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Turn Your Rental Customers Into. Your Top Customers. Liz Reisman, Creative Music Center, Monroe, CT. IDEA #1. “We stuff a booklet of in-store coupons into rental cases!”. Connie Smith Ward- Brodt Music, Wisconsin. IDEA #2. - PowerPoint PPT Presentation

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Page 1: Turn Your Rental Customers Into
Page 2: Turn Your Rental Customers Into

Turn Your Rental Customers IntoYour Top Customers

Liz Reisman, Creative Music Center, Monroe, CT

Page 3: Turn Your Rental Customers Into
Page 4: Turn Your Rental Customers Into

“We stuff a booklet of in-store coupons into rental cases!”

IDEA #1

Connie SmithWard-Brodt Music,

Wisconsin

Page 5: Turn Your Rental Customers Into
Page 6: Turn Your Rental Customers Into

“Students need accessories throughout the year so we send out a couple of emails a month reminding them to come in and get them.”

Scott SummerhaysSummerhays Music, Utah

IDEA #2

“We also try to push the supplemental instruments such as piccolos for the flute players and tenors for the good alto players.”

BONUS!

Page 7: Turn Your Rental Customers Into
Page 8: Turn Your Rental Customers Into

“We write and call these people because we know who they are, where they are and what they play. We also know when they’re ready for a step up because we know how long they’ve had their rental.”

IDEA #4

Russ BeacockBeacock Music, Washington

Page 9: Turn Your Rental Customers Into

IDEA #4

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Page 10: Turn Your Rental Customers Into

IDEA #1

Page 11: Turn Your Rental Customers Into

• Send personal notes

MAKE MORE MUSIC MAKERS

Remember the goal:

• Make check-in calls

Page 12: Turn Your Rental Customers Into
Page 13: Turn Your Rental Customers Into

$3,294

$150

Page 14: Turn Your Rental Customers Into

Contact Info:

Liz Reisman [email protected](203) 261-7301