Tourism Industry In India

What is tourism?

• Tourism is the travel for recreational (fun), leisure (rest), family or business purposes, usually of a limited duration.

• Temporary, short-term movement of people to destination outside their resident places.

Who is tourist ?

The World Tourism Organization defines tourists as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.

Ingredients of Travel Industry

Types of Travelers

Types Of Tourism In India

• Nature Tourism• Heritage / Cultural Tourism• Wildlife Tourism• Adventure Tourism• Pilgrimage Tourism• Medical Tourism

Nature Tourism• India being a peninsula(one of the largest coastline) there a lot of

beautiful beaches spread along the coast and in the Indian islands. • India has a lot of Evergreen forests, filled with a high diversity of

Flora and fauna. • Plenty of Hill stations each providing unique sense of excitement

and scenery.Places having high scenic beauty:“Heaven on Earth”- Uttarakhand“Paradise on Earth”-Kashmir“God’s on Country”- KeralaWell Know Places: Shimla, Jammu, Goa, Munnar, Ooty, Kodaikanal,

Conoor, Shillong, Darjeeling, Mussoorie, Leh-Ladakh, Manali, Nanital,

Indian Wildlife Tourism• India is a land full of unmatched wild treasures. The

climatic conditions and geographical features make the country one of the top bio-diverse spot on Earth.

MAJOR WILDLIFE ZONES OF INDIA• Deccan Peninsula• Western Ghats• Gangetic Plains• North Eastern Region• Himalayan Region

Facts About Indian Wildlife

• India Maintains 450 Wildlife sanctuaries.• 89 National Parks• 130 Bio Reserves

Pilgrimage Tourism

• In ancient times travel was primarily for pilgrimage as holy places.

• India is the most popular in pilgrimage tourism because it is the land of every religion.

Famous Pilgrimage Places

– Amarnath– Badrinath– Kedarnath– Golden Temple– Patna Sahib– Bodhgaya– Vaishali– Jama Masjid– Haji Ali– Goa Churches– Palitana Tirtha– Brahma

Temple ; Pushkar

Medical Tourism Industry

• The medical tourism industry in India is poised to become the next success story after software/IT industry.

• Medical tourism has boosted with number of Overseas patients touching 400000 in 2013 as against 10000 in 2000.

• Apollo Hospitals alone has treated 110000 international patients in 2014.

Growth of Medical Tourists In India

Growth of Health Care Industry

Scope of Tourism in India

• Tourism in India is the largest service industry, with a contribution of 6.80% to the National GDP and 8.78% of the total employment in India.

• India witnesses more than 17.9 million annual foreign tourist arrivals and 740 million domestic tourism visits. The tourism industry in India generated about 100 US$ billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.

• According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020.

• India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

Emerging Markets - forecast

Foreign Tourist Arrivals

Foreign Tourists Arriving in India

Reasons to Invest• Tourism in India accounts for 6.8% of the GDP and is the third largest

foreign exchange earner for the country.• India ranks 42nd in the United Nations World Tourism Organization

rankings for foreign tourist arrivals.• India is the 16th most visited country in the world, with a share of 1.56%

in the world’s tourism receipts.• India has a diverse portfolio of niche tourism products – cruises,

adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism.

• Domestic tourism contributes to three-fourths of the tourism economy.• The UNWTO has forecast that the travel and tourism industry in India will

grow by 8% per annum between 2008 and 2016.• Foreign exchange earnings from tourism are likely to show annualized

growth of 14% during the same period.

FDI Policy

• 100% FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws.

• 100% FDI allowed in tourism construction projects, including the development of hotels, resorts and recreational facilities.

Financial Support• INR 5 Billion has been allocated towards the proposed creation of 5

tourist circuits around specific themes.• INR 1 Billion has been allocated towards a National Mission on

Pilgrimage Rejuvenation and Spiritual Augmentation (PRASAD), a drive that is to be launched in this financial year.

• INR 2 Billion has been allocated towards National Heritage City Development and Augmentation Yojana (HRIDAY) to be launched for conserving and preserving the heritage character of certain cities.

• INR 1 Billion has been allocated for the preservation of archaeological sites.

• The Budget Allocation for Annual Plan 2015-16 of Ministry of Culture is Rs.1455.00 Crore.

Major Policy Initiative taken by India Govt.

• 1988 - Establishment of Ministry of civil Aviation Tourism.

• 1991 - Tourism as a source of Foreign Investment • 1992 - Nation action plan for tourism • 1999-2000 - Visit India Year • 2002 - The concept of highway tourism,

agricultural tourism, and rural tourism.• A campaign titled as Incredible India was

launched.• 2009 - Another campaign titled as Atithi Devo

Bhava was introduced.

Initiatives taken by government to promote tourism industry

In the year 2002, the Government of India announced a NewTourism Policy.

The policy is built around the 7-S Mantra of -• SWAAGAT (WELCOME)• SOOCHANAA (INFORMATION)• SUVIDHAA (FACILITATION)• SURAKSHAA (SECURITY)• SAHYOG (COOPERATION)• SANRACHNAA (INFRASTRUCTURE)• SAFAAI (CLEANLINESS)

Promotion Of Indian Tourism• Incredible India! :- AAMIR KHAN. (Brand

Ambassador)• Gujarat Tourism :- AMITABH BACHCHAN. (B.Amb)• Kingdom of Dreams:- SHAHRUKH KHAN. (B.Amb)• Goa Tourism:- PRACHI DESAI. (B.Amb)• Kerala Tourism:- Govt. of Kerala (Incredible India!).• Rajasthan Tourism:- Govt. of Rajasthan(Incredible

India!).• Madhya Pradesh Tourism:- Govt. of MP(Incredible

India!).

Key drivers & Trends for Growth

Domestic tourism Inbound tourism Outbound tourism

Healthy economic growth New product offering Rising disposable income

Rising income level Rich natural source Attractive tour packages

Low cost airlines Government initiatives International events

Easy finance availability Multiple marketing & promotion activities

Increase business travel

Diverse product offering Healthy economic growth Finance availability

Picture Gallery

Ellora Caves

Khajjiar

Khajjiar, often called as India’s Switzerland, is

a hill station in Chamba District of Himachal

Pradesh.

Magnetic hill

It is located near Leh in beautiful Ladakh is known to possess strong magnetic properties which have the

strength to pull cars up-hill.

Door-less Houses of Shani Shignapur

It is a village located about 35 km from Ahmednagar of Maharashtra. The uniqueness of this small village is that none of

the houses in this village has doors or even a door frame, including the commercial buildings, schools etc for safety.

Vociferous Vihigaon

Vihigaon falls in Kasara Mumbai. (Height-120 ft.)

The Haunted city of Bhangarh:

One of the India’s spookiest and the haunted ruins lies in Bhangarh, Alwar district in the state of Rajasthan.

Mawlynnong

It is in Khasi Hills of Meghalaya.

Havelock

Havelock Island, Andamans.