Content• Slide 3 - Pitch Environment/ Room

Layout • Slide 4 – 5 – Proposal• Slide 6 - Connotations of my Slogan • Slide 7 - Proposal Conclusion• Slide 8 - Target Audience – Maslow’s

Hierarchy of Needs• Slide 9 - Target Audience – Katz Uses

and Gratification theory• Slide 10 - Target Audience – Hartley's

Seven Subjectivities • Slide 11 - Target Audience – Socio-

Economic needs• Slide 12 - Target Audience – Spending

Power• Slide 13 - Target Audience –

Psychographics• Slide 14 - Mood Board Magazine Advert• Slide 15 - Mood Board Conclusion• Slide 16 - Mind Map Magazine Advert• Slide 17 -Magazine Advert Hand Drawn

Draft• Slide 18 - Hand drawn Magazine advert

Conclusion• Slide 19 - Graphic Layout – Magazine

Layout• Slide 20 - Analysis of Print

Advertisement Inspiration• Slide 21 - Mood Board Festival Poster • Slide 22 - Mood Board Conclusion

• Slide 23 - Mind Map Festival Poster• Slide 24 - Festival Poster Hand Drawn

Draft• Slide 25 - Hand Drawn draft Poster

Conclusion• Slide 26 - Graphic Layout – Poster• Slide 27 - Analysis Print Advertisement

of Inspiration• Slide 28 - Fonts Styles• Slide 29 - House Styles• Slide 30 – 31 - Photo-shoot plan• Slide 32 - Photo Shoot plan conclusion• Slide 33 - Draft Logo design• Slide 34 – 37 - Production Plan for the

Poster, advert and Audio-visual advert• Slide 38 - Conclusion to Production Plan• Slide 39 - Launch Slide• Slide 40 - Location Reece• Slide 41 - Location Reece – Potential

hazards and risks• Slide 42 - Location Reece Conclusion• Slide 43 - Risk Assessment• Slide 44 - Risk Assessment Conclusion• Slide 45 - Poster Information/ Draft

Article • Slide 46 – Equipment• Slide 47 - Budget, summary, resources

and Personnel • Slide 48 - Cost of producing the poster

• Slide 49 - Location for Advertisement • Slide 50 - (M2) Regulatory codes of

conduct and regulations effecting plan campaign

• Slide 51 – Copyright• Slide 52 - Intellectual Property• Slide 53 - Slander/Libel• Slide 54 – Royalties• Slide 55 - Violence and Offensive

Language• Slide 56 - Public Interest• Slide 57 - Advertising Standards

Authority (ASA)• Slide 58 - How to trade mark• Slide 59 - Magazine Advert• Slide 60 – Poster• Slide 61 - Survey Monkey• Slide 62 - 65 – Survey Monkey Feedback• Slide 66 - 68 - Unit 15 Witness

Statement• Slide 69 - Conclusion

Pitch Environment/ Room LayoutThese are the materials which I used when I was presenting my pitch. The photos below are the projector, clicker, Mac, Whiteboard and the room in which I did the presentation. I used the projector to display my Prezi on a large scale so that everyone in the room could see what was written clearly. I used the clicker to go through each slide with out having to use a keyboard giving me more freedom to move when speaking. I used the Mac to make the Prezi as well as using it to show my prezi as it was linked to the projector. The whiteboard was a the surface which the projector projected the prezi onto and it was a hard surface so the Prezi could be seen easily.

Proposal

Proposal

Connotations of my Slogan

My Festival Slogan is ‘!Be Free!’.This is to connote the the freedom of a long summer holiday will give people to socialize and do what they want. My festival gives them the freedom of staying for three days at the festival. It also connotes of leaving worries and stress away and by going to the festival they are ‘Free’ from all their troubles and are able to escape the real world for a little while.

Proposal Conclusion

The reason why I have made a proposal is so I can clearly outline and see what my aims, objectives, target audience, campaign message, style, approach and content are. This also means that I can reference this document later when I am making and creating my festival to get inspiration from it and remember what everything needs to be like. I can also show other people this so that they can get an idea to what my festival is going like.

Target Audience – Maslow’s Hierarchy of Needs

It could be argued that the target audience according to Maslow would be ‘Social Climbers’. By going to this event it will increase their social status as they are able to say they have seen multiple famous artists perform. They will also have experienced going to a 3 day long festival which the average youth of society will not having experienced thus improving their status. The audience can also be seen as ‘Explores’ as they are driven by social change which could happen at a festivals where new trends are created which could go viral as festivals at the time are the biggest events for this genre of music.

Target Audience – Katz Uses and Gratification theory

The audience according to Katz Uses and Gratification Theory can a be categorized into ‘Diversion’ the audience can escape from reality and immerse themselves in the festival and music. As this is a three day event participants can fully immerse themselves in the party atmosphere and can constantly experience the party like mood. Furthermore, as this is happening over 3 days they can distance themselves from reality and enough themselves without thinking of the ‘outside world’ to enjoy a break. They are also able to build a ‘Personal Relationship’ as they can form a close bond with the artists as they have seen them perform thus the experience together forms a bond.

Target Audience – Hartley's Seven Subjectivities

The age range of this festival is for young adults around 18-25. The clubbing and dance music is popular with this age range. Also as the audience has to stay over night it is unlikely there will be under 18s. This poster is quite basic so it may appeal to a older audiences as there isn’t lots of bright colours. The Gender is split evenly between male and females. As the people who enjoy this is usuallay a split between males and females as seen at previous festivals which are similar to mind. There is a variety of classes and ethnicities which attend but stereotypically it is usually white middle class people who attend. This is because that White males usually listen to this particular music and want to attend this tours and also, from previous events this is the main type of person who would attend this even. Furthermore, this is the most common ethnicity in England where the festival is being hosted.

Target Audience – Socio-Economic needs

The average attendee of my festival will be between the C2, D and E category. This is because the festival is mostly in a student age range or younger people. The categories above (A,B and C1) are usually for older adults who have developed a career which takes time so they are older.The lifestyle these people have are very student like where they like to go clubbing and partying. They like to socialize and trying new experiences due to them becoming mature adults.

Target Audience – Spending Power

As the audience is lower in the demographic range (E,D,C2) and more student like the spending power is likely to be very low as students are known for not having a lot of money. Although, this festival is expensive as it is likely that despite the audiences low spending power they will send a long time saving money to attend this festival.

Target Audience – Psychographics

People who go similar festivals to mine can be put into multiple psychographics for example ‘Aspirers’. These are people who seek status. They can be described as being materialistic, orientated about their image appearance and persona. These are qualities of lots of younger people.They can also be described as ‘Explorers’ because by going to the festival they want to discover something new. They have lots of energy, individualistic and value differences. This psychographic is seen in students and that is a large section of the audience which go to this event.

Mood Board Magazine Advert

Mood Board Conclusion

I have chosen this photo as this is a typical of what to expect at a festival especially in England. It shows a group of friends probably in the summer with their camping gear getting ready for a weekend festival in somewhere like Glastonbury. Despite the wellington boots they are still wearing shorts which shows they are expecting sun. This sets the mood for my magazine poster as it is very traditional.

Mind Map Magazine Advert

Ideas

Colour Scheme:The target audience for this Advert is going to be for students over 18. This is because the music is generally for those over 18 and I don’t want them to be put off going if they think lots of children (14-16) are going. Also some of the music contains explicit language and it is safer for only adults to go.

Name: JUMP FestivalThe connotations of Jump is the feeling of listening to music at a festival and having the urge to jump and dance to theMusic.

This will be a yearly festival. It will be in the same location each year and last for three days.

Slogan: “BE FREE”The connotations behind this is that people who attend can have a feeling of freedom and escapism.

This advert is going to be put into multiple magazines. Most of these are going to be paper based magazines such as Mixmag and DJ times. However, they will also feature in online magazines.

The connotations of purple are power and luxury which I want to relate to my festival as being powerful in creating a social status which should encourage my audience to buy tickets. Purple also connotes independence and mystery. As my audience is young I want to promote independence as they are at the age where they can be independent. Also, mystery links to the unknown of what their summer is going to bring them.

Blue connotes masculinity and as this is a large portion of my audience which I want to attract to the festival.

Yellow connotes sunshine, happiness and energy. This is what I want my audience to see my festival as.

Magazine Advert Hand Drawn DraftThis is the header which is the festivals name. It takes up almost half of the page so that it attracts the audiences attention to read it. This should be the first thing they read so that it boost brand knowledge. The colour is also purple so it has a nice distinctive contrast between the text.

This is where all of the artists names will go. They will be in different fonts which represent the type of artist they are. This is the most important part of the magazine advert as this will convince people the most to go.

This shows the date of the event which is important for people who want to go. This is why it is in-between the header and the artist names. So when people look closer they may read this.

This is the festivals website where people can buy tickets. It fits nicely at the bottom and this is also where the telephone number is.

The background is going to be a sunset which heavily connotes the summer theme of the festival.

This is someone jumping. This connotes to the festival header. They are a shadow as the audience can imagine themselves as the person.

This is a pug promotion so that the audience can clearly see the price of tickets

Hand drawn Magazine advert Conclusion

The have made a hand drawn draft so that I can visualize what I am going to make and when I am making it I can base it off something making it quicker as it will be a guide. There shouldn’t be a lot which changes with maybe the positioning changing of some of the text. However, this is a basis of what the final product will look like in Photoshop.

Artists Person’s shadow

Graphic Layout – Magazine Layout

Jump Masthead

“Festival”The Sponsor

The date and location

Puff Promotion

More artists

Website and Phone Number

The have decided to use most of the magazine advert space to be filled with artists names as this can create star appeal as most people will probably go to the festival to see certain artists perform. I have taken this idea from my mood board where advert of inspiration has just focuses on covering the whole page in artists names as people can search for the people they like and it will visualise the vast amount of people which are performing.

The smaller artists are at the bottom as to not distract the attention away from the bigger artists. There is also more room if they are a smaller size so I can fit more in. These artists will appeal to people who like smaller and more unknown artists.

Analysis of Print Advertisement InspirationTruck Festival is sponsored by ‘DIY’

There are two ‘Pug’ promotions, one is for a Free tickets for under 12s and the other showing the price for normal tickets.

This is there website where users can preorder tickets.

Colour Scheme:

The connotations of the monster in the background could be for individuals to release their inner monster and to stop hiding their inner feelings.

This is probably aimed towards adults as the colours are plain and simple. Also the font isn’t flashy. The price is also aimed at adults as its £69 and under 12s go free.

Mood Board Festival Poster

Mood Board Conclusion

I have chosen this photo as it shows the crowd at a festival. I like this photo as it is mostly younger people in the crowd. This is similar to the type of audience my festival is aiming for. It also shows the festival at dusk which is going into will probably go into the night.

Mind Map Festival Poster

Ideas

Colour Scheme:The target audience for this poster is going to be for students. This will be in the age range of 18-25. As this is the student range which is interested in going to festivals and other social status improving events in the summer.

Name: JUMP FestivalThe connotations of Jump is the feeling of listening to music at a festival and having the urge to jump and dance to theMusic.

This Poster is going to distributed around the local area where the festival is going to be. It is also going to be put around universities and town centers. This way more young people are able to see them.

This will be a yearly festival. It will be in the same location and last for three days.

Green connotes nature which is related to summer being fields. This will portray in my advert the feeling of summer. Blue connotes masculinity as this is most common gender which will attend my festival I want to make sure that I can attract them to buy tickets.

Yellow connotes sunshine and happiness which I want to make my festival look like.

Red connotes passion and desire which is what I want my audience to feel about my advert.

Festival Poster Hand Drawn DraftThe Palm trees connote the summer feeling so that the audience associate my festival with summer.

The dates can be clearly see so that the audience knows the dates of the festival.

The header for this is big and also contrasts will with the background it shows catch the eyes of the audience boosting brand identity. It is also flowing which links to the music genre.

This is the slogan of the festival which should show to the audience what the festival aims to provide.

The background is very colourful and connotes multiple feelings of summer. It also looks like a fancy cocktail which are only seen on holiday and usually in the summer

This is a pug promotion to show the audience how much the festival will cost which will decided mostly if they can go or not.

This is the shadow of the crowd which connotes that they are raising their hands to the music and that they are also in the dark meaning the festival is going on into the night.

The festivals website is at the bottom where people can buy tickets to the festival.

Hand Drawn draft Poster Conclusion

This hand drawn draft will act as a guide when I am making the Photoshop version. The Header should be the main center of attention and then the price should. The hands in the air are just going to be shadows thus not being attention seeking. There is minimal other text of pictures so it doesn't’t divert the attention away from the header and important information.

Graphic Layout - Poster

Date

Jump Masthead

“Festival”

Slogan

Puff Promotion

Website

Picture of Hands as a crowd

I have taken the idea of having the header and slogan being the biggest part of the advert from one of my posters of inspiration as there is only one thing to focus on and some one looking at this cannot be distracted by anything else as there is nothing else to look at.

The website is at the bottom of the page as is doesn’t distract from anything and if someone is interested in the festival they can see this information without it taking away from the attention of the rest of the poster.

Analysis Print Advertisement of Inspiration

Colour Scheme:

This a picture to connote summer and the holiday time as they are palm trees.

The hands connotes the atmosphere of the crowd and it being a popular festival where people are very engaged in it due to their hands being raised.

The target audience for this poster is probably aimed towards a younger audience as the colours are very bright and interactive which would catch their eye. Also, the connotations of summer appeals to younger people more as they have no work to do and look for activities to do with their friends.

This is there slogan. ‘Live Music, Dance and Drink’. This also appeals more to younger people.

Fonts StylesI have chosen a range of fonts which I think are suitable for the magazine advert and poster.For the magazine advert I used Poplar Std as this font is very bold and takes up a lot space on the advert. This makes it more eye catching and will draw peoples attention which will then mean they learn what the festival is called.I have also used this for the other fonts on the poster but in a different size and not as bold. I wanted to keep the style of the page. I also considered using the font Funk Machine as this is similar to Poplar Std as it is very thick and bold however, I didn’t chose it as the spacing between each letter was too close together and it was too thick as I though it could make some of the text hard to read as a result. I considered the Rockin record font as this again is a thick and bold font which will attract more people to look at it. However, I didn’t think this font was appropriate enough as the edges were too rounded and made it look too immature for the audience which I was aiming for.

House Styles• One house style which is going to be repeated (Steven Neale 1980) is the

header style for ‘JUMP festival’. This will keep the same font and colour, so that it is recognizable. I am close keeping the Purple outline and shadow effects to it.

• The colour purple connotes luxury and sophistication which people who see the advert may think that this festival is fancy which could encourage them go compared to muddy Edinburgh fields. It also a feminine colour which could interest more women in going to my concert as they may be put off by there being too may males going. Also, purple connotes romance which could make the audience think of having a stereotypical summer romance which could be started at my festival.

• I am using the colour yellow a lot as I want to connotations of that (for example summer and happiness) to be related to my festival. That it is why it appears a lot.

• I also have shadows in both of my adverts which is a more discrete house styles as it connotes that the person viewing it could be that person in the advert.

http://www.infoplease.com/spot/colors1.html

Photo-shoot plan

Photo-shoot plan Continued

Photo Shoot plan conclusion

The reason for the photo shoot plan was to have an idea of what my method was of taking all of the photos for the magazine. It was all planned so it wouldn’t waste time and that I was able to get the images I needed the first time without having to do another photo shoot. The plan also highlights all the requirements which needed to be met for the pictures to be taken.

Draft Logo design

This is the logo which I have created for the magazine advert. As this music festival is sponsored from Mixmag music magazine I used the same font style as them. The font is bold and colour. It is a very dominate feature on the advert. I made the outline of the letters big to draw more attention to it.

Production Plan for the Poster, advert and Audio-visual advert

Week beginning the 1st June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayI am going to have a meeting where I am going to decide all of the dates for future briefings.

I am going to make layouts and designs plans with an hired art designer. I am also going to have to make a story board for what the audio-visual advert is going to look like.

I am going to design a logo and I am also going to decide a colour scheme with an designer and editor. This will also need to be decided for the audio-visual advert.

I am going to make some graphic layouts to see if it looks nice and appropriate with the colour scheme. I am going to listen to the music and look at the chosen colour scheme for the audio-visual advert and see if they go well together with the colour scheme well representing the music genre.

I am going to have a meeting with all of my staff to get their opinion and see what needs to be changed or the poster and audio-visual advert

Completed by: Completed by: Completed by: Completed by: Completed by:

Completed by:

Completed by:

Date 1st June Date 2nd June Date 3rd June Date 4th June Date 5th June Date 6th June Date 7th June

Week beginning the 8th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayFrom the changes made from the meeting on Friday they need to be put into place

The new layout and designs will have to be completed today. The audio-visual advert will also need to have the colour scheme finalised

The final layout needs to be approved with the colour scheme and design. The video will need to be approved by the editor before anything else can be changed.

I need to have a photographer. Today there will be a meeting with them about what is going to happen in the photoshoot.

The model which I am going to use for the magazine adverts needs to be contacted and told all of the information about the photoshoot.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 8th June Date 9th June Date 10th June Date 11th June Date 12th June Date 13th June Date 14th June

Week beginning the 15th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayThe model and photographer will take the pictures at the location which has already been decided (by the editor). The music will need to be recorded for the audio-visual advert

The photoshoot template needs to be completed and presented for the approval for the meeting. The template for the audio-visual advert will also need to be finished.

I will have to select the best photos from the photoshoot which are going to be use in the magazine advert. I will need approval from the editor for the picture which I have chosen. Timings for the audio-visual advert need to be decided by today.

The photos will be edited and placed onto a template of the magazine advert. This will be done on Photoshop. Testing needs to be done to see if the timings between the text and music flow nicely.

The edited picture will need to be approved again. Continue to add the text to the audio-visual advert.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 15th June Date 16th June Date 17th June Date 18th June Date 19th June Date 20th June Date 21th June

Week beginning the 25th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayThere needs to be a budget summary for all of the printing costs today. The footage will need to be finalised.

When the advert is created it there will be a plan where it is advertised, this is the same for the audio-visual advert as it needs to be decided where it will be shown.

The advert needs to be proof read The budget plan will determine how many times it can be used in other magazines. The video will need to be proof watched and read before being published.

The final advert will need to be approved by the editor and then the magazine which it is going to be put in will be chosen. The videos will be ready to be released on social media sites.

All of the advert will be launched today.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 22th June Date 23th June Date 24th June Date 25th June Date 26th June Date 27th June Date 28st June

Conclusion to Production PlanThe reason why I have made a production plan is so that I can clearly see what I need to do on a day to day basis to be able to complete and make my adverts and this highlights how I am sticking to a deadline. By planning this I am able to create a deadline where I know what date I am going to be finished by. Also, this plan will allow me to visualize every stage which needs to be done and I can see if there is anything missing. Overall, it makes me a lot more organized by planning and arranging what is going to happen, thus making the creation of the adverts very efficient. The have chosen for all of the adverts to be released on the same day as this makes it easier to know when they are going to be released. If they were all on different day it would be harder to keep track when they were going to be released. Also with all of these adverts being released at the same time I think it will be more effective as with multiple ways in which it can reach people they will be exposed to it more as they are 3 adverts being released rather than 1 at a time which people could forget about or more easily ignore.

Launch Slide

I am going to launch my advertisement on the 26th June. This is because it is the day after the official start of summer and is the perfect time to release an advert which is orientated around having the best summer experience. People will be less concerned about work and school due to the improved weather and holidays coming closer. People will also be think about what they want to do in the summer and they consider going to a festival. The summer also gives them more time to socialize.

Location Reece

Location Reece – Potential hazards and risks

A potential hazards for the photographer is that that when taking pictures of the sunset on the Epsom Downs this is near a road which could be dangerous and a night this is not seen as being a safe place on your own. To over come this my photographer will wait until the roads near aren’t very busy and also be accompanied by one or two people for safety reasons. It is also very sunny for the photographer who is looking at the sun might get eye strain. So a pair of sun glasses will be needed and he will be told that he can take breaks if his eyes hurt.

The person in the pictures may be have a potential risk as due to them jumping off something the will need something to jump onto or to avoid jumping they can just pose as if they were jumping.

Due to taking all of the pictures outside there can be a risk of their being bad weather which would ruin all of the pictures and they would have to be taken on a different day. To help prevent this I will check the weather forecast to make sure it is a sunny day and there is little chance of rain. Also, if it does start to rain there will be potential slipping hazards. To help prevent this I will advise people to wear appropriate footwear which has enough grip to stop themselves from falling over. I will also take an umbrella as if it does rain then I can protect the camera gear from getting wet and potentially breaking. Some of the main people which are part of helping with the photoshoot apart from the photographer and model may be ill or absent which could stop the photoshoot from happening. To reduce this risk I will have replacement people who can be called to do the job of the person which is ill or absent.

I have also given the model a release form where the model will be aware of what they are doing and of any risks which they are putting themselves in. This include what they will be doing on the day of the photoshoot and how they are legally protected as they will know what the images are going to be used for so cannot sue or try and stop the images from being used as they have given their consent for the pictures of them to be used.

Location Reece Conclusion

The reason why I have done a location Reece is that is to make sure that I have planned for everything which is going to happened a location Reece will help as it will show me clearly if I am missing out anything which I am need to add in.I can also send this off to other people who are part of the photoshoot to help them what is going on and this will help with organising them to do what I need them to do.

Risk Assessment

Risk Assessment Conclusion

The reason why I have done a risk assessment so that I can avoid having anything going wrong which could cause the photo shoot to stop and having to be rescheduled for another day. There could also be damage done to people or equipment which must be avoided. This assessment makes it easier to avoid and highlights potential risks thus by acknowledging them it is less likely they will occur.

Poster Information/ Draft Article

The type of information which I am going to use on my poster will be the date of the event to tell people when it is.I will also tell them the location of the event.The Magazine advert will have all of the artists which are going to be performing at the event. There will also be the JUMP festival website information on it and there will be their telephone number as well.The price of the tickets will also be displayed.

EquipmentI used a DSLR 1200D canon camera to take the all of the pictures (£257). I also used an IPhone 4s (£193) to take some test photos to make sure the setting as it was quicker to do this on the phone while setting up the camera. I also used a tripod (£9.03) for the camera to reduce the amount of movement of the camera which reduces the amount of blurred pictures as well as it is easier to get the same positioning of the photos.

https://www.amazon.co.uk/Canon-1200D-Digital-Camera-3-5-5-6/dp/B00IE3UR08

https://www.amazon.co.uk/Apple-16GB-iPhone-Free-Smartphone/dp/B0062ZFSCM/ref=sr_1_7?s=electronics&ie=UTF8&qid=1466584538&sr=1-7&keywords=iphone+4s

https://www.amazon.co.uk/Konig-Traveller-Camera-Camcorder-Tripod/dp/B0017PEBZW/ref=sr_1_9?s=electronics&ie=UTF8&qid=1466584700&sr=1-9&keywords=tripod

Budget, summary, resources and Personnel • The magazine advertising rates to have my magazine advert placed into a music magazine as a whole

page spread in colour will cost around £2,940. The magazine which it will go into are Mixmag and Dj times.

• I will need to have staff to help campaign to create the advert and poster. A professional photographer will cost roughly £200 per hour during the photo shoot which will be 2 hours long.

• A content editor will cost around £50 per hour they will help quality check the products and be telling the graphic designers what they need to be making.

• A graphic designer will cost around £25 per hour. They will build the actual adverts in Photoshop with the editor tells them to make.

• There were no writers needed due to there being very little written content on the advertisement. • All of the equipment which I am going to be using are my own so it won’t cost anything to buy or use.

This includes the computer and software such as Photoshop.• The office space will cost around £1000 per month. This will cost £12,000 for a year. This will be for 1-4

people.• Overall, this will cost in total £5,715

http://www.quirks.com/advertise/print/adrates.aspxhttp://petapixel.com/2016/02/26/much-photographers-charge-2016/

http://work.chron.com/much-graphic-designer-make-year-3629.html http://jae-fiction.com/writing-tips/editing/what-does-editing-cost/ https://hubblehq.com/office-space/2574/bow-exchange-business-park/3997?officeId=3997

Cost of producing the poster

• For the posters I want to print them in full A4 size and in colour which should cost me around £35 for 100 copies. This is a large amount of poster and is cheap. This is also including the fee for delivery.

http://www.alocalprinter.co.uk/a4-and-a3-posters

Location for Advertisement As one of my adverts is going to be inside a magazine I am going to have to decide which magazine it will go into and where it will be replaced. I am going to choose Mixmag to put my advert inside of as they are known for being one of the most popular magazine in the dance and clubbing genre. This will only be the UK issue as the festival is only in the UK.

For where the advert is going to be placed in the magazine I am going to try and get it as close to the front as possible. Other festivals have advertised in the first pages. This is due to when people are first looking through the magazine or just flipping through it, it’ll be one of the first things they see. So, more people are more likely to see it making it a more effective placement.

For the posters I am going and try and advertise them near universities in London e.g. UCL as there will be a lot of students here going on their summer holidays and wanting to do something with there friends and also in London in tube stations as lots of people go onto London tube stations everyday so this advertisement will reach a lot of people due to the vast number of people which go travel in London. These will be released on the 26 th June as this is when summer starts and when I have finished making them.

(M2) Regulatory codes of conduct and regulations effecting plan campaign

I must consider and follow the code of Non-broadcasting Advertising as if these are not followed then my adverts may be removed and have to be amended. In section 3 I need to make sure that my advertising is not misleading which so prices must be correct on the posters and magazine advert. Also, the dates must also be correct. I will also need to abide by section 4 (Harm and offence). This ensures that my advert doesn’t contain harmful or serious widespread offence. This includes the rules of shock tactics and unsafe practices. This means that my advert can’t be offensive to anyone otherwise the advert will have to face the consequences of being taken down and then it will have to be amended.

https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

Copyright

When I am making the advertisement I will need to make sure that all of the content included isn’t breaching any copyright laws where legal action could be taken against me. When making the adverts I will ask permission or buy the right to use fonts or pictures I am going to use if I do. To get around this most of the content which I am creating I am going to make myself and copyright what I make so there is no way which I will break any copyright laws as I will only use content I make.

Intellectual PropertyThe best way to protect my content is getting Intellectual Property which is getting a patent which is a legal document where no one else can use my information/product for their own profit. This means that my adverts will be protected and no one else can copy it for their own profit. If someone did want to use it they would either have to pay a sum to use it with permission from me or face legal actions against them for unlawfully using their content to make profit for themselves.

Slander/Libel

Libel means publishing a false statement that is damaging to a person’s reputation, usually in written defamation. This means that in my posters I cannot be bias towards any artists as they may see this as defamation against them. I will make sure when making my adverts I will not be bias and represent all the artist equally. I must also make sure that everything which I print is 100% accurate and nothing is wrong for example wrong dates or price.

Royalties

Royalties is a sum paid to a patentee for the use of their content/product for each copy of their content or product used. When I am making my adverts I will have to pay a small amount for using content which other people own as they will charge me for using their content which they have made. However, again I am going to try and make everything myself so that I don’t have to pay anything out.

Violence and Offensive Language

I will not be using violent or offensive language on any of my adverts as they may offend people as they will be in the public. This means that language like this could be deemed as inappropriate to be in the public eye and I don’t want to offend anyone who could then complain giving my festival a bad name. By not using language like this I am unlikely to offend anyone.

Public InterestThe advertisements will need to appeal to the publics interest and welfare. By doing this I will improve my reputation with the public as they will like what me are offering thus, they will associate JUMP Festival with offering that they want to see. By doing this through promotion and adverts I will spread a positive image to what the public is interested in.

Advertising Standards Authority (ASA)

The ASA are a organization where they have to responsibility to regulate adverts and respond to complaints about them. People will complain if they are offended and the ASA will check to see if they break any codes. This means that my adverts cannot be inappropriate so that it doesn’t offend anyone and I must stay within the ASA codes. The images and written material which I use cannot be inappropriate. The advert must be ethically sound to not to offend. Otherwise I will have to suffer the consequences which would mean that my advert would be removed and I will have to change it and re-distribute it. This is an un-necessary cost which I wish to avoid.

https://www.asa.org.uk/About-ASA.aspx

How to trade mark

How to get and trade mark is shown in the screen shot on the right. By having a trade mark on my content helps protect it against someone illegally copying it. A trade mark protects its legally from someone from copying it and making profit off it.

http://www.uspto.gov/trademarks-getting-started/trademark-process#step1

Magazine Advert

Poster

Survey Monkey

https://www.surveymonkey.co.uk/r/7HRPY72

Could you please respond to my email to provide me feedback on my Presentation. Thank you.

Survey Monkey Feedback

d

The result from what people people thought of my pitch was overall very positive as it was stated as being “presented Well” and “Fantastic!”.

Everyone who watched my pitch said that it was very good and that it went into a lot of detail with my ideas being well explained.

The feedback for what was negative in my pitch was that I could have done a better job of presenting it and also that I could have improved my poster to make it stand out more.

Overall, people said that they would go to my festival which means that the advertisement was a success and I think that I was able to effectively portray what the campaign message was which made people want to go.

Unit 15 Witness StatementThis is my witness statement that was given to me after I has completed my pitch from Miss Oliver. This was to provide feedback from my pitch. It state good features and some which could be improved. Tasks were highlighted and ticked to confirm that I had done the tasks.

Conclusion

After I had completed my pitch I was given some feedback for how well it went. It is important for me to address these issues as soon as possible through my Witness statement and Survey monkey. By making the corrections to the magazine advert and poster it will make it more professional and appealing to look at and will better portray the campaign message.