UE Presentation“Over dependence on fast food is creating a

generation of overweight, unfit young people.” Do you agree that the impact of McDonald’s, KFC, and

Café de Coral has been negative, or do these places serve a useful purpose in the fast paced life

of the 21st century?

What is obesity?• A person is considered obese if his BMI

(body mass index) is greater than 23.0

• BMI = Weight (kg)/ height x height (m)

<19

underweight

20-23

Normal weight

24-35

Over weight

>35

Extreme overweight

Current situation

Fact about Obesity among Hong Kong young people

• The statistics of the Department of Health revealed that:

- 1. 1 out of every 5 primary school children is obese

- 2. obesity rate of primary school students has increased by 3% from 1997 to 2005

• Among students who attended the Student Health Service

• 1. Overweight primary students increased from 15.9% to 18.7% from 1997 to 2004

• 2. Overweight secondary students increased from 13.2% to 15.8% from 1997 to 2004

Overweight problem is getting more serious and has an increasing trend

According to the AC Nielsen survey:- Hong Kong has the greatest market percentage of

population that eats at fast food restaurants at least once a week

This shows that Hong Kong hungers for fast food

Market Percentage of Population That Eats at Fast foodrestaurants at least once a week

61%

59%

54%50%44%

41%37%

30% 29%35%

Hong KongMalaysiaPhilippinesSingaporeThailandChinaIndiaUSAAustraliaNew Zealand

How fast food causing obesity in Hong Kong?

• Findings from Natural Journal: Trans-fat (usually found in fast food)

making people nearly one-third fatter than other fats that contain the same caloric content

• Fast food usually contains high sugar and salt content

• Fast food industry uses a lot of oil during the production of food

• The movie ‘Super Size Me’ illustrated that how fast food causing obesity

In the movie, Morgan Spurlock - dined at McDonald's restaurants three times per day- sampling every item on the chain's menu at least once- consumed an average of 5,000 calories per day during the experiment. for 30 days

There are regulations during the experiment• He must fully eat three McDonald's meals per day. • He must eat every item on the McDonald's menu at least once• He must only ingest items on the menu. (including bottled

water)• He must eat a McDonald's salad every tenth meal. • He must maximize his meal • He must only walk 5,000 steps per day.

After 30 days

• Spurlock gained 24.5 pounds• Body fat increased by 7%• having other physical and mental problems

Problems caused by fast food

• Mental problems:- moody, depressed and exhausted

- Physical problems: heart failure, heat disease, diabetes, high blood pressure

• The movie showed that the problem of obesity is strongly related to the popularity of fast food

• Mc Donald’s and KFC has more than 100 and about 70 branches in Hong Kong respectively

• So it is believed that the overweight problem among young people is strongly related to the popularity of fast food in Hong Kong

Other factors causing child obesity in HK

• Genetic factors• Energy imbalance• Junk food• Lack of exercise• Schools do not provide enough Physical

Education lesson

Findings• Mr. Joul, owner of a French fast food restaurant i

n Central said that• - Although fast food industry does create overwe

ight problem in HK• - It also brings positive impact to HK HK people have a fast-paced life, it is convenient

for people who are in rush People can get a meal in a short time Provide many job opportunities for people (esp. t

eenagers) to work and minimizes social problems (unemployment)

• He noticed thatincreasing demand for healthy and quality

food from Hong Kong people Fast food industry is providing healthier

food to customers nowHe is using less oil, salt and fewer calories

in his product