By Serena Phillips

@Lvserena

@ParisianDaySpa

*Twitter and Digital Marketing

*Basic Setup Steps

*Create a unique, short, memorable Twitter handle

*Write a brief description of your business

*Add your company’s link into your description

*Follow relevant users

*The more ‘influence’ they have the better

*Don’t simply follow or follow back

*Twitter will block you!

*Local deal companies are great followers to have

https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter

*Reach Your Targeted Demographic

*Become an authority in your space

*Have timely relevant information

*Keep your topics focused

*Not all post are created equal

*Don’t anger your other social media followers with non-

relevant posts

*Posts on Twitter are not always appropriate for Facebook

and vice versa

*Follow and use Twitter lists

*Using Twitter Lists

*Create and follow Twitter lists

*Great way to geotarget

*Search Bar Secrets

*Filter:images

*Filter:verified

*Filter:links

*Near:(City or Zip) within:10mi

*Example: food near:LosAngeles within:20mi filter:images filter:verified

*Create User Engagement

*Posting AT LEAST one time a day

*Re-tweeting users

*Responding to Tweets

*Live Tweeting

* 50% More follower growth

* Q & A sessions

*Add links

*Create interpersonal relationships

*Create a unique voice

*Using hashtags

* Long tail

*Listen to what people are talking about

Good Use of #

Bad Use of #

*Twitter Tools

*Example