TRANSFORMING ECOMMERCE MARKETING

WITH SOCIAL MEDIA

http://bit.ly/socialecomm Click to watch

OnDemand Video!

I’m Mike Ewing. Nice to meet you.

@inboundcommerce

I’m Laura Fitton. Nice to meet you.

@pistachio

I’m Sam Mallikarjunan. Nice to meet you.

@mallikarjunan

#socialecomm

Tweet Questions & Comments!

http://bit.ly/socialecomm

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AGENDA: ECOMMERCE MARKETING

TRANSFORMATION

COMMERCE E-COMMERCE

Growth & Adoption

Tactics for Growing

SOCIAL MEDIA FOLLOWING.

TACTICS FOR GROWING SOCIAL MEDIA FOLLOWING

Finding Followers 1

2

3

Content

Engagement

4 Testing and Analytics

Connecting with Influencers 5

6 Being Interesting & Relatable

FINDING SOCIAL MEDIA FOLLOWERS

Finding Social Media Followers

Finding Social Media Followers

Connect with Influencers

BE ENGAGING.

Testing & Analytics

Finding Social Media Followers

Connect with Influencers

CONNECT WITH INFLUENCERS

Finding Social Media Followers

Connect with Influencers

BE ENGAGING. BE

INTERESTING.

BE REMARKABLE.

HOW TO DEVELOP A GOOD BRANDED PAGE ON FACEBOOK

Great Welcome/Splash Page 1

2

3

4

Incentives to “Like” Page

Engaging Content

Innovative Marketing

Open an Interactive Store 5

Build a

Welcome/

Splash

Page

https://www.facebook.com/moosejaw Screenshot taken 9/30/11

https://www.facebook.com/sears Screenshot taken 9/30/11

Give

Incentives

to “Like”

Your Page

Screenshot taken 9/30/11

Create

Engaging &

Interactive

Content

http://www.facebook.com/victoriassecret

http://apps.facebook.com/targetclubwedd/

Screenshot taken 9/30/11

Connect

Engage

Innovate

Have Fun!

http://apps.facebook.com/nbastore/ Screenshot taken 9/30/11

Open an

Interactive

Facebook

Store

HOW TO DEVELOP A GOOD BRANDED PRESENCE ON

Create Category Accounts 1

2

3

Run Contests

Engage and Support Customers

4 Show Personality

Be Interesting & Relatable 5

https://twitter.com/BestBuyMobile Screenshot taken 10/5//11

Create

Category

Accounts

Run Contests

https://twitter.com/MoosejawMadness Screenshot taken 10/5//11

Run

Contests!

https://twitter.com/HomeDepot Screenshot taken 10/5//11

Engage

&

Support

Customers

https://twitter.com/nerdupdate Screenshot taken 10/5//11

Show

Personality!

Screenshot taken 10/5//11

Be

Interesting

Relatable

& Real.

HOW TO DEVELOP A GOOD BRANDED PRESENCE ON

“How To” & “FAQ” Videos 1

2

3

4

Connect with Customers

Take Advantage of a Niche

Optimize for Conversion & SEO

Show Off Products 5

Screenshot taken 10/5//11

Create

How To

Videos

Screenshots taken 10/5//11

Connect

with your

Customers

Screenshots taken 10/5//11

Take

Advantage

of your

Niche

Screenshot taken 10/5//11

Optimize for

Conversion

&

SEO

Show Products in Use

Screenshot taken 10/5//11

Show

Products

In Use

QUESTION & ANSWER

@inboundcommerce

@pistachio

@mallikarjunan http://bit.ly/socialecomm

THANK YOU.

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3

1 GENERATE MORE QUALIFIED TRAFFIC

2 TURN TRAFFIC INTO CUSTOMERS

3 ANALYZE SALES AND MARKETING

HUBSPOT CAN HELP!

hubspot.com/ecomm

FREE ECOMMERCE SOFTWARE

DEMONSTRATION