Unit 1:pre-production techniques for the creative media industries

TASK 1: UNDERSTAND REQUIREMENTS FOR A SPECIFIC MEDIA PRODUCTION

WHAT is a music video?

Louise sheridan

Types of production: music video

-tELEVISion

-film

- interactive media

- web

- video

A music video is a short film integrating a song and imagery, they are produced for promotional and artistic reasons. Modern music videos are used as a way of artists promoting themselves and their songs. Music videos were first properly introduced in the 1980s. Some of the first artists to have music videos produced for them were Queen with their song ‘Bohemian Rhapsody’, The Buggles with their song ‘Video Killed the Radio Star’ and David Bowie with his song ‘Ashes to Ashes’ which he got his first UK number one with. Before the 1980s, they had short promotional clips, which later then formed music videos.

Music videos use a lot of different styles of film making techniques, such as live action filming, animation, documentries. Some music videos put together different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics.

Finance : sources of finance

if an artist is signed to a record label for example a major label like sony, the record label will usually pay for the producing of their music video.

on the other hand unsigned artist would have to find the money themselves themselves, which may be unaffordable.

Finance : sources of finance

if unsigned artists have already become more popular through doing live performances they can use crowd funding. a cinematographer, a producer or film maker that has access to facilities and equipment might offer to film a music video for new artist.

Finance : sources of finance

sources Of finance

Major record labels promotion costs are about 20% of the total amount of money which is invested in each artist or band.  Independent record labels spend about half the amount that major record labels use which would be 10%.  This might include music videos, TV promotions, press kits and radio, public relations, etc.  which is again, paid by the artist’s advance but would never be got back by the label if the artist doesn’t make any money.

Case study : silvertip films, how much is invested in music

videos by the record label to break a new pop act?

• US $5 billion a year is invested in artists by record companies globally.

• Around 30% of revenues is spent on artists marketing and development.

• US $160 billion bigger part employing two million people.

• US $1 million to break a new artist into major markets

Small and big record companies invest about US $5 billion every year on music talent. They support an international catalogue of thousands of music artists and spend about US $1 million to launch new pop acts and make them successful in major markets.

case study: silvertip films,the budget range for music video production at silvertip films

Silvertip films have a range of budgets from £1000 through to £10,000 plus. These sort of budgets are not uncommon for unsigned acts and slightly more established ones. Big name acts usually spend lots and lots of money on their music videos.

CASE STUDY : SILVERTIP FILMS, SOME ARTISTS WHICH SILVERTIP FILMS HAVE BEEN

COMMISSIONED TO MAKE MUSIC VIDEOS SUCH AS

STOOSHE WOODZY

case study: silvertip films, music video cost guide

•TWO DAY SHOOTS – from £2500 + expensesFormat : HDSilvertip Personnel: Director and CameramanBreackdown:• Two days • 10hours each • Pre-production (1 day)• 2 day’s shooting with Director and Cameraman• Edit (3 days)

Ideal shoot for solo acts and group acts.

case study: silvertip films, music video cost guide

FULL DAY SHOOTS (Bands/Singers + Narrative) – from £1500 + expenses

Format: HDSilvertip

Personnel: Director and Cameraman

Breakdown:

• Full day (10hours) • Pre-production (1 day)• Shoot (1 day) • Edit (2 days)

Ideal for single location, band performances or multiple location performances.

case study: silvertip films, music video cost guide

•HALF DAY SHOOTS (Singers/Rappers) – from £1000 + expensesFormat: HDSilvertip Personnel: Directore and CameramanBreakdown:• 5 hours • Pre-production (1 day) • Shoot (1/2 day)• Edit (1 day

Ideal for single location performances by solo acts like singers, rappers or duos.

Music Videos/PromosIn music videos the commissioner: • Would be the person who decides the go ahead for a music video • Works for the record label or is a freelancer. • Keeps the copyright for the music video• Keep the rights.

Delivery Date: The delivery date is the date that you have to give the music video to the record company.

JAMES HACKETT : DIRECTOR OF MUCIC VIDEO COMMISSIONS AT EMI AND BEFORE THAT MUSIC VIDEO COMMISSIONER FOR SONY.

Delivery Materials/Format: The delivery materials/format is what will outline the different formats that you have delivered in the music video in e.g. the DVD and master. Your agreement could maybe include some other delivery requirements such as things like photo stills.

Artists: The record company would get the music artist to come in during the shooting period if they are needed. It would most likely be the record company who will meet any more costs that the producer needs in case the artist fails to come in at the arranged time.

Approvals: The artist or group and also their record company have the rights to be told and have got to authorise the production of the music video.

Payment: The record company pays the producer a production fee which covers the production costs of the artists music video.

Licenses: The producer will be the person that is responsible for keeping clearances and licences for all material that is used for the video.

Copyright: The copyright in the video will belong to the record company.

Finance : sources of finance ; requirements

MUSIC VIDEOS – STARTER PACKAGESSuited to non professional bands & artists to introduce themselves or just for their first promotional music video.

Band / Artistes will need to make sure that permission has been given by the venue, and to make sure posters are visible on entrance to let the audience know that filming will be taking place. FOR ALL PACKAGES.

Live performance video – 1 track (£ 2,000 ex vat (£2350.00 inc vat), plus any travel costs.)

• 2 camera coverage of performance. • Venue and audience shots.• Cut together to a studio track or live audio • Editing (3 days)• Master copy on DVD.

Live performance video – 2 tracks (£ 2,500 ex vat (£2937.50 inc vat), plus any travel costs.)

Format : HD Breakdown:

• 2 camera coverage of performance.• Audience & venue shots.• Cut together to a studio track or live audio • Edit (5 days) • Master copy delivered on DVD.

Studio shoot (1 track) – white or blue screen Approx. £6,000 ex vat (£7050.00 inc vat).

Personell :Director, lighting cameraman, camera assistant, prod.assistant. HD camera, track / dolly for moving shots. Format : HD•Studio filming. •White or blue screen for FX background.•Edited to a pre-existing studio track.•Edit (5 days) suite & editor.•Master copy on DVD & Broadcast tape.

Band / Artistes will need to provide their own wardrobe/costume, and any other performers they wish to include. We can of course provide models / dancers / make up stylists etc for additional cost.

time: deadlines

• friday 21st september 2012:

Purposes: promotional ; extension of income; extension of outlets (music channel, direct DVD and CD sales, website, download); synergy (films, tv programmes); producers’ strategies (major label, independent, artist self-produced).

• friday 28th september 2012

Understand requirements for a specific media production, evidence required : an individual visual presentation demostrating a detailed undertanding of the music video and logistical and material requirements for production, including: funding, costs, timescale, personnel, equipment and materials, locations and legal & ethical research.

• friday 5th october, task 3:

- choose music track

- analyse music track (e.g. meaning, content, imagery, narrative, duration, pace, style, semiotics)

- performers style

- performers image

- videos style, creative concept

• friday 12th october, task 2:

- procedure: Identify finance available; identify personnel needed; identify personnel available; identify resources needed; identify resources available; prepare budget; contract personnel; book resources available; prepare budget; contract personnel; book resources; prepare schedules; identify health and safety implications; identify legal implications; identify risks to project.

- Documentation: production documentation, eg scripts, storyboards, mood boards, thumbnails, properties, contact lists, location recces; production schedules; budget; clearances; plans, eg location plans, studio plans; health and safety assessments; risk assessments; contingency plans.

• friday 26th october 2012,task 3:

originate ideas: choosing music track; analysing music track (meaning, content, imagery, narrative, duration, pace, style, semiotics); performer’s style; performer’s image; videps style; creative concept

research: sources for locations; found footage (video archives, libraries, websites, copyright, waivers)

plan: script; storyboard; shooting script (camera movements, takes, angles, continuity); selection oftechnical and performance crew; team roles and responsibilities; production organisation and schedule; location recces; risk assessments; permissions to film; clearances.

• friday 26th october 2012

be able to apply pre-production planning for a specific media production

- elements of production: logistics; finance; creative processes.

- project management: personnel management, resource management; time management; monitoring progress; risk management; crisis management; maintaining documentation.

• friday 9th november : task 4:

work : individually, as director, as production manager, as camera operator, as editor

production : direct action, manage productiob, shoot footage, create animation, light, create sfx, edit ; production log.

looking at the dates of each deadline the schedule has been well put together.

equipment

LEGRIA HFR28

MAC MINI

THIS IS THE CAMERA THAT WILL BE USED TO SHOOT THE FOOTAGE.

THIS IS USED TO EDIT OUR FOOTAGE.

Group members

Time Date Action

MyselfCallieAbbyShannon

3:30- 5:00

MyselfCallieAbbyShannon

3:30- 5:00

MyselfCallieAbbyShannon

3:30- 5:00

MyselfCallieAbbyShannon

3:30- 5:00

chris cunningham

TEXT

I MOVIE IS USED TO EDIT AND CROP VIEOS THE WAY THAT YOU WANT THEM TO BE.

availability of equiptment

THE MAC MINI COMPUTERS THAT ALLOW YOU TO EDIT YOUR FOOTAGE

ARE ABLE TO BOOK THROUGH SHEETS IN THE MEDIA SUIT.

THE MAC MINIS HAVE TO BE BOOKED SEVERAL WEEKS IN ADVANCE AS OTHER MEDIA

STUDENTS MAY ALSO NEED THEM.

materials : Costume

Costume is the wardrobe and dress worn by a particular character, or to the style of different periods, people or class. Costume can also refer to the artistic arrangement of accessories in statues, picture, plays or poems, or to a particular style of clothing worn to portray the person as a character rather than just a there usual self at events such as theatrical performances or even fancy dress parties.

Costume requirement

http://www.escapade.co.uk/animal-costumes-hire/chimp-costume-j13.asp

http://www.masqueradecostume.co.uk/theatrical_costume_hire/hire_charges_and_deposits/

http://www.fairygodmother.co.uk/online-hire

materials : props

A prop, is an object used on stage by actors to help the actor express their feelings or what they are doing to the audience. Larger props could be decoration for a set, such as a chair, wardrobe or table. Smaller props are sometimes referred to as "hand props". If the item is touched by the actor in accordance to script requirements or as wanted by the director it would be seen as a prop whereas if it is not touched by any of the actors it will usually be set decoration enless made clear that it is being used for a purpose.

chris cunningham - windowlicker

james hawkinson

Video Production TitleWindowlicker

Name Position Responsibility Other work

Cindy Burnay Producer Raising the money. Overall responsibilty for the production. Hiring and firing the crew.

Warp Vision: The Videos 1989-2004 (video) (producer - segments "Come to Daddy", "Come On My Selector")  

2003The Work of Director Chris Cunningham (video) (producer)  

2002Björk: Volumen Plus (video short) (producer - segment "All is Full of Love")  

2000Flex (short) (producer)

Steve Beckett Executive producer Responsible for the overall production of the music video. Handles business and legal issues.

Warp20 New York (documentary short) (executive producer)  

2009Le Donk & Scor-zay-zee (executive producer)  

2005Rubber Johnny (short) (executive producer)  

2004Dead Man's Shoes (executive producer)  

James Hawkinson  Cinematographer / director of photography

Has expertise in the art of capturing images either electronically or on film stock through the application of visual recording devices and the selection and arrangement of the lighting. The chief cinematographer.

Hannibal (TV series) – Pilot (2013)– Potage Happy Endings (TV series) – Pilot (2011)

Running Wilde (TV series) – Pilot (2010) 

 

 

Case Study: Michael Jackson’s Scream Music Video

Who was the designer?

Tom Foden

What other work had he done?

Mirror Mirror: The Untold Adventures of Snow White  

2011Immortals  

2005The Work of Director Mark Romanek (video documentary) (segments "The Perfect Drug" and "Closer")  

2004Tooth Fairy (short)  

2004The Village

Who was in his team

The music video, ‘Scream’, is produced by Tom Foden art directors :

• Richard Berg

•Jeff Hall

•Martin Mervel

They made the 13-piece set for it, they only had one-month to do it.

Understand Requirements for a specific media production

Meital Dohan - On Ya ft. Sean Kingston

Location Info Strengths Limitations

The Coronet Theatre28 New Kent Road  London, Greater London SE1 6TJ 020 7701 1500

The coronet Theatre was opened in 1898 as a Victorian theatre, it was seen as one of

the best theatres iutside of the West End. It has hosted some extremley public figures such

as : • Hugh Grant•Julia Roberts

• King Edward VII

It is an ideal location for film location work. The building has featured in many films and TV programmes. the original theatre includes a balcony in the main screen. It has retained all its Edwardian features. equipped with the latest 35 mm projection and sound equipment. It would be run by a professional event management team able to cater for all your requirements from technical support to catering.

The nearest tube is Notting Hill Gate, which is 50 meters from the cinema.Screen 1 - 388 seats. (203 in stalls and 185 in balcony) 35 mm projection. Ratios 1.1.85/2.2.35. Dolby Digital sound. SD video projector for DVD and other audiovisual presentations. Digi beta, Beta SP, MiniDV and DVcam available through external hire-ins. There is also a large staging system with professional stage lighting. There is a powerful PA system with sound engineer available at an extra charge.Screen 2 - 147 seats. 35 mm projection. Ratios 1.1.85/2.2.35. Dolby Digital sound. An additional PA can be supplied.The cinema has a small licensed bar.

RENTAL RATES - excluding VAT.Weekday before 3.00 p.m. £130 per hour.Weekday after 3.00 p.m. but before 6.00 p.m £180 per hour.Weekday after 6.00 p.m. (6.00 to 8.30 & 8.30 p.m.till close) £900 per slot. Weekends before 6.00 p.m. £400 per hour.Weekends after 6.00 p.m.(6.00 to 8.30 & 8.30 p.m. till close) £1600 per slot. We do not hire the cinema out on Tuesdays.We do not hire the cinema out on Sundays before 2.00 p.m.

http://ninjatune.net/contact

http://www.xlrecordings.com/contactthanks

http://tempa.co.uk/

ninja tune

Ninja Tune have worked with over a 100 acts such as:

• Wiley

• DJ Food

• Totla T

xl recordings

XL Recordings have worked with 30 big name acts such as:

• Adele

• Dizzee Rascal

• M.I.A

• Tyler, The Creator

tempa records

Tempa Records have aslo worked with some big name artists such as:

• Benga

• J:Kenzo

• Skream

codes of practice and regulation : Mechanical Copyright Protection society (MCPS)

Mechanical Copyright Protection Society (MCPS)/ Performing Rights Society Alliance (PRS) is a copyright catolouging society carrying out collective rights management for musical products. It was made in 1997 in the UK, bringing together the two:

• Mechanical-Copyright Protection Society (MCPS)

• Performing Right Society (PRS).

codes of practise and regulations : british board of film classification (bbfc)

The British Board of Film Classification (BBFC), is not a governmental organisation, it’s funded by the film industry and is also responsible for the national classification and censorship of films within the United Kingdom.