316 +127% +50,9% Italy 138 137 210 231 286 444 +107% +55,5% Czech Republic 91 108 146 181 204 292 +125% +43,2% Netherlands 149 153 193 251 281 440 +89% +56,9%

Source: Tourism Flanders based on TDM and GDS

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Figure 16: Trend and forecast of the Chinese market in Flanders, Western Europe and competitive

destinations (2007-2018, in arrivals)


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Figure 17: Trend and forecast of the Chinese market in Flanders and competitive destinations

(2007-2018, in arrivals)


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C. CONCEPTS AND DEFINITIONS

In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all

commercial lodging facilities each month the number of persons who stayed in the facility for

payment. Two basic indicators are obtained in this way: the number of arrivals and the number of

overnight stays.

Along with the division by accommodation form (hotels, camp sites, holiday parks and

accommodations for target groups), the Directorate-general Statistics’ statistics give volume

characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay,

motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the

residential tourist)

In 2010, a new decree concerning the accommodation sector reorganized the different types of

accommodations. B&B's could register their figures starting 2012 in the new category 'B&B'. Before

2012, only B&Bs with a hotel licence were represented in the statistics, in the category 'hotel'.

Because of this change, there is a deviation in the trend between 2011 and 2012. Please use the

five-year trend with caution.

Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with

the qualification that each tourist is counted as an ´arrival´ each time he or she uses a new

accommodation. For this reason, the number of arrivals does not precisely correspond to the number

of holidays or business trips in our country. An example: hikers can generate several arrivals during 1

holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum

of all overnight stays which are coupled with the registered arrivals.

The data in this report are excluding overnights in accommodations for rent.

‘Flanders’= Brussels + Flemish Region.

For more detailed figures see ‘Tourism in figures XL’ www.toerismevlaanderen.be/figures (in English), www.toerismevlaanderen.be/cijfers (in Dutch) or contact [email protected].

http://www.toerismevlaanderen.be/figures

http://www.toerismevlaanderen.be/cijfers

mailto:[email protected]

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D. LIST OF FIGURES AND TABLES Figure 1: Trend of the Chinese economy 2009-2013 .............................................................................................. 5 Figure 2: Chinese Outbound Travel 2009-2013 (spending, USD) ............................................................................ 6 Figure 3: The Chinese market in Flanders by region 2013 (arrivals (left) and overnights (right)) .......................... 7 Figure 4: Chinese overnights in Flanders 2013 ....................................................................................................... 8 Figure 3: Chinese overnights in the Art cities 2013................................................................................................. 9 Figure 6: Trend of Chinese overnights in Flanders 2004-2013.............................................................................. 10 Figure 7: Trend of Chinese arrivals in Flanders 2004-2013 ................................................................................... 11 Figure 8: Trend of the average length of stay of Chinese in Flanders 2004-2013 ................................................ 11 Figure 9: Trend of Chinese overnights in Brussels 2009-2013 .............................................................................. 12 Figure 10: Trend of Chinese overnights in Antwerp, Bruges, Ghent, Leuven, Mechelen 2009-2013 ................... 13 Figure 11: The Chinese market in Flanders by motive of stay 2013 (overnights) ................................................. 14 Figure 12: The Chinese market in Flanders by type of accommodation 2013 (overnights) ................................. 15 Figure 13: Chinese overnights in Brussels – seasonality 2013 .............................................................................. 16 Figure 14: Chinese overnights in the Art cities (excl. Brussels) – seasonality 2013 .............................................. 16 Figure 15: Trend Chinese overnights in Flanders – seasonality 2009-2013 .......................................................... 17 Figure 16: Trend and forecast of the Chinese market in Flanders, Western Europe and competitive destinations

(2007-2018, in arrivals) ................................................................................................................................. 19 Figure 17: Trend and forecast of the Chinese market in Flanders and competitive destinations (2007-2018, in

arrivals) ......................................................................................................................................................... 20 Table 1: Trend of the Chinese economy 2009-2013 ............................................................................................... 5 Table 2: Trend of the Chinese population 2009-2013............................................................................................. 6 Table 3: Total foreign and Chinese market in Flanders 2013 .................................................................................. 7 Table 4: The Chinese market in Flanders by region 2013 ....................................................................................... 7 Table 5: The Chinese market in Flanders by destination 2013 ............................................................................... 8 Table 6: The Chinese market in the Art cities 2013 ................................................................................................ 8 Table 7: Trend of Chinese overnights, arrivals and average length of stay in Flanders 2004-2013 ...................... 10 Table 8: Trend of Chinese overnights in Flanders 2009-2013 ............................................................................... 12 Table 9: The Chinese market in Flanders by motive of stay 2013 (overnights) .................................................... 14 Table 10: The Chinese market in Flanders by type of accommodation 2013 (overnights) ................................... 15 Table 11: Trend and forecast of the Chinese market in Flanders and competitive destinations (2009-2018,

x1.000, in arrivals) ......................................................................................................................................... 18 July 2014

tourism in figures - toerisme vlaanderen€¦ · figure 16: trend and forecast of the chinese...

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