unifying game day: transmedia storytelling in sports

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Unifying Game DayTransmedia storytelling in sports Tunisha J. Singleton, PhD

Transmedia Storytelling

Disbursement of story across multiple media channels to create a unified entertainment experience

Each medium adds something unique, contributing to the overall narrative, creating synergy

Jenkins, H. (2007, March 22). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia_storytelling_101.html

One Source of Media is Not Enough

Gain stake in the experience by establishing a shared collective

Sports as a Transmedia Property

Head and Shoulder Programming

ANCHOR MEDIUM: LIVE SPORTING EVENT

OnlineWEBSITES (LEAGUE AND TEAM)DOCUMENTARIES/SHOULDER PROGRAMMING) BRANDED ENTERTAINMENT (NIKE, GATORADE, UNDER ARMOUR, ETC.)VERIFIED SOCIAL MEDIASPECIALIZED NETWORKS (ESPN, FOX, NBC, ETC.) PODCASTS/RADIO/ APPSVIDEO GAMES

ANCHOR MEDIUM: LIVE SPORTING EVENT

OfflineGROUP VIEWINGAT HOME VIEWINGLIVE ATTENDANCESOCIAL COMMUNITIESMERCHANDISETRADING CARDS

ANCHOR MEDIUM: LIVE SPORTING EVENT

Consumer CreatedSELFIESFAN FORUMSFANTASY LEAGUESLIVE TWEETINGCULTRAL EXPERIENCEMEMES, GIFS, VIDEOS

WWE Instagram page has followers than NFL, MLB, ESPN, UFC, Taco Bell, Gatorade, HBO or the NHL.

Professional leagues embracing social media as a game extension and opportunity to unify the sport experience

Transmedia storytelling weaves together individual strands of a story into a larger and richer interactive fabric and offers the audience multiple ways to participate, through content production, collaboration, and interaction. (Rutledge, P. (2011, January 7). Transmedia Storytelling: The reemergence of fundamentals. Retrieved from http://www.psychologytoday.com/blog/positively-media/201101/transmedia-storytelling-the-reemergence-fundamentals

A Drive to be More than Consumers Convergence Culture Passive Consumer Smart FanNo more simple spectatorship Apply energy and creativity to the game

Smart Fans Adopting Transmedia EmotionEngagement ExperienceEmpowered consumers who take media into their own hands and create content. Participating and highly connected users who seek to satisfy their social identity. Contemporary consumer looking to quantify, track, and share their experiences using social and digital media technologies.

Drive Fan Engagement through Multiple Touchpoints

Technology Building Fandom Networks

Tunisha J. Singleton, PhD is a leading sports media psychologist who works to buildsynergy between branding and technology to createoptimalfan experiences. She is also Director of Consulting Partnerships at Reality Science, LLC., the worlds first consulting collective of PhDs exceptionally devoted to the research needs of clients in emergent media and advanced technology sectors. For more information, visit http://reality.science or http://www.tunishajsingleton.com