Hello!This presentation is Uncommon. It’s supposed to make you uncomfortable.

If you’re just looking for some validation on your ideas to show your boss how good you are… visit:

Let’s get this straight,

www.mybrandwillcrashandburn.com

But if you are into discovering new

ways to design futures for your

organization, keep reading…

We are in the business of solving wicked problems. Strategic Design means new opportunities, change and futures. It means designing for impact. It’s not about the process and tools… It’s about the mindset!

We are a team of rebel business people that work through design to discover opportunities, create products, services and strategies to deliver impact.

We impact everything, everyone, everywhere.

Insightful,

Foresightful

& Responsive

Our Uncommon work will help you become:

Learn again.

The first step is to be Insightful. Get deep into people’s lives, understand their context, their needs and the emotions behind every behavior and decision.

Through lean, quick and dirty research, we discover new opportunities.

Imagine a better future.

Capitalize knowledge and be Foresightful. Imagine better futures for people, businesses and society, make valuable solutions and be creative.

Through diverse creative processes and tools, we design new products, services, experiences and strategies, both in the digital and analog world, basically in a people’s world.

Impact everything, everyone, everywhere.

Be the change, be Responsive. Work collaboratively and make things happen. Stop planning, create, prototype, iterate, adapt. Help make people’s lives better.

Through dynamic strategies, constant prototyping and new technologies, we make solutions get out there and impact the world.

We use design strategy to impact the world.This is just a wink of our most recent projects in diverse industries:

*We might be rebels, but we don’t kiss and tell.

Business case

Retail.The retail industry has to cope with continuous change in consumer lifestyle trends, and also with the way people change how they research, buy and use products. The performance of retail industry in Mexico has thrived despite some recent economic events like the currency devaluation. The access to credit facilities offered by some retailers contribute to the prosperity of the industry. Also, many retailers have implemented strategies to propel e-commerce and, increasingly, Mexican consumers have started to consider it as a shopping option.

Within the retail industry, we’ve worked with clients who were looking to transform their consumers’ shopping experiences not only during the moment of sale, but also before and after sale, within digital and physical channels.

Shopping experiences

Beforesale

AftersaleSale

Business case

We’ve worked in:

•Reshaping the brick and mortar shopping experience. •Designing a brand spinoff to attract younger clients. •Understanding people’s shopping process by identifying the main

drawbacks and their own hacks to be practical and efficient. •Discovering opportunities to build features to enhance a shopping

experience either physical or digital. •Defining and designing the MVP and roadmap for a digital platform for a

supermarkets chain.

Clients // Amway // Chedraui // Grupo Roga // SmartFit

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Business case

Telecommunications.The steady growing usage of mobile phones and the widespread adoption of internet based services has promoted the development of numerous innovation projects from different industries that want to capitalize these behaviors. In spite of governmental stimulus and regulations for telecom companies, this is a perfect moment to develop products that may represent leverage when clients choose their phone carrier.

Phone carrier

Innovation

Phone carrier

PhonecarrierUser

Phone carrier

Business case

We’ve worked in:

•Identifying insights to determine different strategic scenarios for new business models.

•Designing different value propositions of a digital wallet for different user segments with specific needs.

•Strategies to convert people who use apps as a source of information into people who pay within them.

•Designing touchpoints to enhance the migration of mobile numbers from one company to another, in response to a recent number portability regulation.

•Helping a leading Argentinian Telco Organization develop their approach to innovation and customer experience through organizational design.

Clients // Telcel // Instituto Mexicano de Telecomunicaciones // Telecom

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Business case

Financial services.Due to the development of digital technologies and change in regulations worldwide, the financial services industry has recently been one of the most disrupted. Financial institutions are starting to embrace change and understand the need to transform the way they engage with their customers. Also, they are propelling the urge to take into consideration real consumer needs when improving existing products and services or developing new ones.

Moreover, low financial inclusion is an issue in Latin America that still needs to be addressed and represents great opportunities not only for financial institutions but also for startups.

Consumer

Digital technologies

Financial services

Consumer

Digital technologies

Financial services

Business case

We’ve worked in:

•Gathering insights on people’s’ experiences with different payment methods and day-to-day expenses.

•Designing platform concepts to promote the sustained use of credit cards for a specific client’s segment.

•Designing concepts and strategies to boost the use of debit cards over the use of cash.

•Redesigning the value proposition of an investing app for millennials. •Designing friendly onboardings to offer customized products through

financial services platforms. •Identifying hurdles faced by clients when using online tools to compare

and select financial products. •Designing touch points in a financial service comparison service. •Designing systems that better the experience of using passwords in

different banking channels. •Redesigning pawn shop branch offices based on client’s needs.

Clients // Visa // Grupo Bursátil Mexicano (Piggo) // Hipos.com // Fundación Dondé // Bankable Frontier Associates // BBVA Francés // BBVA Bancomer // Banco de México.

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Business case

Food and Beverage.In an era of over informed consumers, companies have to rapidly adjust to the spread of sophisticated purchase behavior, decrease of loyalty towards brands, changes in government regulations and the ceaseless search for convenience and health.

Producers are striving to keep existing consumers and attract new ones; to achieve this, they now look into a more human centered approach to gather insights and identify opportunities to envision new offerings.

Convenience

Government Regulations

Informed Consumer

Brand Loyalty

Health

Business case

We’ve worked in:

•Designing new consumption moments. •Tactics to increase the frequency of purchase of certain products. •Designing nudges to influence the Buyer decision process before the

purchase of some goods. •Designing future scenarios for products and services. •Designing new product concepts to satisfy consumer emerging needs

and strengthen the relationship between brands and consumers. •Identifying business opportunities for new groups of consumers and

new consumption moments. •Redesigning one of the main assets in convenience stores for a brand.

Clients // Bimbo // Coca Cola

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Business case

Education.The education sector is feeling the constant pressure of consumer demands and time limitations. Educative services risk considering their users as economic goals, as people’s attitude towards learning is shifting. Organisations must embrace technology and consumer behavior change either to lead or adapt and offer value to people.

Need for knowledge

Oportunity

Time limitation

Business case

We’ve worked in:

•Understanding consumers’ pains and needs and matching them with an organization’s’ assets to deliver value through salespeople.

•Prototyping methods and tools that empower salespeople and enable them to reach out to decision makers within organizations.

•Designing strategies to entail the corporate and academic sector. •Analysis and recommendations of the use of new technologies and

tools to transform online education. •Identifying opportunities to design value propositions for digital

products that increase motivation and enhance the online learning experience.

•Designing gamification concepts in online learning processes to promote interaction between peers.

Clients // Laureate (UVM, UNITEC) // UOC

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Our client philosophy is to go further from the “you hire we obey” approach. We are into learning, creating and impacting. Come with us, you’ll have a lot of freakin’ fun!

Be an accomplice.

#BeUncommon

Our services - New Business Opportunity Framing - Product and Service Design - Customer Experience Design - Growth Strategies - Innovation Strategy - Labs & Innovation Teams - Prototyping Sprints - Design Futures - Strategic Foresight

Anything that has to do with solving wicked problems from a design and human perspective.

Bring it on!

These are some of brands and organizations that have believed in an Uncommon approach.

So… what’s it going to be?

Are you going to stand there waiting for others

to manage change?

Or are you going to impact the world?

Madrid Rodríguez San Pedro 2 Oficina 1007 t. +34 910804874 madrid@noescomun.com

Ciudad de México Mexicali 4 int. 2 Col. Hipódromo Condesa t. +52 55 68198056 lonuevo@noescomun.com

www.noescomun.com

Get in touch