transmedia for citra pariwara bg (student) award 09
DESCRIPTION
My sharing material for the finalists of BG (student) Award of Citra Pariwara 2009TRANSCRIPT
Transmedia Planning,Creating Myth in Digital Landscape
My Understanding of TransmediaFor BG Awards Finalists
• Why would people listen to your message?• Through the line, 360 degrees of interruption?
Imam WiratmadjaStrategic Planner Hakuhodo Indonesia
MottoMulailah hari dengan sarapan
Makanan Fav•Soto Bandung•Tempe Bacem•Dendeng Batokok
Minuman FavUltra Milk Coklat
Tapi siapa yang mau dengar semua itu di sini?
• If you want a conversation, say something interesting– Something other than yourself– That in turn, will say something about yourself
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Common Issues
Story to Tell
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What people do with the medium?
What would be the Big Idea
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How the information flow over the time?
Story to Tell
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Myth
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Brand community
Transmedia Planning
• Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole
• Each medium should do whatever it does best• At best, each part is self-contained to make it
accessible on its own terms, without the rest of the components
Story to Tell
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Myth
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1. Story2. Medium
ABOUT THE MEDIUM
Each Medium Has Its Own Character
Platform = Set of Game
Stimulate Co-Creation
ABOUT THE FLOW OF INFORMATION
Flow of Information, Latency, and Retain
Decreasing value?
ABOUT THE STORY
Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“(Russell Davies)
Sejarah Kerajaan Hastina
Perseteruan Pandawa dan Kurawa
Perang Bharatayudha
Kunti sebelum Menikah, lahirnya Karna
Kreshna, penjelemaan Wisnu
PengasinganPandawa
Tipuan Dadu
Bhagavadghita Kemenangan Pandawa
Tip for Transmedia Planning
• Story Big Enough to Talk About• Aware of Character of Each Medium• Stimulate Something To Do• Reveal New Layers & Part of The Story from
time to time• Utilize! (peer groups, geeks, tech, stunts)• Embrace complexity & latency
Brings Together Old & New
• Web 2.0• The long tail• Meme• Crowdsourcing• McLuhan – Medium is The Message• Opinion Leader
The Origin of Transmedia Planning
Henry JenkinsFaris Yakob
Story to Tell
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Brand community
Follow me @Outstandjing