tunnel tail: collaboration between game developers and educators
TRANSCRIPT
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COLLABORATION BETWEEN DEVELOPERS
AND EDUCATORS
Francisco Souki - Schell Games
Tuesday, June 18, 2013
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SCHELL GAMES
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SCHELL GAMES
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TUNNEL TAIL
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EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
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EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
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EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
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EDUCATIONAL PARTNERS
SCHELL GAMES
BEST
DRUG STRATEGIES
Tuesday, June 18, 2013
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MESSAGING CAVEATPretty clear that kids 11-13 don’t want to play an educational game
about substance use.
Solution:
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MESSAGING CAVEATPretty clear that kids 11-13 don’t want to play an educational game
about substance use.
HEAD FAKE!Solution:
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CLEAR GOALS
Educational andGame Design goals
become your compass
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GAME GOALS
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• Create a fun game• Introduce players to pressure situations• Introduce internal and external pressures• Show that players don’t need to give in to be cool
GAME GOALS
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• Create a fun game• Introduce players to pressure situations• Introduce internal and external pressures• Show that players don’t need to give in to be cool
• No preaching or speaking down• Mechanism for positive peer support• Emphasize that the majority don’t use substances
GAME GOALS
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COMMON LANGUAGE
Draft the goals together
and get constant buy-off
from each other
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METHODOLOGY
What’s your plan of attack?
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METHODOLOGY
What worked for TT: metaphorsand game mechanics that
carry a message
What’s your plan of attack?
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CUSTOM FIT
Find your custom fit
Why was that a good fit for us?
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CUSTOM FIT
• In line with the client’s vision
Find your custom fit
Why was that a good fit for us?
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CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
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CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly• SG = fun first. Let game carry the content.
Find your custom fit
Why was that a good fit for us?
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CUSTOM FIT
• In line with the client’s vision• Because of our caveat, can’t teach directly• SG = fun first. Let game carry the content.• Had enough time to refine the transformational mechanics
Find your custom fit
Why was that a good fit for us?
Tuesday, June 18, 2013
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A WRONG APPROACH
Will vs. Control
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A WRONG APPROACH
• Client caught it, messaged to us.• Worked together on understanding the problem.• Client suggested alternative.
Will vs. Control
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MEASURING
A solution that is right for your message, gameplay and delivery.
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MEASURING
Tunnel Tail survey #1 just finished.Moving forward with more and
different methods.
Tuesday, June 18, 2013
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MEASURING
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MEASURING
• 9% described game as “educational”
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MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change
Tuesday, June 18, 2013
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MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change• Reading and remembering in-game dialogue correlated with positive changes
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MEASURING
• 9% described game as “educational”• 86% exhibited at least one positive change• Reading and remembering in-game dialogue correlated with positive changes• Longer play time produced significant improvements in perceived resistance skills
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DANGERS OF COLLABORATION
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DANGERS OF COLLABORATION
• Ownership / identify decision-makers
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DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
Tuesday, June 18, 2013
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DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
• Clear decision pipeline to avoid approval bottlenecks
Tuesday, June 18, 2013
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DANGERS OF COLLABORATION
• Ownership / identify decision-makers
• Decentralize approvals
• Clear decision pipeline to avoid approval bottlenecks
• Identify scope of content and begin curation early
Tuesday, June 18, 2013
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IS THIS APPROACH RIGHT FOR YOU?
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IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
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IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
• SG strengths: communication, quality, openness, experience in game dev.
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IS THIS APPROACH RIGHT FOR YOU?
• Custom solution is best solution
• SG strengths: communication, quality, openness, experience in game dev.
• BEST / DS strengths: communication, knowledge of material, agility, openness, no-BS approach.
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WORKING TOGETHER
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WORKING TOGETHER
Work as one team.
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Tuesday, June 18, 2013
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Tuesday, June 18, 2013
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Identify owners and decision-makers
Tuesday, June 18, 2013
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WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.
State goals first.
Re-evaluate as needed.
Respect expertise of each company.
Identify owners and decision-makers
Plan for measurement
Tuesday, June 18, 2013
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THANK YOU!
Tuesday, June 18, 2013