2015Bigger. Smarter. Faster.

INSTRUCTOR COMMUNITY

AGENDAENGAGEMENT WITH A PURPOSE

What is Udemy and who are Udemy Instructors? Developing the Udemy Community:

Collaboration Commitment

Tracking Engagement The Different Metrics of Community Interactions

Udemy is the Global Marketplace for Education

6,000,000+Students

190+Countries

14,000+Published

Instructors

25,000+Courses

80+Languages

Who are Udemy Instructors?

“Joe Udemy”

CONTEXT• Working professional w/ a bachelors degree• Middle age, mid-level income, DIY mentality• Earns ~$7K teaching on Udemy

OBJECTIVES1. Revenue2. Reach3. Impact

NEEDS4. Community Motivation5. Technical Support6. Instructional Support

MISSIONCreate a global community of

instructors helping each other teach the world

VISIONEngagement with a Purpose

COMMUNITY14,000+ instructors with a published course, thousands of new

instructors every month

STUDIO27K+ Instructors working

on their first course

Udemy Community: An Overview

FACULTY LOUNGE2K+ Published + Approved

instructors

HOW-TO COURSE100K instructors enrolled

(course + discussion board)

MISSIONCreate a global community of

instructors helping each other teach the world

VISIONEngagement with a Purpose

COMMUNITY14,000+ instructors with a published course, ~10,000 new instructors

every month

STUDIO27K+ Instructors working

on their first course

Udemy Community: An Overview

FACULTY LOUNGE2K+ Approved instructors

(1+ HQ course)

HOW-TO COURSE100K instructors enrolled

(course + discussion board)

Phase #1In the first phase of the community we

focused on Collaboration

INTERACTION DATA TOLD US: We bucketed interaction data into groups

0 interactions 1 interaction 2-10 interactions 10+ interactions

Smallest group = 1 interaction Instructors with > 1 interaction converted at

4x

REVIEW DATA TOLD US: #1 reason courses do not get approved =

Audio/Visual Issues

ANECDOTAL INFORMATION TOLD US: Creating a course is hard! Conversations in the Studio revolved around

A/V help

#1: COLLABORATION FEEDBACK

SOLUTIONS

COMMUNITY INSIGHTS: Engagement is important 1 interaction is all you need Instructors need Audio/Video help

WE IMPLEMENTED:• Instructor Welcome Posts

• @tagging instructor’s names• Hack that first interaction

• Test Videos• Test Videos were 10x more likely to

convert• Eventually added into Udemy

product

Phase #2The second phase of the community we

emphasized Commitment

DATA TOLD US: Engagement was increasing 10-20% month-

over-month in the Community

How can we move the Community from nice-to-have to a need-to-have?

How can we take what we focused on in Phase 1 and amplify it?

active engagement, collaboration, feedback)

#2: COMMITMENT

SOLUTIONS

COMMUNITY INSIGHTS: Instructors want change to happen with

them, not to them More types of engagement

WE IMPLEMENTED: Instructor Council

Select group of ~200 Feedback on policies + products

Udemy Local World wide meet-up program Organized by Instructors,

supported by Udemy

Engagement Must track

Community Site Community

engagement = Site success

Community = Partners Transparency +

Collaboration

THANK YOU!