ultimat case study
TRANSCRIPT
SAXONY LLC : Ultimat Vodka Case Study
Compartments with straps to hold the bottle/glasses/vials OR Die-Cut foam to hold the bottle/glasses/vials
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Client: Ultimat Vodka
Task: Create a functional, lightweight demo case for salespersons to carry with them and safely store the following items:
Glass Vials Vodka Bottle 2 Glasses
1st Submission: To get an idea of the case design they wanted, we submited several di�erent layout options as well as shape and structure
A B C D
E
mutli-purpose bag: when insertis removed can be used asa weekend bag.
Soft briefcase with foamdie-cut inside to hold product
Soft briefcase with foamdie-cut inside to hold product.Could also hold a laptop and papers etc..
Hard box case Soft shoulder bag bulitlike a cooler bag
Feedback: After reviewing the above submissions, it was determined that they wanted a soft case that you could carry over your shoulder. More of a cooler bag in feeling..similar to above option E
2nd Submission: Based on the feedback we submittd the following re-design:
Feedback: Good to sample as design submitted. Fabric: Black Nylon , front logo to be embroidered, inside lining logo printed, custom zipper pulls
Submitted above sample for comments/corrections..Generally good, needed to make a few tweaks and modi�cations to ensure the glass items would be stable. Order was placed and below are the customized elements that were sent as they were completed for approval:
Production Bag: