united nations at expo milano 2015
DESCRIPTION
United Nations at Expo Milano 2015TRANSCRIPT
Coordinated by
www.un-expo.org
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www.un-expo.org
Expo Milano 2015 4
UN Rome-based Agency coordination and participating agencies 5
Theme 6
UN Secretary-General Ban Ki-moon’s Zero Hunger Challenge 7
Zero Hunger Challenge – Pillars 7
UN-Expo logo 8
UN-Expo symbol: blue spoons 8
HORIZONTAL PRESENCE
UN itinerary 10
UN spoon installation 11
• East Entrance 12
• Decumano 13
• Biodiversity Park 14
• Future Food District 15
• Lake arena 16
• Cascina Triulza 17
• Children’s Park 18
• Rice Cluster 19
• Cocoa Cluster 20
• Coffee Cluster 21
• Fruit and Legumes Cluster 22
• Spices Cluster 23
• Cereals and Tubers Cluster 24
• Bio-Mediterraneum Cluster 25
• Island Sea and Food Cluster 26
• Arid Zones Cluster 27
• UN Garden 28
• Pavilion Zero 29-31
Pavilion Zero competitions 32
UN Days 33
COMMUNICATION TOOLS
UN game “get to ZERO” 36
UN-Expo website 37
Social media 38
Communications materials - posters & web & social media banners 39
Communications materials - flyer and DVD 40
Video 41
Promotional events - overview 42
UN COLLABORATION WITH STRATEGIC PARTNERS AND COUNTRIES 44
UN PARTNERSHIPS AT EXPO MILANO 2015
Fondazione Cinema per Roma 46
El Eccellenze Italiane 47
Art for a Better Future 48
IBE 49
ABOUT US 50
SUMMARY
EXPO MILANO 2015
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1 May – 31 October 2015
1.1 million square metre exhibition site
20 million visitors
147 official participants
www.expo2015.org
The United Nations System would like to thank the Italian Government and Expo S.p.A. for their support in developing the UN participation model for Expo Milano 2015.
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UN Secretary-General Ban Ki-moon appointed the Rome-based agencies (FAO, IFAD, WFP) to coordinate the UN System’s participation in Expo Milano 2015 under the leadership of the FAO Director-General.
Preparations are now at an advanced stage and the exercise is proving to be another successful example of the UN “Delivering as One”, by increasing the coherence and effectiveness of UN operations through teamwork. 20 UN agencies or entities and important partners such as Bioversity International are already participating in Expo Milano 2015.
http://www.un.org/en/hq/dpi/
http://www.un.org/en/aboutun/structure/org_chart.shtml
http://www.un-expo.org/en/un-at-
expo-2015/participating-agencies
UN ROME-BASED AGENCY COORDINATION AND PARTICIPATING AGENCIES
www.un-expo.org
United NationsEducational, Scientific and
Cultural Organization
Science for a food-secure future
Science for a food-secure future
THE SECRETARY-GENERAL’S HIGH-LEVEL TASK FORCE ONGLOBAL FOOD SECURITY
THEME
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United we can build a world within our lifetimes where all people, at all times, have access to sufficient, safe and nutritious food and lead healthy and productive lives, without compromising the needs of future generations.
This concept is summed up in the Zero Hunger Challenge launched by UN Secretary-General Ban Ki-moon in 2012. The UN will bring this vision to Expo Milano 2015, demonstrating to visitors how it is possible to end hunger in our lifetime, how this can only be achieved if we work together and how they can and need to be part of the solution.
In addition to the 5 pillars of Ban Ki-moon’s Zero Hunger Challenge, we will focus on women’s empowerment and gender equality at Expo Milano 2015, an integral part of each element of the Challenge.
THE ZERO HUNGER CHALLENGE – PILLARS
www.un-expo.org
lossor
wasteof food
food systems
are sustainable
increase in smallholder productivity and income
women’sempowerment
and gender equality
access to adequate
food all year round
stunted children less than 2 years
lossor
wasteof food
food systems
are sustainable
increase in smallholder productivity and income
women’sempowerment
and gender equality
access to adequate
food all year round
stunted children less than 2 years
UN-EXPO LOGO
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The UN logo for Expo Milano 2015 connects three main elements: the theme for UN participation in Expo 2015, “The Zero Hunger Challenge • United for a sustainable world”, the Organization and the event. The blue and green colours recall planet Earth and also relate to Expo’s and the UN’s theme of sustainability. The blue of the “UN” makes the Organization immediately identifiable for Expo’s visitors. Furthermore, the striking shades of green and blue produce a clear visual identity aimed at achieving the level of visibility required to link UN content spread throughout the site at Expo 2015.
UN-Expo symbol: blue spoon
Within the UN-Expo logo, the letter “O” is transformed into a zero through the position of the spoon. Each of these symbols - the zero, the spoon and the letter “O” - are directly connected with the Zero Hunger Challenge.
The spoon will be the symbol of the UN’s presence at Expo Milano 2015. When talking about food, nutrition and the challenge of feeding the world, the spoon is a tool common to all food traditions, demonstrating how the Zero Hunger Challenge belongs to each and every one of us.
UN ITINERARY
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Given the strong synergy between the theme of Expo Milano 2015 and the mission of the United Nations, a new type of participation model has been proposed by the host country. For the first time in the history of World Expositions, the UN will not have a pavilion but instead a horizontal presence with content spread throughout the Expo site.This opportunity to exhibit and simultaneously interact with visitors throughout the entire Expo 2015 site provides greater visibility for the UN System, its activities, important goals and challenges, and best practices in fields related to the theme. It also offers the Expo a chance to include global content on key issues related to food and nutrition throughout the Thematic Areas.
A UN itinerary will connect content, from Pavilion Zero – where the link between Expo’s theme and the mission of the UN will be most evident– through Biodiversity Park, the Children’s Park, the Future Food District, the 9 Clusters, country pavilions, the civil society area (Cascina Triulza) and other areas of the Expo site.
UN spaces in Expo Milano’s main thematic areas will be easily
recognisable through their giant blue spoons. By visiting the UN spaces visitors will be able to discover through videos, photo stories, infographics and maps how the UN System strives daily to eradicate hunger and guarantee a sustainable future for our planet. Visitors will also find out how they can take part in the Challenge of getting to Zero.
PAVILION ZERO
RICE
COCOA
CIVIL SOCIETY CHILDREN’S PARK
COFFEE
FRUIT & LEGUMES
FUTURE FOODDISTRICT
CEREALS & TUBERS
SPICES
LAKE ARENA
ISLANDS, SEA AND FOOD
BIODIVERSITY PARK
BIO -MEDITERRANEUM
ARID ZONES
WEST ENTRANCE
UN GARDENEAST ENTRANCE
DECUMANO
www.un-expo.org
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A prototype of the UN installation for Expo Milano 2015 was unveiled at FAO by the Italian Minister of Agriculture Maurizio Martina and the Director-General of FAO José Graziano da Silva on 20 November 2014 during the Second International Conference on Nutrition (ICN2).
The UN-Expo Art Director is now finalising the design of the installation with Expo and the non-profit organization Architettura senza Frontiere (Architecture without Borders).
In addition to featuring widely throughout Expo’s Thematic Areas and Clusters, some countries have also expressed an interest in including one of the UN installations in their pavilion.
Architetti senza frontiere
UN SPOON INSTALLATION
EAST ENTRANCE
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Visitors accessing the Expo Milano 2015 site through the East Entrance will be faced immediately by the Mediterranean Hill, an area comprising the most typical vegetation and cultures of the Mediterranean ecosystem, managed by Expo and Slow Food. The top of the hill will offer a striking view of the entire exposition site.
The UN installation inside the East Entrance will introduce the first pillar of the Zero Hunger Challenge, addressing how one of the key steps in eradicating hunger involves putting an end to stunting in children under two years. Visitors will discover how the right nutrition during the first one thousand days of a baby’s life can have a profound impact on a child’s ability to grow, learn, and rise out of poverty. Today, one in four children (165 million) are chronically malnourished or “stunted” and in order to get to Zero, a number of issues will need to be tackled including health care assistance, access to clean water, sanitation, education and specific nutrition interventions, coupled with initiatives that enable the empowerment of women.
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DECUMANO
Like many modern and ancient Roman cities, Expo Milano 2015 will be set along 2 main streets - the Cardo and the Decumano – that will intersect at the Piazza Italia. The main street, the Decumano, will cross the whole site from east to west covering a distance of 1.5 kilometres. Country pavilions will be based on both sides of the Decumano.
The UN spoon installation on the Eastern end of the Decumano will explore the second pillar of the Zero Hunger Challenge - 100% access to adequate food all year round. This can only be achieved through nutrition-sensitive agriculture, more inclusive food systems, marketing, decent and productive employment, social protection floors, targeted safety nets, food assistance and by boosting food supply from local producers. It also depends on open, fair and well-functioning markets and trade policies at local, regional and international levels that prevent excessive food price volatility.
www.expo2015.org/en/
cardo-e-decumano
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BIODIVERSITY PARK
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Expo’s Biodiversity Park will be composed of open spaces displaying a variety of plants, which together represent agricultural and natural biodiversity in Italy. Visitors will be able to look at, smell, touch and sometimes taste the plants through a range of interactive activities that explore the importance of both food and non-food plants. They will also be able to find out about different agricultural techniques and methods, including organic practices.
http://bit.ly/14ztCL1
The UN spoon installation in the Biodiversity Park will represent the third pillar of the Zero Hunger Challenge and address how all food systems need to be sustainable in order to eradicate hunger. Visitors will learn how every aspect of the food system has an effect on the final availability of and accessibility to diverse and nutritious foods – and therefore on consumers’ ability to choose healthy diets. The installation will introduce the steps necessary in achieving sustainable food systems including the establishment of global and national standards for sustainability and cross-sectoral policy coherence (energy, land use, water and climate), using sustainable and climate-resilient agriculture practices and ensuring the responsible governance of land, fisheries and forests. A series of success stories will demonstrate the work being done by the UN to promote and strengthen sustainability initiatives worldwide.
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FUTURE FOOD DISTRICT
The Future Food District (#FFD) will introduce visitors to innovative ways of applying new technologies at every step of the food chain. It will also encourage them to reflect on how food is produced, distributed, prepared and consumed today and how this may evolve in the future.
In a futuristic supermarket, visitors will be producers and consumers at the same time. In the Kitchen, with the help of professional chefs, visitors will be able to cook using smart technologies. The area will emphasize how only through a solid information network will we be able to interact more with products and producers and develop a greater awareness of what we consume.
The UN installation in the Future Food District will stress a fundamental step in ensuring food security for all, by introducing the fourth pillar of the Zero Hunger Challenge: 100% increase in smallholder productivity and income. Multimedia materials will talk about the 2.5 billion people involved in smallholder agriculture worldwide that provide over 80 percent of the food consumed in the developing world. It will examine how the support of smallholder production through decent working conditions, responsible and accountable investments and improved access to land and natural resources is a crucial component in the fight against poverty and hunger.
www.expo2015.org/en/
future-food-district.
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The largest outdoor space open to visitors at Expo will be the Lake Arena, where the “Tree of Life” inspired by Michelangelo’s Piazza del Campidoglio in Rome will stand at the centre of an artificial lake. Surrounded by an area that will seat up to 3,000 people, and an open space that can accommodate 20,000 more, the area will host water games, firework shows, concerts, artistic performances on floating platforms and other events throughout the duration of Expo Milano 2015.
www.expo2015.org/en/explore/
exhibition-site/lake-arena
The UN spoon installation based at the Lake Arena will be dedicated to the fifth pillar of the Zero Hunger Challenge: Zero loss or waste of food. A series of videos, infographics, maps and posters will explore how one third of all food produced (1.3 billion tons) is lost or wasted and provide information on the UN’s efforts to reduce and eradicate loss or waste of food. This includes projects for greater pest control, improved storage facilities and more efficient supply chains. The UN also strives to raise awareness of the huge amount of food thrown away by households, the retail and catering industries, which release significant quantities of powerful greenhouse gases.
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A typical historical farm house from the Lombardy region, known as the Cascina Triulza and already located on the Expo 2015 site, has been completely renovated to accommodate the Civil Society Pavilion. The area will be managed by a group of national and international organizations, the Triulza Foundation, together with Expo organisers. In addition to the non-profit sector, it will involve international organizations, public institutions and companies, who will showcase and promote best practices and successful initiatives developed in partnership with civil society organizations. Several different spaces will be available for exhibitions, events, markets, and networking for professionals.
The UN spoon installation in the Cascina Triulza will be dedicated to the UN’s focus area on women’s empowerment and gender equality, an integral part of each of the five pillars of the Zero Hunger Challenge. Various materials will show how despite the fact that women produce much of the world’s food, they are often denied access to productive resources and opportunities and how for example, with greater access, over 1.1 billion women farmers could produce 20-30% more food, enough to lift 150 million out of hunger.
http://bit.ly/1xYXk6q
CASCINA TRIULZA – CIVIL SOCIETY PAVILION
www.un-expo.org
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The Children’s Park is a space where children can explore Expo’s theme, particularly the topic of sustainability, in a fun and educational way. Children will feel immersed in a world that is both natural and fantastical while they explore the complex topic of life on Planet Earth. The area has been created by the Reggio Children team, an International Centre for the protection and promotion of children’s rights and their potential.
www.expo2015.org/en/children-park
Based at the entrance to the Children’s Park, the UN spoon installation will display a series of fun and interesting multimedia material for children. The UN is working closely with UNICEF and children’s illustrator Lorenzo Terranera to interpret the Zero Hunger Challenge in a language that is stimulating for children. The UN and Reggio Children are also working closely together to develop specific messages for activities within the Park and material for children. In addition, a special edition of educational cartoons on Young Leonardo da Vinci, developed by UNESCO in partnership with the Alcuni Group and Rai, will be shown in the Children’s Park and at the UN installation.
CHILDREN’S PARK
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By entering into what appears to be a large rice paddy, visitors will be able to take a journey through history and explore the evolution of rice cultivation in different countries, its different varieties and diverse cultivation techniques.
Rice represents a primary source of nourishment in a world that is rapidly growing and is the primary staple for over half of the world’s population.
Countries in the Cluster: Bangladesh Myanmar Sierra Leone Cambodia the Lao People’s Democratic RepublicBasmati Pavilion (Amity University)
The UN spoon installation in this area will allow visitors to explore the importance of rice as a source of food and income. In fact, more than 3.5 billion people depend on rice for at least 20 % of their daily calories and more than 1 billion people depend on rice production for their livelihoods. Throughout the developing world, the UN System supports smallholder rice producers, men and women alike.
www.expo2015.org/en/rice
RICE CLUSTER
www.un-expo.org
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Visitors to Expo’s Cocoa Cluster will feel like they are taking a walk through a jungle of cacao trees as they learn about the history of cocoa, its many uses, the important role it plays for the countries that produce it and how it has come to symbolize energy, fertility and life.
The Cluster will explore how cocoa is more than just the main ingredient of one of the world’s most loved foods, chocolate - its trade generates around US$75 billion annually and more than 30 developing countries from around the world rely on cocoa to sustain their economies. Visitors will also be able to find out about different cultivation techniques and how the cocoa fruit is transformed into chocolate.
Countries in the Cluster: Cameroon Cuba Ghana Sao Tome and PrincipeGabon Côte d’Ivoire
The UN spoon installation in the Cocoa Cluster will showcase UN initiatives that aim to develop the cocoa sector, including efforts to increase smallholder access to land, technology, markets, education and credit. It will also touch on areas such as the importance of ensuring sustainable production practices and how by empowering women and granting them equal access to resources and opportunities, productivity and income can be significantly increased.
www.expo2015.org/en/
explore/clusters/cocoa
COCOA AND CHOCOLATE CLUSTER
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Expo’s visitors will be transported to the tropical forests that overlook Africa and Central America’s coffee plantations and from amidst the branches will observe the journey of the coffee bean, “from the land to the coffee cup”.
The Coffee Cluster will explore how coffee is one of the primary products in the world economy, generating a huge source of revenue and stimulating development in the numerous countries that produce it.
Countries in the Cluster: Burundi Yemen El Salvador Ethiopia Guatemala Kenya Dominican RepublicRwanda UgandaTimor-Leste
The UN spoon installation in this area will explore aspects of the coffee supply chain, “from the crop to the cup”, including organic production, the contribution coffee makes to the export earnings of producing developing countries, consumption patterns, and processing practices for the enhancement of coffee quality.
www.expo2015.org/en/
explore/clusters/coffee
COFFEE CLUSTER
www.un-expo.org
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Surrounded by a variety of fruit plants from around the world, visitors to the Fruit and Legumes Cluster will be able to explore some of the many different fruit and legumes produced by the participating countries along with the traditions surrounding them, their uses and symbolism in different cultures.
This Cluster will demonstrate how legumes are an extremely important part of the food chain and how they represent the main food source in many emerging countries, due to their high calorie content.
Countries in the Cluster: Benin the Democratic Republic of the Congo the Gambia Guinea Kyrgyzstan Uzbekistan Zambia Equatorial Guinea
The UN spoon installation in the Fruits and Legumes Cluster will illustrate the role of fruits and legumes in food and nutrition security. It will also explore traditional farming methods based on inherited local knowledge and practices that help to ensure food and agricultural diversity, resilience, livelihoods and food security.
www.expo2015.org/en/explore/
clusters/fruits-and-legumes
FRUIT AND LEGUMES CLUSTER
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Visitors to the Spices Cluster will follow the famous Spice Routes and learn about the varied uses of spices across continents from medicinal remedies to culinary ingredients and cosmetics as well as the important role that the spice trade has played in navigating the world.
Countries in the Cluster: Afghanistan the United Republic of TanzaniaVanuatu Brunei DarussalamArid zones Eritrea Mauritania PalestineSenegalDjiboutiSomaliaMaliJordan
The UN spoon installation in the Spices Cluster will showcase our work in spice production and trade including increasing smallholder productivity and income, reducing post-harvest losses and developing international standards to ensure fair practices in the spice trade.
www.expo2015.org/en/
explore/clusters/spices
SPICES CLUSTER
www.un-expo.org
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Visitors to the Cereals and Tubers Cluster will be able to learn about the long production process of the world’s most popular crops that have played an important part in feeding the world for centuries.
The Cluster will also look into aspects of biodiversity. For example, only four of the 30 000 terrestrial plants known to be edible – wheat, rice, maize, and potatoes – provide 60 percent of the world population’s energy intake.
Countries in the Cluster: Bolivia (Plurinational State of)the Congo Haiti Mozambique Togo ZimbabweVenezuela (Bolivarian Republic of)
www.expo2015.org/en/explore/
clusters/cereals-and-tubers
The UN spoon installation in the Cereals and Tubers Cluster will show visitors how the UN is dedicated to improving knowledge and understanding of plant genetic resources, and their conservation so as to ensure long-term sustainable food production. The UN will also highlight the importance of preserving biodiversity and increasing the consumption of less common crops as by relying on so few species, often with a narrow genetic base, agriculture systems are more vulnerable.
CEREALS AND TUBERS CLUSTER
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The Bio-Mediterraneum Cluster will recreate the colours, tastes and aromas of Mediterranean countries and focus on an essential aspect of the region’s culture - Mediterranean cuisine.
Visitors will learn how cooking and sitting around the table with family and friends is central to Mediterranean society. This Cluster will also explore the benefits of the Mediterranean diet from nutritious and healthy eating to the preservation of agricultural biodiversity and sustainable cultivation.
Countries in the Cluster: Albania Algeria Greece Lebanon Egypt Montenegro San Marino Serbia Malta Tunisia
www.expo2015.org/en/explore/
clusters/bio-mediterraneum
The UN spoon installation in the Bio-Mediterraneum Cluster will showcase multimedia content on this region’s food and agriculture sector, including information on its rich agricultural biodiversity. It will illustrate why the latter is important for a healthy and nutritious diet, for sustaining rural peoples’ livelihoods and responding to future challenges - including climate change.
BIO-MEDITERRANEUM CLUSTER
www.un-expo.org
PiazzaItalia
D E C U M A N O D E C U M A N O
CA
RD
OC
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Open airTheatre
PalazzoItalia
LakeArena
Children’sPark
CascinaTriulza
FutureFood
DistrictPadiglione Zero
UN garden
Biodiversity park
Bio-mediterraneo Zone aride
Spezie
CaffèRiso
Isole,mareE cibo
CerealiE tuberi
Decumano
FruttaE legumi
CacaoE cioccolato
Entrata est
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Beneath a large bamboo canopy and surrounded by verses of Homer, Darwin and other famous quotes about epic journeys at sea, visitors to the Island, Sea and Food Cluster will learn about the different cultures, economies, and levels of development of different islands throughout the world and the important role of fish and fishing.
The Cluster will explore many of the challenges faced by the Pacific, Western Indian and Caribbean Islands and how a rise in coastal flooding, the salt levels within the soil and changing levels of rainfall can have a profound effect on land cultivation, island crafts, fishing activities and overall food security.
Countries in the Cluster: Comoros Cabo Verde Guinea-Bissau Maldives countries of the Caribbean Community (Caricom)
www.expo2015.org/en/explore/
clusters/islands--sea-and-food
The UN spoon installation in the Island, Sea and Food Cluster will look into the interesting livelihoods of island inhabitants. It will explore the crucial role of fisheries and fish farming in eliminating hunger, promoting health and reducing poverty. Today, fish makes up 17 % of the global intake of animal protein and provides around 3 million people with almost 20 % of their individual intake, making it a significant source of nourishment.
ISLAND SEA AND FOOD CLUSTER
PiazzaItalia
D E C U M A N O D E C U M A N O
CA
RD
OC
AR
DO
Open airTheatre
PalazzoItalia
LakeArena
Children’sPark
CascinaTriulza
FutureFood
DistrictPadiglione Zero
UN garden
Biodiversity park
Bio-mediterraneo Zone aride
Spezie
CaffèRiso
Isole,mareE cibo
CerealiE tuberi
Decumano
FruttaE legumi
CacaoE cioccolato
Entrata est
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The design of the Arid Zones Cluster will recall a desert sandstorm, representing the harsh arid conditions in which over 20% of the world population lives. Visitors will be made aware of the variety of arid areas around the world - the various soil types, flora and fauna, water balance and levels of human activity.
The Cluster will also take a look at the different water resource management practices and at traditional methods developed by local farmers to suit local conditions. Managing and addressing the difficulties involved in growing crops in arid areas is vital to ensuring that people can enjoy a better quality of life and overcome poverty. The area will also highlight how, despite recent advances in responding to difficulties faced by farmers in arid parts of the world, there is still an urgent need to tackle the effects of climate change and water shortage.
Countries in the Cluster: EritreaMauritaniaPalestinian National AuthoritySenegal
The UN spoon installation in the Arid Zones Cluster will focus on the livelihoods of people in arid and semi-arid areas of the globe. It will illustrate how despite social, political, economic and resource-based constraints, almost 200 million pastoralists in the world are able to generate income where conventional farming is limited or not possible. The installation will also showcase UN projects from the field that ensure rural people’s access to land and water and promote improved governance of natural resources.
www.expo2015.org/en/explore/clusters/arid-zones
ARID ZONES CLUSTER
www.un-expo.org
PiazzaItalia
D E C U M A N O D E C U M A N O
CA
RD
OC
AR
DO
Open airTheatre
PalazzoItalia
LakeArena
Children’sPark
CascinaTriulza
FutureFood
DistrictPadiglione Zero
UN garden
Biodiversity park
Bio-mediterraneo Zone aride
Spezie
CaffèRiso
Isole,mareE cibo
CerealiE tuberi
Decumano
FruttaE legumi
CacaoE cioccolato
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Based close to Pavilion Zero and the Expo Milano entrance, the UN Garden will introduce visitors to the Zero Hunger Challenge and the UN itinerary in a relaxing setting.
A mega screen based in the garden will highlight important UN themes and a UN tent in the area, used for small events or exhibitions, will recall the UN’s important work in disaster relief. This non-commercial and sustainable structure will also include an area dedicated to the flags of the UN member states, emphasising the founding concept of the UN, “United”.
A giant UN spoon will act as the centrepiece, on top of which people can walk or sit. This will be surrounded by an installation of wooden crops and spoons symbolising how we must cultivate the practice of working together in order to achieve the Zero Hunger Challenge.
The UN spoon installation in this area will briefly address each of the pillars of the Zero Hunger Challenge and the UN focus area for Expo Milano 2015, women’s empowerment and gender equality. It will also provide an overview of important UN programmes and their positive contribution to the fight against hunger.
UN GARDEN
PiazzaItalia
D E C U M A N O D E C U M A N O
CA
RD
OC
AR
DO
Open airTheatre
PalazzoItalia
LakeArena
Children’sPark
CascinaTriulza
FutureFood
DistrictPadiglione Zero
UN garden
Biodiversity park
Bio-mediterraneo Zone aride
Spezie
CaffèRiso
Isole,mareE cibo
CerealiE tuberi
Decumano
FruttaE legumi
CacaoE cioccolato
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Based at the main entrance to Expo, Pavilion Zero will introduce visitors to the Exposition’s theme focusing on humankind’s relationship to nature and the way food production, conservation and consumption have evolved.
The first UN spoon installation of the UN itinerary located at the entrance to Pavilion Zero will introduce the pillars of the Zero Hunger Challenge and provide an overview of important work carried out by the UN in the fight against hunger.
The Pavilion will consist of 12 rooms with impressive props from a huge artificial tree that breaks through the roof, to an 18-metre digital wall, life-size animals, fish swimming through the sky, hanging farming instruments, 360 degree digital landscapes and film documentaries on the five winners of the competition on Best Sustainable Development Practices.
It is estimated that an average of 40 percent of Expo’s visitors, or around 40-50,000 people per day, will spend an average of 30-35 minutes in this area.
www.expo2015.org/en/pavillion-zero
PAVILION ZERO
www.un-expo.org
PiazzaItalia
D E C U M A N O D E C U M A N O
CA
RD
OC
AR
DO
Open airTheatre
PalazzoItalia
LakeArena
Children’sPark
CascinaTriulza
FutureFood
DistrictPadiglione Zero
UN garden
Biodiversity park
Bio-mediterraneo Zone aride
Spezie
CaffèRiso
Isole,mareE cibo
CerealiE tuberi
Decumano
FruttaE legumi
CacaoE cioccolato
Entrata est
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PAVILION ZERO - THE ROOMS
1A – Wall of Memory
A grand entrance measuring 24 by 50 metres, made of chestnut, durmast, oak, and elm with drawers and statues reminiscent of the history of civilization.
1B – The Digital Wall
A projection of arts and crafts on a 20 metre wall; these will include depictions of hunting, fishing, breeding and cultivation. This wall takes inspiration from Mantova’s Sala dei Giganti.
2 – The Tree of Life
A 24-metre oak made of resin will burst through the ceiling. This is symbolic of the tree of life and knowledge which has encouraged man to seek perfection
3A – Domesticated Plants
To domesticate is to tame the outside world; to cultivate is to care for the earth. Huge drawers filled with seeds and spices and hanging panels with vegetables will fill the room.
3B – Domesticated Animals
Breeding: by domesticating animals, the human diet is transformed. This room will be a Noah’s Ark, with sculpted animals, paintings on the walls and fish suspended from the ceiling.
4 – Tools
From the spoked wheel of 2000 B.C., to the plough and the sickle… Visitors will see artificial ploughed earth and dry stone walls, recalling the beginning of private property.
5 – Containers
The discovery of containers led to the advent of many activities, including gathering and preserving. Some fifty archeological objects will fill a series of display cabinets.
6 - The Valley of Civilization
At the centre of Pavilion Zero lies the Valley of Civilization, an open-air room with an impressive 400 sqm table made of wood from a prehistoric kauri forest.
7 – Industrialization
A 400 sqm model recreates scenes from life during the industrial era (the first railways, mining and the steel industry) offering glimpses into the past from Crespi d’Adda to Chicago.
8A – The Stock Exchange
Live food market prices will move across a large screen, 13 metres tall and 40 metres wide. Graphics and diagrams will complement the display.
8B – Food Waste and Loss
The contemporary dilemma: overconsumption. The world produces 30% more food than necessary, but evidently it is badly distributed. The iconic photo of Alberto Sordi from “An American in Rome” will feature among a selection of projected images.
8C - Disasters
A crack in a wall will offer a glimpse onto images of contemporary tragedies, including earthquakes and tsunamis, but also major food problems such as malnutrition and obesity.
9 – Landscapes
Close to the end of the trail, there is a message of hope, displaying landscapes cultivated by humans who respect the earth and practice sustainable development.
10 – Best Practices
At the final stop where visitors exit the pavilion, five films on men and best practices will be screened.
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The UN-Expo team has worked with Expo’s curators to include UN multimedia content and to in-tegrate it in the best possible way in as many rooms as possible. A number of UN panels or stele will inform visitors, in a simple storytelling style, about links between the concepts present in each of the rooms, the UN’s work in these areas and the pillars of “The Zero Hunger Challenge”.
These brief texts will immediately capture the attention of a diverse, non-technical audience constantly flowing through the area. The sharp graphics accompanying the text facilitate easy reading of the texts, while the “UN-Expo green” reinforces the visual identity and recognition of the UN presence.
PAVILION ZERO - THE”STELE”
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
www.un-expo.org
PLAY THE UN GAME
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Best practices
The International call for “Best Practices in Sustainable Development” (BSDP) was launched on 14 November 2013 and closed on 31 October 2014. The competition is part of the Feeding Knowledge platform, an initiative launched by Expo Milano 2015 to encourage greater cooperation in research and innovations related to food security with the aim of becoming an important part of the Exposition’s legacy.
The initiative aims to identify, collect, promote and facilitate the sharing of best practices in food security in terms of food availability, food access and food use.
Of the 18 selected best practices - between two to four for each thematic priority - five will be featured in films produced by Expo Milano 2015 and screened in Pavilion Zero. The others will be illustrated through photo stories. After actively promoting the competition throughout the organizations of the UN System, three UN projects made the final selection.
PAVILION ZERO COMPETITIONS
Short Food Movie
The UN has joined forces with Fondazione Cinema per Roma and Expo in an ambitious project that aims to sensitize public opinion on issues related to the UN theme for Expo Milano 2015, “The Zero Hunger Challenge • United for a sustainable world”.
Amateurs and professionals alike are invited to submit 30-60 second movies on food. Produced with anything from professional cameras to iphones or androids, these videos will be presented at Expo Milano 2015 on a mega digital wall in Pavilion Zero. The international competition includes a UN category dedicated to the Zero Hunger Challenge that calls for videos on any of the five pillars of the Zero Hunger Challenge or the UN focus area at Expo Milano 2015, women’s empowerment and gender equality.
www.expo2015.org/en/project/feeding-knowledge http://shortfoodmovie.expo2015.org/
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The United Nations will celebrate three International Days at Expo Milano 2015. It is anticipated that a large part of the exhibition site will be transformed according to UN colours and branding as country pavilions and other participants join in the celebrations and demonstrate their support.
Countries participating in Expo 2015 have been informed about the three UN Days through the Expo Milano Events Guide. Guidelines on how to get involved in the three UN Days and a toolkit with print-ready designs will also be prepared by the lead agencies, with the support of the UN-Expo team, and circulated to the 147 countries and international organizations participating in Expo Milano 2015.
Promotional spaces have been offered in kind by Expo for related video spots or multimedia promotion. These include 18 video walls in various piazzas and 44 video totems on main Expo pathways.
The three UN Days will involve a series of events including ceremonies with the participation of high level officials and the commissioners of country pavilions, roundtables, concerts, a campaign during World Humanitarian Day that encourages Expo’s visitors and participants to advocate for humanitarian issues by joining the online community “Messengers of Humanity”, and a Disco Soup Night during World Environmental Day where people will peel, cut and prepare unwanted fruit and vegetables to the sound of dance music.
UN DAYS
www.un-expo.org
5 JUNEWorld Environment Day
19 AUGUSTWorld Humanitarian Day
16 OctoberWorld Food Day
UN GAME
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The UN-Expo Zero Hunger Challenge Game has been developed to explain, educate and engage Expo’s visitors in the Zero Hunger Challenge, as well as to invite users to explore the UN itinerary at EXPO 2015.
Each level of the game consists of a 15-puzzle (a sliding square puzzle) and a multiple choice quiz, where with each correct answer players automatically qualify for the next level.
Before starting the game, the player should choose between 2 options, the first being to play the game online and the second one related to the UN itinerary at the Expo Milano site. In the second case, answers to the questions can be discovered at the UN installations onsite.
A new pillar is presented at the beginning of each level with text and animation. Players are asked a question each time they complete the 15-puzzle. There will be a total of seven levels, one for each of the five pillars of the Zero Hunger Challenge plus the UN focus area on women’s empowerment and gender equality (six in total) and a final level where users complete a series of other fun puzzles.
Each quiz question online will be linked with a page containing further information on the topic, that will help the player to find the right answer, if necessary. A wrong answer means that the player has to start the puzzle once again and answer a new question.
The aim of the game is to reduce the number of hungry people in the world to ZERO by getting as many people to play as possible. After all, we can only end hunger by working together.
After completing all seven levels and signing the ZHC Declaration, a virtual passport for the United Nations will be issued as a prize. Following the upload of a photo and the insertion of the name of the user, the passport will be ready to print, save and share online, along with the personal score (i.e. the reduction of the number of people suffering from hunger). Each step of the game (levels, prizes etc.) will be shareable on social media.
Developer: Melazeta - Dnsee
un-expo.org
7 ONU Wireframe
Fight Hunger - Sezione di gioco del 15
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Only 1/5 of wo
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enjoys sufficient sprotection
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SOCIAL PROTECTIO
N Only 1/5 of world population
enjoys sufficient social protection
SOCIAL PROTECTION
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The UN-Expo team has created UN-Expo social media channels to act as a source of information, which can be easily shared or retweeted by the UN agencies. The aim is to reach the existing fan base of UN social media channels rather than to increase UN-Expo followers in such a short time.
SOCIAL MEDIA
www.facebook.com/UN.EXPO2015Milano twitter.com/UN_Expo2015 www.youtube.com/user/ONUatExpo it.pinterest.com/zerohunger/un-expo-2015-milano-the-zero-hunger-challenge-unit/
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PosterWeb and social media banner
COMMUNICATIONS MATERIALS
www.un-expo.org
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Download
FLYER AND DVD
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VIDEO
www.un-expo.org
7 languages
Long version 4:51”
Short versions 2:00 “
https://www.youtube.com/watch?v=QDRSzGnug_Q
http://youtu.be/vyDyZInuCUs http://youtu.be/EyiBiNe-D4c http://youtu.be/Vr4uPM2OrT0
http://youtu.be/8CNKIJOl4NE http://youtu.be/1KataGOr8qc http://youtu.be/BXhKRsResjY
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www.un-expo.org/en/news/archive
PROMOTIONAL EVENTS - OVERVIEW
15 June 2013
Eduardo Rojas-Briales was nominated UN Commissioner-General for Expo 2015 by United Nations Secretary General Ban Ki-moon.
25 March 2014
Italian Chamber of Deputies – Committee for Agriculture
7 May 2014
Ban Ki-moon: “World Expo is celebrated in a crucial year for the UN”
United Nations Secretary General Ban Ki-moon held a speech at the official presentation of the World Expo Milan 2015 to the UN system’s leadership, hosted in Rome by the Italian Foreign Minister, Ms. Federica Mogherini.
5 November 2014
UN collaboration with the Fondazione Cinema per Roma has involved the introduction of a Zero Hunger Challenge category in the Short Food Movie initiative, a global call for videos on food, the first phase of which has been concluded.
13 November 2014
The UN Commissioner-General for Expo 2015, Eduardo Rojas-Briales wishes visitors welcome to the UN-Expo Milano 2015 website:
20 November 2014
The installation was inaugurated in the presence of FAO Director General José Graziano da Silva and Maurizio Martina, Italian Minister of Agricultural, Food and Forestry Policies.
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The UN-Expo team has identified strategic partners for the UN at Expo Milano 2015 including the European Union and the Italian Ministry of Foreign Affairs. A list of events for both partners has been circulated among UN agency focal points and a number of agencies have expressed their interest in participating in the events.
Some UN agencies have also expressed an interest in collaborating with countries participating in Expo 2015. The UN-Expo team is facilitating contact between UN agencies and the responsible Country Commissioners after which any joint exhibit or event becomes the full responsibility of the UN agency and country/s.
For any exhibit in a country pavilion or event organized with countries, civil society or other strategic partners, the UN agencies have been asked to always use the UN-Expo logo with their own logo or the logos of other partners involved in the event.
UN COLLABORATION WITH STRATEGIC PARTNERS AND COUNTRIES
http://bit.ly/1zZHHKj http://bit.ly/1AQkaj0
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The UN has joined forces with Fondazione Cinema per Roma and Expo in an ambitious project that aims to sensitize public opinion on issues related to the UN theme for Expo Milano 2015, “The Zero Hunger Challenge • United for a sustainable world”. The international competition includes a UN category that calls for videos on the Zero Hunger Challenge.
www.romacinemafest.it
FONDAZIONE CINEMA PER ROMA
www.un-expo.org
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As part of a new partnership with the UN at Expo Milano 2015, Italian cultural association and magazine, “Eccellenze Italiane”, has agreed to publish a special edition dedicated to the UN System’s participation. This will include information on the UN theme, “The Zero Hunger Challenge • United for a sustainable world”, and related issues including a feature on women and their fundamental role in agriculture and the fight against hunger. A print edition will be distributed during the three UN Days at Expo Milano (World Environment Day, World Humanitarian Day and World Food Day) and it will also be available for download on the UN Expo website.
Other important initiatives include a World Food Day special edition of the UN Eccellenze Italiane that will be distributed on 16 October at Expo Milano 2015 and the production of several thousand blue USB keys in the shape of the UN-Expo spoon, each of which will contain a copy of the UN edition of Eccellenze Italiane and other UN content. “Eccellenze Italiane” also intends to organize a series of national and international events to launch the UN edition of the magazine to the public.
www.eccellenzeitaliane.it/
EI - ECCELLENZE ITALIANE
PASSATO PRESENTE E FUTURO
Num
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Riv
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IL PAESAGGIO DEL FUTURO
SFIDA FAME ZEROUniti per un mondosostenibile
LANDSCAPE OF FUTURE
ThE ZERO hUNGER ChALLENGEUnited for a sustainable world
N.9
In collaborazione con
PARTNER UFFICIALE
2
Eccellenze Italiane come promotrici dei valori, dei messaggi, delle battaglie dell’ONU per un futuro fecondo e pacifico del mondo globale.
Per affermare questa scelta stiamo realizzando, come Partner delle Nazioni Unite, questo Numero Speciale della nostra Rivista dedicato alla partecipazione dell’ONU e delle sue Agenzie all’Expo di Milano 2015. La pubblicazione uscirà in concomitanza con l’inaugurazione dell’Esposizione nel prossimo Maggio e sarà distribuita durante i 6 mesi dell’evento nelle 18 postazioni ONU.
Come copertina abbiamo scelto un paesaggio di Giacomo Balla, tra gli artisti più apprezzati del nostro Futurismo: il sole radioso che illumina forme di una natura dalla valenza universale ci è parsa un’immagine adatta ad accompagnare in modo augurale il futuro che l’ONU intende sostenere: uno sviluppo sostenibile come strumento primario per la grande sfida “Fame Zero”.
Rossana PaceDirettore “EI - Eccellenze Italiane”
www.eccellenzeitaliane.it
Linee Forza Paesaggio + Esplosione by Giacomo Balla Courtesy of Associazione Culturale Futur-ism
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The United Nations and “Art for a better future” share the common vision that Art is a universal language that inspires positive change, eliminates barriers and eases communication. Art motivates and unites individuals and organizations towards the common dream of a better world and society.
In line with this shared vision and with the UN Theme for Expo Milano 2015 - The Zero Hunger Challenge • United for a sustainable world - “Art for a better future” (www.axabf.net) is joining forces with the UN and selecting up to 60 works of art to interpret the five objectives of the Zero Hunger Challenge plus the special focus on women’s empowerment and gender equality.
“Art for a better future” is the non-profit organization of pptArt, the first art crowdsourcing platform in the world working with over 2,000 artists from 75 countries.
www.axabf.net
ART FOR A BETTER FUTURE
www.un-expo.org
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In line with the UN’s objective to encourage Expo visitors to take
part in the Zero Hunger Chal-lenge, the UN, in collaboration
with Immersive Brand Experience (IBE), will launch a viral campaign
on the Vine social network. The aim is to generate a global dis-cussion on food security, nutri-
tion, agriculture and sustainable development through brief and
creative video messages.
www.ibe-design.com/
Vine’s social network is an ideal platform to disseminate the UN’s message that the fight against hunger is a collective responsibility and how each of us has a role to play, even through the commitment to change simple day-to-day actions or decisions.
The campaign will be launched at the beginning of Expo Milano 2015, and as the global discussion gains momentum, highlights will be presented on UN installations throughout the Expo site. The campaign may continue beyond Expo and could involve other partnerships with cultural institutions and organizations in a bid to promote the initiative through events, exhibitions or new participative platforms.
The Dongdaemun Design Plaza in Seoul has also expressed its interest in supporting the UN-EXPO - IBE project through the curatorship of a large exhibition on the global discussion generated by the campaign. The DDP is the world’s largest three-dimensional atypical structure built to highlight the design and creative industry.
IBE - DESIGN
Dongdaemun Design Plaza in Seoul
http://www.ddp.or.kr
https://vine.co/
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ABOUT US
Contact
LEADING AGENCIES The participation of the UN System in Expo Milano 2015 is coordinated by the three United Nations Rome-based agencies: the Food and Agriculture Organization (FAO), the International Fund for Agricultural Development (IFAD) and the World Food Programme (WFP).
THE COMMISSIONER-GENERAL AND UN-EXPO STEERING GROUP The UN Commissioner-General for Expo Milano 2015 is Eduardo Rojas-Briales and he is assisted by a Steering Group composed of senior representatives of the three UN Rome-based agencies and of the Expo company.
THE UN-EXPO TEAM The coordination of day to day matters related to the UN participation in Expo Milano 2015 is managed by the UN - EXPO Team. Members of the team include:
Clara Velez Fraga, Coordinator
Antonella Porfido, Creative Director
Giacomo de’ Besi, Content Management
Andrea Tornese, Media & Web Editor
Aoife Riordan, Communications
Eliana Haberkon, Partnerships
Silvia Guzzi, Administration
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